HAPPY TRAVEL AGENT DAY

YellowBird online auction now live

Great items up for bidding Support children in Ukraine

• 2 Business Class air tickets with Air Canada North American + ACCOR stay for 3 nights

• 7-night Caribbean-Antilles Cruise with MSC Cruises

• 2 Roundtrip WestJet tickets to anywhere they fly except Europe

• 2 airline tickets to Las Vegas with Canada Jetlines

• 4-8 Night Caribbean cruise with Virgin Voyages

• 7-night Kenya Safari with African Oasis Safaris

• 7-night Avalon Waterways River Cruise

• VIA RAIL gift cards

• Amazon Gift Card courtesy of Huntington Travel

• Luggage set courtesy of CAA Club Group

• Signed Sports Jerseys

• Unique Artwork + Home Decor

• And much more!

By Kathryn Folliott

TORONTO — Travel Agent Day has always been a standout on the travel industry’s calendar. This year, it’s even more so.

After everything travel advisors have been through over the past 3 years, it’s time for suppliers to salute travel retailers with incentives and promotions.

No doubt those special offers will be popping up all over the industry today, this week and all this month, in some cases.

And while the Travel Agent Day perks are very much appreciated, Jamie Milton with Uniglobe Carefree Travel in Saskatoon, SK, tells Travelweek that just as important, if not more so, are words of appreciation and gratitude from supplier partners.

Especially when those kind words are broadcast for all to see via traditional and social media.

“Promotions and incentives are great and very much appreciated by travel advisors,” says Milton. “That being said, the feeling of being appreciated, valued and respected is also important. One of my favourite things to see suppliers do, is promote travel advisors to the general media, and through their own personal social media. Hearing well-known and respected suppliers promote travel advisors and all they do, is very impactful.”

It was at Uniglobe Carefree Travel - and thanks to travel advisor Colleen Lorenzen - that Travel Agent Day got its start back in 2011. On the first Wednesday of every May, Travel Agent Day is when travel agencies recognize their hard-working team of agents, and encourage other agency