Travelworks Highlights 2024 by Travelworks

Our 2024 journey

Poseidonion Grand Hotel & Travelworks celebrate 10 years of collaboration

2024 marks a signiﬁcant milestone in the partnership between the Poseidonion Grand Hotel and Travelworks, celebrating 10 years of collaboration dedicated to highlighting the timeless elegance and unique offerings of this iconic property.

Since 2014, Travelworks has supported the Poseidonion in bringing its vision to life through a range of initiatives,

including event management, marketing campaigns, and PR & media relations. Under the leadership of the Vordonis Family, this collaboration has ensured the hotel remains at the heart of Spetses’ vibrant cultural and social calendar.

Signature events such as the Classic Car Rally and "Weekend in Tweed" have become deﬁning moments of the island’s identity, seamlessly blending tradition with modernity.

Social media campaigns have further ampliﬁed the Poseidonion’s distinctive narrative, capturing its breathtaking venues, sustainable farm-to-table gastronomy, and bespoke experiences.

From the serene gardens and historic architecture to its contemporary luxuries, the Poseidonion story has reached audiences worldwide, preserving its legacy while welcoming new generations of guests.

This decade-long partnership has exempliﬁed the enduring appeal of the Poseidonion Grand Hotel and its role in shaping the cultural fabric of Spetses. As this milestone is celebrated, the focus remains on continuing to create authentic, memorable experiences for visitors, ensuring the Poseidonion remains a beacon of hospitality excellence.

photo © Poseidonion Grand Hotel Travelworks Zisis Dalakouras

Embarking on a Digital Journey with Domes Reserves

In 2024, Travelworks proudly commenced a strategic partnership with Domes Resorts, spearheading their social media management across multiple iconic properties.

This collaboration includes the distinguished Domes Reserves—Domes White Coast Milos, 91 Athens RivieraThe Resort, and Makris Athens—as well as Domes Novos Santorini and the Group’s LinkedIn presence.

The Domes Reserves stand as sanctuaries of exclusivity, seamlessly blending cultural heritage with personalized service in meticulously selected destinations.

Each Reserve captures the soul of its locale, offering an immersive journey into its cultural tapestry while preserving the timeless charm of bygone eras.

The selected approach redeﬁnes the digital identity of these properties,

positioning them as leaders in reﬁned hospitality experiences.

From curating evocative visual content to narrating the hidden stories of their unique locations, we’ve created a cohesive strategy that emphasizes the brand's core values—rarity, authenticity, and enrichment.

By tapping into platforms like Instagram and LinkedIn, we ensure every digital touchpoint reﬂects the sophistication of Domes Resorts.

Moreover, this partnership goes beyond social media. It integrates the art of storytelling, data-driven insights, and creative innovation, fostering meaningful engagement with a global audience. This comprehensive approach ensures that Domes Resorts not only resonate but thrive in the competitive digital landscape of luxury hospitality.

photos © Domes Resorts | Travelworks Zisis Dalakouras

03 Treville Positano: Celebrating the 3rd year of a unique storytelling journey

For the past three years, Travelworks has proudly collaborated with Treville Positano, an extraordinary retreat on the Amalﬁ Coast renowned for its unparalleled charm and storied past.

Formerly the home of famed ﬁlmmaker Franco Zefﬁrelli, Treville Positano offers a blend of cinematic grandeur and Mediterranean allure, captivating all who step through its doors.

At Travelworks, we have partnered with Treville Positano to craft compelling narratives that resonate with discerning travelers.

From curating bespoke content to amplifying the essence of its iconic suites, secluded Laurito Beach, and the one-of-a-kind Treville Boat Company, our aim has been to capture the magic of this exceptional property.

Through innovative email marketing campaigns that achieved open rates far above industry benchmarks and marketing collaterals that celebrate the property’s unique offerings, our storytelling efforts have continually

brought Treville Positano’s vision to life.

This partnership has been enriched by the collaborative spirit of Treville’s esteemed team, including Martino Acampora, Daniela Barba, Luigi Natale, and Maria Cristina Colaianni. Together, we’ve embraced Treville’s legacy of opulence and warmth, celebrating not just its services but its soul, the Mediterranean beauty, and the artistry of hospitality.

photos

Celebrating 2 seasons of partnership with Mandarin Oriental Costa Navarino

Mandarin Oriental Costa Navarino has become a cornerstone of reﬁned hospitality in the Peloponnese, and Travelworks is proud to have been part of this journey for two successful seasons.

