The Triad Physician Oct-Nov 2012

Page 1

O C T O B E R / n o v e m ber 2 0 1 2

Brenner Children’s Hospital Nationally Recognized Pediatric Heart Care Close to Home

Also in This Issue

Mobile Apps Lawsuits


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EffEctivEly managing your rEvEnuE cyclE is thE kEy to opErating a hEalthy practicE. With Cash Flow Options from PNC and a dedicated Healthcare Business Banking team, we can help you take advantage of everyday untapped opportunities. Like helping ensure access to credit. So you can be prepared for cash shortfalls. Or accelerate receivables to effectively manage how you receive and direct incoming payments. For uncovering opportunities to help improve your revenue cycle and to learn more about PNC Advantage for Healthcare Professionals, visit pnc.com/cfo, stop by a branch or call 1-855-PNC-4HCP. SM

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Editor’s Note Good for Little Hearts Many of us cherish the winter holidays that get into full swing with Thanksgiving. Celebration with family and friends often is accompanied by expressions of gratitude and appreciation for others. Many will give thanks for health care services that saved the life of a child with heart disease. Held in high esteem for its commitment to the health of our youngest Triad residents is Brenner Children’s Hospital, a part of Wake Forest Baptist Medical Center. Its pediatric heart program is our cover story this issue. Here, a comprehensive range of services and specialists treat children with complex heart diseases – acquired and congenital – not only with leading-edge expertise and technology, but with great understanding that children have physical and emotional characteristics that are unique, and unlike that of grownups.

Editor Heidi Ketler, APR Contributing Editors Jim Bethune, P.A.-C. Maryan Binkley June DeLugas Roberta King Latham Karen McKeithen Schaede Photography - Kendal Murphy

Also this issue, we begin our series of focus pieces on the ophthalmologists at Duke

Creative Director - Joseph Dally

Eye Center in Winston-Salem with Parag Gandhi and Frank Moya. We also welcome two

Contact Information for Marketing, Media & News:

new contributing editors. Jim Bethune provides an overview on the important role of the physician assistant on the health care team. Attorney Roberta King Latham discusses the unfortunate likelihood of lawsuits and the “urgent care” required. Attorney Karen McKeithen Schaede returns to discuss key practice considerations before choosing an

Angie Griffin angie@triadphysician.com 336-509-2209

electronic health record program.

News and Columns Please send to info@triadphysician.com

We also welcome back Maryan Binkley, who offers suggestions on selecting mobile

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phone apps for physicians. Our resident interior designer, Joan DeLugas, shares insights on the positive impact of an office decorated for the holidays and easy-to-do tips, and a shout out for the Festival of Trees, a Brenner Children’s Hospital benefit. It’s good for the heart! Finally, as the end of the year approaches and you begin your plans for 2013, consider incorporating The Triad Physician into your marketing mix. We reach more than 6,000 physicians, doctors of osteopathic medicine, physician assistants, nurse practitioners, administrators and hospital staff throughout the region. Please refer to our 2013 Editorial Calendar on page 18 to guide your planning.

Advertising rates on request Bulk rate postage paid Greensboro, NC 27401 Every precaution is taken to insure the accuracy of the articles published. The Triad Physician can not be held responsible for the opinions expressed or facts supplied by its authors. Opinion expressed or facts supplied by its authors are not the responsibility of The Tirad Physician. However, The Triad Physician makes no warrant to the accuracy or reliability of this information.

As always, my colleagues at The Triad Physician and I appreciate all you do!

All advertiser and manufacturer supplied photography will receive no compensation for the use of submitted photography.

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Heidi Ketler

No part of this publication can be reproduced or transmitted in any form or by any means without the written permission from The Triad Physician.

Editor

2

The Triad Physician


Category

COVER STORY

4

Brenner Children’s Hospital

Nationally Recognized Pediatric Heart Care Close to Home

O C T O B E R / No v e m ber 2 0 1 2

FEATURES

7

Technology

Mobile Technology Boosts Efficiency Maryan Binkley suggests dictation apps that ensure secure patient data and password storage.

14

V ol . 1 , I s s u e 8

DEPARTMENTS 8 Recovery

17 Extracurricular

Breast Cancer Survivors Benefit from

Experience the VIR Resort

the Ripple Effect of Fly-Fishing Retreat

10 Interior Design

18 News

- Two Hospitals Earn

- Commission on Cancer Grants

Deck the Halls of the Office, Too!

Quality Recognition

11 Legal

Accreditation with Commendation

Lawsuits Require Urgent Care

- The Triad Physician 2013 Editorial Calendar

Career Perspective

Physician Assistants: Changing the Face of Health Care

12 Spotlight Frank Moya Brings to Winston-Salem Elite Glaucoma and Cataract Care

20 News High Point Regional Health System Plans Strategic Partnership

15 Spotlight

with UNC

Parag Gandhi: Oculofacial Aesthetic and Orbital Reconstructive Surgeries

Jim Bethune explains how the physician assistant improves health care delivery and

16 Legal

patient satisfaction.

Select an EHR Program to

20 News

- Forsyth Medical Center Offers First

- Welcome to the Area

Defibrillator Implanted Under Skin

Avoid Legal Issues and On the cover: Ross Ungerleider, M.D., is director of the Brenner Children’s Hospital Pediatric Heart Program.

Reimbursement Loss OCTOBER/November 2012

3


Category Cover

Brenner Children’s Hospital

Nationally Recognized Pediatric Heart Care Close to Home As the leader in the region for many years,

pediatric cardiology team provides the

“Our goal at Brenner Children’s Hospital

the Heart Program at Brenner Children’s

most

and

is to provide a comprehensive program

Hospital houses nationally recognized

procedures available. In addition, the team

offering the full range of cardiovascular

clinical faculty and state-of-the-art medical

works closely with adult cardiologists in

surgeries and to deliver care that exceeds

facilities. Its multidisciplinary team of

the hospital’s heart center, ranked by U.S.

the standard of excellence,” says Ross

expertly trained pediatric clinicians is

News and World Report as one of the best

Ungerleider M.D., director of the Pediatric

involved in ongoing research and uses the

in the United States for treating patients

Heart Program at Brenner.

most advanced technology to treat all types

with congenital heart defects.

sophisticated

technology

Many heart defects can now be diagnosed

of congenital and acquired heart problems, ranging from pulmonary hypertension and

The Heart Program at Brenner Children’s

in utero. The pediatric heart program team

arrhythmias to the most complex heart

Hospital offers state-of-the-art surgical

works closely with families when heart

conditions, such as hypoplastic left heart

capabilities with the most experienced

abnormalities or arrhythmias are detected

syndrome.

pediatric heart surgeon in North Carolina

in a baby and help the family and other

and a recognized international leader

team members prepare for the arrival of

Brenner experts offer comprehensive care

in the field, an active fetal, transthoracic

the infant. The pediatric heart specialists

treating heart diseases in babies before

and transesophageal echo program, a

understand the important role that parents

they are born, premature infants, young

complete pediatric interventional and

and families have in helping children and

children, teens, young adults and adults,

electrophysiology service, a pulmonary

young adults who have heart problems,

who were born with heart problems. No

hypertension

outreach

and they work hard to explain each step

matter what kind of heart care a child

clinics, lipid and hypertension/metabolic

to the parents and assure them that the

needs, the Brenner Children’s Hospital

syndrome clinics.

highest level of care is offered here.

clinic,

four

From simple arrhythmias to complex heart conditions, the pediatric heart team provides a complete range of comprehensive cardiovascular diagnostic, treatment and management services. Treatments

are

individualized

and

customized to each child because they are unique and deserve a specialized heart care plan. “We have been dedicated to this community for the past 25 years, and we will continue to be your pediatric cardiology resource for excellence in care and successful Ross Ungerleider, M.D., confers with pediatric intensivists regarding the care of a child. Brenner’s pediatric intensivists staff the PICU 24/7 and are able to anticipate problems and handle them quickly.

