Thank you for choosing Tree of Life Canada as your partner. We pride ourselves in being curators of unique brands bringing elevated food & beverage experiences to Canadians.
This 2025 Media Kit is designed to help you grow your brand and business. Leveraging our 75+ years of industry experience and strong retailer relationships across Canada, we aim to increase your brand awareness.
We engage retailers and our collective industry nationwide through various channels, including our On Trend Magazine, tradeshows, social media, and more, to promote your brand and help boost sales.
We encourage you to review this package and tailor a program to suit your brand’s goals. If you have any questions, feel free to contact us at:
Regards,
The Tree of Life Canada Marketing Team canada.communications@treeoflife.com
FIND YOUR EVENT
SOCIAL MEDIA
At Tree of Life Canada, we are curators of unique brands, bringing elevated food and beverage experiences to Canadians.
And there is no better way to achieve communicate the unique aspects of our incredible brands than social media.
We have spent the last year showcasing our social media strategy to curate an audience that appreciates the finer details in culinary excellence. We have successfully grown on both Instagram and LinkedIn, which have become powerful tools in moving the needle online.
We want to work with you! Whether it’s images, video, or custom content, we want to strategize and content plan for your brand in 2025.
Together, we can achieve mutual online growth and showcase the very best of what you have to offer! From reposts to custom content, we have the tools and platform required for brand growth in 2025.
Targeted Impression Reach
15,000+ Monthly Impressions
Do you have content you want featured?
• Launching a new product or line extension?
• Wanting to share a recipe about your brand?
• Celebrating an achievement of your brand?
• Holding a consumer contest in Canada?
Connect with us today on a social media strategy that fits your brand and promotions.
ANNUAL TREE OF LIFE
TRADESHOWS
Showcase your brand nationwide.
We put our best foot forward at every industry event we attend. And that’s with our unmatched portfolio of adventurous and authentic brands that display our appreciation for quality and great taste. These events provide exclusive opportunities to get your brand in front of new potential partners.
It doesn’t matter what time of year you are interested in, there’s a tradeshow happening just around the corner. From April to October, there is a specially curated tradeshow tailor made to showcase your brand.
Looking for an opportunity to meet our sales team face to face? Sign up for the Annual General Sales Meeting for your yearly opportunity to ask questions, make suggestions and work closely with every member of our team, coast to coast. It’s not often we have everyone under one roof, this is the CAN’T MISS event of the year.
Whether it’s CHFA, GSFW, GIC, or our very own AGSM, we have the opportunities you need to showcase your brand to buyers, retailers , and key industry members.
VANCOUVER 2025
CHFA NOW
April 26 & 27, 2025
Booth #1302
V ancouver Convention Centre , West Building
Tree of Life Canada invites you to participate in this dynamic networking opportunity with over 6,000 industry professionals.
Some Insights from Vancouver 2024
• Retailer attendance was up (vs. 2023) with 650+ unique retail locations represented.
• 1600+ Attendees, 993 Exhibiting Companies.
• 6,800+ Industry Professional Attendees.
• Over 4.1M Social Media Impressions.
• 6,423 Pre-Show Guide Reads
Why Exhibit at CHFA NOW Vancouver?
• Meet top national and western retailers, buyers and category managers.
• Get new products noticed by putting them in front of the spotlight.
• Build brand awareness in front of a highly targeted audience.
• Strengthen your relationships with retail buyers and category managers.
• Build your presence in the community connecting with industry peers and press.
WEST 2025 GROCERY & SPECIALTY FOOD
April 14 & 15, 2025
Booth #801
V ancouver Convention Centre , East Building
Canada’s Premier B2B Grocery Show
Even in today’s digital age, face-to-face communication remains essential for establishing, strengthening and maintaining business relationships. That’s what makes GSFW the premier B2B grocery and specialty food show of the year, bringing together retailers and manufacturers from across the nation to discover innovations and build relationships within the grocery industry.
Why Exhibit at GSFW 2025?
• Meet top national and retailers, buyers and category managers.
• Our dedicated pavilion space is central, ensuring high visibility and traffic.
• Build brand awareness in front of a highly targeted audience.
• Tree of Life Canada has had multiple Top 10 in Grocery award winners. You could be next!
• Ample opportunities for networking, collaboration, and growth.
The Early Bird Participation Form is on Page 32.
CHFA WEST 2025
• $500 - Full Shelf Display
• $600 - Shipper Display (2 Available)
• $600 - Cooler Display
• $250 - New Product Showcase
• $1000 - Brand Roll Up Banner + Full Shelf Display (1 Available)
• $1000 - Product Sampling - Pre-packaged Only
• Subject to TOL approval.
