Increase ranking, traffic and brand awareness with Google+ business pages Google launched its own social media network Google+ in June 2011 to compete with the likes of Facebook and LinkedIn. As yet another social media site emerges business are again asking “how is Google+ different from other social media sites and will it benefit my business?�.
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Increase ranking, traffic and brand awareness with Google+ business pages With over 400 million users to date it is becoming a fierce competitor to existing social media sites, Facebook and LinkedIn with its growing user base and original features. Like with Facebook and LinkedIn, businesses can now create company pages on Google+ to build relationships with existing and potential customers across the board.
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Increase ranking, traffic and brand awareness with Google+ business pages Dennis Trooper from Google + Pages, stated that Google+ differs from other social media sites as it facilitates businesses to build online “ lasting connections” with customers similar to those in “real life”.
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Increase ranking, traffic and brand awareness with Google+ business pages One way that Google+ achieves this is through its unique feature “Hangouts�, which is a video conferencing facility enabling businesses to engage users through video chat and build strong relationships.
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Increase ranking, traffic and brand awareness with Google+ business pages Perhaps the most valuable feature of Google+ to businesses is the “Circles” feature, whereby users can add companies to “Circles” (groups of users) personally categorised by themselves.
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Increase ranking, traffic and brand awareness with Google+ business pages Users can then interact with the content posted by that brand and share pages within their network. Users are able to “+1” posts (similar to Facebook’s “like”) from a company as well as comment on these posts, upload photos and tag the company in the photos.
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Increase ranking, traffic and brand awareness with Google+ business pages Google+ have also recently launched a facility in which users can join “communities” where they can discuss a particular topic of interest. Businesses can use this to set up communities related to the product or service they offer to initiate a “Hangout”, plan an event and share within a specific community with “+1” facility.
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Increase ranking, traffic and brand awareness with Google+ business pages Google+ is not the most user-friendly social media site, especially when compared with its direct competitor Facebook, however it is highly recommended to incorporate Google+ within your social media marketing strategy for ranking purposes.
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Increase ranking, traffic and brand awareness with Google+ business pages Google+ is great for increasing ranking and brand awareness, as being a social media platform it ranks very well with search engines, particularly with Google who own Google+.
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Increase ranking, traffic and brand awareness with Google+ business pages Read Trimax Solutions’ newsletter Guidelines For Google+ Business Pages to learn how to use Google+ Business pages to increase ranking, traffic and brand awareness.
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