COVER STORY

DRAPE YOURSELF IN THE FINEST SAREES AT ATTRACTIVE PRICES FROM PSR SILKS

BY SMITI JAIN NARAYAN

A master weaver over half a century ago had the vision to create the most beautiful sarees of all varieties to promote the art of handloom-making. The visionary was

Dr. PS Rangasami, the founder & chairman of PSR Silks, who has led the group forward with his passion, zeal and determination over the years and expanded the business from wholesale to retail.

With an exponentially expanding customer base year-on-year, PSR Silks showcases the widest range of sarees in bridal and designer Kanjeevarams, soft silks, tussar, banarasi brocades, designer chiffons, crépes, georgettes, net sarees, cotton sarees from different regions of the country, embroidered sarees, handloom woven sarees and other exquisite creations. With a nod to customer’s wants, PSR has salwar kurta materials as well. The range, the designs,

the patterns, the colour combinations are all woven together to create a symphony of styles keeping in mind the changing tastes of the modern Indian woman, rooted in tradition yet spreading her wings. PSR understands the sentiment and has found inspiration in her growing and variegated identity as she matches step with the world, gracefully and confidently, draped in the prettiest sarees as she moves ahead. The product quality, variety, design approach and customer service are all key factors that have contributed to the success story of PSR Silks. Innovation is another constant factor at PSR, where talented designers in their in-house studio are experimenting with styles and patterns on an ongoing basis, giving importance to traditional values within a modern text and contemporary mindset of the customer. Today, PSR enjoys the patronage of a loyal clientele, with an

ever-expanding customer base. Quality, innovation, delightfully dreamy and different designs and the sheer spectrum of saree varieties are all major contributors that have ensured that PSR remains the brand of choice for designer sarees. Now with their sale on in full swing, there’s no better time to head to the PSR store and pick-up the sarees of your choice at fantastic prices. And flaunt the feminine factor, a fusion of the modern and the traditional. PSR stores are also at Erode, Salem, Pondicherry, Bangalore, Mysore, Mangalore, Shimoga and Hubli.