EXCELLENCE DELIVERED
TRG’s multifaceted and championship caliber racing programs are driven by successful partnerships. Let us help you connect the thrill and passion of the racetrack with the necessary ROI for your organization by building relationships that are unforgettable and unmatched in any other form of marketing. For aspiring professional racers and avid enthusiasts, we also offer the finest driver development programs in a number of sports car and stock car disciplines, with strong ties into the highest echelons of professional racing. We can provide unique business solutions for you, presented in the most exciting and visceral platform available in the advertising world —professional motorsports.
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A Legacy of Success
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TRG world Headquarters
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NASCAR Sprint Cup Series
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worldwide media
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NASCAR Camping world Series
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Sponsor Activation
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ARCA re/max Series
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CORPORATE Hospitality
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TRG Mooresville
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World-Class Partners
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Grand-Am Rolex Series
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Adobe Road Winery
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Grand-Am Koni Challenge
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A Legacy of Performance
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Driver Development
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The Future
TRG is a professional motorsports business, adept at successfully managing teams of unprecedented competitive scope and executing visionary marketing programs. From humble roots as a Porsche club-racing business, TRG first tackled the world of international sports car racing in 1995 when Kevin Buckler, driving The Racer’s Group Porsche 911, won his first ever professional race. From 1995 through 2002, Kevin and his team competed in a wide variety of racing forums while continuing to focus on the development and growth of its versatile racing businesses. With the team’s first major sponsor, Kevin and The Racer’s Group proved their value by winning their class at the legendary 24 Hours at Daytona in 2002. That win secured an entry to the famed 24 Hours of Le Mans and the team was about to make history. With a small budget and a strong work ethic, the team eclipsed the worldwide competition, winning the race their first time out. In the renowned
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a legacy of success
history of the 24 Hours of Le Mans, only two teams, TRG and McLaren, have won the race in their first attempt. TRG went on to win twice more in the American Le Mans Series, scoring 13 podiums. Kevin won the prestigious Porsche World Cup; the highest award presented by the factory to the world’s best Porsche racing driver each season. With class wins at both the 24 Hours at Daytona and the 24 Hours of Le Mans, TRG was on a roll and was being noticed by the racing community. In 2003, TRG returned to the 24 Hours at Daytona as a major player in international racing, taking the overall victory, beating every GT-class competitor, as well as the entire Daytona Prototype field. It had been 30 years since a car from the GT class had won overall, and it marked only the second time in history the feat had been accomplished. Most recently TRG took their third victory at the famed Rolex 24 in 2009, finishing a historic 1-2 in the GT category.
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Ater decades of performing at the
highest levels in the world’s most
competitive sports car leagues,
TRG was ready to take on the biggest challenge they have ever faced. As a small, one car operation against teams with decades of experience and resources, TRG Motorsports became NASCAR’s Cinderella story, scoring their first top-15 in the team’s third race. TRG Motorsports’ inspirational story was covered by major media outlets including Fox Sports News, ESPN, The Wall Street Journal, and USA Today. The team inevitably landed its first NASCAR sponsorship, earned a guaranteed qualifying position at the NASCAR Sprint Cup race at the Martinsville Speedway by earning a top 35 in owners points, and was featured on the highly acclaimed talk show, Wind Tunnel with Dave Despain on SPEED. The NASCAR Sprint Cup Series is absolutely staggering in every regard. With 75 million fans, NASCAR races often draw larger crowds than a Super Bowl, NBA Finals game, and World Series game combined and has the participation of more Fortune 500 companies than any other sport. 17 of the 20 largest sporting events in the U.S. are NASCAR races. NASCAR fans are the most loyal on the planet and are three times more likely to buy a product from a sponsor than a non-sponsor. NASCAR is more than just a sport – NASCAR racing provides one of 04
nascar sprint cup series
the highest levels of competition in any sport; it combines the power, excitement and exhilaration of racing with the strategy and teamwork of world-class competitors who are accessible to their fans. This unique combination of attributes inspires our fan base to experience and appreciate all the passion and performance that the NASCAR family has to offer.
