I DON’T SELL HOMES ...I find buyers

Most people assume that listing agents “sell homes”. When in reality, most agents treat their listings like any other consumer product. They post the property on Realtor.ca and wait. This process is almost identical to a big box store like Walmart. A product sits on the shelf until someone takes notice and has enough interest to buy it.

What great agents do is find buyers for homes that we have listed. That’s our job. We professionally source buyers. Finding buyers nowadays is more complicated than EVER! My team has developed the gold standard for finding buyers in Sudbury. Our step-by-step process is so effective, we sometimes find buyers who didn’t even KNOW they were looking.

If you’re trying to sell your home, you’re looking to get the highest amount of money, with perfect terms, in the shortest amount of time, right? Let me give you a quick overview of our process... I don’t want to give away all of our secrets. This breakdown may seem bleak, but it’s merely to place emphasis on the fact that agents must be working harder than ever before. You can not be a part time agent and do the very best for your clients. Real estate professionals need to be actively analyzing the market and broadening their knowledge. Placing oneself in an environment with like-minded individuals is a huge step toward success in a changing market.

1

Pre-Market Preparation - Believe it or not, most of the work to find buyers occurs before your house is even on the market. Making your house shine with our professional home stager helps to set the scene. If you have a vacant home, staging is even more effective! This is followed by professional photos and videos. This is just the minimum. All half-decent agents should be offering these services.

Here is the Gold Standard Tip: We go a little further to find more buyers. We reach out to brokers, agents, and buyers within our network for every specific property. They all get notified.

Promotional Advertising - We’ve taken care of all the pre-listing preparations, and now the listing is on the market. Next comes multiple phases of promotional advertising. This advertising is specific to YOUR home. We target buyers that are likely to buy YOUR property. 20,000 views on a video are worthless if none of them are potential buyers. We also host open houses for most of our listings. We have a step-by-step open house strategy to make these events effective marketing campaigns, too. 2

Finding a Buyer - Ideally, we’ll find an interested buyer or two who will bring us an offer. Then, we negotiate to ensure that you are getting exactly what you want. The highest price, as quickly as possible, with the best terms! 3

These three steps come together to create the GOLD STANDARD.

Reach out to my team and me if you are thinking of selling. We can find you the perfect buyer for your home.