Invitatin to exibit
C CITY CENTER
Invitatin to exibit
Take it to the Top
Take it to the Top TAKE IT TO THE TOP
Invitation to Exhibit The new Music City Center sets the scene for great business, networking and fun!
BUILD your brand SHOW your products REACH your customers
J U LY 1 1 - 1 3 , 2 0 1 3 • N A S H V I L L E , T E N N E S S E E • M U S I C C I T Y C E N T E R www.namm.org/summer
Invitatin to exibit
J U LY 1 1 - 1 3 , 2 0 1 3 • M U S I C C I T Y C E N T E R • N A S H V I L L E , T E N N E S S E E
Summer NAMM is the perfect opportunity to set your company up for a successful fall and holiday selling season by meeting face-to-face Invitatin to exibit with the Top 100 Dealers, spending quality MUSIC CITY CENTER time with your customers and building your brand in the exciting atmosphere of the magnificent new Music City Center. Keep the momentum you gained at the NAMM Show moving forward with midyear meetings in Nashville: • Face-to-face connections with current customers • In-depth conversations with new buyers • Live demo sessions with decision makers representing a variety of venues • Planning time with retailers preparing for third-and fourth-quarter sales • Networking opportunities with industry leaders NAMM’s midyear gathering is very different than our January show. It’s more relaxed, more intimate––it’s where deals are inked and friendships rekindled. Shouldn’t your company be represented?
“Taylor Guitars attends Summer NAMM to thank our dealers for their support in the first half of the year, to see East Coast retailers who may not always make it to Anaheim and, finally, it’s a wonderful reason to visit the great city of Nashville. We’re seeing our existing dealer base and a lot of new dealers who are interested in the Taylor line. The pace here in Nashville lends to spending more one-on-one time with prospective dealers.” Mike “Monte” Montefusco • Taylor Guitars
BUILD your brand
SHOW your products
REACH your customers
M o v e Yo u r B u s i n e s s F o r w a r d with New Opportunities Meet with the Industry’s Best
Summer NAMM attendees are ready to spend quality time with exhibitors as they plan for the upcoming fall and holiday selling season. They make the trip to meet their vendors, check out debuting brands, stock up their stores with gear and accessories, and pick up new ideas to keep growing their customer base. Who’s Making the Move to Summer NAMM? • Thousands of attendees, including independent music store owners, employees and buyers from around the country • The most innovative, influential and inspiring retailers in the industry: NAMM’s Top 100 Dealers • Buyers walking the floor in search of new brands, product launches, great gear and those wanting to take advantage of hands-on demos and technical information • Industry media, as well as reporters from local and national networks • Distributors and reps looking for unique gear and new lines • Qualified end-users on Public Day, which is marketed to musicians from Nashville’s many recording studios, as well as local music enthusiasts
Summer NAMM Makes Its Move Too Summer NAMM has a new home in 2013: The new, state-of-the-art Music City Center is ideal for hosting major conventions and features a wide green pavilion encircling the building on all sides, as well as a beautiful venue for art and musical performances.
“To have NAMM move into this new convention center, state of the art, I think it’s the next evolution in where you guys are going with NAMM and certainly with this market and this show, so I’m really excited about it.” Dominik Frederick • InMusic
T h e To p 1 0 0 D e a l e r A w a r d s The 3rd Annual Top 100 Dealer Awards on Friday, July 12, will honor the nation’s most progressive and innovative music product retailers and highlight best practices that have helped these businesses to grow. Retailers will be honored for outstanding achievement in the following categories: • Best Exterior Presentation and/or Interior Merchandising Display • Best Marketing and Sales Promotion • Best Online Presentation • SupportMusic Advocacy • Music Makes a Difference • Best Emerging Dealer “Rookie Of The Year” • Best Special Event • NAMM Dealer of the Year
“The Top 100 Dealer Awards are an opportunity for NAMM Members to come together and celebrate excellence in retailing. No two stores are alike, and we can all learn from each other; I suspect many NAMM Members will use these winning ideas in their own businesses, leading to an improvement in the entire trade.” NAMM President/CEO • Joe Lamond
“The retailers in this room are the backbone of the industry. We’re cultivating all of the future customers. Whether now a pro audio, lighting guy or other person connected to music today, they probably got their start getting juiced on a guitar at a local music store.” Jon Haber • Alto Music
M a k e Invitatin a n to I nexibit vestment in Company Growth Exhibitors who make Summer NAMM part of their annual marketing plan find it a costInvitatin to exibit effective way to keep the momentum going CITY CENTER from the NAMM Show. Plus, it puts new companies and products on the map for buyers coming in search of the latest gear, hottest innovations and unique brands to sell in the upcoming fall and holiday selling season. Make Your Move to… …Form Great Relationships “We have met countless individuals. Everybody’s really excited about building this community that we have going on at NAMM. I really feel like we’re forming great relationships.” Valerie Sheehan • Tonerite
…Talk to Customers “We’ve had a very busy booth, back-to-back appointments all day long. We’re always excited to have new dealers come by, but it’s also a great opportunity to really talk to the people that are existing customers and connect with them.“ Kate Yeager • The Music People Inc.