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“TRG has a long history of success on the track as well as in the boardroom. They know how to connect the dots between the raw excitement of racing and delivering value for their partners” — Mark Kent, General Motors Racing Director
The NASCAR Camping World Truck Series is
unlike any other motorsports series in the
world. With production-based pickup truck
racing machines competing at speeds exceeding 180 mph, fans and sponsors are never disappointed. Typically racing Friday night before Sunday’s Sprint Cup race, NASCAR’S biggest stars frequently compete in the Truck events, massively increasing the series’ star power, competitiveness, and popularity. In 2008, TRG Motorsports campaigned the entire NASCAR Camping World Truck Series amassing ten top-10 finishes and an unprecedented first season victory at Mansfield Motorsports Park, an accomplishment that would earn TRG Motorsports the 2008 SPEED Performance Award for the “Biggest Upset Rookie Beating the Vets”. 06
nascar CAMPING WORLD SERIES
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Premier companies use NASCAR to develop their brands. At TRG Motorsports we welcome the opportunity to develop a branding and marketing platform for your company in NASCAR. We believe there are very few teams in the garage that can provide your company with the level of professional program management that TRG Motorsports can offer. We will work with your company to best determine your marketing and sales needs and develop a targeted program to meet both your long- and short-term business goals.
“During the race weekend, Capital Window’s website got so many visits, it crashed the site! Thank you to your team for making all the marketing happen for Capital Window!!! — Thomas Carter, CEO Capital Window
The ARCA RE/MAX series is the premier league
of the Automobile Race Club Association.
Often serving as a springboard to NASCAR’s future stars, the ARCA Series is used as a proving ground for young, up and coming driving talent. Utilizing the same support staff, engineers, crew, and car chiefs found on the NASCAR teams, TRG Motorsports uses the ARCA Series extensively in the team’s driver development program. The ARCA Series competes at many of the same tracks as NASCAR and both are often featured on the same weekend. This double billing creates an advantage for the fans who are able to see more racing for their money as well as helping sponsors showcase their brand throughout the entire race weekend. 08
ARCA REMAX SERIES
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For drivers looking to break ground in professional stock car racing, TRG Motorsports can provide you and your sponsors with single race or full season programs. Opportunities include full race support, coaching from the world’s best drivers, complete branding elements, hospitality and entertainment, VIP programs, and more. For drivers looking to make their mark within the stock car racing community as well as establishing themselves to their sponsors and supporters, TRG’s capability and ARCA driver development provides a unique, one-of-a-kind fit.
“These guys are real racers and we are glad to see them bringing their program here to NASCAR. They win in the Rolex Series and they win in the Truck Series and now they are here racing with us and challenging in Sprint Cup. This is what racing is all about and they should do great.” — Chad Knaus, Nascar Sprint Cup Crew Chief #48 Chevy
TRG Motorsports is expanding everyday and our facilities in Mooresville, N.C. reflect our long term goals. Initially acquired in 2007, the 32,000 sq. ft. state-of-the-art facility has an adjacent 2 acres for future expansion. Amenities include our administrative, business and marketing offices, an on-site paint shop, in-ground chassis dynamometer, covered transporter parking and an on-site gym. 10
trg mooresville
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With the home base in the heart of NASCAR country, TRG Motorsports is centrally located to utilize the best and brightest talent in the racing industry. TRG Motorsports has a staff 35 full-time employees including engineers, mechanics, fabrication specialists, and administrative assistants. TRG Motorsports combines a highly trained work force with state-of-the-art facilities to ensure racing and business success in any projects that we undertake.
