Dear Trimax Solutions user,
Optimizing your LinkedIn company page With Linked in being the number one professional B2B social media site, with over 200 million members and 2 million company profiles (June 2013), it has become a necessity that business’ utilise the network to its full advantage. LinkedIn now offers a lot more than its original function of assisting businesses with their employment needs.
LinkedIn is frequently used by businesses to run strong marketing campaigns Businesses can use their LinkedIn profile to post updates, advertise vacancies and share company news with connections that have the same industry interests and are already engaged, with either the company or the industry, in which they operate.
How can I use my LinkedIn page for marketing? Read on to discover how your company can use your LinkedIn company page to its full advantage:
Post content regularly Keep your business fresh in your connections mind, by appearing in their news feed regularly. You can post updates with company news or links to industry specific information which might be of interest to your connections. Links to your website blog entries are great for LinkedIn updates if you have a blog set up on your website.
Highlight your offerings Highlight the products and services that your business offers in the ‘Products & Services’ area to make your connection aware of what you can do for them. This is a great place to include any presentations or guides your company has, to give your connections further information with call to actions.
Request recommendations Increase your company’s credibility by asking for recommendations from your satisfied customers. Recommendations will help build trust with your connections and are shown in the ‘Products and Services’ area on display for all your connections to see.
Expand your network It is advisable to also encourage employees to follow your page and share company specific posts with their connections, therefore spreading your message further to like-minded connections.
Connect with engaged leads Invite your personal connections, email subscribers and other social media connections to follow your company page. You can also increase your network by using social plugins on your website to enable website visitors to connect with you on LinkedIn and share your content with other users.
Stand out Make sure that the cover photo you display on your company page is eye catching and memorable to stand out from the competition. Your cover photo needs to convey your brand personality and also be functional with all the required information. As the cover photo is the only customisable visual imagery on your company page it needs to effectively engage with your connections.
The implications for your business By ensuring that the above recommendations are in place, you can successfully expand your network and enhance the quality of your message to your LinkedIn connections. By optimising your LinkedIn company page you should extend your reach and engage a greater number of potential customers to hopefully generate more leads for your business. Remember that the more quality content you post on your company page, in the form of updates, the higher search engines, such as Google, will rank the content due search engines loving ever changing, dynamic content.
If your business is not utilising a LinkedIn company page to its full advantage, TODAY is the time to start to reap the rewards!
Take Action NOW - Increase ranking, traffic and brand awareness for your business Contact Trimax Solutions or visit Trimax Solutions website for guidance about enhancing or setting up your LinkedIn company page or any other social media platform. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your ranking, traffic and brand awareness. Opt in to Trimax newsletters and blogs to receive valuable current on Internet Marketing and more.
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