Travis White Newport Beach - Sales Pitch Secrets in Commercial Real Estate In commercial real estate agency, the sales pitch and the presentation process is critical to the business that you generate. This then suggests that the pitch and presentation should be practiced and refined so that your conversions to listings and new business are always improving. The best sales pitch is one that focuses on the client given the trends of the current market. The more information that you can give the client, about current property trends and strategies, the more convincing you will be in attracting the client's attention and a positive decision on the listing. Clients like to see and know that we really do understand what's going on out there in the market and we have a definite solution to the current situation. Genuine clients today are looking for the agents that have a comprehensive and confident connection with the local property market. They are looking for the agents that have all of the following under control: A comprehensive database to attract and capture enquiry from genuine listings Definite strategies regard marketing properties in the local area given the types of enquiry currently. A dominant market share that is evident in Internet presence, signboard count, and successful transactions. Superior negotiation skills that can apply in any transaction and situation.
A proven track record regards the property type and relevant transactions. Salespeople that are regarded as property experts representing the client efficiently and effectively. A communication process to facilitate any negotiation in a timely way. The system of control to ensure that any contract or lease transaction is moved efficiently and effectively to the point of settlement or occupancy as the case may be. Comprehensive market knowledge given the property type and the property precinct. These points above clearly show that clients require experienced agents and exceptional salespeople. No longer is it a matter of offering discounts in commission and advertising to attract the listing. The real estate agent really does have to provide professionalism, knowledge, benchmarks, and systems to prove their relevance to the client. So the secret to an effective commercial property sales pitch and presentation is really in building comments and strategies around the current property market and the subject property. Relevance is the key to the process. It is no longer appropriate to dwell on your agencies generic points of difference that you believe are of importance. The sales pitch and the presentation needs to be centered on the property and the solutions that you can provide to the client. This requires experience and relevance. Start practicing your skills and take steps in refining your approach.