• Tree of Life Managed. Limited Space.
• $700 - Digital Show Guide - (1/2 Page)
• $1300 - Digital Show Guide - (Full Page)
• $40 - Attendee Badge
$750
Get your samples in the hands of 100 qualified retailers through CHFA’s Retailer Program. Your product will included in a fully loaded gift bag hand ed out to retailers during the show.
$750 100 VIP will be hand-
GSFW 2025
• $500 - Full Shelf Display
• $600 - Shipper Display (1 Available)
• $600 - Cooler Display
• $250 - New Product Showcase
• $1000 - Brand Roll Up Banner + Full Shelf Display (1 Available)
• $1000 - $1000 - Product Sampling - Pre-packaged Only
• Subject to TOL approval.
• Tree of Life Managed. Limited Space.
• $40 - Attendee Badge
All product related costs are the responsibility of the supplier.
Additional expenses related to sampling are the responsibility of the
SIAL CANADA TORONTO 2025
April 29 - May 1, 2025
Booth # 2533
Exhibition Place Toronto
Inspire Food Business
The agri-food business accelerator in North America! The show is the only event of its kind in Canada, bringing together more than 1000+ national and international exhibitors from 44 countries and welcoming more than 21,000 professional visitors from Canada, the United States and 77 other countries.
Why Exhibit at SIAL Canada?
• 91% exhibitors’ satisfaction rate
• 800+ Canadian and International exhibitors
• 21,000+ professional visitor traffic
• 40% of the surface is dedicated to the international
• By presenting your know-how, innovations and products to the 25,000 international trade visitors, you are an inexhaustible source of inspiration to better understand the industry of today and tomorrow.
The Early Bird Participation Form is on Page 33.
PARTICIPATION OPTIONS
Gold - $4,000
• Full 3-Day Demo - Client Run, Client Branding
• Cooler Shelf Display
• 1 Exhibitor Badge
• 1 Dedicated Social Media Post
Silver - $2,000
• 3 Half-Day Demo - Client or TOL Run
• Brand Logo on TOL Demo Table
• Cooler Shelf Display
• 1 Exhibitor Badge
Bronze - $1,000
• Cooler Shelf Display
A La Carte
• $250 - Dry Shelf Display
• $40 - Attendee Badge
Available for Fresh & Deli Brands Only
* Applicable taxes may apply to all tradeshow related charges
* Taxes may vary by province.
* All product related costs are the responsibility of the supplier.
* Additional expenses related to sampling are the responsibility of the supplier.
TORONTO 2025 CHFA NOW
September 20 & 21, 2025
Booth #1729
Exhibition Place Toronto
Some Insights from Toronto 2024
• Retailer attendance was up 16% (vs. 2023) with 782 unique retail locations represented.
• 86% of retail attendees have buying authority or make purchasing recommendations.
• 8000+ Industry Professional Attendees.
• 5700+ Pre-Show Guide Reads.
Why Exhibit at CHFA NOW Toronto?
• Meet top national and western retailers, buyers and category managers.
• Get new products noticed by putting them in front of the spotlight.
• Build brand awareness in front of a highly targeted audience.
• Strengthen your relationships with retail buyers and category managers.
• Build your presence in the community connecting with industry peers and press.
The Early Bird Participation Form is on Page 33.
CHFA EXCLUSIVE RETAILER GIFT BAG
$750
Get your samples in the hands of 100 qualified retailers through CHFA’s VIP Retailer Program. Your product will be included in a fully loaded gift bag handed out to retailers during the show.
PARTICIPATION OPTIONS
Platinum - $4,000
• Premium Demo Spot - 8 Ft. Table
• Full 2-Day Demo - Client Branding
• Full Product Shelf Display
• Pre-Show Social Media Post
• Shipper and/or Pop-Up Banner Display
Gold - $3,000
• Full 2-Day Demo - 4 Ft. Table
• Full 2-Day Demo - Client Branding
• Full Product Shelf Display
• Client or TOL Run
Silver - $1,500
• Two Half-Day Demo - Client or TOL Run
• Brand Logo on TOL Demo Table
• Full Product Shelf Display
A La Carte
• $600 - Cooler Product Space
• $500 - Full Shelf Display
• $600 - Shipper Display (2 Available)
• $1000 - Brand Roll Up Banner + Full Shelf Display (1 Available)
• $250 - New Product Showcase
• $700 - Digital Show Guide - (1/2 Page)
• $1300 - Digital Show Guide - (Full Page)
• $40 - Attendee Badge
* Applicable taxes may apply to all tradeshow related charges
* Taxes may vary by province.
