Trimax solutions article get more out of your blog (without actually blogging) by Max Dagenais

Dear Trimax Solutions user,

Get more out of your blog (without actually blogging) As you are probably well aware by now, blogging is a great way to keep existing and potential customers informed by sharing information. Blogging generates trust from your audience, which in turn keeps them coming back to your site. In addition to these benefits, as blogs rank really well, due to their dynamic content which Google looks for, they increase traffic to your website and brand awareness. It is important to keep in mind that when putting a blog together, good quality content is the key! In addition to great content, you can further improve the success of your blog by taking additional steps without having to increase the volume in which you blog.

How can I optimise my blog Read on to find out how to achieve greater reach, traffic to your website and brand awareness through applying the below steps to get the most possible out of your blog.

13 ways to get the most out of your blog 1) Reference other content To cut down on the content you need to create, you can keep customers informed by referencing content such as news and updates from other leading sites or industry informants, which might be of use to your customers. Include your own input, such as your thoughts or predictions as to how this will benefit your audience. Make sure to reference the original source properly though and do not copy anything word for word or pass it off as if it is your own, to avoid being penalised by search engines such as Google for duplicate content.

2) Increase your subscribers In order to increase the reach of your blog you need to grow your subscribers. An effective way to entice people in to subscribing to your blog is to add blog subscriptions onto the bottom of any emails you send out or even in your signature. You can also add blog subscriptions to other pages of your website other than your homepage to increase the number of subscribers.

3) Centre topics on keywords Choose this most important topic for your company in which you want to rank highly and focus your blog around this. As searches on Google have become more detailed and often question orientated, the search engine has now changed its algorithm to incorporate the longer phases searched, which customers prefer. This presents a fantastic opportunity for bloggers to tailor their content to achieve high rankings, due to the fact that blogs often answer

questions and are informative in nature, content that Google’s algorithms looks for.

4) Utilize old titles for SEO Blog posts from the past continue to drive organic SEO for your website as each post is indexed as a page on search engines results pages and if you change the titles of past blog posts in line with our keywords this will further enhance your SEO.

5) Include appealing CTA’s Call to actions are important to include on your blog as these can convert into leads, customers and hopefully sales. Make sure your call to actions are eye catching and as appealing as possible to entice readers to click through and convert to sales. It is worth testing your calls to action to see if a particular design or placements is more successful than others at generating leads.

6) Improve the CTAs on past posts Like with old blog posts it is also important to optimise the calls to action on old blog pots to keep them up to date. If you conduct testing of your CTA’s (as mentioned in the above tip), make sure to use the CTA’s which perform the best on your past blog posts. If you do not have much time, you can begin with the blog posts which generated the most amount of traffic and work your way through them this way.

7) Revamp and reuse old blogs Make sure to keep the content of past blog posts current, especially those that performed well with a high viewing. If the high performing blogs have out of date content you can even revamp them with current information and repost them with minor changes, as you know it is a topic which grabbed the interest of your readers previously, providing it is still a current topic. New subscribers may not have read these posts and for those that have, it provides a reminder for them so it is a win-win situation. Make sure to keep the old post in situ with a link to the updated blog, to avoid losing any of the valuable SEO you generated previously.

8) Know your key topics It is important to realise which blog topics are more appealing to your viewers than others, as the more popular topics can be used to increase traffic when you are experiencing a dip in numbers. You can figure this out by looking into past blog posts from a set period (a couple of years for instance) and seeing which topics generated the most views for example. It is still important to blog about a variety of content though however to keep it well rounded and keep subscribers coming back for more.

9) Be more social Your blog should be optimised for social media by including social sharing buttons so that readers can easily share your content with their friends and connections. Social media buttons are very useful to businesses as they increase both social reach and your blog posts reach simultaneously. You should also include “follow” buttons so that your website visitors can easily keep up to date with your content whilst at the same time increasing your credibility by building your social proof.

10) Optimise pages blog visitors prefer Look into which are the pages on your website that blog readers visit the most after viewing your blog and make sure these pages are fully optimised. The page where your blog readers go directly after reading your blog provide an opportunity to achieve conversions and can lead to a sale.

11) Test offers Test lead generation offers you have on your blog before sending out to your email list. This way you can tell by the number of clicks, which offers are more appealing to your audience before sending them out so as not to bombard

your email list with unappealing offers, therefore reducing the amount of unsubscribes.

12) Repurpose content Get the most out of your blog by repurposing your blog in other areas of your marketing. For example you can link your blog to social media sites to automatically deliver posts when you blog, directing your connections back to your website every time you blog. Blog content is also great for email newsletters and can be tested before sending out to ensure its relevance to your audience. Individual blog posts can be used elsewhere on your website to explain in further detail, such as to enhance why you should buy your product or service.

13 Generate sales Your blog is a valuable sales tool by educating readers on how to combat any issues you face while at the same time offering them a solution to the problem through your products and services. This helps to explain why your products and services are the solutions to your customersâ&#x20AC;&#x2122; problems, so make sure to incorporate your product or service offerings within your posts. The blog topics which perform well for you are areas that your sales team can consider in order to understand the needs of your customers and gain credibility when contacting leads.

Great content is the most important factor for successful inbound marketing. Ensure to also include strong keywords for search engine optimisation (SEO). Take Action NOW - Increase ranking, traffic and brand awareness for your business Contact Trimax Solutions or visit Trimax Solutions website for guidance about enhancing your websiteâ&#x20AC;&#x2122;s blog and integrating it with social media sites. Trimax Solutions can also apply the best Search Engine Optimization for your business to increase your ranking, traffic and brand awareness Opt in to Trimax newsletters and blogs to receive valuable current on Internet Marketing and more.

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