2 minute read
ROYAL HUSTLERS
Talking marketing and impactful storytelling with Samanthé Heyns
On any given day you will find Samanthé Heyns hard at work creating and executing impactful marketing campaigns and strategies for one of Namibia’s biggest brands.
Currently serving as Brand Manager for Tafel Lager, Samanthé is a passionate marketer with a deep interest in inspirational storytelling.
As 99FM’s Royal Hustler for this edition, she let us tap into her mind to find out what makes her tick, what drives her and what her hopes are for the future…
The beginning of it all
Born in Rehoboth but raised in Windhoek for the most part of her life, Samanthé is the youngest of four children. As a child she dreamt of becoming a teacher until the marketing bug eventually bit her.
She graduated with an Advanced Diploma in Digital Marketing from the Red & Yellow Creative School of Business in Cape Town. Her career has been a prosperous one with some of her previous roles including a stint as Marketing Coordinator at Pupkewitz Motor Division. She later also worked at Coca- Cola Namibia and Puma Energy Namibia before joining Namibia Breweries Limited.
Staying on top of the game in marketing
While her career has been fulfilling in all respects, Samanthé’s greatest roles are those she serves every single day as a loving wife to her husband and doting mom of two. To answer the pertinent question of what gets her out of bed every morning, she responds: “Besides being a mother, it is the beauty of the brand that I’m working on, engaging with people, there’s always an opportunity to engage with people and get as much out of them as possible.”
There is something else that Samanthé loves about her work: "The beauty of telling a Namibian story through a Namibian brand – that's what fulfils me."
When it comes to remaining relevant as a marketing professional, Samanthé does not compromise on networking and building people relations. “Insight is the key, you might think digital transformation isthe key, but without insight, you won’t be able to take a brand on a journey. So always open your ears and listen,” she advises all young marketers.
With Tafel Lager’s 100th anniversary coming up, Samanthé together with her team are once again working on campaigns aimed at rewarding their loyal customers. These campaigns are built on what the customers love and value about the Tafel Lager brand and telling their stories through their national consumer campaigns which include the ‘Namibian Like You’ campaign as well as the Tafel Lager Brave Warriors sponsorship. “In all those stories that we tell about Namibian consumers, we try to bring it out through the brand. So it’s all about things Namibian, for Namibians. That’s why it’s called Namibian like you.”
“As a Royal Hustler today, if there’s one thing that I can tell you, obviously COVID has highlighted gaps but as a Namibian, take those gaps, see them as opportunities because now is the time,” Samanthé says to all those aspiring to make it especially during these times.