* All product related costs are the responsibility of the supplier.
* Additional expenses related to sampling are the responsibility of the supplier.
TORONTO 2025
GROCERY INNOVATIONS CANADA
October 28 & 29, 2025
Booth #1108
T oronto Congress Centre
Grocery Gathers Together Again
From specialty grocers and independents to majors chains and warehouse operators, food retailers from across Canada gather annually at this two-day event to grow their business. Network, collaborate and connect through educational conferences, workshops and trend discussions.
Why Exhibit at GIC 2025?
• Meet top national and retailers, buyers and category managers.
• Our dedicated pavilion space is central, ensuring high visibility and traffic.
• The exhibition floor features over 65,000-sq.-ft. of dedicated pavilions focused on key grocery & specialty categories.
• Tree of Life Canada has had multiple Top 10 in Grocery award winners. You could be next!
• Unites all aspects of the grocery industry to foster business growth through relationship-building.
The Early Bird Participation Form is on Page 33.
PARTICIPATION OPTIONS
Platinum - $4,000
• Premium Demo Spot - 8 Ft. Table
• Full 2-Day Demo - Client Branding
• Full Product Shelf Display
• Pre-Show Social Media Post
• Shipper and/or Pop-Up Banner Display
Gold - $3,000
• Full 2-Day Demo - 4 Ft. Table
• Full 2-Day Demo - Client Branding
• Full Product Shelf Display
• Client or TOL Run
Silver - $1,500
• Two Half-Day Demo - Client or TOL Run
• Brand Logo on TOL Demo Table
• Full Product Shelf Display
A La Carte
• $600 - Cooler Product Space
• $500 - Full Shelf Display
• $600 - Shipper Display (2 Available)
• $1000 - Brand Roll Up Banner + Full Shelf Display (1 Available)
• $250 - New Product Showcase
• $40 - Attendee Badge
* Applicable taxes may apply to all tradeshow related charges
* Taxes may vary by province.
* All product related costs are the responsibility of the supplier.
* Additional expenses related to sampling are the responsibility of the supplier.
ANNUAL GENERAL SALES MEETING
Network. Engage. Learn. Grow.
Everybody under one roof! The AGSM at Tree of Life Canada is an opportunity to collaborate with our coast-to-coast sales force during this week-long trade show and conference. Retailers and suppliers alike get up close and personal with our tasteful collection of products and spend time with our team learning all there is to know about the Canadian market.
For many, this will be the first opportunity to have face to face meetings with the newer members of our team, and wider sales team as a whole.
It’s not often we can get everyone under one roof, making this the GO TO EVENT of the year! The executive team is very excited to meet everyone throughout the event, and we are happy to once again announce our sales and marketing awards for our highest achieving team members at the show.
Last year, we had over 120 retail partners attend and this year we are looking at going even bigger! Pricing and participation sign up forms will be sent out in Q1 2025.
2025 Annual General Sales Meeting
Event Date
November 3-5, 2025
Venue
Sheraton Toronto Airport Hotel & Conference Centre
WHY YOU SHOULD JOIN US!
NETWORK – Powerful conversations with every single salesperson at Tree of Life!
ENGAGE – With Tree of Life leadership, with our Insights team, our Food service experts & of course your brand & sales teams live & in person.
LEARN – Valuable feedback from our team straight from the sales streets of Canada!
GROW – Share key insights on your brand to key stakeholders!
PARTICIPATION OPTIONS
Platinum - $11,000
• Includes two supplier attendees
• A branded breakfast/lunch sponsorship
• Supplier part of sales tabletop rotation
• Option to have meal prepared on show days
• Option to participate in Shipper Alley & Special Product Display
• Welcome reception invitation
• Gala awards dinner invitation
* Demo related costs including product samples are not included
* Power to the booth - $85.00
Gold - $8,200
• Includes two supplier attendees
• Supplier part of sales tabletop rotation
• Option to have meal prepared on show days
• Option to participate in Shipper Alley & Special Product Display
• Welcome reception invitation
• Gala awards dinner invitation
* Demo related costs including product samples are not included
* Power to the booth - $85.00
Silver - $3,150
• Option to participate in Shipper Alley & Special Product Displays
• TOL run - suppliers not present
• Brand part of sales tabletop rotation
Bronze - $1,500
• New Product Showcase only - product units displayed
• Passive on-site display
• Brand not part of sales tabletop rotation
• Not part of Shipper Alley or Special Product Displays
GROCERY INDUSTRY
We are your connection to targeted advertising in the grocery industry.
