Out Identity - Triage Brand Reproduction Guidelines (DRAFT) by Triage Central Limited

our identity Brand reproduction guidelines

helping people succeed

2. Colour

Our colours Colour is a vital part of our identity and the accurate and consistent reproduction of our colours is of the utmost importance to us. We use 6 colours - Triage Aqua, Triage Lime, Triage Navy, Triage Grey, Black and White. Nothing else, ever. Wherever our identity is reproduced, the correct colours in the correct specification and format must be used. To help with this, we’ve created an easy to follow guide to keep you on the right track. In this section you will find exact colour specifications for every reproduction scenario and in the offical artwork section of this document, you’ll find out how to access official brand elements created specifically for reproduction in every conceivable medium, from Powerpoint ® presentations to commercial offset litho printing, however, if you are responsible for reproducing our identity and you require assistance, please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

Triage Aqua

Pantone ® and other trademarks are the property of Pantone LLC

Triage Navy

Triage Lime

Triage Grey

Triage Aqua Colour specifications

Artwork usage guide Colour profile

Triage Aqua

Pantone ® 570 CMYK C58 M0 Y35 K0 RGB R105 G201 B186 Hexadecimal #69c9ba

Available artwork formats

Typical usage scenarios

PANTONE ®

RGB

CMYK (4 colour process)

HEXADECIMAL

TIFF

JPEG (JPG)

EPS

SVG

PNG

GIF

Commercial spot colour screen printing (e.g. clothing, ceramics) Commercial offset litho printing (e.g. business cards, stationery). Vehicle decals and signage.

In-house use for reproduction in Microsoft © Word, Excel, Powerpoint and related products.

Commercial offset litho full colour printing (e.g. high volume brochures)

Websites

Commercial digtal printing (e.g low volume brochures, leaflets).

HTML e-marketing

Digital advertising

Pop-up and exhibition display panels. In-house desktop publishing where CMYK is supported.

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

Triage Aqua Tints Colour specifications

Triage Aqua

90% Pantone ® 570 CMYK C55 M0 Y32 K0 RGB R121 G198 B188 Hexadecimal #79c6bc

80% Pantone ® 570 CMYK C52 M0 Y29 K0 RGB R136 G203 B195 Hexadecimal #88cbc3

70% Pantone ® 570 CMYK C45 M0 Y25 K0 RGB R150 G209 B202 Hexadecimal #96d1ca

30% Pantone ® 570 CMYK C22 M0 Y12 K0 RGB R209 G233 B231 Hexadecimal #d1e9e7

20% Pantone ® 570 CMYK C15 M0 Y8 K0 RGB R225 G241 B239 Hexadecimal #e1f1ef

10% Pantone ® 570 CMYK C8 M0 Y4 K0 RGB R239 G248 B247 Hexadecimal #eff8f7

Pantone ® 570 CMYK C58 M0 Y35 K0 RGB R105 G201 B186 Hexadecimal #69c9ba

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

60% Pantone ® 570 CMYK C40 M0 Y22 K0 RGB R164 G214 B204 Hexadecimal #a4d6d1

50% Pantone ® 570 CMYK C35 M0 Y19 K0 RGB R180 G220 B216 Hexadecimal #b4dcd8

40% Pantone ® 570 CMYK C29 M0 Y16 K0 RGB R194 G227 B223 Hexadecimal #c2e3df

Triage Navy Colour specifications

Artwork usage guide Colour profile

Triage Navy

Pantone ® 7463 CMYK C100 M80 Y45 K46 RGB R0 G43 B73 Hexadecimal #002b49

Available artwork formats

Typical usage scenarios

PANTONE ®

RGB

CMYK (4 colour process)

HEXADECIMAL

TIFF

JPEG (JPG)

EPS

SVG

PNG

GIF

Commercial spot colour screen printing (e.g. clothing, ceramics) Commercial offset litho printing (e.g. business cards, stationery). Vehicle decals and signage.

In-house use for reproduction in Microsoft © Word, Excel, Powerpoint and related products.

Commercial offset litho full colour printing (e.g. high volume brochures)

Websites

Commercial digtal printing (e.g low volume brochures, leaflets).