Under the expert guidance of the hotel's Marketing team, we provided dedicated social media management and lifestyle

PR services for the Greek market, ensuring the brand’s unparalleled experiences reached the right audiences.

On social media, we managed the brand's proﬁles with a tailored strategy that showcased the resort’s stunning design, wellness offerings, and culinary artistry. Through engaging visuals and curated content, we connected Mandarin Oriental Costa Navarino with a discerning

online audience, growing its digital footprint.

For PR, our efforts concentrated solely on lifestyle storytelling. By leveraging our strong media network in Greece, we positioned the resort as a premier destination, highlighting its unique blend of luxury and authenticity. This targeted approach ensured that the stories we crafted resonated with high-value audiences, from feature articles in

leading lifestyle publications to collaborations with inﬂuential voices in the industry.

As we celebrate two seasons of collaboration, this partnership underscores our commitment to delivering measurable impact and driving meaningful connections between worldclass brands like Mandarin Oriental Costa Navarino and their audience.

photo © Mandarin Oriental Costa Navarino

Travelworks and Accor: Celebrating

5 years of

collaboration

For the past ﬁve years, Travelworks has proudly collaborated with Accor Group, a leading global hospitality player, to establish and strengthen its corporate communication in the Greek market.

This milestone marks a journey of impactful storytelling, strategic public relations, and media relations that have fortiﬁed Accor’s brand presence across the region.

The collaboration began in 2020, a challenging time for the travel and tourism sector. Highlights include the successful PR strategies for the Athens Capital Hotel - MGallery, the NIKO Seaside Resort - MGallery, and the groundbreaking launch of Europe’s ﬁrst Banyan Tree hotel, Angsana Corfu.

These efforts have resulted in extensive media coverage, exclusive interviews with top executives, and heightened brand recognition.

A deﬁning moment of this collaboration was supporting the PR processes for Accor CEO Sébastien Bazin’s inaugural visit to Greece, culminating in the grand opening of Athens Capital Hotel. This event generated over 350 media mentions and a media value exceeding €460,000.

As we celebrate this ﬁve-year journey, we reﬂect on the trust and synergy that have driven our shared success. We look forward to continuing this impactful collaboration, setting new benchmarks for corporate communication and media relations in the hospitality industry.

06 Alpine luxury: Travelworks & The Capra, Saas-Fee

In 2024, Travelworks initiated an exciting partnership with The Capra, a boutique luxury hotel in the heart of Saas-Fee, Switzerland. Nestled in the majestic Alps, The Capra combines sophisticated charm with authentic alpine warmth, creating a sanctuary for discerning travelers.

Travelworks is collaborating with the owners to develop unique marketing and hotel collaterals that tell The Capra’s story with authenticity and impact. From bespoke brochures to in-room materials, our focus is on enhancing every touchpoint to resonate with guests. This project leverages our expertise in content creation, merging creativity with strategic vision to position The Capra as a quintessential alpine retreat.

Additionally, Travelworks is managing The Capra’s social media presence, crafting engaging content that captures the hotel's ethos and natural surroundings. Through compelling visuals, carefully curated posts, and targeted engagement, we aim to expand its digital footprint and foster

meaningful connections with its audience.

This partnership highlights Travelworks' commitment to creating tailored communication strategies for high-end hospitality brands. By blending The Capra’s unique identity with our storytelling expertise, we’re setting the stage for its continued growth in the luxury travel market.

Greece Talks 2024: A transformative discussion on Hospitality

On November 29, 2024, the Greece Talks conference at the iconic Hotel Grande Bretagne, Athens, became a cornerstone event for the tourism and hospitality industry.

Jointly organized by Travel.gr and Proto Thema Group, the conference tackled the compelling theme, "Identity, Future & the Traveler," engaging industry leaders in an exploration of the evolving dynamics shaping tourism.

Opening remarks by Fotis Tsimelas, Chief Product Ofﬁcer of Proto Thema, and Androniki Kolovou, Director of Travel.gr, emphasized collaboration as a driver for Greek tourism’s future. Among the highlights was a compelling ﬁreside chat between Prime Minister Kyriakos Mitsotakis and Monocle Editor-in-Chief Andrew Tuck. The Prime Minister celebrated Greece’s historic tourism success in 2024, outlining a strategic vision that balances visitor satisfaction with community well-being.

Luxury hospitality took center stage in a session featuring Charles Forte of Rocco Forte Hotels, moderated by Kostas Panagakis of Travelworks. Forte underscored the power of authentic guest experiences in driving excellence. Another riveting panel, led by Agapi Sbokou of Phāea Resorts and Markos Chaidemenos of Canaves Collection, explored reimagining hotel experiences in a rapidly changing world.

08 Mary Katrantzou becomes Mandarin Oriental Costa Navarino’s First Social Fan Ambassador

Mary Katrantzou, the internationally acclaimed Greek fashion designer, has joined forces with Mandarin Oriental, Costa Navarino as the resort's ﬁrst-ever Social Fan Ambassador.

This collaboration celebrates the intersection of luxury hospitality and high fashion, introducing a fresh narrative to the resort's guest experience.

At the heart of this partnership is an exclusive kaftan designed by Katrantzou, inspired by the resort’s serene elegance and its lush Mediterranean surroundings.

The kaftan incorporates Mandarin Oriental’s iconic fan motif, beautifully paired with a palette from Katrantzou's Spring/Summer 2024 collection. This stylish and versatile piece not only reﬂects the timeless charm of the resort but also serves as a treasured keepsake for guests.

Available at The Spa, 20% of proceeds from its sales will beneﬁt ELPIDA - Association of Friends of Children with Cancer, highlighting the collaboration’s philanthropic dimension.

Mary Katrantzou expressed her excitement, describing the collaboration as an opportunity to broaden creative horizons while showcasing the resort's unique charm.

Mandarin Oriental Costa Navarino’s General Manager, Raul Levis, echoed this sentiment, celebrating the partnership as a perfect alignment of shared values and artistic vision.

This partnership underscores the resort’s commitment to delivering extraordinary guest experiences, blending elements of art, design, and community impact. By partnering with a globally recognized designer, Mandarin Oriental, Costa Navarino redeﬁnes the essence of luxury, offering guests an experience that is as inspiring as it is memorable

Redeﬁning hospitality in the Cyclades: The arrival of Odera Tinos

Odera Tinos, the ﬁrst luxury hotel on the island of Tinos, opened its doors in June as part of the prestigious Autograph Collection by Marriott International.

Commissioned by Tresor Hospitality, the hotel’s management company, Travelworks orchestrated an extensive PR and Media Relations campaign targeting the Greek market while also providing expert social media and marketing collateral support.

Nestled in the pristine Cycladic landscape, Odera Tinos redeﬁnes hospitality through its blend of luxurious amenities and authentic local inﬂuences.

The 77 guest rooms and suites feature private pools, earthy tones, and locally inspired interiors. The resort includes exceptional dining options led by renowned Chef Dimitris Skarmoutsos, offering a Mediterranean culinary journey with a Tinian twist.

One of the most distinctive elements of Odera Tinos is its commitment to sustainable luxury. By working with local artisans and incorporating traditional design elements, the property ensures that its operations celebrate and respect Tinos’ cultural and environmental heritage.

Guests can also enjoy holistic wellness experiences at the O Spa and a variety of curated activities that showcase the rich cultural and natural heritage of Tinos.

Odera, Tinos, Autograph Collection

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© Odera, Tinos, Autograph Collection Christos Drazos

10 Grand Hyatt Athens entrusts Social Media curation to Travelworks

In the second half of 2024 Travelworks partnered with Grand Hyatt Athens, one of the city’s most iconic luxury hotels. With its unique blend of modern sophistication and timeless elegance, Grand Hyatt Athens is a cornerstone of reﬁned hospitality on the Athenian Riviera.

This partnership marks the launch of comprehensive social media management services tailored to elevate the hotel's digital presence and engage its diverse global audience. Leveraging Travelworks' expertise in hospitality-focused digital marketing, this project will deliver a strategy that embodies the brand’s core values while adapting to evolving digital trends.

From crafting compelling narratives to executing visually stunning campaigns, Travelworks will ensure that Grand Hyatt Athens stands out in the competitive digital landscape. The approach will include customized content creation, engagement strategies, and platform-speciﬁc optimizations to captivate audiences and foster a vibrant online community.

As the hospitality industry continues to embrace digital transformation, this collaboration reﬂects a shared vision of excellence and innovation. The synergy between Grand Hyatt Athens’ commitment to luxury experiences and Travelworks’ creative expertise will redeﬁne how the hotel connects with its guests.

The collaboration aims to not only highlight the exceptional offerings of Grand Hyatt Athens but also to create meaningful interactions that resonate across all touchpoints.

Travelworks and W Costa Navarino: crafting vibrant digital narratives

Since the beginning of 2024, Travelworks has had the privilege of collaborating with W Costa Navarino to elevate its social media presence.

