art-ist

Martin, Jay-Aeron and Krayzee Sue on artistic collaboration

One of the most magical things about modern art is the use of collaboration to create inspired work reflecting the perspective of more than one artist. Namibian creatives have also embraced collaboration, feeding off each other’s ideas and talents to make artistic magic. The rebranding of 99FM presented such an opportunity for three very different but equally talented artists as they came together to tell the story of the station’s new branding direction. In this interview the three reflect on what it meant to work with 99FM, creating its fresh new look.

For Jay-Aeron Gertze, working on the 99FM project was “glorious, insightful, crazy and fun”. The sought-after makeup artist says, “It was amazing to see everyone in their element creating pieces of a puzzle which at the end of the day becomes a masterpiece that’s going to be there for a long time.”

Martin Amushendje says the project was a welcome challenge that pushed him to think on his feet when faced with working conditions he wasn’t necessarily used to. The director and photographer describes the location as one of the elements which inspired him to think out of the box. “TribeFire Studios as a location presented opportunities to put people in positions that they normally wouldn’t think to be put in: for example, photographing someone on a fellow employee’s desk while they work, or on top of the CEO’s cubical in the name of dynamics, really channelling what the brand represents – boldness.”

A multi-talented creative whose art is inspired by graffiti, tattoos and by her own personality, Krayzee Sue was brought onto the team as the final piece of the puzzle with post-production work in her signature style. “It’s so exciting, the pieces I worked on allowed me to reach deep and really explore my art style.

Rukee Kaakunga is a Communications Specialist and Freelance Writer based in Windhoek. Follow her on Twitter @rukeeveni, on Instagram @rukeekaakung or visit her website: www.rukeekaakunga.com.