The Tribe: Adora

©Errol Geingob

THE TRIBE

Adora - The Golden-Voiced Star Conquering Namibian Music

A multi-talented musician, Adora is undoubtedly one of Namibia’s finest artists. Her golden voice makes her stand out in the Namibian music industry, but her grit and sheer determination to succeed are what have made her grow consistently as a performing artist.

Adora shares her story of new beginnings, going through hard times and rising above it all.

Her second studio production, ‘Rise’ (named by her father), is a testament to the rebirth that comes after troubled times. In particular it was inspired by the current financial troubles Namibia is facing, and Adora says it’s a reminder for Namibians to rise above it all. “We’ve been complaining so much the past year and this is just my humble plea for Namibians to rise above the circumstances. I always think about the people who are, you know, a little less fortunate than we are, and hence the shacks on my cover,” she says.

‘Rise’ wasn’t necessarily an easier project to complete, she says, but putting it together was a smoother process than her first album. “We had more time to plan and we had more time to strategise and make sure we put a good effort into it. The first project I had to release as soon as I could because you only have so much shelf time in the industry.”

For Adora, music should always touch people and it should have more impact than popularity. “I always try to speak what I really feel, and when artists express their heart through music, I think that is what makes music, because before it is a banging song, it should be a timeless song,” she muses.

She applauds younger musicians who are rising to take their spot in the limelight. She has gone as far as working with aspiring musicians - which has most often resulted in hit songs.

“I think bringing something new is a little overrated, but I really wanted to work with humble artists and to be quite frank, I didn’t think about who to work with but I sort of just let things go with the flow, and now I’ve worked with Jayden, Kalux and Jaliza,” she says, adding that the popular names are not what she chases when plotting a collaboration.

I always try to speak what I really feel...

Adora also produces and stars in a reality show hosted on YouTube. ‘Diamonds In The Rough’ is a collaboration with fellow musician Tulisan. The show reveals a different side of Adora, minus the makeup and glamour of show business.

Apart from that, Adora produces another show, ‘The Album Crunch’, a platform for artists by artists to talk about their albums. These are the projects that Adora has been keeping busy with when she isn’t conquering the music scene with her unstoppable energy and passion for performance.

Watch The Tribe on One Africa TV (GoTV 90, DStv 284, DStv Now, TV2Africa.com) every Friday at 21h30 and repeat shows on Wednesdays at 07h00 and on Saturdays at 17h30. Alternatively, listen to The Tribe on 99 FM every Friday at 19h00, and follow The Tribe on Instagram @thetribenamibia and on Facebook @TheTribeNamibia. I always try to speak what I really feel,...