5 minute read
KATUTURA FASHION WEEK: nurturing Namibia’s next fashion stars
The 2024 Katutura Fashion Week (KFW) theme, “Inventing Fashion Today”, proved to be the perfect catalyst for a new generation of Namibian designers. This annual event, dedicated to empowering grassroots fashion talent, continues to spotlight the country’s most promising creatives.
Launched in September 2019, the event has consistently showcased the newest, freshest talents in Namibian fashion. Furthermore, KFW has championed inclusivity in Namibian fashion, leading by example with events and campaigns that elevate marginalised creatives nationwide. Founded by entrepreneur Dennis Hendricks, KFW was born out of the need to celebrate and showcase Namibia’s designers while inspiring Namibians to have a better appreciation of fashion.
At their latest event in November 2024, the KFW organisation challenged participating designers to explore their creative freedom without the constraints of a specific design direction. Olivia Shilongo, KFW’s marketing director, explains: “The open-ended theme was especially beneficial for emerging designers, as it alleviated the pressure of adhering to rigid guidelines, allowing them to fully explore and showcase their unique creative visions.”
In line with their commitment to inclusivity, KFW reduced entry fees for designers to make their participation more accessible and ensured that financial barriers did not hinder creativity or innovation. This was a commendable move from the organisation, given Namibia’s current socio-economic challenges such as high unemployment and persistent inflation.
Additionally, KFW partnered with students from the College of the Arts as part of their internship programme, offering them a professional platform to present their student collections. “This collaboration gave the students invaluable real-world experience while spotlighting their talents on a prominent stage,” says Shilongo.
Decentralised access
To further promote nationwide representation, KFW extended logistical support to designers travelling from outside Windhoek, assisting with transport and accommodation arrangements as needed. “These initiatives collectively reinforced KFW’s dedication to nurturing and showcasing Namibian talent at all levels,” adds Shilongo.
The efforts to champion inclusivity and promote decentralised access to opportunities for fashion creatives align with KFW’s broader vision to be a catalyst for socio-economic growth in Namibia. This is done by establishing Windhoek’s oldest and most iconic Katutura suburb as a hub of creative expression and cultural heritage through fashion. KFW aims to create sustainable employment opportunities for local artisans, seamstresses and designers, while fostering youth empowerment and entrepreneurship by integrating fashion education into local training institutions.
In line with their commitment to inclusivity, KFW reduced entry fees for designers to make their participation more accessible and ensured that financial barriers did not hinder creativity or innovation.
International exposure
To enhance international recognition for Namibian fashion and designers showcasing at the recent KFW runway shows, KFW collaborated with international media outlets and fashion influencers, including Le Afrique Style Brazil Magazine, to increase global visibility and attract attention from fashion enthusiasts worldwide. Additionally, the event was live-streamed across all KFW social media platforms, allowing international audiences to experience the runway shows and engage with the event in real-time. These efforts were designed to position KFW as a key platform for Namibian designers, expanding their reach and fostering global recognition.
The road ahead
KFW has ambitious plans for the future, focusing on expanding its reach and impact locally and internationally. The event will continue to scout models from diverse backgrounds ensuring broad representation and inclusivity. KFW also aims to strengthen the local design industry by providing designers with greater exposure, mentorship opportunities, as well as collaboration with international designers and industry leaders. As part of their long-term vision, KFW plans to partner with retail outlets, allowing shops to purchase runway pieces for mass production and sales which will help local designers expand their market reach.
Furthermore, KFW aims to expand its outreach to grassroots communities, particularly focusing on empowering the youth through arts and culture. “By tapping into local youth networks, we intend to provide educational programmes and mentorship that promote the role of fashion as a tool for creative expression and socio-economic development in Namibia. These initiatives will reinforce KFW’s commitment to community involvement and its long-term goal of fostering sustainable growth within Namibia’s fashion and creative industries,” says Shilongo.
So, as you plan your 2025 wardrobe, consider supporting the next generation of Namibian fashion. By choosing a piece from one of the talented young designers who showcased at KFW, you are not just making a fashion statement; you are empowering the future of our creative industry. Check out KFW on Instagram @katuturafashionweek and be inspired by their growing network of young designers.