…Get Quality Business Done “The show has been phenomenal. We’ve had two solid days of quality meetings. We could not be happier. We’re already looking forward to coming next year. What I really like about this show is that the dealers have more time to spend with the vendors that display here, and we’re grateful for it.” Ken Fuente • Gator Cases
74% of attendees rate face-to-face interaction extremely important
81% of exhibition attendees have buying influence for exhibited products***
“I meet with existing vendors, look for new exciting products and take a lot of classes. I always come to the summer show. It’s great. You can meet more people and get more accomplished.” Paul Decker • Music Villa
We’ve managed to get a lot of leads and sold out all of our instruments in the first day, within about the first half hour or so. It’s a really good show for us—it is every year.
Destin Beckworth Big Island Ukulele • IMUA Ukulele
Make the Investment in Trade Shows Trade shows continue to be an effective way to reach attendees and grow your business: • 74% of attendees rate face-to-face interaction with colleagues and associates very or extremely important* • 59% of attendees plan to attend the same number of exhibitions over the next two years while the rest (23%) plan to attend more* • 67% of all attendees represent a new prospect and potential customer for exhibiting companies** • 81% of exhibition attendees have buying influence for exhibited products*** Using 2011’s sales figures, 78.40% of the Top 200 retailers’ buying power was present at Summer NAMM last year, accounting for a combined $3.73 billion in annual sales. Overall, according to the latest Global Report figures, this accounts for a total of 56.3% of the buying power overall in the entire United States. *Source: The Role and Value of Face-to-Face Interaction; Center for Exhibition Industry Research (CEIR), 2012 **Source: Research Report ACRR 1120.12; Center for Center for Exhibition Industry Research (CEIR), 2012 ***Source: Research Report ACRR 1120.12; Center for Center for Exhibition Industry Research (CEIR), 2012
NAMM Offers Options to Fit Yo u r B u s i n e s s Invitatin to exibit Exhibiting at Summer NAMM is important in keeping your company moving forward throughout the year with valuable Invitatin to exibit face-to-face meetings. NAMM is aware of these needs, as well MUSIC CITY CENTER as the challenges faced by many within the current economy, and is here to help you maintain this business-building trade show as a key part of your marketing strategy—without increasing your budget. Review the following options for the one that best suits your business goals:
Standard Exhibit Booth (20 ft. x 20 ft.)
Standard Exhibit Booth (10 ft. x 10 ft.)
Left side: Tabletop Display (6 ft. x 5 ft.) Right side: Small Booth (6 ft. x 8 ft.)
Tabletop Display (6 ft. x 5 ft.)
“Seems like anytime I’m looking for something, I always find it here, and I always have time to talk to the people about it and they have time to talk to me. As far as doing business, I end up spending way more money at the summer show than I ever do in Anaheim because it’s a little bit smaller. They have time to listen to me.”
Diana Schofield • Rockbridge Music
($ 1 , 6 7 5 )
STANDARD EXHIBIT BOOTH
$16.75 per sq. ft.—sold in 100 sq. ft. increments (10 ft. x 10 ft. = $1,675), no limit Place your booth on the show floor and meet your existing and new buyers as they shop for the 2013 fall and holiday selling seasons. • Material handling package: 800 lbs. per 100 feet of exhibit space (some restrictions apply)!
($804)
SMALL BOOTH
$16.75 per sq. ft.—(6 ft. x 8 ft. = $804), limit of one These smaller spaces are perfect for exhibitors on a tighter budget. Limited availability. Will be assigned on a first-come, first-served basis. • Material handling package: 400 lbs. (some restrictions apply)
($650)
TABLETOP DISPLAY Carpet and table included—(6 ft. x 5 ft.), limit of one
Another affordable option for exhibitors who want to try out Summer NAMM (30 sq. ft. of space). Limited availability. Will be assigned on a first-come, first-served basis. • 4’ x 30” draped table
• Carpet
• Material handling package: up to 400 lbs. (some restrictions apply)
FREE BENEFITS FOR ALL THREE LISTED OPTIONS: • Show badges (allotment subject to square footage/booth size) • Show Directory listing • Promotion through NAMM communications • Booth sign • Access to attendee buyers’ list on the website • Concierge assistance with suite meeting room and event requests
• Access to the R&B Lounge • Presence on the 2013 Summer NAMM Smartphone Application (with the option to buy an enhanced online directory listing or banner ad) • Access to free Breakfast Sessions and other NAMM U educational sessions
to eexibit L e t Invitatin Us H l p Yo u M a k e Yo u r M o v e … Find out more about how exhibiting at Summer NAMM can benefit your business.
MUSIC CITY CENTER Take it to the Top
Invitatin to exibit
Contact your sales partner directly, e-mail tradeshowsales@namm.org or call 800.767.6266 (760.438.8001).
Take it to the Top TAKE IT TO THE TOP
You can also get more information and download space application forms at www.namm.org/summer. Keep your company headed in the right direction and join us at 2013 Summer NAMM, July 11–13.
BUILD your brand
SHOW your products
REACH your customers
J U LY 1 1 - 1 3 , 2 0 1 3 • N A S H V I L L E , T E N N E S S E E • M U S I C C I T Y C E N T E R www.namm.org/summer