4

The Triad Physician

treatments,” Dr. Ungerleider said.


Research Leaders The Brenner pediatric cardiology program is involved in ongoing research that investigates ways to better treat heart defects. Continuing to advance treatments of heart disease in children requires new medical and scientific discoveries and incorporating them into everyday medicine.

Brenner Pediatric Cardiology Team Our expert team includes highly experienced physicians. Ross Ungerleider, M.D., is chief of Brenner’s pediatric cardiovascular surgery team and

Cheryl Cammock, M.D., smiles as a patient is diagnosed with a healthy heart. Brenner’s heart team works to ensure that patients and their families have an excellent experience.

the director of its Pediatric Heart Program. A nationally known leader with more

• Scott T. Maurer, M.D.

using medications along with medical

than 25 years in pediatric cardiovascular

• Michael D. Quartermain, M.D.

and surgical technology. Radiofrequency

surgery, he is an expert in all congenital

• Yoshi Otaki, M.D. – cardiothoracic

ablation, pacemaker implantation, cryoab-

heart surgery procedures and has special

surgeon

lation of arrhythmias and advanced electroanatomic mapping of tiny details in the

expertise in aortic valve surgery and hypoplastic left heart syndrome.

Brenner Children’s Hospital also has a

heart can be performed as necessary.

team of pediatric-trained physicians and Dr. Ungerleider is certified by the American

physician extenders who support the

Cardiac Catheterization Lab/Interven-

Board of Thoracic Surgery in congenital

pediatric heart program. They include:

tional Cardiology – Multiple types of mini-

heart surgery – a certification that has

• Pediatric cardiac anesthesiology

mally invasive procedures are used to treat

been granted to approximately 60 cardiac

• Pediatric intensivists in a state-of-the-art

such heart problems as atrial septal defect

surgeons in the U.S. He joined Brenner

pediatric intensive care unit

(ASD), ventricular septal defect (VSD) and

Children’s Hospital after serving as chief

• Neonatologist

patent ductus arteriosus (PDA), including

of pediatric cardiac surgery at Rainbow

• Nurses

diagnostic catheterization, pulmonary va-

Babies and Children’s Hospital and vice

• Pediatric transport team

sodilator testing, heart biopsy, stent and coil placement and balloon dilation.

chairman for education for the department of surgery for Case Western Reserve

The pediatric cardiology team can be

University in Cleveland, Ohio.

reached at (336) 713-4500 and through

Echocardiography/Cardiac

Brenner PAL (physician access line) 24/7

(cCT and cMRI) – This state-of-the-art hub

at (877) 716-1999.

houses the latest in technology to help

Derek A. Williams, D.O., is the acting

Imaging

diagnose heart problems, including three-

section head of the pediatric cardiology program at Brenner Children’s Hospital.

Specialized Services Offered

dimensional, real-time echocardiography,

In addition to being the only pediatric

The Heart Program at Brenner Children’s

computerized tomography angiography

interventional cardiologist in the region, Dr.

Hospital offers a number of services and wel-

(CTA), magnetic resonance imaging/

Williams is also the director of the pediatric

comes referrals from referring physicians.

magnetic resonance angiography (MRI/ MRA), transesophageal echocardiogram

cardiac catheterization laboratory and the pediatric pulmonary hypertension clinic at

“We

co-managing

(TEE) and intracardiac echocardiography

Brenner Children’s Hospital.

patients with our referral partners in

(ICE), which is used to determine the exact

the community,” says Dr. Williams. “We

location of a patent foramen ovale (PFO)

welcome your phone calls and requests.”

or atrial septal defect so it can be closed

Other team members include:

look

forward

to

using an occluder device.

• Cheryl E. Cammock, M.D. • Matthew A. Hazle, M.D.

These specialized services are offered:

• Karen H. Raines, M.D.

Arrhythmia Clinic – Here, children who

Extracorporeal Membrane Oxygen-

• Michael J. Walsh, M.D.

have heart rhythm problems are treated

ation (ECMO) – Brenner Children’s Hospi-

OCTOBER/November 2012

5


introducing and implementing better eating habits and exercise. Pulmonary Hypertension Clinic – The

clinic treats idiopathic pulmonary hypertension and pulmonary hypertension associated with a variety of conditions, including congenital heart disease, genetic, connective tissue disease, chronic lung disease and persistent pulmonary hypertension of the newborn. Patients range in age from infants to adults.

Outreach Clinics Michael Walsh, M.D., examines a young patient for heart abnormalities. The Brenner pediatric heart team uses state-of-the-art ultrasound to diagnose heart defects before a baby is born.

The belief at Brenner Children’s Hospital is that families should be able to have their child’s condition cared for in their home

tal has one of the busiest ECMO programs

“Fetal echocardiology is one of the fastest

communities. This service provides each

in the nation. Here, this support is provid-

growing segments of our pediatric heart

family the comfort and ease of remaining

ed to neonatal and young children whose

program,” says Scott Maurer, M.D., who

close to home, while still receiving expert

heart and lungs are not working properly

joined the heart program in November.

care.

due to damage or disease.

“Our technology allows us to detect heart

Electrophysiology

– Brenner Chil-

anomalies earlier and more precisely than

A team of pediatric cardiologists works in

we have ever before.”

four outreach clinics across western North

dren’s Hospital has the area’s only ex-

Carolina. In this role, the cardiologists

pert in pediatric electrophysiology for

Marfan Syndrome Clinic – Experts uti-

work directly with parents and physicians

patients with complex heart arrhythmia

lize extensive testing to determine if a child

in treating and co-managing each patient’s

problems and pacing-related issues. The

has Marfan Syndrome. They also are expe-

heart condition on an individual basis.

combined team and family-centered ap-

rienced in the management and treatment

proach delivers a state-of-the-art care

of this disorder.

Each week, these clinics provide a full

package to the region and state.

range of services, including Mended Little Hearts – This regional

• Evaluation of heart murmurs

Exercise Physiology Lab – This area

(Winston-Salem)

and

• Diagnosis of congenital heart disease

of testing examines whether or not heart

support

works

problems affect a patient’s ability to run

Children’s

and play. A variety of testing methods

cardiologists to connect with families who

includes stress treadmill testing.

have been through the shock and trial of

group

Hospital

national with and

caring Brenner

pediatric

caring for a child with heart disease. The State-of-the-art

group provides support through onsite

ultrasound is used to diagnose heart

hospital visits, connection through Internet

defects before a baby is born. This allows

and phone, group meetings and social

families to be prepared prior to the

events, as well as educational resources.

arrival of their baby. Also, it provides an

For more information, contact the program

opportunity to plan for the safest delivery

coordinator at (336) 713-2228 or visit

and care once the baby is born. Expecting

winstonsalemNC@mendedlittlehearts.org.