Owned by THE International
Speedway Corporation and the France
family – the Grand American Rolex Series
features some of the world’s biggest stars. Grand Am is the fastest growing series in motorsports worldwide – featuring manufacturers such as Porsche, Ferrari, Ford, Pontiac, BMW, Corvette, Mazda, Lexus and Infiniti. Racing in locations as diverse as Miami, New England, the San Francisco Bay Area, Orlando, Salt Lake City, upstate New York, Phoenix and the Carolinas, both the Rolex and KONI Sports Car Challenge race in close proximity to some of the biggest and most important commercial markets in North America.
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grand-am rolex Series
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Partnering with TRG is a winner both on and off the track. TRG really took the time to understand our business, who our customers are, and how to create marketing and business success for us. — Patrick Flanagan, President New Century Mortgage
KONI Sports Car Challenge Series cars are
highly modified versions of the exact models
that customers can buy from their local
dealerships. Porsche, Mustang, BMW, Mazda, Corvette and others are all part of this cost effective formula that vastly increases the number of participants able to compete. The Koni Challenge Series has become a favorite for all manufacturers to race the cars they sell and promote, inspiring a passionately loyal fan following. It’s not surprising that the Koni Challenge series is growing at unprecedented levels! 14
Grand-am koni challenge
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The KONI Sports Car Challenge Series competes in some of the most important demographic markets in North America. TRG utilizes expert organizational management to campaign cars in both the Rolex GT class, as well as the KONI Sports Car Challenge GS class. This allows TRG maximum exposure during every Grand Am event. With two classes of cars running on separate days, a TRG car is always on the track ready to perform.
“TRG’s arrive-and-drive program is simply the best. I can just show up to the track and leave the safety and management of my racing program in the hands of the experts, and focus on having a good time.” — Pete Altmann, TRG Driver
TRG offers unparalleled Arrive-and-Drive programs designed to be user-friendly and cost effective. Whether you are interested in a professional driving career in either Sports Cars or Stock Cars, or if you are looking to improve your lap times at your favorite track, TRG’s Driver Development Team can customize a program for your specific needs. We manage all of the logistics so you can concentrate on racing and developing your skills as a driver. We offer unrestricted access to the latest in racing technology and driver instruction. The combination of our data acquisition matched with our professional instruction allows you to make measurable performance gains. By using the same tools as top professional drivers, you will have the opportunity to improve your racecraft at every event. 16
arrive & Drive driver development
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TRG’s arrive-and-drive services additionally include, nationwide transport of your car, a full compliment of team spares and tools, as well as a pre-race detailed event packet including track notes and in-car videos. We also offer full corporate hospitality services for you and your guests including special dinners, winery events, food and beverages, private golf carts, motor homes and any special requests. Travel support services include flight arrangement, hotels, rental cars and custom travel planning. We even include team apparel and laundry services to clean the champagne from your suits. Immerse yourself into the team for an exhilarating experience you will never forget!
One of TRG’s greatest organizational assets beyond its experienced and effective staff are its facilities. Operating from the corporate headquarters in Petaluma, California, TRG’s home base includes 20,000 sq. ft. of mechanical shops, showrooms and administrative offices. With a full-time staff of 30, and an extensive race event staff approaching 100, TRG has the scope and resources to tackle any project – racing or commercial. While most of the logistical operations of the company are coordinated from California, TRG’s staff and assets are on the road traveling to and from racetracks spanning the entire North American continent throughout the year. TRG owns and operates a private fleet of tractor-trailers for moving all its equipment while also serving as rolling billboards for our sponsors and partners.
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TRG world headquarters
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TRG has spent years building relationships with the most influential members of the racing media receiving significant and valuable print and broadcast exposure. The team and its partners have accumulated hundreds of millions of targeted marketing impressions through the media, in venues as various as: The Wall Street Journal, USA Today, New York Times, ESPN
NBC
Magazine, Autoweek, Autosport, Road & Track, Car and Driver, European Car, Racer, San Francisco Chronicle, Daytona Beach News-Journal and numerous
TRG and its partners have been the focus of features on FOX, NBC, CBS, Speed Channel and local television news broadcasts.
international publications. TRG’s recent successes in NASCAR have yeilded unprecedented coverage in a multitude of online media outlets such as Yahoo Sports.com, The Wall Street Journal. com, Sports Illustrated.com, ESPN.com, YouTube.com and Tri City.com. TRG and its partners have been the focus of features on FOX, NBC, CBS, Speed Channel and local television news broadcasts.
