5 THINGS NOT TO DO WHEN SELLING YOUR HOME

BY JASON WOODS

The process of selling a residential property can be time-consuming and emotionally demanding, especially if it is your first sale. While your home’s curb appeal influences a prospective buyer’s potential to propose an offer, it may sometimes feel like an invasion of your property.

Strangers will visit your home and snoop around in search of defects. Others will worsen the experience by offering less money than the property’s market value. However, you can mitigate some of that by avoiding some of the common mistakes other sellers make, such as:

1 Overpricing the Property

It is understandable to want the highest price for your home – besides, you are the one who can best attest to what an excellent home it is. Nonetheless, listing your home with an inflated ticket price may harm your prospects of quickly selling it. With no offers, the home may spend months on the market, which makes other property hunters think something might be wrong. That leaves you with no choice but to eventually lower the price to attract more buyers.

2 Getting Too Emotional

Imagine selling your first home? It evokes a pang of nostalgic memories you made in the house, the financial sacrifices you had to make to secure the down payments, etc. These are plenty of reasons to make one feel emotional about selling a home.

For the best outcome, it would be better if you viewed yourself as an investor instead of a homeowner. The secret is to handle the transaction from a financial perspective. A Real Estate Professional will be able to help you do proper planning and marketing to get top dollar for your home.

3 Skimping on Listing Images

Many property buyers these days prefer viewing photos and virtual tours of homes online and then discussing the home with their agent using video conferencing. Hence, you need to ensure the listing photos play an integral role in marketing your home. If possible, hire a professional real estate photographer. They understand what rooms and fixtures to capture in the photos that buyers look for. They also excel in delivering detailed and clear images of full-rooms or isolated close-ups to bring out the true feel and character of the property.

4 Selling the Home on Your Own

Real Estate Professionals often command about 5% commission of a property’s selling price. Although the amount may seem significant, it is worth the investment, especially if it is your first sale.

Agents have your interests at heart. They will help you set the right market value and level out the emotional aspects of the process by facing potential buyers on your behalf. These professionals will also know what to say during negotiations to ensure you get the most out of the deal. In case anything should go awry during the transaction, agents are experienced in handling seller-buyer misunderstandings.

5 Hiding Property Defects

In the real estate industry, integrity and honesty are critical when selling your property. If you have made up your mind about selling your home, you need to be honest and transparent to the prospective buyers about the home’s fixtures and elements that require upgrades. Keeping such concerns under wraps eventually costs you time and money if the home fails at the inspection stage. You need to disclose any relevant information about the property to the buyer, even if it means the value will be affected. This will help you to build trust, and it is the right way of doing business.

DIRECT: 289-925-9599 jason@jason-woods.com www.jason-woods.com

45 ACRES WITH OUTBUILDINGS AND 2 PONDS

Executive custom 5500+ sq ft home. 4 +1 spacious bedrooms, 5 full baths & 2 powder rooms. Primary bedroom retreat on main floor with patio doors. Rear covered entertainer's dream with gas fireplace overlooking the heated salt water pool. 90% finished lower level with separate entrance, includes bedroom with potential for second bedroom with ensuite roughin, theatre room, family room, 3 pc bath. Possible in law suite.

11 Smith Road, Brantford. MLS®#H4156342 Text RBJPBLW $3,399,000

$1,199,000

WELCOME TO ANCASTER HEIGHTS,, a very desirable neighbourhood in Ancaster. Located in a pleasant quiet court with over 2600 sq ft. Traditional layout w/ main floor den/office & main floor laundry. 4 BEDS & 2.5 baths, living room, DINRM, FAMRM & eat-in kitchen. Private backyard w/mature trees perfect for entertaining. Minutes to McMaster & Hospitals. Easy access to Hwy 403, shopping & more! 149 Marigold Court , Ancaster . MLS®#H4162957 Text RBJSVMF

$819,000

IMMACULATE SUNNY END UNIT TOWNHOME! 3 bedrooms, 2.5 bathrooms with double sink vanity in ensuite. 9 ft ceilings, carpet-free, open-concept with a fireplace. Bonus loft living space. Very private rear yard boasts beautiful sunset views. In sought-after Mount Hope, close to golf, shopping, highway, parks and more.

