DO TODAY MOOD BOARD
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DO TODAY
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Brothers and sisters in sweat. It’s time to put in work. Today is no different than any other day. No different than yesterday, nor tomorrow. None of them.
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Today we will wake up, and recognize it for what it is.
An opportunity. An opportunity to challenge ourselves. An opportunity to work. An opportunity to be different. Better. We may not be together tomorrow.
But we are together today. Here, in this one place, at this one time.
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Today, let’s be motivated by each and every heart that beats in this room. Let’s be driven by every single drop of sweat that falls, Every muscle fiber that flexes, And every calorie that’s burned.
For the next 36-minutes, Today is an opportunity to be different.
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To work just a little harder.
To push just a little more.
To come together.
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No one will remember exactly what we did today.
Exactly which circuits, in exactly which order.
But no one will ever forget that we did it together.
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And because we’re together, we’ll never forget that
What we do together today, Will make every single one of us better tomorrow.
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WHAT WE DO TODAY WILL MAKE US BETTER TOMORROW.
#DOTODAY 9
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TO BE BETTER TOMORROW, WE SAY YES TODAY.
#YESTODAY 12
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DO TODAY FIT36 VOCABULARY TACTICS
DO TODAY FIT36 VOCABULARY TACTICS
During the workout the instructor could be hyping them up and say something like...
During the workout the instructor could be hyping them up and say something like...
—Instructor “Alright guys you really have to keep pushing today!”
—Instructor “You know all the work you guys do in here makes you better out there!”
—People working out shout in unison “DO TODAY!” or “YES TODAY!”
—People working out shout in unison “BETTER HERE BETTER THERE!”
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DO TODAY FIT36 VOCABULARY TACTICS What I like about this approach is you start to establish the tribal vocabulary and language. You allow the DO TODAY mantra and idea to craft these short but own-able declaration’s that can apply to Fit36 as a brand, as an in workout chant, etc. The cool thing about yelling, or chanting or shouting in times of intense hardship, workout, physical pain, etc. is that it feels good. Feels good to know that you are sweating. Flexing muscles. Burning calories. Working just a little bit harder. Pushing just a little bit more. Doing today together. To make you better tomorrow.
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AN ENERGY. A VIBE. A FEELING.
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AESTHETIC VIDEO EXAMPLES Old Spice | Whale | #smellegendary https://www.youtube.com/watch?v=5hteeecX1oQ
This is Backcountry https://vimeo.com/72471214
Old Spice | Rocket Car | #smellegendary https://www.youtube.com/watch?v=giJxJdSuq74
Am liking this video for the pure representation and idea of working hard in the gym to elevate your life outdoors. What does that look like.
Dig these spots because of the music, the declaration approach, the questions that leave you hanging but can be completed with a simple idea, hashtag, graphic such as #DOTODAY or #YESTODAY.
Get Your Billions Back America https://www.youtube.com/watch?v=m5bqfWg5jk4 A bold, big statement at the end of the spot.
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Cam Newton and 2 Chainz Beats by Dre https://www.youtube.com/watch?v=TBXe-XerqRI Haka Documentary: We Belong Here Beats By Dre https://www.youtube.com/watch?v=EgU-RWQ4J7o Richie McCaw in The Game Starts Here Beats by Dre https://www.youtube.com/watch?v=xSth007n_vw The tribe. The chant. The passion. The struggle. The rise. The challenge.
Jimmy Graham | Churn #justakid https://www.youtube.com/watch?v=gW1ByRmV0-c&list=PLsr8V6feWNin76XKGJOBsCO0xjuT8I5En&index=1 POWERADE | Rose from Concrete #justakid https://www.youtube.com/watch?v=vayTF-j0D2s&index=4&list=PLsr8V6feWNin76XKGJOBsCO0xjuT8I5En Rising to the occasion. Overcoming hardship and pain. The lyrical rhythm.
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Original Nike Freestyle Rhythm https://www.youtube.com/watch?v=T-bNQR9In-0 Originality. What if we made an audio track by all of the Fit36 “tribal” (workout) sounds that erupt during the 36 minute workout. Nike: Snow Day https://www.youtube.com/watch?v=o2P5E7cFt9s Go time. Rise to the occasion. Ready. Simple and easy mantra, idea, reason to be better outside. Doing it together.
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WHAT WE DO HERE WILL MAKE US BETTER OUT THERE.
#BETTERHEREBETTERTHERE 22
SOCIAL
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THANK YOU
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