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worldwide media
TRG has a complete in-house PR and marketing staff that assist sponsors, partners and drivers in delivering the relevant message to the right audiences. TRG accomplishes the tasks at hand and identifies the relevant communications that leverage the unique marketing platform of racing.
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“Monster Cable and TRG have had an incredible partnership. The brand exposure and effect on our employees, vendors and customers are immeasurable. Professional motorsports with TRG is an irreplaceable experience .” — Noel Lee, CEO and Founder, Monster Cable Products
“Activation” of corporate sponsorship is a critical component of any successful campaign and is achieved through a variety of methods. TRG can assist your company in creating in-store track event promotions, utilize your racing involvement to increase awareness of your brand and drive sales, as well as establish sales incentives or rewards for your customers and employees. Using viral videos and memorable online marketing campaigns targeting a variety of demographic segments, TRG’s marketing department can effectively promote your brand to crucial online audiences. One of the most effective incentives is the “ticket you can’t buy,” a backstage pass and an inside look into the true functioning operations of a professional racing team. “VIP Pit Crew Member For a Day” programs can also be used as a reward for top vendors, corporate partners, or as an employee incentive program. Our VIP Pit Crew Members receive full access to pit road with the team on race day along with scanners and headsets during the race! 22
sponsorship activation
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Pit road and garage tours are a great way to treat your guests to a “behind the scenes” vantage point. On race day, one of our team members can meet with your guests and escort them on a tour of the racetrack, garage area, pit road and our race team haulers. Driver and team “Meet and Greets” will treat your guests to a personalized meeting with the drivers and crew members for autographs, photos, and Q&A sessions.
TRG has been awesome to work with, they are professional, hard working, smart and creative. And most of all, they get it. TRG understands the business of racing better than anyone out there.” — Emmet Keefe, Chief Executive Officer, iRise
TRG believes sponsorship is more than logos on fast racecars. We will help you activate your involvement in the most professional and relevant environments possible. TRG can put on 5-star events at venues such as the Lodge at Pebble Beach, the classy bed and breakfasts surrounding Lake Seneca in upstate New York, and the shores of Daytona Beach, Florida. These events, combined with the adrenaline and the high-powered, fast-paced venue of racing – yield a truly unique relationship building environment. The mix of speed, smells, noise and glamour is a feast for the senses, offering a visceral experience that creates an atmosphere of exclusivity and prestige. 24
corporate hospitality
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TRG’s hospitality programs yield condensed, intensely personal one-onone time for guests, and allow our sponsors to greatly strengthen relationships with their most important clients. These business-to-business networking opportunities yield the lucrative contacts our sponsors demand in a setting that is both professional, exciting and unforgettable.
“TRG’s approach to putting a successful operation together is evident in all that they do. Their attention to detail concerning the competition and dealing with their guests and sponsors is like nothing I have ever seen.” — Major General Bill Moore, US Army, Retired
TRG has a rich history of providing value to its sponsors that is every bit as illustrious as its racing performances. Technology companies such as iRise have used TRG’s marketing and hospitality platform to reach a highly targeted and influential group of potential customers which include CEOs of Fortune 500 companies. Technology industry executives, who oversee more than $500 million in annual spending, were hosted at luxurious weekend events in Miami and Mexico City. Our partners have reported a five times’ return on investment as a direct result of their motorsports programs. 26
world-class partners
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Monster Cable leveraged its marketing relationship with the team around the world, collecting hundreds of millions of marketing impressions through global media by using imagery of the cars in retail stores alone. Through race event attendance giveaways as sales incentives, Monster strengthened their relationships with their partners, including major retailers like Best Buy, and similar partners in Canada, Germany and the UK.