HTML e-marketing

Digital advertising

Pop-up and exhibition display panels. In-house desktop publishing where CMYK is supported.

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

Triage Navy Tints Colour specifications

Triage Aqua

90% Pantone ® 7463 CMYK C92 M69 Y40 K33 RGB R36 G64 B92 Hexadecimal #24405c

80% Pantone ® 7463 CMYK C80 M58 Y36 K24 RGB R60 G85 B110 Hexadecimal #3c556e

70% Pantone ® 7463 CMYK C70 M49 Y33 K17 RGB R86 G106 B126 Hexadecimal #566a81

30% Pantone ® 7463

20% Pantone ® 7463

10% Pantone ® 7463

CMYK C33 M20 Y18 K2 RGB R181 G190 B199 Hexadecimal #b5bec7

CMYK C23 M13 Y12 K0 RGB R206 G212 B219 Hexadecimal #ced4db

CMYK C12 M7 Y6 K0 RGB R230 G233 B237 Hexadecimal #e6e9ed

Pantone ® 7463 CMYK C100 M80 Y45 K46 RGB R0 G43 B73 Hexadecimal #002b49

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

60% Pantone ® 7463 CMYK C60 M41 Y30 K13 RGB R109 G127 B146 Hexadecimal #6d7f92

50% Pantone ® 7463 CMYK C52 M34 Y26 K8 RGB R133 G147 B163 Hexadecimal #8593a3

40% Pantone ® 7463 CMYK C156 M27 Y22 K4 RGB R43 G27 B183 Hexadecimal #9ca9b7

Triage Lime Colour specifications

Artwork usage guide Colour profile

Triage Lime

Pantone ® 382 CMYK C32 M0 Y100 K0 RGB R196 G214 B0 Hexadecimal #c4d600

Available artwork formats

Typical usage scenarios

PANTONE ®

RGB

CMYK (4 colour process)

HEXADECIMAL

TIFF

JPEG (JPG)

EPS

SVG

PNG

GIF

Commercial spot colour screen printing (e.g. clothing, ceramics) Commercial offset litho printing (e.g. business cards, stationery). Vehicle decals and signage.

In-house use for reproduction in Microsoft © Word, Excel, Powerpoint and related products.

Commercial offset litho full colour printing (e.g. high volume brochures)

Websites

Commercial digtal printing (e.g low volume brochures, leaflets).

HTML e-marketing

Digital advertising

Pop-up and exhibition display panels. In-house desktop publishing where CMYK is supported.

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

Triage Lime Tints Colour specifications

Triage Lime

90% Pantone ® 382 CMYK C30 M0 Y30 K0 RGB R199 G212 B38 Hexadecimal #c7d426

80% Pantone ® 382 CMYK C27 M0 Y85 K0 RGB R205 G215 B61 Hexadecimal #cdd73d

70% Pantone ® 382 CMYK C24 M0 Y78 K0 RGB R212 G219 B83 Hexadecimal #d4db53

30% Pantone ® 382

20% Pantone ® 382

10% Pantone ® 382

CMYK C11 M0 Y39 K0 RGB R235 G238 B179 Hexadecimal #ebeeb3

CMYK C8 M0 Y27 K0 RGB R242 G243 B205 Hexadecimal #f2f3cd

CMYK C4 M0 Y14 K0 RGB R249 G249 B230 Hexadecimal #f9f9e6

Pantone ® 382 CMYK C32 M0 Y100 K0 RGB R196 G214 B0 Hexadecimal #c4d600

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

60% Pantone ® 382 CMYK C22 M0 Y70 K0 RGB R217 G223 B106 Hexadecimal #d9df6a

50% Pantone ® 382 CMYK C18 M0 Y61 K0 RGB R223 G228 B129 Hexadecimal #dfe481

40% Pantone ® 382 CMYK C15 M0 Y50 K0 RGB R230 G233 B155 Hexadecimal #e6e99b

Triage Grey Colour specifications

Artwork usage guide Colour profile

Triage Grey

Pantone ® 5425 CMYK C56 M31 Y24 K6 RGB R124 G152 B171 Hexadecimal #7c98ab

Available artwork formats

Typical usage scenarios

PANTONE ®

RGB

CMYK (4 colour process)

HEXADECIMAL

TIFF

JPEG (JPG)

EPS

SVG

PNG

GIF

Commercial spot colour screen printing (e.g. clothing, ceramics) Commercial offset litho printing (e.g. business cards, stationery). Vehicle decals and signage.

