AWA R E N E S S CONSUMER INSIGHTS AND SEASONAL DIRECTION SERVICES FOR THE ACTIVE & OUTDOOR MARKETS
“There are not many people who can leave my team speechless, believe me!” “Your presentation was super clear and the content was both informative and on point for the brand. I found a lot of validation for ideas we were already exploring and identified many new opportunities which are easily transferable into our creative direction for the season. – I enjoyed the high level creative ideas that fostered more conversation.”
Nick Barber Design Director Global Apparel
SAMPLE EXTRACTS FROM OUR CUSTOM PROJECTS.
CONTENT KEY COMPONENTS COVERED IN OUR ACTIVE AND OUTDOOR ADVISORY SERVICES
CONSUMER INSIGHTS
SEASONAL STORIES
MARKET INSIGHTS
EARLY ADOPTERS
COLOUR
PRINT & GRAPHICS
MATERIALS
KEY ITEMS
DETAILING
RANGE BUILDING
CONSUMER INSIGHTS
case studies CONSUMER INSIGHTS FEATURE INSIGHTFUL CASE STUDIES & INSPIRATIONAL VIDEO AND VISUAL CONTENT TO BRING THE STORIES TO LIFE
OUTDOOR VOICES - BLEND INTO YOUR TEXTURAL SURROUNDINGS
LOEWE - NATURE FUELLED CAMPAIGN LIVING LIFE ON THE EDGE
AWAY - TRAVEL IS OPEN TO ALL
SEASONAL STORIES
concept • URBAN UTILITARIAN • STREET CARGO STYLING • UTILITY-IN-PROGRESS • DIY DECONSTRUCTION • ARMY SURPLUS REWORK • AGENDER STREET WEAR • RELAXED MILITANT • CONCRETE JUNGLE PALETTE • PROTECTIVE QUALITIES • SURVIVAL INSTINCT • CREATIVE CAMOUFLAGE • STREET ART ELEMENTS
MARKET INSIGHTS
supporting statistics ANALYSIS - WHAT PEOPLE LOOK FOR IN THEIR ACTIVEWEAR MULTI-FUNCTIONAL PRODUCTS DESIGNED TO TRAVEL ANYWHERE WITH
trade shows
MARKET INSIGHTS
BERG
PENNANT
BRANDBLACK
MALIBU
FILIPE
EARLY ADOPTERS
street style
COLOUR
men’s apparel colour usage
Our palettes come with PantoneÂŽ Fashion+Home cotton / paper references as required.
print direction
PRINT & GRAPHICS
TUMBLR
EMPORIO ARMANI S/S 17
JASPER CONRAN F/W 17-18
DIESEL LIVING
material directions
MATERIALS
LAY E R E D E ART H
HIGH S H E EN
TINTEX 3952TC
AGED PA R C H M E N T
CRAFTEVO VANW2057 2LS
MARMADERI A1601372150758
webbing belt short
KEY ITEMS
Relaxed walk short Webbing belt Hiking inspired statement buckle ADJUSTABLE WEBBING BELT
NORTH FACE PURPLE LABEL
ARC’TERYX
key details
DETAILING
WOVEN UPPER
V EL C R O FA S T EN I N G
S TAT E M E N T STITCHING
RANGE BUILDING
men’s product plan
CONCEPT
ZIP THROUGH SHIRT
TWO LAYER WALK SHORT
LONGER LENGTH SHACKET
SEASONAL
LIGHTWEIGHT TROUSERS
WATER RESISTANT SHIRT
GRADIENT KNITWEAR
COVERSTITCH TEE
CORE
ZIP DETAIL SWEAT
MOTTLED WASH
NYLON PANEL SHORT
MOTTLED WASH
SELECTION OF LEADING CLIENTS
WE’D LOVE TO HELP MAKE YOUR NEXT PROJECT A SUCCESS. TRENDSTOP IS A PIONEERING CREATIVE AGENCY COMBINING A GLOBAL ONLINE TREND RESEARCH PLATFORM WITH AN INNOVATIVE DESIGN STUDIO AND CONSULTANCY SERVICE. OUR EXPERTISE IS IN TRANSLATING TREND CONCEPTS INTO COMMERCIALLY SUCCESSFUL PRODUCTS, ENSURING YOUR PRODUCTS AND CAMPAIGNS ARE ON TREND AND RELEVANT TO YOUR TARGET CONSUMER. WE HAVE SPECIFIC EXPERTISE IN WORKING WITH THE ACTIVE AND OUTDOOR SECTORS. WE ARE PROUD TO SAY THAT OUR CLIENTS HAVE BEEN ABLE TO GROW SALES BY AS MUCH AS 300-500% ON CERTAIN PRODUCT LINES THROUGH WORKING WITH US.
LET’S SPEAK FURTHER. www.trendstop.com | info@trendstop.com | +44 (0) 207 309 6888