Corporate Brochure
Introduction When Jim Phillips founded Trend Industrial Equipment Ltd, little did he realise the impact Trend would have in the global routing market by the turn of the century. The key to the development of Trend over the past 50 years has been its approach to introducing innovative products worldwide. From introducing the first plunge router into the UK in the 1950’s to supplying developing countries with the technology to create prosperity in 2001, we have truly pushed the boundaries of routing technology. Our approach to technology is not limited to product development, our service also extends beyond the limits of customer expectation. We have built a reputation of outstanding service in sales, technical advice and logistics over the years and this will never be compromised. Our future success lies in our continuing thrust to introduce new products globally. Through our experience of techniques and applications, Trend has become unrivalled within the routing market. We believe this uniqueness will always hold its appeal to trade, industry and enthusiasts alike.
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With a constantly growing range of machinery, innovative accessories and top quality cutters, Trend remain at the forefront of routing technology Neil Mead - Editor of Routing Magazine
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The products we buy from Trend have outstanding quality and are recognised as professional products Brico International - Belgium
Quality Assurance
Product Research & Development
All Trend products are subject to the most comprehensive international standards in quality assurance.
Our research and development engineers focus on products that introduce innovation and quality to the routing market. With decades of experience in the techniques for producing the best router tooling and accessories, nothing is ever compromised in the design, manufacture and testing.
Trend Professional Range TCT tooling passes rigorous safety tests to comply with EN847-1/2 for woodworking tools. This is the European standard for safety and quality based on the Holz BG standard. Up to 45 different operations including turning, brazing, heat treatment, cleaning and grinding are used in the manufacture of each Trend router cutter. Consistently high standards are guaranteed by strict quality control procedures and inspection by our quality controllers. Trend also operates a strict environmental policy to ensure production processes have minimal effect on the environment. Our packaging is either produced from recycled material or is suitable for recycling. Wherever possible every effort is made.
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Whatever sector of industry and whatever application, Trend will continue to lead the routing market in product development and innovation.
Controlled conditions allow the router’s power consumption to be measured. The low level indicates the ability of our tooling to maintain sharp cutting edges.
Trend Competitor A Competitor B Competitor C
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Our engineers work closely with our technical support team who are all highly experienced router users. This balance of state of the art technology coupled with practical use of equipment is highly effective in delivering the products and performance today’s router users demand.
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Marketing Strategies
E-commerce
Our marketing team works closely with our sales force to facilitate every aspect of our marketing and publicity programme.
Our approach to e-commerce is to provide the market with two websites that allow versatility for each level of user.
Our in-house designers work on projects ranging from our comprehensive full colour catalogue, which is the industry standard guide for routing products, through to point-of-sale displays, products leaflets, instruction manuals, video making and photography. These are all part of the ever developing Trend marketing portfolio.
www.trendmachinery.co.uk is an informative website enabling the user to access information regarding our company, our products, our applications and where to buy. Product manuals, instruction leaflets, test reviews are just some examples of the free downloads available online. This site is continually updated to incorporate our latest product developments and give comprehensive guides to routing.
We advertise in many different journals, magazines and directories throughout the year. Press releases and test reviews for new products are regularly featured in the media. We are represented at all the major international, national and local woodworking exhibitions, maximising exposure for our products.
www.trendnet.co.uk allows our distributor network to trade electronically. Orders can be placed directly into our warehouse system with stock availability, purchase terms and prices all accessible. With online tracking and summary reports available, it allows the distributor the versatility to react to a fast moving market.
With years of experience behind them, our marketing team are fully conversant in routing technology. This understanding of the industry allows Trend to keep truly focused on its unique brand strength and how we deliver that message to the market place.
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What makes Trend a good supplier is great products, presentation and prompt deliveries. Their obvious marketing expertise and professional consultative approach elevates their value as a business partner. We work together to increase our mutual success Mik International - Australia
Our aim is to offer routing products and accessories that offer total solutions. To facilitate a broadbased approach in satisfying such demands, we offer three different ranges of products that allow each market sector versatility, quality and competitive pricing. Whether it be CNC routing solutions or entry-level enthusiast products, we offer the most comprehensive range to satisfy every routing need.
Professional Range Tooling
DIY Enthusiast
Our Professional Range is aimed at the most demanding applications in manufacturing and the woodworking trades. Products are precision engineered to the highest standards and tolerances.
The demand for home improvement products in the past few years has created a significant rise in the popularity of routing.
For industrial applications Trend’s tooling fulfils the needs of modern routing technology, where machining performance relies on the highest possible standard of excellence. Our industrial tools include replacement tip tooling, spiral and PCD to increase productivity, reduce downtime and give an accuracy of cut throughout the tool life.
Trend has developed a range for the DIY and leisure craftsman to meet this need. This offers quality, diversity and a low cost to suit the end-user’s budget. Whether it is an enthusiast looking to widen their skills or somebody who is using a router or accessories for the first time, Trend has the widest range of products and support that develops confidence and makes the routing experience rewarding.
Whether in industry, on-site or used by professional woodworkers, the Trend Professional Range offers the choice and performance for every application.
Trade Range Products Our Trade Range is aimed at the building professional. These products are focused on increasing productivity and maximising profitability for a wide range of on-site routing and joinery applications.
Trend’s CNC Smart Lite, the ideal machine for the educational market, offering high machining speeds and accuracy for a wide range of applications.
Whether it be installation, access or improvement this range gives the tradesman a variety of products that allow real benefits in cost savings.
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The widest range of routing equipment available, with full back-up service Ron Fox - Routing Tutor and Author
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We have been tremendously impressed by Trend’s commitment and their professionalism. They stand head and shoulders above other suppliers and are an example to follow Strand Hardware - South Africa
fl D -0.3 Customer satisfaction is our priority and we aim to exceed our customers’ expectations in everything we do.
Regional Sales Managers out in the field and our telesales team are all trained to give outstanding service when customers make enquiries or place orders. Advice is available to ensure retail stores keep the most appropriate stock range and have the best presentation of our products using our point-of-sale display systems.
Our technical support team are the most experienced in the industry. Their expertise is trusted by users ranging from home craftsmen to major multi-national companies. They are always at hand to provide help on the correct selection of applications of our tooling and other products.
Sophisticated warehouse and distribution technology, enables orders to be instantly processed by our sales team or directly from our retailer website. Progress of orders through the warehouse using barcoding technology through to final receipt by the customer, can be monitored on the web. Logistics resources and stock availability are in place to ensure that all orders received are dispatched the same working day.
Their backgrounds include wood machining, joinery, building, engineering and CNC programming. This enables them to provide both practical and well-informed advice on routing problems.
Customer Service Our customer service team are there to provide after sales service. Our computerised system is used to log all customer service contacts to ensure they are dealt with promptly and any corrective action is immediately taken. Monthly analysis of all quality issues is made and reported at our quality meetings to ensure our service and product processes are fully effective.
For customers who require custom made tooling, we offer a design and manufacturing facility using the latest CAD/CAM techniques, with a cost effective solution and a fast turnaround.
Export Development Trend exports goods to over 75 countries worldwide. This is mainly achieved through a network of overseas distributors who can offer quality logistical support. Export orders receive the same high standards of customer care and are dispatched the same day. We are expanding our distribution programme in target markets and countries where key opportunities exist to develop business with our local partners and strengthen our brand.
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Technical Support
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Trend Machinery & Cutting Tools Ltd. Odhams Trading Estate St Albans Road Watford WD24 7TR England Tel: 0044(0)1923 249911 technical@trendm.co.uk www.trend-uk.com