Brand Identity Guide
LifeWave Brand Identity
LifeWave’s Mission Statement
Using the Visual Identity Guidelines
Our mission is to maximize human potential, giving people around the globe the ability to live long and live well. Our technologies offer freedom from pain, natural energy, restful sleep, dramatic anti-aging benefits, and protection from harmful radiation. Our business offers an unparalleled opportunity, freeing yourself from the mundane by taking control of your life and future now.
WHY In this style guide booklet, you are provided with standards for color, typography and design which will help ensure that all communications convery LifeWave’s brand position. WHO This guide should be used by any and all employees and partners representing LifeWave or by contractors hired to prepare marketing materials representing the brand.
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The LifeWave Story When David Schmidt created the LifeWave technology in 2002 he set out on a mission to uniquely improve the quality of life for all. Since then, LifeWave has been radically changing the lives of people across the globe. Whether it’s helping those that are suffering in pain, giving people more energy or anti-aging solutions, LifeWave is here to help. Come join us and make a difference in the world today. Click the link below and watch LifeWave’s history – from one man’s idea to a global force for good, LifeWave’s history is a powerful testimonial that shows what can happen when people join together and set out to change the world. Founded in 2004, LifeWave enables people all over the world to feel great, live long and live well. LifeWave’s product line offers a unique collection of homeopathic and acupressure products that improve quality of life without the need for drugs, stimulants or needles entering the body. Headquartered in San Diego, California, LifeWave is a privately held company and a member of the Direct Selling Association (DSA).
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LifeWave Logo The LifeWave logo should never be altered, modified or reproduced in any other non-approved way.
When reproducing the logo, use only the artwork supplied with these guidelines. The logo must appear clearly and in approved colors only.
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Logo Usage SIZE The LifeWave logo can be used in various sizes as long as it is not stretched, condensed or angled in any way.
BACKGROUND The logo may be used with a solid logo behind it.
BLACK AND WHITE The black version may be used when colors can’t be reproduced or when used for low resolution such as fax.
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