In-house use for reproduction in Microsoft © Word, Excel, Powerpoint and related products.

Commercial offset litho full colour printing (e.g. high volume brochures)

Websites

Commercial digtal printing (e.g low volume brochures, leaflets).

HTML e-marketing

Digital advertising

Pop-up and exhibition display panels. In-house desktop publishing where CMYK is supported.

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

Triage Grey Tints Colour specifications

Triage Grey

90% Pantone ® 5425 CMYK C51 M27 Y22 K4 RGB R135 G163 B179 Hexadecimal #87a3b3

80% Pantone ® 5425 CMYK C47 M24 Y20 K3 RGB R148 G1731 B189 Hexadecimal #94adbd

70% Pantone ® 5425 CMYK C41 M20 Y18 K2 RGB R162 G184 B198 Hexadecimal #a2b8c6

20% Pantone ® 5425 CMYK C13 M5 Y6 K0 RGB R229 G234 B238 Hexadecimal #e5eaee

10% Pantone ® 5425 CMYK C7 M3 Y3 K0 RGB R241 G244 B247 Hexadecimal #f1f4f7

Pantone ® 570 CMYK C58 M0 Y35 K0 RGB R105 G201 B186 Hexadecimal #69c9ba 30% Pantone ® 5425 CMYK C19 M8 Y9 K0 RGB R215 G224 B230 Hexadecimal #d7e0e6

Our identity and how to reproduce it

Pantone ® and other trademarks are the property of Pantone LLC

60% Pantone ® 5425 CMYK C36 M18 Y16 K1 RGB R174 G193 B204 Hexadecimal #aec1cd

50% Pantone ® 5425 CMYK C58 M0 Y35 K0 RGB R105 G201 B186 Hexadecimal #69c9ba

40% Pantone ® 5425 CMYK C31 M15 Y13 K0 RGB R187 G203 B213 Hexadecimal #bbcbd5

3. Our logo

Our logo Weâ&#x20AC;&#x2122;ve created three logo compositions to cope with different real estate scenarios. Our preferred logo composition is logo 1 - this logo should be used as a primary choice by default in all designs where possible. Only use offial logo artwork and never adjust it in any way other than to scale it up or down. When scaling up, only scale keeping aspect ratio and only from scalable artwork (EPS, AI and SVG). Never scale up from JPEG, TIFF or PNG artwork. Whne scaling down, always scale keeping aspect ratio. Logos 2 and 3 were created to cope with scenarios where there is limited width or depth available in which to reproduce the logo. if you are responsible for reproducing our identity and you require assistance, please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

helping people succeed logo 3

helping people succeed logo 1

logo 2

Logo 1 - area of isolation Logo 1 is our preferred logo composition and should be used as a primary choice wherever possible. It’s important that our logos are positioned correctly wherever they are reproduced. There is a space around our logo into which nothing should encroach. Our designers call this an ‘area of isolation’. Always ensure that nothing is placed into this area for each of our logos. That includes placing the logo too close to the edge of the page in printed materials so that the page edge effectively intrudes into the area of isolation. The area of isolation is simply defined as the depth of the letter ‘a’ in the ‘Triage’ part of our logo, to the top and bottom, and the width of the same letter ‘a’ to the right and left from the outer extremities of our logo as defined in the diagram opposite. If you are responsible for reproducing our identity and you are unsure about logo placement please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

logo 1 - area of isolation

Logo 1 - colourways Our logos can be reproduced in 6 different colourways. Each one is shown opposite. Always use official artwork supplied by Triage, never attempt to re-draw or re-colour any element of logo. Donâ&#x20AC;&#x2122;t split the logo up or attempt to use it in a way not described in this manual.

logo 1 - full colour

Always use the correct file type for each logo relevent to the medium on which you are reproducing our identity. Goods and materials produced from any arwtork other than offical Traige artwork will be rejected. When using our logo over photographic images, use white or black depening on the lightness / darkness of the image or use one of the white logos out of any of our 4 colours as shown opposite. For details of how to get official artwork, please refer to section 5 of this manual. If you require assistance email brand@triagecentral.co.uk. logo 1 - Black (where colour is not available

