Dear Trimax Solutions user,
Facebook’s news feed changes explained Mark Zuckerberg announced the biggest change to Facebook in seven years on March 7th 2013. He stated that nearly 50% of content within Facebook’s newsfeed is now visual so with this shift in content Facebook have changed the design of its news feed to be focussed around visual content. As a result the changes to the Facebook’s news feed display will have a major effect on businesses in terms of how brands need to rethink the content they post to allow consumers to more easily engage with their brand. Facebook are in the process of gradually rolling out the revamped news feed, which should hit your screens shortly. You can sign up to the waiting list for the new news feed by visiting here facebook.com/newsfeed and scrolling to the bottom of the page and clicking “Join Waiting List”.
Facebook CEO Mark Zuckerberg announced “We want to give everyone in the world the best personalized newspaper in the world.” Read on for a breakdown of the three major changes as a result of Facebook’s news feed makeover:
Engaging visual stories With the rise of visual content being consumers preferred way to consume information on social media sites, Facebook has taken advantage of the new visual content trend by optimising its news feed to focus on visual information. Visual content is now displayed much large on Facebook’s news feed than previous, which really puts emphasis on a user or page, highlighting the content which has been posted. Videos also now display larger and have more prominence than ever before. User interaction with your business page will now changes in light of these changes, as your cover photo features when your company page is liked, which makes it even more important to have an EPIC cover photo. Make sure your cover photo embodies your brand, what service and products you provide as well as your brand values and essence. When your page is liked by a user, not only does your cover photo show up but also profile images of the users friends who also like the page, to help users to discover which of their friends are already in connection with your brand, enhancing your credibility. The displaying of users’ friends profile pictures also applies next to photos or videos which you like and have also been liked by users’ friends.
Different options for feeds Users now have more control about what they see, as they are now able to choose between feeds of content based on their topics by selecting their feed at the top of the home page. The feeds users will be able to choose from are “All Friends” posts, “Music” posts, “Photos” posts and most importantly for businesses “Following” posts. The categorised feeds allow users to consume content dependent on their particular Facebook visit purpose at that time, which enables businesses to reach their audience when they are willing to receive the information and have actively sought this out.
Mobile optimized experience and consistency Facebook has now also facilitated a consistent experience for users whether viewing Facebook on a pc, mobile, tablet or desktop. Users now view the same look and feel whichever method they view the site on, which creates familiarity and ease of use to the user no matter how they choose to visit the site.
What Facebook News Feed changes mean for your business It is not only Facebook who needed to undergo a rethink of the way they display content, as businesses will now also have to pay attention and give extra thought in the way they convey information to the site. Business need to consider these changes not only across their Facebook strategy, in the form of posting images and updates, but also in terms other areas such as blog posts and media coverage which will be posted on Facebook. As the “Following” feed features posts in chronological order, businesses should keep in mind the frequency in which they post information. Businesses should also aim to post more regularly to give their posts a greater chance of displaying at the top of the news feed and reaching their audience The new look news feed is designed to focus on frequently shared content so in order to achieve this, businesses need to post quality content, which is original and encourages users to share the information. Posting quality content which is frequently shared is the key to mastering the new Facebook new feed layout.
Businesses must ensure to post quality content to engage users with their brand and encourages sharing to spread messages further and expand reach Take Action NOW - Increase ranking, traffic and brand awareness for your business Contact Trimax Solutions or visit Trimax Solutions website for guidance about setting up and enhancing your Facebook page or any other social media platforms. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your ranking, traffic and brand awareness. Opt in to Trimax newsletters and blogs to receive valuable current on Internet Marketing and more.
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