Dear Trimax Solutions User,
Instagram is a great way to help achieve brand awareness and increased reach Instagram is a relatively new social media sites focusing on the sharing of creatively edited photos, which can be used to personify your business. The amount of businesses using Instagram every day is increasing rapidly. In its two years, Mark Zuckerberg claims that Instagram has a hundred million users, which took Facebook and Twitter more than four years to achieve.
Instagram has a hundred million users, which took Facebook and Twitter more than four years to achieve Instagram enables businesses to customise and upload original photos of their branding and share these images with other users on the site as well as on all other social media sites such as Facebook. Instagram was acquired by Facebook almost a year ago and it is apparent from the layout that the two sites are related. Its integration with Facebook and other social media sites allows users to post photos on Instagram, and multiple different sites simultaneously therefore spreading your messages further to a larger audience.
Instagram’s main asset to businesses is that it expands reach and facilitates engagement with your brands target audience. This is achieved by allowing users to add personal touches to photos, to create eye-catching content which enables businesses to build the personality of their brand.
Instagram was initially only available on mobiles however, users can now set up a profile page on the web. These profile pages are Instagram’s sole function on the web, so if users want to upload photos, for example, they need to still go through the mobile app. Its unique proposition is that it combines mobile use with photo sharing, which are currently the key forces within social technology. Businesses with an Instagram presence can take advantage of this platform where users’ attention is currently focussed. As Instagram is primarily a mobile site it is important to limit the amount of photos uploaded, remember quality not quantity. When using Instagram in your marketing strategy, include emotive images to capture the interest of readers. Beautiful or humorous images tend to get the best result by engaging the user with your brand. Make sure to apply the best Search Engine Optimization by using relevant keywords with every picture.
Instagram is a great tool for creatively telling the story of your brand, to inspire users and captivate their attention. You can illustrate the experience of using the product or service to sell it without using direct advertising. It can be used to communicate the values of the brand in an impactful way, which engages the user and helps to build interest in your brand and a relationship with the user. Instagram is also a great tool for viral marketing to create interest, gain momentum and build brand awareness by grabbing the users’ attention. It is all about creating powerful content that will captivate attention and build a relationship with users.
They say a picture is worth 1,000 words so imagine what a collection of photos encapsulating your brand could do for your business!
Take Action NOW to increase brand awareness and build your brand personality using Instagram for your business. Contact Trimax Solutions or visit www.trimaxsolutions.com for guidance on implementing and using Instagram or any other Social Media sites for your business. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your brand awareness and ranking.
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