Fetal

Cardiology

mothers and their families not only have an opportunity to meet a pediatric

Metabolic Syndrome Clinic – Expert

cardiologist but can also meet with the

team members work with families by

surgical team and tour the hospital in

treating overweight children who have

preparation for birth.

high blood pressure and high cholesterol through lifestyle modification that includes

6

The Triad Physician

• Evaluation of arrhythmias and syncope • Evaluation of chest pain and high blood pressure

To make an appointment at one of these area locations, call (336) 713-4500: Greensboro Elm Street Medical Building 1331 N. Elm St., Suite 100 Hickory Women’s & Brenner Children’s Services 1771 Tate Blvd. North Wilkesboro Wilkes Pediatric Clinic 1917 West Park Drive Statesville Brenner Children’s West 555 Kitchings Drive


Practice Management

Mobile Technology Boosts Efficiency By Maryan Binkley

The health care industry has often been

The best dictation apps allow the provider

criticized for its slow transition into the digi-

to fully document patient encounters using

tal world, but when it comes to mobile tech-

a mobile device – viewing their schedule,

nology, doctors appear to be at the head of

recording dictations and both editing and

the pack. According to a recent Manhattan

authenticating a transcribed note from vir-

Research survey, as many as 85 percent of

tually any location. Software providers with

physicians own a smartphone, while 62 per-

a strong integration capability can upload

cent use an iPad or other tablet.

the documentation directly into the hospital or clinic’s electronic health record, de-

Given the continual pressure to curb costs

livering timely updates to the system.

and deliver care more efficiently, it’s only

Maryan Binkley is the owner and president of WebChart Inc. WebChart specializes in providing webbased, total medical data documentation solutions for physician practices, surgery centers and hospitals. Ms. Binkley graduated from nursing school in 1968 and began her career in a physician practice in the Washington, D.C., area. In 1974 she earned a bachelor’s degree in business administration. Ms. Binkley has worked in health care since 1968 in both clinical and administrative positions, providing her working knowledge of the challenges facing physicians and staff in today’s rapidly changing environment. For more information or to contact her: O: 336-463-4198 , C: 336-4084209 or online at www.webchart.biz.

natural that doctors would embrace a tech-

Given the workload of a typical clinician

nology so adept at simplifying tasks. The

today, staying on top of these functions in-

health care app market has flourished,

between exams or even at home can make

resulting in some truly astounding innova-

a dramatic impact on productivity. Some

tions. Today, looking up a specialty drug,

practitioners are finding it’s faster to dictate

visually demonstrating a procedure – even

on a smartphone than calling in dictations

taking a basic echocardiogram – requires

using a traditional phone when they’re in

little more than reaching for one’s pocket.

the office.

Handheld devices can be just as effective

Of course, not all mobile documentation

Any time personal information is involved,

when it comes to tackling the intrinsic

software is created equal. Look for solu-

security has to be a top priority. Make sure

“back-office” functions. While most physi-

tions that are available on both Android

the app you are using stores patient data

cians see themselves first and foremost

and Apple iOS platforms for maximum

on a secure server, not on a device that

as medical practitioners, they often spend

user flexibility, and offer a user-friendly

can easily be lost or stolen. Another key

almost as much of their day performing

experience. The ability to sort patient visits

safety feature is the option to deactivate

ancillary tasks like documenting patient

by the status of their dictation is especially

password storage on the phone or tablet,

information. Finding a good app to stream-

useful.

ensuring that only authorized personnel

line these duties can not only help allevi-

can log-in successfully.

ate a clinician’s workload, but also improve workplace morale.

Empowering health care providers to work smarter and

One area that particularly ben-

more efficiently only enhances

efits from mobile technology

patient care and clinician sat-

is dictation. The most intui-

isfaction. Making better use of

tive method for physicians to

technology will be a large part

chronicle patient encounters,

of this movement. In the case

dictation apps also promote

of documentation apps, doc-

quality of care by allowing

tors are freed up to do the part

the doctor to focus on the pa-

of the job that makes the most

tient rather than a computer

of both their qualifications and

screen during a visit.

their concern: patient care. OCTOBER/November 2012

7


Recovery

Breast Cancer Survivors Benefit from

the Ripple Effect of

Fly-Fishing Retreat “My retreat in Colorado was the shining light in my breast cancer journey.” – 2012 participant of Casting for Recovery

Thanks to advances in treatment, more

while they learn a skill that offers therapeu-

women are surviving a diagnosis of breast

tic physical and mental benefits.

cancer, and this has led to increased national interest in understanding how to im-

A 2010 American Cancer Society report

prove their long-term quality of life.

entitled Cancer Survivorship Research: Recovery and Beyond featured 18 studies that

ue of their own experience and bond with

According to the National Cancer Institute,

evaluated exercise’s impact on quality of

other women in similar circumstances, ac-

of the approximate 2.6 million women alive

life among breast cancer survivors. Twelve

cording to the press advisory.

in the United States with a history of breast

noted a positive impact. Of four studies on

cancer in January 2008, more than half

anxiety, three reported significant improve-

A 2005 issue of Journal of Advanced Nurs-

were diagnosed fewer than 10 years earlier.

ments.

ing (Vol. 51, Issue 5, Sept. 2005) addressed

The issue for women diagnosed with

Fly-fishing instruction is a form of exercise

of breast cancer continue to experience

breast cancer isn’t solely about survival, ac-

that addresses areas of the body affected

informational and emotional needs dur-

cording to Casting for Recovery Executive

by radiation and/or surgery in the treat-

ing their long-term survivorship. However,

Director Lori Simon. It includes managing

ment of breast cancer, according to the

women’s needs are often unmet by oncolo-

the disease, while pursuing life and engag-

press advisory. The motion is similar to ex-

gy teams and they have to find other sourc-

ing in the full range of possible activities.

ercises prescribed by surgeons.

es of support, such as self-help groups.”

“A woman must address the fact that be-

Counseling, medical education and other

However, according to the advisory, on av-

yond treatment there are still challenges in

services also are components of CFR,

erage 70 percent of CFR participants do not

balancing life and recovery and in coming

which is available to participants at no cost.

belong to a support group.

relationships with others,” said Ms. Simon.

Not Just Fly Fishing

Helping to Overcome the Issues

“When Casting for Recovery began (in

While fly fishing is on the Casting for Re-

Findings from a 2011 study of CFR retreats

1997), many organizations focused on re-

covery agenda, helping survivors discover

in five states and post-retreat surveys dem-

search and advocacy but there was very

possibilities within themselves is at the

onstrate the program’s ability to reduce

little attention to quality-of-life issues and

core of its mission.

and/or identify emotional distress and

the benefits of self-help support. “Survivors

to terms with changes in her body and in

the benefit of physical activity.”

quality of life issues in breast cancer surviThe two and a half days of instruction and

vors, according to the advisory.

Casting for Recovery (CFR) is an innovative

facilitated small-group activities are con-

national quality-of-life program for women

ducted by trained volunteers. During this

The 2011 study was designed to evaluate the

of any age or stage of breast cancer treat-

time, participants have an opportunity to

effects on emotional distress in breast can-

ment and recovery. Its mission has been to

overcome feelings of helplessness, learn to

cer survivors. Participants completed the

help these women explore their concerns,

take care of themselves, reflect on the val-

National Comprehensive Cancer Network

8

The Triad Physician


(NCCN) Distress screening tool prior to and

Casting for Recovery has conducted 414

The organization depends on donations

two to six weeks after their CFR retreats.

retreats nationally since its founding and

from individuals, foundations and corpo-

served more than 5,100 breast cancer sur-

rations. Corporate supporters currently

The study found these to be the 10 top

vivors. It also has inspired similar programs

include The Hartford, UnderArmour and

concerns of participants:

for men with cancer, wounded veterans

L.L. Bean.

