Dear Trimax Solutions User,
Google+ Business Pages Increase Ranking, Traffic and Brand Awareness The social media network Google+ was launched in June 2011 and now has an ever increasing user base of over 400 million users, making it a strong competitor to its direct rival Facebook.
Guidelines For Google+ Business Pages Read on for 7 tips on how best to use Google+ Business pages to increase ranking, traffic and brand awareness:
Target Your Messages With “Circles” The feature “Circles” is a very powerful and unique tool to Google+ as a social media network, as it allows businesses to differentiate groups and tailor your message accordingly to those groups. “Circles” enable businesses to send a more targeted message to varied audiences. For example, businesses might want to send a different message to potential leads compared to the message they would send to existing customers.
Share Heaps Of Visual Content Google+ is great for sharing visual content such as images, photos and infographics relating to your business, to engage users with your brand. When sharing these images keep in mind to post powerful content that will captivate the attention of users, encouraging them to share within their “Circles”, therefore increasing reach. The sharing of impactful images facilitates viral marketing to create interest, gain momentum and increase brand awareness by grabbing the users’ attention. Viral marketing encourages interaction and builds relationships with users. Make sure to apply the best Search Engine Optimization with every image when unloading to Google+ to increase ranking and traffic to your website.
Remind Users To Share Your Content When posting an update, link or photo on Google+ ask users to share your content within their network through the “Circles” facility (e.g. share with your Circle). As mentioned above sharing affective content on Google+ can lead to viral marketing to build interest and momentum, therefore increasing brand awareness. When reminded and encouraged, users are more likely to share the content within their network through the “Circles” facility.
Include Deep Links On Google+ On your Google+ business page, there is the option to add links to sites and pages within the “About” tab. Make sure you have links coming in to as many pages on your company’s website as possible, for example to your business blog, company newsletter and any articles you have. Deep links to different pages on your website (other than your home page) tells search engines that you have valuable targeted content on different pages. This increases ranking meaning more traffic to your website and increased leads for your business.
Publicise Your Google+ Page Through Different Channels By including your Google+ page on your company website, blog and social media sites you are promoting it to users who are already interested in what you have to offer. Users are therefore more likely to engage with your content and share it within their “Circles”, increasing reach and building your Google+ user base and brand awareness. Incorporating your Google+ page within different channels also creates deep links, which search engines like and therefore rank well, leading to increased ranking, traffic and again brand awareness.
Get Verified On Direct Connect Google has changes the way it searches to make finding a company’s Google+ site easier and quicker when typed into Google. Users now only need to put a “+” in front of the brand or company name in Google to find the companies Google+ page and go directly to this page once selected. For businesses to use Direct Connect they need to first verify that their Google+ page is the official company page by installing the Google+ Direct Connect code on their company’s website. Once your business’s company page has been verified you will be able to take advantage of this great new way of searching to increase your position in search results.
Monitor Results From Google+ As a business, you need to establish what objectives you are looking to achieve through Google+, and then have steps in place to monitor whether these objectives have been achieved. With Google+, It is important to experiment with different content and targeting through “Circles”. The results need to be measured to find out what works best for your business. This could be done through measuring the amount of referral traffic to your website, leads or new customers for example coming from Google+.
It is important for businesses to incorporate Google+ into their social media marketing strategy as it ranks well with search engines, particularly its owner Google
Take Action NOW - Increase ranking, traffic and brand awareness for your business! Contact Trimax Solutions or visit Trimax Solutions website for guidance about implementing and managing Google+ or any other social media platform for your business. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your brand awareness and ranking.
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