Want to reach key decision makers & category managers in the grocery retail/foodservice industry? Tree of Life Canada has longstanding relationships with the teams at Canadian Grocer, Grocery Business, Western Grocer, Menu Magazine, Foodservice and Hospitality Magazine and many more!
Tree of Life Canada can connect you to opportunities such as print advertisements, digital box and banner ads for both email newsletters and websites, custom content eblasts, seasonal and tradeshow advertising and more!
Tree of Life Canada has dedicated pricing for many advertising opportunities that we extend to our valued supplier partners.
Launching New Innovation?
Take advantage of Grocery Business’ Launch It or List It! Program and Canadian Grocer’s New On Shelf program and build brand awareness through Tree of Life Canada and our publication partners. Launching a new SKU? Share it with us and we will share with the trade publications!
canada.communications@treeoflife.com
TRADE PUBLICATION ADVERTISEMENTS
We work with the Tradeshows, Canadian Grocer & Grocery Business to offer advertisement placement in the Digital Show Guides and Magazines during tradeshow season! This is a great opportunity to showcase your brand at any tradeshow you are attending!
PRESS RELEASES
We are your link to grocery industry media! Launching a new SKU? Opening a new warehouse? Or maybe acquiring a new partner? Let us help you share your news with the industry.
We work with every major publication in the grocery industry including Canadian Grocer, Grocery Business, Western Grocer and so many more!
Showcase your brand from coast to coast using Tree of Life Canada’s relationships with various trade publications. We can also help you with copywriting, tonal adjustments and editing. Share your news via a press release to expand your reach.
Do you have upcoming news you are looking to share with the industry? Connect with us today at:
canada.communications@treeoflife.com
SUPPLIER PORTAL
Welcome to CONNECT.
As a valued Tree of Life Canada supplier, Tree of Life CONNECT was built for you. This online portal is designed to streamline business reporting, analytics and so much more. Tree of Life CONNECT is your tool for enhancing your connection with your Brand Development Team and Tree of Life.
With CONNECT, we simplify the reporting process and provide you with the timely data you need to make informed decisions. Premium subscriptions allow you to download your current monthly reports and pull historical monthly reports, including an interactive dashboard to further glimpses into sales and shipment data that can be sliced and diced to your needs. For any questions navigating the portal or to learn more about the subscription tiers, please reach out to your Brand Development Manager.
TREE OF LIFE CONNECT FEATURES
PRODUCT INFORMATION
INBOUND DELIVERY FORMS
PAST AND CURRENT MONTHLY REPORTING WITH DYNAMIC FILTERING
MONTH TO MONTH COMPARISON DATA
24/7 PORTAL ACCESS
DATA AND TREND VISUALIZATION
INVENTORY AND ORDER STATUS
DYNAMIC REGIONAL SALES MAPS
CUSTOM FISCAL CALENDARS
24/7 SELF-SERVE ANALYTICS DASHBOARD
POINT OF SALE DATA AVAILABLE FOR MAJOR RETAILERS
ON TREND MAGAZINE
Listing Generator at Tree of Life Canada
High Quality Print Online Flipbook
Frequency: 1 Issue Per Year
Printed Distribution: 2500+
Total Circulation: 3500+
Direct Head Office and Sales Team Distribution
On Trend Magazine is Canada’s premiere catalogue in the grocery industry. Focused on driving category growth with our retail partners.
The On Trend Magazine features new items, advertisements, and the full range of Tree of Life products. It also includes editorial content outlining trending industry information.
We distribute the On Trend Magazine directly to our grocery head office partners and our sales team to facilitate cross selling and product education.
On Trend Magazine ADVERTISING OPTIONS
Double Page Spread
Twice the space for an amazing deal!
Must be submitted as one file. Ad faces cannot be split in the book.
Pages, One Message.
Full Page Ads
Fully bilingual ads placed next to your brand’s item listing. Perfect for bringing attention to your products.
Tell your brand story! Every On Trend Magazine features an entire section dedicated to brand education.
With a similar look and feel, this section is the perfect space for highlighting competitive advantages, brand history, innovation or even processes.
100% brand written.
Must be designed by Tree of Life. Designs will have uniform layouts.
Two
All ads are in full colour and first come, first serve. Volume discounts are available for multiple ad participation.
Bundled pricing must be paired with a minimum of one additional On Trend advertisement.