1) Worry/fears/nervousness

and organizations operating in New Zea-

2) Fatigue

land, Canada and the United Kingdom.

3) Memory/concentration

For more information, visit www.castingforrecovery.org.

4) Sadness/depression 5) Sleep 6) Appearance 7) Financial/insurance 8) Dealing with partner/children 9) Sexual 10) Loss of interest in usual interests. The 2011 study found, however, a significant decrease in the distress score after experiencing the retreat – from 4.02 prior to the retreat to 2.93 post-retreat. Ninety-one percent of respondents felt more aware and accepting of themselves, felt better able to cope and learned something new about living with breast cancer after participating in a retreat.

YOU DON’T HAVE TO STOP DICTATING TO USE YOUR EMR.

Webchart interfaces with all eMrs at no charge.

A Critical Piece of Your EMR puzzle. Specializing in discrete EMR transcription population with stellar quality and turnaround time.

webchart.biz Toll Free: (866) 953-2828

Legal Expertise, Health Care Knowledge Principal Karen McKeithen Schaede, a registered nurse for 10 years, brings in-depth understanding of health care to the practice of law. Our staff can assist you with: • Medical Practice Formation • Physician Employment • Medical Practice Sale, Acquisition or Consolidation • Medical Joint Ventures • Medical Staff Disputes • HIPAA Issues • Corporate Compliance • Contract Disputes • Employment and Labor Law 1175 Revolution Mill Drive Studio 7A Greensboro, NC 27405 Fax: (888) 392-2707 karen@shadylaw.net www.shadylaw.net

336-288-4055 OCTOBER/November 2012

9


Interior Design

Deck the Halls…

of the Office, Too!

By June DeLugas

Thanksgiving and the festive winter holidays are right around the corner. It’s that time for entertaining and enjoying a special occasion with family and friends. Your house may be decorated with outdoor lights and a trimmed tree. A celebration for the senses, the season is associated with the aroma of cinnamon wafting from potpourri simmering in a kettle and lit candles flickering brightly on

handy for patients and staff with

the mantle. All is well at home, but what

seasonal sniffles.

about the work place?

• Display holiday cards as you receive

June DeLugas is a well-known designer who owns a firm located in Clemmons, N.C. She is known for creating awardwinning homes that reflect the special relationship she develops with each client. Her retail showroom and design firm is open Monday through Friday between 10 a.m. and 5:30 p.m. or on Saturdays by appointment. You also can visit her website or blog online at junedelugasinteriors.com.

them.

This is the perfect time to show appreciation to your patients and thank them for letting you provide their health care. For many, the holidays are the most stressful time of the year. So what office staffer doesn’t like to come to work where they too feel valued and recognized by a physician in the holiday spirit? Do you need inspiration? Pictured with It only takes a few well-placed decorations,

this article are photos of ideas you can

some colorful garland and an assortment

use to make the season bright. So don’t

of ornaments to lighten up your waiting

be a Scrooge! Decorate your office, and

room and offices. Let your patients know

you’ll be surprised how many people

that you too are in the holiday spirit.

notice your efforts.

• Review your selection of magazines. Add cook books and holiday issues from Good Housekeeping for your patients to read. • Stimulate the senses with the smell and sounds of the season. Aromatic candles, festive music and even a holiday print on the wall will provide a feeling of well-being. • Keep tissues, mints and hand sanitizer

10

The Triad Physician

Support the Festival of Trees Benefit Each year the Festival of Trees invites local businesses and families to bid on trees decorated by the community. Proceeds of the auction benefit Brenner Children’s Hospital. Then the creatively decorated trees go home or to the office with the winning bidder, instantly – and with little effort – adding an air of goodwill and festivity to your surroundings. Our staff decorated a tree this year called “A Night to Remember,” celebrating the University of North Carolina School of the Arts annual performance of The Nutcracker. The tree features nutcracker characters from the well-loved ballet. For more information, visit www.brennerchildrens.org/Fundraisers/Festival-of-Trees.htm.


Legal

Lawsuits Require

Urgent Care Here is an unpleasant but important sta-

present its case unopposed. Next, you will

tistic: a survey by the American Medical

be given a chance to respond with your

Association found that 60 percent of physi-

facts and arguments.

cians over age 55 have been sued at least once.

While unpleasant, being sued is a problem that can be handled. Fortunately, there are

The AMA has also found that for every 100

experienced professionals who can help.

physicians in practice in this country, 95 malpractice lawsuits have been filed. Put

Step 2: Do not delay. North Carolina

another way, once you have reached the

law requires that every complaint be an-

end of your career, it is more likely than not

swered within 30 days. That time will go by

that you will have been sued for medical

much faster than you expect. Therefore, if

malpractice – and maybe more than once.

you work for a medical care facility with a risk-management department, take that pa-

Therefore, at some point in your career,

perwork to them immediately. If you have

you can expect your administrative assis-

a medical malpractice insurance carrier,

tant to hand you a large envelope from a

call them and send the paperwork to them

law firm containing a document called

immediately. If you do not do so quickly,

a Summons and Complaint. You will see

you may risk losing coverage for that claim.

a former patient’s name at the top of the

If you are otherwise self-insured or do not

document listed as the plaintiff with you,

have insurance, you are still under the

and likely your practice, listed below as

same 30-day obligation to respond, so call

defendants.

an attorney as soon as possible.

Here is what you should do when that

If you don’t respond to the complaint, judg-

occurs:

ment by default may be entered against

By Roberta King Latham

Roberta King Latham is a partner with the Winston-Salem law firm of Bennett & Guthrie, P.L.L.C. She practices in the field of civil litigation, with an emphasis on medical malpractice defense. For more information, contact Ms. Latham as rlatham@ bennett-guthrie.com, call (336) 765-3121 or visit www.bennett-guthrie.com.

options to respond become very limited. So act, and act quickly. Just as some patients need urgent care, you need to give your lawsuit the urgent care it requires. Step 3: Teamwork. After you have placed your lawsuit in the right hands, your individual work is over. You will have attorneys that can guide you through the initial steps of the lawsuit. Hopefully, they

you. That means that a monetary judgStep 1: Keep calm and carry on.

ment can be entered against you – person-

Scan through the paperwork – with a pos-

ally – without the opportunity to present a

sibly racing heart – and read the unfamiliar

defense. In North Carolina, judgments are

legal terms and unpleasant allegations. In

valid for 10 years and may be renewed after

handling lawsuits over the years, I have no-

that – i.e., they are basically good forever.

ticed that receipt of the complaint is often the worst part of the case, because all that

From my perspective, it is always a bad

is presented are the opposing side’s con-

feeling to have a potential client walk in the

tentions and arguments. However, things

door of our office for the first time with a

invariably get better. The filing of the com-

complaint to which they have not respond-

plaint is the last time the other side gets to

ed in the required time. At that point, our

will take much of the burden off of you and give you confidence in how to deal with the case. Admittedly, medical malpractice lawsuits can often be intimidating, but attorneys and related professionals are there to assist you. Some insurance companies, including MAG Mutual, even offer peer counseling programs to help you through the process. However, as long as you have followed the above steps, you will have avoided the initial pitfalls that can occur and gotten your case on the right footing.