TOP EMERGING CALIFORNIA RHONE PRODUCERS
Adobe Road Winery is a small, boutique winery based in Sonoma County, California, and owned by Kevin and Debra Buckler. Since its commercial launch in 1998, Adobe Road has played an integral role in the marketing and promotion of TRG’s racing teams, relationship building and hospitality events. Similar to a world-class racing team, operating an award-winning winery requires preparation, passion and a dedicated, knowledgeable staff. Using the same operating principles that have helped TRG ascend to the pinnacle of international motorsports, Adobe Road focuses its staff and resources on exceptional quality through proper connections, hard work and building the right team. At most races, Adobe Road hosts tastings, wine-maker dinners and tours in conjunction with race events. From years of relationship building, TRG and Adobe Road have special access at the finest restaurants and event venues on the North American racing circuit – from quiet bistros in Elkhart Lake, and brash steakhouses in Dallas, to “clubby” seafood restaurants in South Beach and luxurious seaside inns in Carmel. TRG’s partners receive the benefit of these relationships, gaining access to some of the most unique venues in the country while creating excellent memories for their guests. Adobe Road plays an important role in the marketing, promotion and execution of TRG’s sponsor activities. As befits a sport with an upscale, executive demographic, adding boutique wine 28
tastings and an air of luxury enhances the effectiveness of TRG’s hospitality and corporate events. Just as racing seems to draw out many car enthusiasts, having a winery participate at race events seems to draw out food and wine enthusiasts – strengthening the bond created between TRG’s partners and their guests.
adobe road winery
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2003 Daytona 24 Hours Overall Winner
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Nascar Camping World Five car team finish Race Winner 2008 2008 Rolex 24 at Daytona
2006 Grand-Am GT Class Team, 2002 24 Hours of Le Mans 2009 Rolex 24 at Daytona Manufacturers and Driver Champions GT class Champions GT Class Champions
2009
2008
2007
2006
•TRG finishes first and second at the Rolex 24 Hours at Daytona. • TRG Motorsports enters the NASCAR Sprint Cup and scores a top-15 result in the team’s second race • TRG Motorsports finishes an impressive fourth place in the NASCAR Camping World Truck Series season opener at Daytona • TRG’s KONI Sports Car Challenge team earn a podium result in the season’s second race at Homestead Miami
• TRG Motorsports wins at Mansfield Motorsports Park in the team’s inaugural season in the Camping World Truck Series. • TRG fields 6 cars and takes 2nd, 3rd, and 4th finishing positions at the Rolex 24 Hours at Daytona • TRG Motorsports earns 10 top-10 finishes in the Camping World Truck Series • 4 podiums out of first 5 races in the Grand Am Rolex Series GT Class • 8 podium finishes during the 2008 Grand Am Rolex Season • TRG captured the Pole Position at the New Jersey Motorsports Park in the Grand Am Rolex Series • TRG Motorsports captured the Pole Position at the New Jersey Motorsports Park in the ARCA RE/MAX Series • Victory for TRG at New Jersey Motorsports Park in the Grand Am Rolex GT Class • Top 5 Rolex GT Championship Season Standings
• TRG and Andy Lally made their NASCAR debut on July 28th, 2007, in Montreal running near the front until a mechanical problem sidelined the car. The very next week Lally proved the good run was no fluke by scoring a top ten finish at Watkins Glen • TRG fielded a 7 car effort at the Rolex 24 at Daytona • Lally and Valentine took the #66 TRG Porsche GT3 to a season-high five race victories. 2007 was the second year in a row TRG led the season in wins • Lally and Valentine earned the $10,000 Improve Your Position Award, winning it in 8 of the 13 events • In its first season of competition in the Koni Challenge Series, TRG fielded the winning #41 Porsche 997 for Andy Lally and Ted Ballou at Barber Motorsports Park • TRG and Andy Lally had two top 10 finishes in three starts in the ARCA ReMax Series. • In 2007 alone, Kevin Buckler’s TRG cars combined for a total of 6 wins, 17 top three, 25 top five and 31 top ten finishes