W Costa Navarino is celebrated for its bold design, sustainability commitment, and extraordinary guest experiences. This collaboration operates under the expert guidance of the hotel’s Marketing team, whose vision and leadership inspire our strategies.

Throughout the year, we have worked closely with the Marketing team to craft a tailored social media strategy that reﬂects the resort’s unique identity and aligns with its brand objectives.

Together, we have focused on showcasing the property’s luxurious amenities, stunning location, and vibrant experiences through compelling digital storytelling.

From stunning Instagram visuals to engaging interactive content, every campaign is a result of this dynamic partnership, ensuring that the digital voice of W Costa Navarino mirrors the vision of its Marketing team.

This year-long collaboration is a testament to the power of teamwork. Working hand-in-hand with W Costa Navarino’s Marketing professionals, we continue to build a digital narrative that ampliﬁes the resort’s reputation as a leader in luxury hospitality.

photo © W Costa Navarino

Travelworks services

Social Media management Client

W Costa Navarino/ TEMES

12 Greek Market Report: Hotel Investments 2024-2027

In February 2024, Travelworks unveiled the "Greek Market Report | Hotel Investments 2024-2027." This initiative offered a unique synthesis of insights from key players and detailed data on over 60 upcoming hotel projects.

For the ﬁrst time, the report collated perspectives from renowned industry leaders and brands, including Hilton, Marriott, Accor, Brown Hotels, and more, shaping a comprehensive view of the future of Greek hospitality.

The report highlighted a major trend: 40% of new hotel developments in Greece will operate under international brands, reﬂecting the increasing global interest in the country’s tourism potential.

Beyond the extensive data, it became a pivotal resource for investors and stakeholders, presenting strategic directions and growth opportunities.

The publication's impact extended beyond Greece. Garnering signiﬁcant media coverage locally and internationally, the report secured a feature in the global online edition of Forbes Magazine. By bridging gaps in industry knowledge, the Greek Market Report reinforced Travelworks’ commitment to providing market insights that drive innovation.

A fresh take on Cretan hospitality: the debut of Elios Hill

Elios Hill, the latest addition to MK Hotel Collection, opened its doors in Crete, offering a unique blend of contemporary luxury and Cretan authenticity.

Situated in the serene hills of Chersonissos, this ﬁve-star resort is designed to cater to families and couples, providing an idyllic retreat with 275 thoughtfully designed rooms and suites, three diverse dining venues, an expansive waterpark, and a luxurious spa.

To support the resort’s launch in the Greek market, a targeted PR and media relations campaign introduced Elios Hill’s standout features, from its culinary offerings to its family-friendly amenities.

The resort’s story was further enhanced with the preparation of visually striking marketing, hotel, and F&B collaterals, effectively communicating its character and appeal to potential guests.

A coordinated social media strategy brought Elios Hill to life in the digital space, engaging audiences with curated content showcasing its proximity to iconic attractions like Knossos and the Crete Golf Club, as well as its emphasis on authentic Cretan hospitality.

Dagkonakis

Elevating urban elegance: Apollo Hills begins its journey

In 2024, Greece Sotheby’s International Realty commenced a strategic collaboration with Hines in one of the year’s most exciting residential projects: Apollo Hills on the Athenian Riviera.

Positioned as the exclusive sales representative, Greece Sotheby’s International Realty brought their global expertise and extensive market knowledge to this €200 million

development, ensuring it captured the attention of sophisticated buyers both locally and internationally.

Designed by Porphyrios Associates and Diarchon Architects, Apollo Hills combines sustainable BREEAM-certiﬁed design with reﬁned aesthetics. Situated in Voula, one of Athens’ most desirable suburbs, it blends urban convenience with the tranquility of green spaces and mountain views. With amenities such as

indoor and outdoor pools, spa and gym facilities, private gardens, and an exclusive beach club membership, Apollo Hills sets a new standard for reﬁned living in Greece.

Travelworks was proud to support Greece Sotheby’s International Realty in crafting a compelling communications narrative for this project.

Introducing Club Med’s

€

30 mil. investment in Greece

In October 2024, the grand reopening of the renovated Club Med Gregolimano on Evia Island marked a signiﬁcant milestone in Greek tourism.

The event celebrated a €30 million transformation, attended by Club Med President Henri Giscard d’Estaing, Greek Parliament members, and local ofﬁcials. The project underscored Club Med’s long-standing presence in Greece, dating back to its ﬁrst destination in 1955.

