Dear Trimax Solutions user,
How to create the best Facebook and LinkedIn posts Facebook and LinkedIn company pages are increasingly being utilised by businesses who are taking advantage of the opportunities social media sites present for increased ranking, online traffic and brand awareness. Businesses around the world are regularly positing information on their dedicated social media company pages in the hope that the messages they post reach their intended audience. As businesses continue to incorporate company pages within their marketing strategy, the more important it is for business to ensure their posts are eye catching and engaging to their audience in order to stand out above the noise of the competition.
How can I make my posts more engaging Read on for tips and tricks as to how you can engage your target audience through enhancing posts on your Facebook and LinkedIn company pages:
FACEBOOK With over a billion users Facebook has long been deemed as the leading social media network in the world. It has become essential for businesses to have a strong social media presence on Facebook in order to stay in line with competitors. The below tips will help to ensure that your posts get through to your target audience:
1) No Links in post text Make sure to delete the URL from your post once the direct link has loaded below the post as it looks untidy and is unnecessary due to the link which automatically loads below. Include eye catching titles or introductions in posts to encourage the reader to click onto the link.
2) Use visual content over links Visual content such as photos and infographics tend to generate more likes and engage viewers further than by links alone. When posting photos, provide a shortened link in the copy space below to direct users to the actual content.
3) Upload images in optimal size When uploading images, they look best when they have been optimised to fit the space they are intended to fill. Think about what you are posting and ensure the sizing matches the recommended dimensions as below, in order for images to be displayed on Facebook the best way possible:   
Company Page images 403 x 403 px Link thumbnails - 156 x 116 px Video thumbnails is - 156 x 87 px
4) Highlight timeline images You can emphasise images by displaying them to almost cover size proportions on your timeline by clicking on the arrow to the top right of your post and selecting ‘Highlight’. The image will then span the whole of the timeline horizontally.
5) Change the position of images If an image you upload on Facebook doesn’t fit the timeline dimensions, you can move the image by clicking on the arrow, which appears in the top right of the post, and selecting ‘Reposition Photo’ and changing the position with your cursor.
6) Add photos to timeline before an album Engagement for photos uploaded to a timeline is much greater than when photos are added to an album. To combat this you should first add the photo to your timeline and then the next day when the photo has reached the majority of viewers, it can then be added to an album.
7) Make link titles short Be sure to edit link titles to be less than 100 characters in length if they have a long title as anything above will be cut off, which doesn’t look good and stops the message getting across as intended.
8) Keep post text concise Although there is no character limit on posts, when copy is more concise and ‘to the point’, it receives a higher amount of engagement with viewers, therefore it is more likely to get the message across.
LINKEDIN Linked in is the number one professional B2B social media site, and has emerged as a necessity to businesses, of which regularly run strong marketing campaigns and use company pages to communicate their messages. Make sure the updates you post on your company page are getting through to your audience by implementing the below tips and tricks:
1) Promote one post Instead of posting multiple times a day on your LinkedIn company page, stick to just one post and promote this to ensure you capture the attention of your audience and keep them engaged. By promoting a post, you are able to increase the amount of clicks, likes and comments that your post receives. If your post is particularly popular it can be categories as a trend or can be included in the email ‘LinkedIn Today’ resulting in a higher amount of traffic to your post and in turn your website.
2) Post more promotional offers Although you should make sure to post a mix of marketing content and industry/business specific information within your LinkedIn company page, members of LinkedIn are more open to receiving promotional content as long as it is beneficial and relevant to them. LinkedIn tends to be more effective at generating leads than Facebook so focus the majority of your offers here.
3) Participate in groups Not only are over half the amount of LinkedIn users are a member of 10 groups or more, groups are also users favourite feature. It is important for your company to join and participate in groups in a relevant and helpful way to achieve credibility and spread brand awareness, as well as making further connections for lead generation.
4) Utilise announcements A great way to easily generate leads is through LinkedIn Announcements. Not only do leads increase on the day of the announcement, but also for the next few days. Announcements can be sent through your own group or through a group you are a member of but make sure to keep them relevant and of interest to other members
It is more important than ever for businesses to optimize their social media posting to grab the eye of their audience and stand out from the competition Take Action NOW - Increase ranking, traffic and brand awareness for your business Contact Trimax Solutions or visit Trimax Solutions website for guidance about setting up and enhancing your Facebook or LinkedIn company page or any other social media platforms. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your ranking, traffic and brand awareness Opt in to Trimax newsletters and blogs to receive valuable current on Internet Marketing and more.
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