OCTOBER/November 2012

11


Focus

Frank Moya Brings to Winston-Salem Elite Glaucoma and Cataract Care Duke Eye Center’s Winston-Salem Location Provides Same Best-in-Class Care, Convenient Location When the Duke Eye Center recruited Frank

ed. “It’s crucial to screen those individuals

Moya, M.D., assistant professor of ophthal-

with a family history of glaucoma, in addi-

mology, to come to Winston-Salem, things

tion to other high-risk groups, like African-

began looking a little brighter for glaucoma

Americans, Hispanics and the seniors, said

and cataract patients in the Triad.

Dr. Moya, who is bilingual and able to communicate with Hispanic patients.

That’s because Dr. Moya, a fellowshiptrained glaucoma specialist and mem-

Utilizing advanced diagnostic technolo-

ber of the American Glaucoma Society,

gies, such as Matrix Frequency Doubling

brought his experience in training and

Technology, Short Wave Automated Perim-

working with nationally and internationally

etry and Optical Coherence Tomography

known glaucoma specialists and his pas-

(OCT), Dr. Moya says, “The sea change in

sion for early diagnosis and management

diagnostic technology allows us to detect

of all stages of the disease.

glaucoma at early stages, undreamed of before, and it is only going to get better as

Reflecting on his glaucoma mentors from

testing devices evolve. When glaucoma is

medical school residency at Yale Univer-

caught and treated early, the probability of

sity and fellowship at Duke, he says, “I am

a patient maintaining lifelong vision greatly

fortunate to have trained with some of the

increases.”

Frank Moya, M.D., is a board-certified ophthalmologist, specializing in the diagnosis and management of adult glaucoma, at the Duke Eye Center of WinstonSalem and a Duke assistant professor of ophthalmology. He earned his medical degree from Yale University School of Medicine, and completed his residency at the Yale University School of Medicine Department of Ophthalmology and a fellowship in glaucoma at Duke Eye Center. For appointments or more information, call (336) 768-3240 or (888) 642-0554.

Dr. Moya now offers minimally invasive

leaders in glaucoma; I hope to continue Dr. Moya’s patients receive the same level

glaucoma surgery (MIGS). The iStent,

of care for which the award-winning DEC

which was recently approved by the Unit-

Dr. Moya’s interest in glaucoma began as a

is known. “We perform early diagnosis and

ed States Food and Drug Administration,

medical student. His thesis looked at the ef-

treatment along with tertiary glaucoma eye

is 1 millimeter titanium stent placed into

fect of aging on the optic nerve compared

care without sending them to Durham.

schlem’s canal during cataract surgery.

to glaucomatous nerve damage.

Some patients feel more secure knowing

“This device may afford patients with early

that an attending is doing their procedure.”

to moderate glaucoma the opportunity to

their legacy.”

Glaucoma Detection and Treatment

Specializing in multiple glaucoma surger-

prevent them from going on medications

Glaucoma is the most common cause of

ies, ranging in complexity from the office-

for glaucoma.” The iStent, placed during

permanent blindness in the world today.

based, minimally-invasive laser treatment

cataract surgery, can prevent more invasive

Typically, symptoms don’t present until

to incisional filtering procedures and the

glaucoma surgeries. “A significant number

late stage. While there’s no treatment for vi-

placement of glaucoma drainage implants,

of early-to-moderate glaucoma patients will

sion loss, glaucoma often can be success-

Dr. Moya says the type of surgery required

benefit from this procedure,” he says.

fully managed by reducing eye pressure

depends on the type and severity of the

through noninvasive medicine or laser eye

patient’s glaucoma. “For example, Selec-

Cataract Removal Can Save Lives

surgery.

tive Laser Trabeculoplasy is a two-minute

Cataract surgery can reduce the risk of fall-

procedure that can last for six to 24 months

ing, hip fractures and car accidents. Per-

Duke Eye Center of Winston-Salem (DEC of

and, in some cases, may eliminate the

forming more cataract surgeries than any

WS) uses cutting-edge technology to moni-

need for medication – an excellent option

other kind, Dr. Moya is gratified that the

tor patients for optic nerve damage, which

for many glaucoma patients who cannot af-

procedure can greatly improve his patients’

signals that more treatment may be need-

ford or tolerate glaucoma drops.”*

quality of life.”

12

The Triad Physician

decrease their medications or possibly


He’s an experienced cataract surgeon incorporating the newer lens technologies, including multifocal and astigmatic correcting lenses, into his practice. Some of his happiest patients have had their astigmatism corrected with a toric lens. Many of the above-mentioned glaucoma surgeries are performed in conjunction with cataract surgery, both improving sight and attempting to save vision for glaucoma patients, while preventing an additional trip to the operating room. Dr. Moya’s desire to provide excellent cataract and glaucoma treatment is personal. His grandfather suffered with glauco-

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ma vision loss as a result of diagnosis at a very late stage. “My goal is to provide the best care I can to maintain, and when I can, improve the sight for my patients.” * Other surgeries Dr. Moya offers include endoscopic goniosynechialysis, endoscopic cyclophotocoagulation, transcleral diode cyclophotocoagulation, trabeculectomy, express shunt implant, Ahmed valve and Baerveldt glaucoma drainage implants, iStent implant in conjunction with cataract

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surgery, and revision of previous glaucoma surgeries that may include utilizing amniotic membrane, corneal and sclera transplant tissues.

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Most commercial insurance and self-pay accepted

OCTOBER/November 2012

13


Career Perspective

Physician Assistants: Changing the Face of Health Care By Jim Bethune, P.A.-C.

Physician assistants are health profession-

provide many benefits. We are able to spend

als qualified and licensed to perform a wide

quality time with the patients on a daily basis.

variety of medical activities, including direct

We are able to establish a relationship with

provision of patient care. They can diagnose

patients that is above and beyond treating

and treat patients, provide preventative care

their symptoms. With the technology avail-

and prescribe medications. They do so in a

able today, as a team, we are able to provide

cost-effective manner.

almost 24-hour accessibility to our patients, something that can be extremely difficult and

There are approximately 3,900 PAs licensed

taxing for a lone health care provider.

in North Carolina. In recent years, medical

Jim Bethune has been a physician assistantcertified in orthopedics since 1986 and employed as a physician assistant at Guilford Orthopaedics and Sports Medicine Center in Greensboro since 1989. He obtained his bachelor of science degree from North Carolina State University and attended the Physician Assistant Program at Wake Forest University. Mr. Bethune enjoys spending time with his wife and four kids, attending North Carolina State University games and serving on the leadership board of his church.

schools have been flooded with applicants

So how does all of this play out in the daily life

waiting to enter this field. Last year, Wake For-

of a physician assistant? In addition to the pa-

est School of Medicine received applications

tients I see and treat in my weekly routine at

from 1,000 people, all vying for 64 positions in

the office, I am able to extend the care of our

quickly. We are able to give them accurate

their 2012 class.

practice into the community and beyond. On

advice, answer their questions and give them

a recent weekend away with my son, I was

direction. All of these actions function in a

I became a P.A. in 1986. At that time, I had

able to triage three different patients: a sports

way to best serve our patients, our practices

been working as an orderly in a community

injury, a fall injury and a potential concus-

and the community.

hospital. I was able to observe many mem-

sion. Thanks to communication technology, I

bers of the health care team and the way they

was accessible to our patients, even from out

With these benefits, it is easy to see why the

interacted with each other, their patients and

of state, enabling me to coordinate quality or-

physician assistant profession is growing so

other health care workers. I was drawn to the

thopedic treatment within a few short hours

quickly and why so many people are interest-

physician assistant role, because I saw them

of injury.

ed in the pursuing this career. We are making

as a part of the team, able to diagnose, treat

a difference every day. Physician assistants

and function as a liaison among the patient,

When patients have a need, the physician as-

decrease health care costs, increase patient

nurse and physician.

sistant is accessible, caring and able to help

satisfaction and improve patient care.

