Habilitation Program
Techinality Executive summary Project design
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Pr o je c t Out line
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Pr o je c t Obj ec t iv es
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Pr o je c t S c heme
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F lo o r p lan
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E le v at ion one
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Se c tio n one
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CONSIDERATION 79 Activation Program 10 E le v at ion t wo
Stage one
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St ag e two
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St ag e three
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St ag e f our
Gallery Bill of quantities The Bussiness
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TECHNICALITY Habilitation is the qualification required in order to conduct self-contained
university teaching and to obtain a professorship. It is the highest qualification issued through the process of a university examination, and remains a core concept of scholarly careers. A degree is given for a habilitation thesis based on independent scholarship, which is reviewed by and successfully defended before an academic committee in a process similar to that of a doctoral dissertation. A habilitation degree is a required formal qualification to independently teach and examine a designated subject at university level. The level of scholarship of a habilitation is considerably higher than for a doctoral dissertation in the same academic tradition in terms of quality and quantity, and must be accomplished independently, without direction or guidance of a faculty supervisor. The habilitation is awarded after a public lecture, which is to be held after the thesis has been accepted. After which, the permission to lecture is granted.
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EXECUTIVE SUMMARY My intention is to conduct a habilitation in the capital, Nairobi city; on the intro-
duction of forex trading lessons as a discipline to tertiary institutions such as universities and colleges starting from the month of May 2021. The program will be eyeing residents from high-end estates in the city as a bid to target its ideal market which majorly comprise of exercutives, bussiness owners, manufuctures and high-networth individuals. This will be achieved through an estate activation entailing a reception booth and a temporary roll-up structure. The reception booth will be used for general enquires on Fxpesa, as a brand and admissions into the system. The roll-up structure will be used as a classroom and this is where the actual trading lessons will be taking place.
The aim of the product is to go old-school and conventional in making it convenient to learn forex trading today. In addition also is to provide Fxpesa with a platform to market their products and services, to connect, strengthen their relationships and to protect and promote their brand.
Today, estate activations are an important part of the marketing mix. They are used as part of the marketing strategies by marketing organizations to sell products and services to a domestic market. It is regarded as a marketing tool that can have long-term beneficial effects for companies that wish to stay ahead of the competition in terms of corporate social responsibilities and maintaining good customer and public relations.
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Project design
Pro je ct Outl i ne The program will have an original vibe and outlook which will attract people to it. It also will be a 5 - year affair hence providing the program enough time to achieve its mission, goals and objectives.
Pro je ct Ob jecti ve s The mission of the program is to bring together both the brokerage firm and its target market together into one environment for both to learn, share and connect as the firm promotes their new products and services while building a thesis on the program. This will create a face to face interaction to allow the firm to solidify their relationships, protect their brand and get to know their consumers at a personal level.
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Project Scheme Floo r p l a n
Elevati o n 1
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Se cti o n one
Elevati o n2
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DESIGN CONSIDERATION
Despite the learners demographies,they all require to feel at home to be able to learn and grasp concepts. This design uses wooden frame to provide a rustic feeling that would hence make students feel at home and ready to learn.
The structure make use of a collapsible timber framework that allows it to expand and contract to allow for adequate space and the appropriate number of learners. The structure has been designed for easy assembling and dismantling for transportation purposes in cases where collapsing for transportation would not be ideal. Thermal properties of the structure have also been taken into account in order to ensure an ideal learning environment. This has been achieved by a collapsible ceiling made of plywood sandwiched between canvas in order to insulate the interior spaces from heat gain during the day and heat loss when its cold.
A visual connection with the environment plays a key role to ensure long concentration spans in learners. This is important in ensuring conversion of learners to clients. It has been achieved by the intergration of the fairly transluscent strips of canvas, hence allowing a concious connection with the environment. It is made fairly transluscent to ensure no distractions from the external environment.
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ACTIVATION PROGRAM STA GE O N E
• A carefully chosen high-end es-
• A dummy bull and bear will be erected
tate will be located and a recep-
to represent the visual key players in the
tion booth set at a strategic loca-
financial markets.
tion with traffic and visible to the residents.
• The colors of the dummies will represent silver and gold respec-
• Inside the booth will be proffe-
tively to bring the feel of metals
sional customer service officials
to the scene.
from FXPesa. • The intent is to set the forex • They will be dealing with general
trading mood and market to the
enquiries and questions.
estate.
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STAGE TWO
• Beside the FXpesa customer ser-
• We will also have FXpesa brochures
vice inside the booth, we will also
inside the reception booth.
have a branded FXpesa ambassador.
• Through this channel is where FXpesa will communicate important messag-
• He will be in charge of admitting
es to their target market about their
clients into the program’s system
products and services. Their future
and directing them towards the
offers, current and even upcoming
temporary classroom structure
products and services.
where the actual learning will be taking place.
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STAGE THREE
• The clients will start attending the
• The program will only offer day
forex trading classes immediate-
time classes to the residents
ly after admission.
during weekends when most people are usually off work.
• They will be given the opportunity to choose learning hours ac-
• During week days, classes will
cording their own conveniences
only be offered at dawns and
and time schedules which will
dusks since during the day most
also make it easy for the instruc-
people are at work.
tor to attend all lessons.
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STAGE FOUR
• The program will use a course out-
• The temporary mobile structure will
line program that will be provided
be designed to set the financial mar-
by FXpesa to teach forex trading.
ket mood and to make the learners feel comfortable while learning forex
• The courses will be running for
trading inside their own compound.
3 months in each estate which means each estate will be habitated for 3 months before progressing to the next.
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GALLERY
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BILL OF QUANTITIES
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THE BUSINESS
I will be responsible for the management and administration of the entire operation to avoid any issues and to ensure for the smooth running of everything leading up to the program and the program itself. I will keep constant tabs with every facet and activity ensuring everything is in accodance with the set timelines.
Evaluation of Outcomes I will provide regular reports to the stakeholder on the progress of the program’s preparation. I will provide a regular report on marketing and promotion, budgets, and timelines to show that everything is running as intended.
Finances We have to ensure that there is an accurate flow of money to the various deliverables without fail to meet timelines. I will mitigate this by ensuring that we develop an accurate and well planned out budget that works concurrently with the timelines of the proposal.
Operations There is the risk of having some of the deliverables being executed after their set timelines. I will mitigate this by having my team to handle all management and administrative duties of the program. This will ensure a central point of all roles and responsibilities hence promoting better communications and faster execution of the deliverables.
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PROGRAM ACTION PLAN The following table provides for the timelines of activities leading up to the start of the project. ACTIVITY
EXCECUTION PERIOD
TARGET TIMELINES
Engagement of Stakeholder
March 2021
1 Week
firm Merchandise production and
March 2021
2 Weeks
branding Equipment purchasing
March 2021
1 Week
assembling Lease of first venue & con-
April 2021
2 Weeks
tracts Hiring a Brand Ambassador
April 2021
1 Week
April 2021
1 Week
Ground Set-Up
and
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