Bridal shop vows to be one-stop shop as it begins expansion

By Sara Schilling sara@tcjournal.biz

Elaina Morrow has a vision for Roselily Bridal & Tuxedo that goes beyond the elegant wedding gowns, sharp suits and other fashionable formal wear in the Richland shop.

“I want everyone who walks in the doors to have a great experience. It’s important to me that everyone has a place to belong. I want to make sure that they feel like there’s something for them here,” she said.

An expansion that’s underway at the shop at 2158 Keene Road is helping Morrow bring that vision to the next level. She’s expanding Roselily into part of the former Ethos Bakery & Cafe space next door, adding 1,100 square feet to her shop.

The expansion will include space for menswear, bridesmaid wear and budgetfriendly wedding gowns of $1,000 or less.

Construction has started, and Morrow hopes to be up and running in the expanded space by the beginning of April.

She’s positioned Roselily Bridal & Tuxedo as a one-stop shop for wedding needs. “My bride can find her gown, and