• TRG fielded 6 cars at Rolex 24 At Daytona; all six finish with a high placing of 2nd • The TRG GTO.R Daytona 24 Hours effort was the subject of a six part documentary by noted film maker Sean Heckman and is currently playing on INHD • Marc Bunting and Andy Lally won the GT drivers championship • TRG won the GT team championship for the second straight year • Pontiac and TRG won the GT manufacturers title • TRG won 9 of 15 races • TRG totals 23 podium finishes out of a possible 30 • TRG finishes 1-2 three times • Both GTO.Rs finish on the podium 6 times • A TRG Pontiac GTO.R was on the podium at every feature and qualifying race • Bunting won the Bob Akin Sportsman Award • TRG had a 23-race podium streak, spanning 2005-06
2005 • The TRG Daytona Prototype team is formed; two Pontiac-powered Riley Daytona Prototypes • TRG finishes a historic 1-2 in the DP class at Watkins Glen 6 Hours; DP and GT dual win at Phoenix • TRG wins GT team championship; Lally and Bunting finish 2nd in driver championship by a single point • TRG selected to run factory Pontiac GTO.R; four wins in seven races for the new car • GTO.Rs finish 1-2 at Watkins Glen 250 • Five wins in 2005 season: Homestead, Phoenix, Watkins Glen (2) and Mexico City • TRG fields eight cars at Rolex 24, six finish; the most cars fielded by one team in race history • TRG was the first team in Rolex Grand-Am history to sweep both GT and DP class wins in the same weekend at Phoenix Intl. Raceway
2004 • Fielded a powerful 2 car ALMS team with the new factory Porsche RSR’s • Fielded a 2 car Grand Am team with numerous wins and podiums • TRG launched groundbreaking new marketing program for professional sportcar arena
2002 • Rolex 24 At Daytona GT class win • 24 Heures du Mans - GT class win; TRG joins McLaren as the only team to win Le Mans in their inaugural effort • Kevin Buckler and Michael Schrom Finish 1-2 in Porsche World Cup • Numerous wins & podiums in both ALMS and Grand Am • 13 podiums for the year • Competed in both the Grand Am series and the ALMS with a multiple car team
a legacy of performance
2003 • Rolex 24 At Daytona Overall Winner; first time since 1977 a GT-class car wins overall • Numerous wins and podiums • Competed in both the Grand Am and the ALMS for the entire season with two 3 car car teams
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After 15 years of working our way to the front of the grid and establishing ourselves as one of the premier business driven teams in professional motorsports, TRG is looking towards a very bright future. The foundations for the TRG companies are extremely strong and the opportunities are limitless. Delivering on our promise—ALWAYS—and providing incredible ROI for our partners in a variety of ways has been and will continue to be our signature. Applying many of the skills acquired and lessons learned over the last 15 years of business and racing will serve us well as we step into the next generation of professional motorsports. We welcome you to join us!
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As one of our top Sportscar teams in the Grand-Am Rolex Series, Kevin and TRG have demonstrated the ability to really take it to another level both on the track and in the boardroom. We are looking forward to having them bring these same programs and philosophies here to NASCAR.” — Jim France, CEO International Speedway Corporation
The Racer’s Group 1995 S. McDowell Blvd. Petaluma, CA 94954
TRG Motorsports 292 Rolling Hill Road Mooresville, NC 28117
707.935.3999 fax 707.935.5889 www.theracersgroup.com
704.662.7158 fax 704.662.7162 www.trgmotorsports.com