COVER STORY

Stock up now on beautiful sarees and outfits at fantastic discounts, and flaunt your style all year

By Smiti Jain Narayan

Welcome to Coimbatore’s biggest and most awaited Aadi Sale for bridal and fancy sarees, unstitched suits, readymades, lehengas, kurtis and fabrics – only at your most loved Mahaveers, the silk people. This is the one sale ladies of all generations from Coimbatore and other parts of Tamil Nadu, as well as the neighbouring states of Karnataka and Kerala, wait for and look forward to, planning their full year’s shopping needs to get maximum advantage of a vast variety of designs in sarees and suits, at the best prices during this sale period extending up to 60 days.

Mahaveers Aadi Sale has become a landmark event since 1992, and customers flock here in full force for all their saree shopping requirements for weddings, festivals, pujas, celebrations, gifting and everyday wear across all ranges. Shoppers come from all across, including Chennai, Kerala, Hyderabad, Bangalore, Mysore, and even outside India to make the most of Aadi Sale prices. Months of preparations go into the sale planning. Fresh collections of bridal and fancy sarees are hand-picked directly from weavers, and the manufacturer discounts are passed on to customers, making it a wonderful opportunity for weavers to showcase their best products and offerings as well as for customers to reap the benefits of new and latest designs at wholesale rates.

Sarees and silks are sourced from across the country, from topline weavers of Kancheepuram, Arani, Varanasi and other weaving regions of India where high quality silk manufacturing takes place. There are wide varieties available from all the regions, and when the curated ones arrive at Mahaveers showroom, the collection is a dazzling array of Kanjeevaram and Banarasi silks, tussars, crepes, georgettes, paithani sarees, bandhanis, Banarasi kora silks, raw silks, jamdanis, uppadas, patolas, chanderis, organzas, cotton-silks, fusion sarees and many more interesting and different designs, patterns, silks and materials. The new trend of fusion sarees are very much in demand with unique styles like bandhani and kanjeevaram fusion, or Lucknowi chikan work merged with kanjeevaram patterns, embroideries and other fascinating variations to make heads turn when you don these sarees. Be it any occasion – from grand celebrations, receptions, weddings, birthdays and anniversaries, gruha-pravesham, havans, pujas, Diwali and other

festivals or any other family function, or party wear, corporate style sarees for the office going ladies, or kitty parties, lunches, events – you will find a wide range to choose from in different price brackets for all your needs. Apart from sarees, there are also lots of design options in salwar suits, unstitched suit materials, readymade and semi-stitched suits, running fabrics for saree blouses and outfits. Mahaveers is also the perfect destination for all wedding and trousseau shopping with lehengas, pattu pavdais, gowns, heavy embroidered and embellished sarees and dupattas, suitable for all tastes under one roof. From grandmother down to mother and now to grand-daughter, it has become a family saree shop for generations of ladies who swear by only Mahaveers and will wait for the whole year for our Aadi Sale rather than buy from anywhere else.

Get fabulous discounts at Mahaveers Aadi Sale till 15th August, and step out in style all year long. A not-to-be-missed annual opportunity to maximise your shopping budget!

9/6, Cross Cut Road, Gandhipuram; Tel: 223-6861 9.30am-9pm, Open on Sundays. mahaveers.thesilkpeople