LOVINGLY MAINTAINED BY THE SAME OWNER FOR OVER 60 YEARS! This charming 4 bedroom, 2.5 storey stately home is just steps to Caledonia's downtown core & is surrounded by many historic homes. Features include an updated kitchen with Winger cabinetry, rear great room addition with gas fireplace, formal living room with wood-burning fireplace with cherry maple mantle, finished lower level with dry sauna, detached 2.5 car two-sided brick carport & more! Steps to the Caledonia Fairgrounds and the majestic Grand River. $899,900

BRIGHT BUNGALOW IN GLANBROOK'S TWENTY PLACE

Meticulously maintained 1434 sq ft, 2 bedroom, 2.5 bathroom townhome in Glanbrook's beautiful Twenty Place community. Featuring open-concept living room & dining room w/ semi-vaulted ceilings, eat-in kitchen w/ pantry & dinette, large windows providing ample natural sunlight, sliding doors leading to rear yard, primary bdrm w/ 3-pc ensuite w/ walk-in shower, 2nd large bdrm w/ bay window, 4 pc bath, lower level w/ rec room, powder room, & workshop. $649,900

CONDO LIVING IN HAMILTON WEST'S 'BENTLEY PLACE' Excellent 2 bedroom, 2 bathroom, 1,523 sq. ft condominium featuring an open concept floor plan, expansive balcony, corner unit with northeast views towards city hall & downtown core, primary bedroom w/ walk-in closet & ensuite bath, in-suite laundry facilities, 1 underground parking spot & more. $549,900

How long have you been working in real estate?

Sarit: I have been in the business since 1997 and Jordan has been since 2009. I remember taking road trips with my dad in the early ‘70s as a little girl to purchase properties for development, so our exposure to the business runs deep. What is it that makes you so passionate about what you do?

Jordan: I love that we get to be the guides for one of the most important decisions that our clients will make in their lives. We get the unique opportunity to be invited into people’s homes every day and their level of trust in us combined with the weight of the decisions often foster friendships that last a lifetime. Combine that level of intimacy with the strategic components of marketing a home, negotiating offers, and understanding construction and you have a pretty exciting and all-encompassing career!

What are the advantages of working with a family (mother/son) team?

Sarit: We have a perfect blend of knowledge and negotiation skills that truly benefit our clients. With over 40 combined years of experience, we are proud of our reputation in the Hamilton area and are completely devoted to our clients. I truly value getting to work with my son almost every day. We know each other’s strengths and weaknesses, and are fortunate that they seem to balance out almost perfectly. As a mother that gives me lots of quality time with my son, and for our clients that gives them an unrivaled level of service.

Is there a particular area you specialize in, either in terms of neighbourhoods, or types of homes, or perhaps the type of clients you like to work with?

Jordan: We get asked this question all the time! While consumers tend to think that we specialize in high end homes and the Western segment of Hamilton (Dundas, Ancaster, Flamborough, and West Hamilton) we truly enjoy working with clients in all areas of the city. From first time home buyers to seniors and from starter homes to multimillion dollar estate properties, the common thread in our business is that we like to work with clients that enjoy working with us!

In such a competitive market, with so many realtors, what do you offer your clients that you think makes a difference?

Sarit: I truly believe that we offer the complete package to our clients. I am often referred to as a “shark” in negotiations, yet our clients know me as a compassionate shoulder to lean on. I am also someone who studies all new listings and sales on a daily basis to ensure I have up to date information on the market. There’s an old cliche, “It’s not what you know, it’s who you know” - but our experience has taught us that, It’s what you know AND who you know! Our knowledge and experience goes a long way, in combination with our good working relationship with our peers, to ensure the best for our clients.

ALL

ARE ADVERTISED ON A NETWORK OF LUXURY ONLINE SYNDICATION PARTNERS INCLUDING: