Copy Guide

We’re humans, not bots.

When someone books a Microsoft business consultation, they will always get to talk with a real person, and this sets us apart. So, let’s shout it from the rooftops—well, actually, let’s use our professional inside voices to tell people about it.

Whenever possible, we explain why it’s beneficial to book a live meeting:

● Real people can actively listen. ● Real people can assess. ● Real people help make decisions. We listen

We don’t just give you solutions. We listen, ask questions, and help you figure out exactly what your business needs are. We assess

Our product experts will always assess your business needs before helping you find the right hardware and software solutions. We help decide

Surface Laptop 4 or Surface Pro 7? What kind of cloud services? Whatever you’re trying to decide, we can help you weigh your options.

Say it without saying it.

When we aren’t explicitly telling customers that they’ll get to meet with real, live product experts, we say it implicitly by referring to business consultations as “live,” “real,” and “face-to-face.” Live

Book a live business consultation. Real

Discuss different tech solutions with our product experts in real time. Face-to-face

Meet face-to-face with a product expert to find the solutions that work for your business.

Talk the talk.

Telling customers that we’re real people won’t work if we don’t sound human. While our tone should be professional, we steer clear of language that seems stuck-up, automized, or lifeless. We want customers to book a conversation with us, so we should sound, well, conversational.

Uncomplicated communication, straightforward statements, contractions, and sentences that start with conjunctions are great. Buzzwords and office lingo? Not so much. Too robotic

Whatever your business requires, our product experts are here to assist you. Make an appointment now. Too casual

Our product experts are live—and alive! Chat business with a real person. Just Right

Chat one-on-one with a product expert to ask questions, have actual conversations, and talk out decisions.

We go above but not too far beyond.

Anyone who truly knows their stuff doesn’t have to prove it with big, fancy words. That’s why we use short sentences, avoid convoluted business terms, and never overpromise.

We give amazing tech advice for businesses. It’s as simple—and as great—as that. We don’t need to overestimate our abilities. We’re not

Business consultants.

Ready to give business advice.

Able to advise on remote work. We are

Product experts.

Ready to give tech advice for businesses.

Able to advise on tech solutions for remote work.

Call it what it is—sometimes.

We talk, chat, or meet with business customers, rather than consult with them. And we try to avoid overusing the terms, “consultation” and “business consultation,” opting to say, “In our meetings...” or “Let’s talk business...” But, of course, we should feel free to use the term “business consultations” when we need to be clear. Moderation is key.

In terms of CTAs, we always say “Book a consultation” when we want business customers to schedule. Too much

In our business consultations, we’ll consult with you come up with the right solutions.

Book a consultation Just right

When you meet one-on-one with our product experts, we’ll come up with the right solutions for your business.

Book a consultation

We’re a team.

When we talk about product experts, we talk about them collectively, not individually. We don’t call them by name or mention their individual strengths—no product expert is more savvy than another in any specific area. Instead, we talk about ourselves as a team, focusing on saying, “we” and “ours.” Too focused on individuals

Chat with a product expert who specializes in helping businesses with remote work solutions. Focused on our team

Our product experts are pros at helping businesses find tech solutions for remote work.

It’s not all about us.

When people see themselves in a description, it immediately humanizes the content. That’s why we reference specific business categories, like healthcare, bike shops, and restaurants, so professionals can see themselves among our wide variety of customers.

We also feature specific business owners, but when we choose quotes, we pick ones that aren’t too specific. While a bit of specificity makes something more relatable, too much isolates the reader. Not relatable

Originally, I wanted a Surface 4 for remote work. But after talking about it with Sandra, I realized that since my daughter sometimes takes my laptop to school, I should get a Surface Pro 7 because it’s more portable. Relatable

My team and I aren’t very tech savvy, so Mike walked us through the entire setup until everything was up and running!

All work and no wordplay makes copy dull.

We’re talking about work and business, but that doesn’t mean we can’t be playful with our headlines. While we avoid silly or cheesy jokes, a little personality goes a long way. Basically, we want to be the friendly coworker, not the “as per my last email…” coworker. Too dry

Business consultations help your business reach its true potential. Too cheesy

We mean business when it comes to your business. Just Right

We’re here for you. Seriously, just for you.

It’s all in the timing.

Even when the world goes back to in-person meetings, we still need people to book and see value in our virtual meetings. So, wherever we can, we focus on the time-saving convenience of business consultations:

● Conveniently fit virtual consultations between meetings at work. ● Find a time that works for your schedule. ● Virtual meetings minimize commute times. Convenient

Meet with us on your coffee break, between meetings, or whenever works for you. Easy to schedule

Whatever your schedule looks like, you can find a virtual appointment that suits your timeline. Saves time

Forget commute times and lineups, and book.