ON TREND MAGAZINE
2025 IMPORTANT DATES
PUBLICATION DATE SEPTEMBER 2025
AD COMMITMENT DEADLINE MAY 23, 2025 (EARLY BIRD DISCOUNT: JAN. 10, 2025)
CREATIVE DEADLINE JUNE 6, 2025
AVAILABLE AD SPOTS 3 COVERS, UNLIMITED BODY, 8 BRAND SPOTLIGHTS
ADVERTISING SIZES
AD
ADVERTISING SPECIFICATIONS
Graphic Formats & Policies
Please name all files by: “Issue-Vendor” Example: OnTrend2025-Kikkoman.pdf
All ad materials must be in digital format. All digital files must be sent as CMYK 300 dpi PDF (preferred) or native file with fonts, support images in .eps or .tif format (300 dpi), and a spec sheet listing file name, software used, fonts and support images. Digital files are accepted via email or file transfer platform. Tree of Life Canada accepts no responsibility for accuracy or colour.
Two page spread should be set up as two single pages. All ads must be created to exact size listed on mechanical specifications sheet.
Keep live matter 1/4” from gutter to trim. All collected files must be accompanied by both the screen and printer fonts used.
In-Line Shoutouts will require the following:
• Logo - Vector (EPS) or 300 DPI / raster (JPG, TIF, PNG etc.).
• Descriptive copy of brand or product 30 words or less.
Tree of Life management has final approval for all ads with respect to editorial and creative content. Ads not in compliance after review will be returned to sender for revisions. Advertising space not cancelled before contract due date will be billed to the advertiser.
Artwork Submission Information:
Via email: tyler.ruiter@treeoflife.com For large files, please send via Dropbox.com, WeTransfer.com or Hightail.com.
Mechanical Specifications:
Magazine Trim Size: 8.5” x 11”
Binding: Perfect Bound
Printing: 4-Colour Web Offset
Ad Sizes: See Previous
2025 ON TREND AGREEMENT & BOOKING FORM
EARLY BIRD SPECIAL: SIGN UP BEFORE JANUARY 10TH AND RECEIVE 10% OFF YOUR AD SPACE.
COMPANY: CONTACT:
BILLING ADDRESS:
EMAIL:
BDM NAME:
MAY 23, 2025
1. The booking form and all advertisements must be received by the noted deadlines to ensure they make it to print.
2. All advertisements will be subject to the approval of Tree of Life Canada, which will be entitled to revise or reject materials, upon consultation with the supplier, for any reason including judgement as a legality and honesty of claims.
3. Rates quoted and billings are in Canadian dollars.
4. Electronic files must be supplied in accordance with the technical specifications noted.
5. Advertisements will be placed as near to the product listings as possible, but no guarantee can be given or assumed.
6. All advertisements must be submitted in both French and English:
a. Bilingual: one single document with both English and French*
b. French and English*: two separate documents (one for each language)
*If a client should require assistance with translations Tree of Life can refer a translation contact. Please note that additional costs will be incurred for all projects. Working files will need to be provided to the translator. Please speak to your Brand Development Manager to find out which file formats are supported. Tree of Life will require final sign off on all translated documents from both the vendor and Brand Development Manager.
2025 WEST TRADESHOWS
EARLY BIRD SPECIAL:
SIGN UP BEFORE JANUARY 10TH AND RECEIVE 10% OFF YOUR PARTICIPATION.
COMPANY: CONTACT:
BILLING ADDRESS:
EMAIL:
WEST
BDM NAME:
2025 EAST TRADESHOWS
EARLY BIRD BOOKING FORM
EARLY BIRD SPECIAL:
SIGN UP BEFORE JANUARY 10TH AND RECEIVE 10% OFF YOUR PARTICIPATION.
COMPANY: CONTACT:
BILLING ADDRESS:
EMAIL:
2025 EAST
BDM NAME:
2025 EAST TRADESHOWS
EARLY BIRD BOOKING FORM
EARLY BIRD SPECIAL: SIGN UP BEFORE JANUARY 10TH AND RECEIVE 10% OFF YOUR PARTICIPATION.
1. Cancellations within 30 days of the start of a trade show are not eligible for reimbursement.
2. Cancellations between 30 and 60 Days before the start of the trade show are eligible for 50% reimbursement.
3. Cancellations later than 60 days before the start of the trade show are eligible for full reimbursement.
* Applicable taxes may apply to all trade show related charges, and may vary by province.
* All product related costs are the responsibility of the supplier.
* Additional expenses related to sampling are the responsibility of the supplier.
FORM
1. Cancellations within 30 days of the start of a trade show are not eligible for reimbursement.
2. Cancellations between 30 and 60 Days before the start of the trade show are eligible for 50% reimbursement.
3. Cancellations later than 60 days before the start of the trade show are eligible for full reimbursement. * Applicable taxes may apply to all trade show related charges, and may vary by province. * All product related costs are the responsibility of the supplier. * Additional expenses related to sampling are the responsibility of the supplier.