In the past 26 years, I have learned firsthand that a P.A. can do all of these things and so much more. I believe we function as an invaluable part of the health care team. In relation to the physician that I work alongside, I am able to improve his quality of care by helping to shoulder part of his responsibilities. By my sharing in patient care, the physician is able to focus more time and energy on complex patient medical issues. This team approach enables the medical providers to deliver care in a way that is more efficient for both our patients and our practice. In relation to patients, physician assistants

14

The Triad Physician


Spotlight

Oculofacial Aesthetic and Orbital Reconstructive Surgeries By Parag D. Gandhi, M.D.

Whether the problem is primarily cosmetic

life. The congenital condition may resolve

or sight related, Duke Eye Center of Win-

over several months with mild treatment,

ston-Salem fellowship-trained oculofacial

such as massage and topical antibiotics.

and reconstructive surgery specialist Parag

Less invasive treatment options include

Gandhi, M.D., offers the most advanced

simple probing to clear blockages and sili-

medical and surgical therapies for a variety

cone stent intubation. Acquired adult na-

of conditions related to the eyelids, orbital

solacrimal duct obstruction is usually the

area and tear ducts.

result of chronic sinus problems and often has to be treated surgically.

“Over the past decade oculoplastic surgery

Parag D. Gandhi, M.D., is a board-certified ophthalmologist at the Duke Eye Center of Winston-Salem and a Duke assistant professor of ophthalmology, oculoplastic, orbital and reconstructive surgery. He is trained extensively in the management of orbital disease and facial trauma, as well as surgery of the tear ducts and lacrimal system. Dr. Gandhi earned his medical degree from Mount Sinai School of Medicine, and completed an ophthalmology residency at Mount Sinai Medical Center and a fellowship at Vanderbilt University Eye Institute & University of Tennessee Hamilton Eye Institute. Dr. Gandhi sees both adult and pediatric oculoplastic patients. For appointments or more information, call (336) 768-3240 or (888) 642-0554.

has really evolved to include the appear-

Cosmetic laser eye procedures tighten the

ance of the entire face,” says Dr. Gandhi,

skin, smooth the surface and in turn pro-

who believes that the eyes are best treated

vide a more youthful appearance. Often

in continuum with the rest of the face. This

only one treatment is required with the

is why Duke offers laser cosmetic surgery

newer fractional CO2 lasers that Dr. Gandhi

with the latest fractional CO2 lasers to re-

uses, but multiple treatments can also be

duce facial wrinkles, acne scars and sun-

safely performed when needed to achieve

damage blemishes, in addition to special-

the optimal result. The new types of lasers

ized treatments around the eyes.

used by Duke also allow for more rapid

form of hyaluronic acid is also used by

healing than older CO2 lasers and patients

ophthalmologists during cataract surgery

Some of the more common oculofacial

can usually return to their normal activities

due to its high level of compatibility with

and orbital conditions referred by local

in less than one week.

living tissue. Other hyaluronic acid fillers offered in-

sues caused by disease, cancer or injury

Non-Surgical Cosmetic Procedures Including BOTOX and Dermal Fillers

(orbital fractures).

According to Dr. Gandhi, ophthalmolo-

of Juvederm is that is comes in two differ-

gists were one of the first physicians to

ent consistencies – a thinner and thicker

For patients with excess skin on their up-

use BOTOX to treat adult patients with

formula according to patient preference

per eyelids, Dr. Gandhi performs an out-

uncontrolled facial spasms. They are still

and the physician’s recommendation. As

patient surgical procedure called blepha-

using BOTOX today, now in conjunction

with all dermal fillers, the results are im-

roplasty. The procedure provides both

with dermal fillers, to give patients natural-

mediate.

cosmetic and functional improvement with

looking cosmetic enhancement.

physicians to Dr. Gandhi include drooping upper lids (ptosis), lower lid malposition, blocked tear ducts and orbital-related is-

clude Juvederm, which is more ideal for deeper injection into the skin. The benefit

Replacement of facial volume loss is an ar-

minimal risk of serious problems. Most patients can expect to look younger and often

“One of my main philosophies is to use

tistic skill that should only be performed by

have an improved visual field. Other forms

safe approaches that achieve natural re-

the most experienced physicians. At Duke

of upper lid drooping and brow drooping

sults so patients look and feel their best,”

Eye Center practices, there are no nurse

can also be corrected for aesthetic or vi-

says Gandhi.

injectors. All injections are performed by Dr. Gandhi, who uniquely understands the

sual reasons. Besides BOTOX, Dr. Gandhi also offers

complexities of the eye and facial anatomy,

Dr. Gandhi has expertise in the treatment of

dermal fillers, such as Restylane, which is

and therefore can achieve an optimal level

blocked tear-drainage systems. The block-

comprised of hyaluronic acid, a naturally

of aesthetics around the eye and face with

age can be congenital or acquired later in

occurring substance in the body. In fact, a

greater ease and safety.

OCTOBER/November 2012

15


Legal

Select an EHR Program Legal Expertise to Avoid Legal Issues and Health Care Kn Reimbursement Loss

Principal Karen McKeithen Scha nurse for 10 years, brings in-dep health care to the practice of law

By Karen McKeithen Schaede

Health care providers now have the option

objectives found on the website for Centers

of choosing from a variety of electronic

for Medicare & Medicaid Services.

health record (EHR) programs. EHR programs enable providers to easily collect

Health care providers should be aware

and organize patient care information.

when choosing an EHR program that legal issues may potentially arise because

Our staff

Karen McKei• Medical then Schaede is • Physicia the principal of • Medical Acquisiti Karen McKeithen • Medical Schaede Attorney • Medical at Law, P.L.L.C. • HIPAA Is The boutique law • Corpora firm in Greensboro • Contrac specializes in health law, business/cor• Employm porate law, and employment law. Before 1175 earning her juris doctor from Mississippi Studio College School of Law, Ms. Schaede Green Fax: ( earned a bachelor of science degree karen www. in nursing from the University of North Florida and worked for 10 years as a 336-288-40 registered nurse. Her clinical background puts Ms. Schaede in a unique position to offer legal expertise to health care clients.

While these programs can be beneficial,

of design features. This is due not only to

problems still occur as a result of certain

certain program features, but also to what

design features. In making the switch from

information providers decide to include in

paper to electronic records, keep in mind

the electronic health record. In finding the

that choosing the right EHR program will

right EHR program, the goal is to choose

help the provider avoid future legal issues.

a system that maintains a precise and in-

The key is choosing a program that allows

clusive patient medical record reflective

the provider to maintain an accurate and

of what would have been included in the

complete medical record.

patient’s paper record.

One of the first considerations health care

Convenient and time-saving design features

providers need to entertain with an EHR is

sometimes fail to accurately preserve the

whether they would like to qualify for finan-

patient’s record. The problem arises when

continue to follow the existing policies al-

cial payment programs set up by Medicare

the layout and information in the medi-

ready in place governing the type of infor-

and Medicaid. If so, providers must use

cal record being copied or used does not

mation to be included in the patient record.

