Dear Trimax Solutions user,
Pinterest introduce free analytic tools for their business accounts This month Pinterest announced that they are now introducing analytic tools for their business account holders. Pinterest analytic tools enable businesses to make informed decisions regarding their social media strategy on Pinterest with proven track records to back up their choices. Marketers now have more of an incentive to use Pinterest as they have free access to the tools they need to measure the success of their campaigns on the social media site. All you need to do to access Pinterest analytic tool is to set up a business account and verify the account.
Free analytic tools on Pinterest is set to make the adoption of business accounts far greater and marketing campaigns even stronger Pinterest provides a direct call-to-action leading to conversions as it targets users ready to buy. According to ComScore and Nielsen, 21% of people with Pinterest accounts made a purchase having seen an item on the site. Pinterest is also a great tool for branding and building your brand personality as well as showcasing products and service. Read our newsletter on Pinterest here: An Introduction to Pinterest.
Read on to discover what metrics are available for free from Pinterest as a business account holder:
Number of pins and number of people who pin from your website Businesses can modify and experiment with their content strategy for Pinterest using the results of this metric. For example you could test out two completely different images with the same content to see how this is received, to provide valuable insight into the preferences of your target audience and what appeals to them more.
Number of repins of content from your website and number of people who repin Discovering the amount of times your content is repined as well as the number of people who repin your website content is a great way to figure out how engaging and captivating your content is. It also gives an indication of what the crossover is between your website visitors to your Pinterest account.
Number of times pins from your website appear in the newsfeed, searches or on boards Businesses can monitor reach on Pinterest through discovering how popular their pin content is by how often it appears in news feeds, searches or on boards. Some content may be more popular than others, which is why analytic tools are very useful to marketers, as you can experiment with different content and tailor campaigns dependant on the results.
Number of people who saw your pins By tracking how many people see your pins it allows businesses to monitor the size of reach and can also help when measuring the growth of your brands visibility on Pinterest. The more people seeing your pins means the greater chance that your pin will be shared and your reach will be increased.
Number of visitors to your website sent from Pinterest Unlike any of the other social media platforms, Pinterest gives you the unique ability to be able to measure the amount the traffic to your website based on how many times people click on your pin and come through to your website. This is great to find out how useful your Pinterest account is at generating traffic to your website.
How to use Pinterest’s analytic tools Pinterest’s metrics are worked out on an average number and can be viewed by adjusting day, week or month according to the time frame you wish to analyse. This is a helpful tool to marketers as they can discover how a particular campaign over a certain time frame performed. Marketers can also use these metrics to find out which day of the week is best for a business to pin content. You can find out which of your pins were the most captivating to viewers by selecting the “Most Recent”, “Most Repined” and “Most Clicked”. The analytic tools Pinterest offer, provide useful insights into how engaging your content is through allowing your business to track its growth and reach. The larger your population of followers on Pinterest means the larger the reach of people who are viewing and sharing your content, which could lead to increased sales and lead generation
The metrics provided by Pinterest will help your business to discover how your Pinterest account is performing and how useful it is to you
Take Action NOW - Increase ranking, traffic and brand awareness for your business Contact Trimax Solutions or visit Trimax Solutions website for guidance about setting up and enhancing your Pinterest business account or any other social media platforms. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your ranking, traffic and brand awareness. Opt in to Trimax newsletters and blogs to receive valuable current on Internet Marketing and more.
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