Our identity and how to reproduce it

logo 1 Triage Navy

logo 1 - Triage Aqua

logo 1 - Triage Lime

logo 1 - Triage Grey

logo 1 - white out of Triage Navy

logo 1 - white out of Triage Aqua

logo 1 - white out of Triage Lime

logo 1 - white out of Triage Gray

Logo 2 - area of isolation Logo 2 should be used where it best fits the context and available real estate of the design in which it is being used. Logo 2 typically suits spaces where depth is limited. It’s important that our logos are positioned correctly wherever they are reproduced. The area of isolation for logo 2 is simply defined as the depth of the letter ‘a’ in the ‘Triage’ part of the logo, to the top and bottom, and the width of the same letter ‘a’ to the right and two letter ‘a’ letters from the left hand edge of the ‘h’ in our strapline as defined in the diagram opposite. If you are responsible for reproducing our identity and you are unsure about logo placement please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

helping people succeed logo 2 -area of isolation

Logo 2 - colourways Our logos can be reproduced in 5 different colourways. Each one is shown opposite. Always use official artwork supplied by Triage, never attempt to re-draw or re-colour any element of logo. Donâ&#x20AC;&#x2122;t split the logo up or attempt to use it in a way not described in this manual.

helping people succeed logo 2 - full colour

Our identity and how to reproduce it

helping people succeed logo 2 - Black (where colour is not available

helping people succeed

logo 2 - Triage Navy

logo 2 - Triage Aqua

logo 2 - Triage Lime

logo 2 - Triage Grey

helping people succeed

logo 2 - White out of Triage Navy

logo 2 - White out of Triage Aqua

logo 2 - White out of Triage Lime

logo 2 - White out of Triage Grey

Logo 3 - area of isolation Logo 3 should be used where it best fits the context and available real estate of the design in which it is being used. Logo 3 typically suits spaces where width is limited. It’s important that our logos are positioned correctly wherever they are reproduced. The area of isolation for logo 3 is simply defined as the depth of the letter ‘a’ in the ‘Triage’ part of the logo, to the bottom of the logo, and the width of the same letter ‘a’ to the right and left of the extremities of the logo. The space to the top is defined as 4 letter ‘a’ letters from the top of the ascenders in the ‘Triage’ part of our logo as illustrated in the diagram opposite. If you are responsible for reproducing our identity and you are unsure about logo placement please email brand@triagecentral.co.uk.

Our identity and how to reproduce it

helping people succeed logo 3 -area of isolation

Logo 3 - colourways Our logos can be reproduced in 6 different colourways. Each one is shown opposite. Always use official artwork supplied by Triage, never attempt to re-draw or re-colour any element of logo. Donâ&#x20AC;&#x2122;t split the logo up or attempt to use it in a way not described in this manual.

helping people succeed logo 3 - full colour

helping people succeed logo 3 - Black (where colour is not available

Our identity and how to reproduce it

helping people succeed

logo 3 - Triage Navy

logo 3 - Triage Aqua

logo 3 - Triage Lime

logo 3 - Triage Grey

helping people succeed

logo 3 - White out of Triage Navy

logo 3 - White out of Triage Aqua

logo 3 - Whit out of Triage Lime

logo 3 White out of Triage grey 16

Logo 1 - a few reproduction taboos Although not exhaustive, weâ&#x20AC;&#x2122;ve illustrated some reproduction taboos opposite. Official artwork is available in scalable Encapsulated Postscript format (EPS), ai, svg, png, JPG and TIFF JPG formats in all colourways. If you need an official logo pack, email us at brand@triagecentral.co.uk and weâ&#x20AC;&#x2122;ll sort one out for you.

Never scale artwork on X or Y planes to make it fit particular areas. Always scale keeping aspect ratio.

Our identity and how to reproduce it

Never scale up nonscalable artwork e.g. JPEG, TIFF, PNG. Alway sscale up from scalable artwork e.g. EPS, SVG and AI.

Never reproduce our logo in non-offical colours.

Never reposition any element of our logo,

Never exclude any element of our logo.