The extensive renovation enhanced the resort’s capacity to 497 rooms, added luxurious beachside accommodations, and introduced new wellness and sports facilities, including a wellness area by Sothys, yoga sessions by Heberson, and padel courts. Sustainability was a key focus, with eco-friendly designs earning BREEAM certiﬁcation, incorporating thermal solar panels, green roofs, and local sourcing.

Nestled between a serene pine forest and the Aegean Sea, Gregolimano now combines adventure, relaxation, and Greek tradition.

The event highlighted the culmination of two years of work and the importance of Greece in Club Med’s global portfolio. With meticulous planning and collaboration, the reopening resonated as a celebration of reﬁned living and sustainable development.

Travelworks collaborates with Wyndham Hotels & Resorts [EMEA

region]

In 2024, Travelworks began a collaboration with the EMEA headquarters of Wyndham Hotels & Resorts, the world’s largest hotel franchising company by the number of properties. This partnership focuses on enhancing the marketing toolkit available to Wyndham’s business development teams across Europe, the Middle East, Eurasia and Africa.

Our team worked closely with Wyndham’s regional headquarters to craft a comprehensive suite of marketing collaterals, tailored to meet the diverse needs of the EMEA market.

Deliverables included compelling social media posts designed to elevate the brand’s presence on LinkedIn, strategic newsletters that highlighted key developments and opportunities, and engaging corporate videos that showcased Wyndham’s unique value propositions to potential partners and stakeholders.

By leveraging Travelworks’ expertise in content creation and digital marketing, Wyndham’s EMEA teams have been empowered with tools that are both visually impactful and strategically aligned with their business objectives. These materials serve not only to communicate Wyndham’s regional strengths but also to reinforce its global leadership in hospitality.

Travelworks services

Marketing Collaterals Client

Wyndham Hotels & Resorts [EMEA HQ - London]

17 A decade of Tweed elegance: Poseidonion's iconic celebration

For a decade, the Poseidonion Grand Hotel has celebrated vintage charm and elegance through its iconic "Weekend in Tweed." This year’s event, held from October 25 to 28, marked its 10th anniversary, transforming Spetses into a captivating retro haven.

In collaboration with the Hellenic Bicycle Museum, the event featured classic bicycles, tweed outﬁts, and a nostalgic journey into timeless style.

Highlights included a treasure hunt through the island’s charming streets, a picnic at the Anargyrios and Korgialenios School of Spetses, and the much-anticipated Concours d’Elegance, which showcased remarkable vintage bicycles.

Guests enjoyed live music, gourmet delicacies, and signature cocktails, all within the reﬁned ambiance of the Poseidonion Grand Hotel.

The event’s 10th edition not only celebrated a beloved tradition but also reafﬁrmed the Poseidonion’s commitment to blending culture, heritage, and hospitality.

By incorporating local elements and fostering community collaboration, the hotel continues to play a pivotal role in enriching Spetses’ cultural landscape.

Travelworks supported the event with marketing collateral, PR initiatives, event management services and social media ampliﬁcation, contributing to its broader recognition. The result was a vibrant, visually captivating celebration of vintage charm that brought together participants from near and far.

The "Weekend in Tweed" remains a testament to the enduring allure of timeless style, offering a unique experience that connects past and present in the picturesque setting of Spetses.

18 Introducing InterContinental Crete

The opening of InterContinental Crete in June 2024 marked a signiﬁcant milestone for luxury hospitality in Greece. Nestled along the stunning coastline of Agios Nikolaos, this urban resort offers a harmonious blend of modern elegance and traditional Cretan charm.

With panoramic views of Mirabello Bay and a prime location just an hour from Heraklion Airport, it serves as the perfect gateway to explore the rich cultural and natural beauty of Crete.

As part of the pre-opening and post-opening activities for the Greek market, the property was introduced through a comprehensive communications campaign that positioned it as a standout destination in Crete’s luxury hospitality scene. The campaign highlighted the hotel’s exceptional offerings, including its 199 sophisticated rooms and suites, some with private plunge pools, and its three dining venues led by top-tier culinary talent.

The hotel’s holistic wellness center features an indoor heated pool,

private treatment suites, and a fully equipped ﬁtness center. Guests can also enjoy seamless business and leisure facilities with state-of-theart conference rooms that accommodate various needs.

Carefully crafted narratives and visuals brought attention to the unique attributes of InterContinental Crete, blending modern luxury with Cretan authenticity. These efforts ensured the property was presented as a beacon of world-class hospitality that meets the expectations of the most discerning travelers.