EHR programs that meet certain qualifica-

match what was initially entered or seen by

tions in order to receive those payments.

a physician or other provider.

EHRs have the capability of storing large amounts of information, and can provide

The two main requirements include: (1) being a meaningful user and (2) having a

These discrepancies occur when the pro-

beneficial results in managing patient re-

certified EHR program. Failure to meet ei-

gram registers a specific data entry and fills

cords. However, it is necessary to take into

ther of the requirements results in the loss

in the information. Forced population may

consideration the different features an EHR

of financial payments under these federal

automatically change all previous entries

program has to offer, as well as potential le-

programs.

to show the most updated information;

gal issues that may arise because of those

thus, wiping out the information before it.

features.

The first step is to find an EHR program

This can lead to problems with authentica-

that meets the certification requirements.

tion when the health care provider is being

This article is for information purposes only

The particular version of the EHR program

asked to provide the legal electronic health

and not for the purpose of providing legal

must also be certified. A list of certified

medical record.

advice. Readers should contact their attorney to obtain advice with respect to any

programs can be found through the Office of the National Coordinator for Health In-

Additionally, the question of what type of

particular issue or problem. The informa-

formation Technology. The second step is

information should make up the electronic

tion in this article does not create an attor-

to meet the “meaningful use” requirement.

medical record often arises. The goal is to

ney-client relationship between Karen McK-

Meaningful use can be satisfied by meeting

include only the information clinically relat-

eithen Schaede Attorney at Law, P.L.L.C.,

the necessary number of meaningful use

ed to patient care. Health providers should

and the reader.

16

The Triad Physician


Extracurricular

Experience the VIR Resort If you are looking for a unique, engaging, fun,

VIR offers more than 6,000 square feet of

commanding view of the racetrack. Pit Lane

memorable and productive group meeting,

flexible meeting space for both large and

Rooms offer 18 accommodations with a wet

VIR Resort is the perfect destination for your

small groups, with customized setups to

bar, two beds, flat-screen TV, refrigerator

next team building, executive retreat and

meet your needs. A 7,000-square-foot gal-

and microwave overlooking the start/finish

catered event. VIR offers an unparalleled

lery for receptions or exhibits and the Pa-

line. The Villas at South Bend, located adja-

opportunity to step inside the adrenaline-in-

goda Banquet room, with 1,650 square feet,

cent to the blazing-fast uphill esses, provide

fused world of motorsports and participate

are available as well. The North Paddock

an exciting escape from the ordinary – offer-

in a behind-the-scenes look at the strategy,

Tower has more than 1,375 square feet and

ing 2,200 square feet of total space and hous-

vision, determination and sheer force of will

the South Paddock Tower offers over 1,000

ing our relaxing Oak Tree Spa. The two-story

that drives teams to victory.

square feet of smaller, more intimate meet-

Villa may be rented out as one whole unit or

ing spaces. If you prefer to take your hos-

separated into upstairs and downstairs units

A corporate retreat at VIR is more than just

pitality event outdoors or trackside, we pro-

with our flexible floor plan.

lecture meetings and play on the side. It’s

vide more than 10,000 square feet of unique

about capturing the invigorating energy of

outdoor pavilion and tent space.

If you are searching for a location to host a holiday party, VIR Resort would be the per-

the venue and infusing it into your work. The winning qualities that lead great racers to

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gatherings of 500, VIR Resort offers a variety

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VIR also provides onsite lodging that in-

rate team members deserve stimulation and

cludes a total of 62 guest rooms. The Lodge

Contact Teresa King to book your holiday

excitement – a chance to channel energy in

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a productive way, accelerating work ethic

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to tking@virclub.com.

and heightening company morale.

flat-screen TV and refrigerator – all with a

Visit www.experienceVIR.com.

OCTOBER/November 2012

17


News

Two Hospitals Earn Quality Recognition Medical Park Hospital and Wilkes Regional

achieve a score of 95 percent or above

In addition to being included in the Joint

Medical Center were named among 620

for its composite performance score and

Commission’s

nationwide for exemplary performance on

on each individual area that comprises its

Hospitals

specific quality measures in 2011.

assessment. Each accountability measure

Performers on Key Quality Measures will

represents an evidence-based practice, for

be recognized on the Joint Commission’s

Improving

annual

report,

America’s the

Top

The Joint Commission’s Top Performers

example, giving aspirin at arrival for heart

Quality Check website at qualitycheck.

on Key Quality Measures placed in the top

attack patients and giving antibiotics one

org. The Top Performer program will

18 percent of the 3,376 eligible hospitals in

hour before surgery.

also be featured in October’s The Joint Commission: The Source and November’s

the United States that report performance data to the nation’s leading accreditor of

Medical Park Hospital was recognized

healthcare organizations.

for its surgical care, and Wilkes Regional Medical Center won for its care in heart

To earn the designation, a hospital must

The Joint Commission Perspectives. For details, visit www.jointcommission.org.

failure, pneumonia and surgical care.

Commission on Cancer Grants Accreditation with Commendation Derrick L. Davis Forsyth Regional Cancer

The quality standards established by the

Center at Forsyth Medical Center has

CoC ensure that patients receive:

earned Three-Year Accreditation with

• Comprehensive care, including a range of

Commendation from the Commission

state-of-the art services and equipment.

The hospitals demonstrated a commenda-

on Cancer (CoC). Medical Park Hospital

• A multidisciplinary team approach for the

tion level of compliance with numerous

and Thomasville Medical Center are also included in this accreditation. The hospitals’ cancer programs have been

standards that represent the full scope of

best available treatment options.

the cancer program. The standards include

• Information about ongoing clinical trials

institutional and programmatic resources,

and new treatment options.

accredited since 1990.

• Access to prevention and early detection

“We’re very pleased to have earned this

• A cancer registry that offers lifelong

cancer committee leadership, cancer data

programs, education and support services.

three-year accreditation,” said Thomas Grote, M.D., Derrick L. Davis Forsyth

of care. • Quality care that is close to home.

management and registry operations, clinical management, research, community outreach, professional education and staff

patient follow-up.

support, and quality improvement.

• Ongoing monitoring and improvement

Regional Cancer Center medical director. “It lets patients and their families know that our cancer specialists and staff are committed

to

providing

high-quality

care. From new research and treatment protocols to prevention and follow-up care, we want our patients to know they’ll have access to all of these resources and support services.” Centers that receive accreditation undergo a rigorous onsite evaluation by a physician surveyor to ensure patients have access to the full scope of services required to diagnose, treat, rehabilitate and support patients with cancer.

18

The Triad Physician

The Triad Physician 2013 Editorial Calendar January

Glaucoma Wound Management Accounting

February

May

Arthritis Women’s Health Medical Billing

June

Asthma and Allergies Heart Disease Consulting for your Practice

Men’s Health Vascular Diseases Medical Collections

March

Imaging Technologies Psoriasis Medical Insurance

April

Orthopaedics Gastroenterology Medical Real Estate

Nutrition Sleep Disorders Legal Autism Irritable Bowel Syndrome IT Services

July

August

September

Atrial Fibrillation Urology Web Design

October

Cancer in Women COPD - Lung Health Medical Software - EMR

November

Alzheimer’s Disease Diabetes Financial Planning

December

Pain Management Spine Disorders Practice Management


News

High Point Regional Health System Plans Strategic Partnership with UNC High Point Regional Health System and UNC Health Care have agreed in principle to form a strategic partnership following unanimous approval by both organizations.

for the patients and families served by High Point Regional.”

