COVER STORY

ALL-TIME EXCLUSIVE ETHNIC WEAR

Shop for across-the-spectrum sarees, silks, salwars and more at Shloka

– By Smiti Jain Narayan

Started on 29th September 2017, Shloka is completing 5 years of bringing shoppers the most beautiful fashionable sarees, lehengas, salwars, silks, kurtis and all types of ethnic wear to flaunt for all occasions. Located in the prime Race Course road over a sprawling 5000 sq ft, Shloka has everything for the Indian woman from the traditional to the contemporary, from daily wear to grand functions, across all budgets and ranges with maximum varieties to choose from.

After generations of being weavers and wholesalers of silk sarees with clients all over India, Shloka was set up as a retail store, started by four cousins and partners - Ashok Kumar P., Shripal V. Mehta, Shrenik V. Mehta and Shreyans Kumar A.

Shloka specialises in offering customers the entire range of ethnic wear - from the traditional to the trendy - under one roof, with in-house designs and specified colour schemes produced to custom order from the store. They are retailing in Coimbatore and supplying all over India in wholesale.

The quality and designs of Shloka products are what one would expect from a designer boutique, but with the range and variety and pricing of a regular shop. The range is across the spectrum catering to all budgets and style requirements - from the daily wear sarees to the most premium silks, going up to bridal wear with highly embroidered and embellished sarees and lehengas.

Sarees are available in all types of materials including cottons, linen, tussar, georgette, chiffons, net sarees, all varieties Banarasi silks, organza, kora silk, sarees with heavy work and sequins, stone work, embroidery and other detail. Kanjeevaram silks, uppada, patola and all other types of silk styles are in plenty of range to choose from. It suits housewives, office goers, brides, young ladies and old grandmothers and everyone in between for all kinds of occasions and functions.

Apart from sarees and silks, there are kurtis, salwar suits, dress material sets stitched and unstitched, lehenga choli, casual wear and heavy dresses, kids pattupavdai, men’s groom silk veshti, shirt and tunde, and all kinds of ethnic ensembles for the whole family.

The lehengas and heavy sarees are sourced directly from the manufacturers and factories as per the latest trends in designer wear with top-style quality and the best of rates. Every item in the store is hand-picked and selectively chosen to bring nothing but the best to its customers.

Even fusion sarees in kanjeevarams which are very popular these days are available at Shloka. It’s the best place to shop for traditional to modern, contemporary and fancy sarees with the

latest in-demand fashions. Kurtas come in anarkali, regula cuts as well as crop tops, palazzos, salwars and other fancy clothing. Lucknowi chikan work is also showcased in sarees and salwars.

Shloka is known for its superb range of ethnic wear, the quality of the stock available, great service and staff, with the owners handson handling the customers and extending all help in choosing and purchasing.

No wonder that Shloka has received overwhelming response from customers not only in Coimbatore but even other cities in Tamil Nadu and across India, with regular clientele coming back again and again, for all occasions.

Shop at Shloka and flaunt the best styles and trending designs across all ethnic wear ranges.

SHLOKA