Dear Trimax Solutions user,
Embrace video marketing easily with our how to guide The technological advances of mobile devices, such as tablets and smart phones, have made it easy for consumers to watch videos online whist on the go. The ease of mobile video viewing has led to a rapid increase in the amount of online video consumption. As a result, video marketing is now deemed as the future of marketing, which social media sites such as Facebook and Twitter have embraced with the inclusion of short video adverts on their sites.
The inclusion of short video ads on social media sites makes video marketing more accessible to businesses by focusing on the content, over production quality Through creating concise, original and engaging video adverts, your business can leave a lasting impression on potential and existing customers by capturing emotions and visual features. The content you create should be useful and interesting so that it encourages your audience to share the content with others to spread your message further and expand reach. Videos are easy to shared and are more likely to be shared than text or photos alone, as they are highly engaging. When creating a video advert, for use within a social media platform, ensure to make the content helpful and informative to your customers without being heavily sales orientated. Customers watching your videos will already be interested in what you have to offer and you do not want to put potential customers off with a sales pitch. Make sure to include branding and apply the best SEO when creating unique video content to link back to your website and increase ranking, traffic and brand awareness.
The best ways to use video marketing to promote your business: Read on for 10 tips on how to easily produce concise and effective video content, to engage viewers with your company and increase ranking, traffic and brand awareness:
Guidelines for creating short video adverts 1)
Keep it simple Keep your concept to the time limit, don’t try to cram in information or images which would benefit from a longer time
2)
Define the purpose Make the purpose of the video clear and communicate content, which will be valuable to the viewer. Use each post to communicate a maximum of one or two goals.
3)
Use sound Communicate and enhance your message with sound as well as imagery, this will make your content more appealing and will help to deliver the message on two levels with the combination of both audio and visual.
4)
Keep the message general Make sure your message is general and is applicable to all audiences. Do not limit your message to specific groups as social media sites are open to everyone. You want your message to appeal to as many people as possible so that it is shared further and further to increase the reach of your message.
5)
Introduce your company Create a brief introduction to your company as your first video. You can include what your company does and include you slogan and logo for instance to build awareness and recognition of your brand.
6)
Create a human face Put a human face to your brand by showing your employees and the company culture in a fun and engaging way with humour.
7)
Convey your brand personality Give insight into your company through a tour of your office, an interview with employees or displaying the office culture. Summarise the brand personality to give a personal touch to engage viewers with your brand.
8)
Highlight product or service features Demonstrate a feature or two of a product or services to give a snap shot into what you are offering to make viewers keen to learn more.
9)
Give away previews Show a sneak peak to your followers of an event or a new product or service for example to create awareness, interest and if done well, excitement.
10) Make your audience laugh or smile Humour and emotive posts work well within social media as they encourage the viewer to share the message with friends to spread your message further and expand reach.
As a business you should make use of the incredibly effective marketing opportunity that video marketing presents by thinking outside the box and getting creative Take Action NOW - Increase ranking, traffic and brand awareness for your business with Vine Contact Trimax Solutions or visit Trimax Solutions website to for guidance about creating and managing social media platforms for your business. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your ranking, traffic and brand awareness. Regularly visit our Trimax Solutions blog page for valuable current information on Internet Marketing and more.
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