In February, High Point Regional announced the decision to find a strategic partner and issued a request for proposal inviting UNC Health Care and other health care organizations interested in partnering to respond. UNC Health Care was selected by the 21 Board of Trustees members of High Point Regional Health System.

Under the terms of the letter of intent, which will likely become binding in early 2013, UNC Health Care will become the sole member of High Point Regional Health System, and provide $150 million for capital improvements at HPRHS and $50 million for the establishment of a newly formed community health fund. High Point Regional Health System will remain a private, not-forprofit organization.

“As a board member, a business owner and resident of the High Point community, I speak on behalf of our entire board that we are confident UNC Health Care is the best choice for our hospital,” said Owen Bertschi, High Point Regional Health System Board chairman. “We are looking forward to the many benefits this partnership will provide

“We are confident that this partnership will allow us to continue to meet our mission of providing exceptional health services to the people of our region,” said Jeffrey S. Miller, High Point Regional Health System president. “The partnership will result in a full merger of the two organizations with High Point Regional joining UNC Health Care soon after

the first of next year.” UNC Health Care plans to maintain the current management of High Point Regional Health System through local leadership. UNC Health Care does not plan on any layoffs or changes in pay rates or benefits of current employees of High Point Regional Health System. UNC Health Care will maintain High Point Regional as a full-service, acute care hospital. “We are pleased to welcome High Point Regional and its employees, physicians and volunteers to the UNC Health Care family. High Point Regional is an excellent organization and will be an important member of UNC Health Care. This partnership will further UNC Health Care’s missions and provide access to UNC physicians, research, technology and facilities to the Triad community,” said Gary Park, UNC Hospitals president.

Helping physicians make their patients feel more comfortable at home

Expertise

In the final analysis, choosing your legal representation is a matter of trust. As a specialized and highly experienced law firm, Bennett & Guthrie is privileged to provide effective legal representation to the Triad medical community, including many of this region’s leading healthcare and insurance organizations. We are also pleased to provide that same quality representation in commercial and business matters. Let us show you the difference our expertise can make.

BENNETT&GUTHRIE A T T O R N E Y S A T L A

Spinal Orthotics Knee bracing Heat and Cold Applications Transcutaneous Electrical Nerve Stimulators (TENS) Neuromuscular Electrical Stimulators (NMES) Power Operated Vehicles (Scooters) Wheelchairs - Standard Power and Manual Urological Supplies Penile Pumps We honor those women who have been diagnosed with Ovarian Cancer and the valiant battle they fight every day with an ongoing 5% donation of monthly Catheter revenues to the Forsyth Medical Center Foundation GYN Cancer Fund.

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OCTOBER/November 2012

19


News

Forsyth Medical Center Offers First Defibrillator Implanted Under Skin Forsyth Medical Center is one of two

it comes to defibrillators,” said Michael

hospitals in North Carolina to offer patients

Drucker, M.D., a cardiac electrophysiologist

at risk of sudden cardiac arrest a new

at Forsyth Medical Center. “Forsyth Medical

lifesaving device that can shock the heart

Center was among 28 clinical study sites for

muscle to restore normal rhythm.

the device, and now we’re excited to be among the first hospitals in the country

The device, a subcutaneous implantable

to offer this to patients who are at risk of

cardioverter defibrillator (S-ICD), is the first

sudden cardiac arrest.”

heart defibrillator that can be implanted

under the skin without touching the heart.

The S-ICD uses a lead that is implanted just

It was approved for use by the United States

under the skin along the bottom of the rib

Food and Drug Administration Sept. 28.

cage and breast bone. The small, batterypowered device constantly monitors a

S-ICD System (just approved)

“The recent approval of this device has

person’s heart rhythm and delivers a shock

procedure,” said Dr. Drucker. “This new

introduced a new level of technology when

to the heart (similar to external defibrillator

S-ICD System doesn’t require placing leads

paddles used by paramedics) to restore the

directly into the heart, and it gives us a new

rhythm when it senses the heart is beating

option for these patients.”

dangerously fast (tachycardia) or chaotically (sudden cardiac arrest). Because the lead is

About 850,000 Americans are at risk of

placed under the skin rather than through a

sudden cardiac arrest. Arrhythmia, an

vein into the heart, a physician can implant

irregular or abnormal heartbeat, results

the device without accessing a patient’s

from a problem with the electrical system

blood vessels or heart and without the need

of the heart. Arrhythmia disrupts the blood

for fluoroscopy (X-ray).

flow and can lead to sudden cardiac arrest. Only an electrical shock administered to life-threatening

the heart can reset the heart’s rhythm and

heart arrhythmias were not candidates

restore normal blood flow through the

for a routine ICD because of the implant

body.

Quan Terrelle Johnson, MD

Jeffrey Allan Puette, MD

Ervin Lee Lowther Jr., MD

Jacob Alan Sepmeyer, MD

Iskra Magick Myers, MD

Basharat Alam Shah, MD

“Some Transvenous ICD (current ICD)

patients

with

Welcome to the Area

Physicians

Aaron Alan Guess, DO

Emergency Medicine WFU Baptist Medical Center Winston-Salem

Adaorah Elizabeth Okafor, DO Internal Medicine 4403 Paula Drive Winston-Salem

David Bezov, MD Neurology ConeHealth Greensboro

Evan Schaller Corey, MD Family Practice Cone Health Family Practice Greensboro

Toral Shah Desai, MD

Geriatrics; Internal Medicine Davis Regional Medical Center Statesville

20

The Triad Physician

Hospitalist; Pediatrics Thomasville Pediatrics, PLLC Thomasville

Diagnostic Radiology WFU Baptist Medical Center Winston-Salem

Adolescent Medicine; Hospitalist; Internal Medicine Cone Health Internal Medicine Greensboro

Anesthesiology WFU Baptist Medical Center Winston-Salem

Radiology; Diagnostic Radiology WFU Baptist Medical Center Winston-Salem Hospitalist; Internal Medicine Forsyth Medical Center Winston-Salem

Julisa Margarita Patel, MD Pediatric Rheumatology; Pediatrics WFU Baptist Medical Center Winston-Salem

Physician Assistants

Reshma Manhar Patel, MD

Winston-Salem

Internal Medicine WFU Baptist Medical Center Winston-Salem

Roger David Gomez, PA Amy Patel, PA

Emergency Medicine; Sports Medicine; Endocrinology; Internal Medicine; Family Medicine Iredell Memorial Hospital Statesville


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CLEVELAND CLINIC

FORSYTH MEDICAL CENTER

Forsyth Medical Center is now affiliated with #1 ranked Cleveland Clinic. Forsyth Medical Center has been selected as the Triad region’s only affiliate heart hospital for the Cleveland Clinic — ranked #1 in the nation by U.S. News & World Report, 17 years in a row. This transforms our healthcare landscape forever. With Forsyth Medical Center and Cleveland Clinic working together, you have the best of the best on your side, with access to the most advanced research, programs, technologies and techniques in the world of cardiovascular medicine and surgery. Now there’s no need for you or your loved ones to travel for most cardiac care. Or to compromise. The #1 choice in cardiovascular care is right here for you.

www.forsythmedicalcenter.org/heart www.clevelandclinic.org/heart


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