Trimax solutions how to use screencasting software to increase reach and brand awareness by Max Dagenais

Dear Trimax Solutions user,

How to use Screencasting software to increase reach and brand awareness The rise of mobile devices such as smart phones and tablets has allowed for easy viewing of online videos any time of the day, which has contributed to the prediction that video marketing is the future of marketing. Screencasting software enables companies to embrace this new trend to communicate their message effectively to their desired audience in a cost effective way. Screencasting software, such as Snagit or Camtasia, easily allows creating videos by recording your computer screen, which is further enhanced by also recording your voice in the form of audio narration. You can then upload the video you have created, called a Screencast, to the internet, which can then be shared as a link or saved straight to your computer as a video. Screencasting software is increasingly being used by companies, both externally and internally, as it is a quick and easy way to effectively educate your target audience and create greater understanding than just by text alone. The Screencast videos created can then be watched over and over again as a valuable piece of video marketing. Screencasting enables your company to effectively: Save valuable time training staff Provide quality support to customers Engage potential customers with your brand Promote your products and services

Highlight existing content The unique video content you create with a Screencast can be uploaded to YouTube with backlinks to your companyâ&#x20AC;&#x2122;s website to increase your SEO, ranking and traffic. Uploading your Screencast to YouTube also enables your video to be easily shared amongst viewers networks therefore further increasing your reach and brand awareness. Other video hosting sites such as Screencast.com can be used for private video hosting, which offers 2GB of hosting for free.

Great ways to use Screencasting software to reach your target audience Read on for 5 ways your company can use Screencasting software to engage potential and existing customers:

1) Engage Customers With Your Brand In creating an onscreen presentation with a voice over you can show customers what your brand and business is about to engage them with your company and help create lasting relationships.

You can do this by creating a PowerPoint with a voice over to convey your brand personality and placing this on your “About Us” page, to engage potential customers by providing a personal insight into your company. The video can be uploaded to YouTube which can be shared between users and create further links back to your site to increase traffic, ranking and brand awareness. Perhaps your business Owner or CEO could record this and include the company’s background and possibly a mission statement for your company. For example, see how Trimax Solutions created a company introduction by creating a Screencast with a narrated audio element added to a PowerPoint presentation, uploaded to our YouTube channel TrimaxSolutions http://www.youtube.com/user/TrimaxSolutions.

2) Easily Create Internal Training Videos Creating training videos with Screencasting software is a great way to reduce the amount of time your business spends training it’s staff. Once the videos have been created, they can be used time and time again, allowing the trainer to focus their time on other areas. Screen recording training videos are great for documenting processes and procedures as companies can create detailed hands on instructions which are easy to understand and can be replayed dependant on the user’s needs. For example, you can create a training video which records on screen the exact steps and processes you need to go through which you can elaborate on by explain in further detail with the help of the voice recording tool. The Screencasts you create can be uploaded to private video hosting and viewing sites such as Screencast.com, which offers 2GB of free storage. Training videos can also be used to show customers how to operate products and can be added to their FAQ’s page as mentioned below.

3) Quickly Create Support and Frequently Asked Questions Using Screencast video for technical support purposes reduces the amount of emails and phone calls from customers needing assistance. Videos could be included to show how to use products and services by using PowerPoint presentations with step-by-step instructions and images, which can be further explained in the voice over, for example. If you offer a particular service, Screencasting is a great way to walk customers through the processes they need to follow also. Videos can also be created in instructional format to help customers complete a purchase on the site for example, which documents exactly what they need to do to complete the transaction to reduce any uncertainty some customers associate with buying online. You can create Screencast videos to answer the questions frequently asked by your customers in as much detail as possible. This will leave existing customers feeling satisfied and potential customers more likely to make a purchase as you can eliminate any confusion, whilst also reducing the amount of queries you receive. When you have created your FAQ’s video and uploaded it to YouTube, you can then embed it onto your websites FAQ’s page to ensure website viewers with questions can easily find the answers.

4) Easily Promote your Products and Services Promoting your products and services on your website through a Screencast can engage potential customers, by providing visitors a chance to find out more about what you are selling. Try to promote the benefits of your product features and service functions to show how they will be of use to customers in aiding their lifestyle. Through viewing your Screencast, if customers think your product or service will be useful to them, it will generate a higher amount of interest. If your Screencast makes viewers believe the product or service is something they themselves or others may need or want, viewers will be more likely to share the Screencast within their network to increase the reach of your message.

For example, with Screencasting software you can create a screen recording of a software application or web page with a voice over to further explain the products and services you offer, to then upload to your YouTube channel. The Screencasts can also be added to your products and services page on your website for a quick and easy way for visitors to learn what your company has to offer.

5) Highlight Existing Content Screencasting is a great way to highlight existing content to help drive traffic and really get your message across to encourage deeper and more engaging interaction through video format as opposed to just text alone. For example, you could easily convert existing company PowerPoint presentations, Word documents or PDFs into videos by adding a voiceover with Screencasting and voice recording software to explain and highlight areas of particular interest. Your company could convert blog posts to Screencasts to upload to YouTube. Once your posts have reached their shelf life on your blog you can then create a Screencast with them to upload to YouTube. You could even create Screencasts out of white papers or newsletters to give further information in a more engaging format. Screencasts can be created and uploaded to YouTube with a variety of existing content to increase your reach and create backlinks to your site for increased traffic, ranking and brand awareness. The unique video content you have created with your Screencast can be uploaded to YouTube to increase your SEO, ranking and traffic to your website. Uploading your Screencast to YouTube enables your video to be easily shared amongst viewers networks, therefore further increasing your reach and brand awareness.

Make sure to include branding and apply the best SEO when creating Screencasts for YouTube with links back to your website to increase ranking, traffic and brand awareness

Take Action NOW - Increase ranking, traffic and brand awareness for your business Contact Trimax Solutions or visit Trimax Solutions website for guidance about using Screencasting software and managing a company YouTube channel for your business. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your ranking, traffic and brand awareness. Regularly visit our Trimax Solutions blog page for valuable current information on Internet Marketing and more.

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