beyond self
blooming in unity
brand guidelines
Table of
Contents
Beyond Self Brand Guidelines Š
0.0 Table of Contents
1. Introduction
0
5. Colour Palette
64
7. Corporate Stationery Set
108
10. Appendices
180
The Brand Guide Beyond Self Mission Statement
01 03 05
Signature Suite Corporate Logo Colours Rationale Colours in Pantone Colours in CMYK Colours in RGB Colours in HEX Code Beyond Element Colours Background Colours Incorrect use of Colours File Formats
65 66 69
Corporate Stationery Namecards Letterhead Envelopes
109 110 118 126
Ask Yourself Questions Brand Checklist Corporate Contacts
181 182 185
11. Conclusion
188
A Great Brand Begins Here Copyright
189 190
6. Typeface
90
Introduction Primary Typeface Secondary Typeface Typesetting Guides Incorrect Use of Typeface
91 92 96 100 104
2. Brand DNA
08
Attributes Strategy Value Proposition Representative Elements
09 11 13
3. Logo
15
3.1 3.2 3.3 3.4
16 22 30 42
Beyond Self Logo About the Logo Logo Integrity Beyond Element
14
4. Tagline
50
Tagline Overview Rationale Tagline Translations Incorrect Use of Tagline
51 53 54 58
70 72 74 76 78 82 84 87
8. Applications
136
Introduction 8.1 Print Applications ZO Freecard T-Shirt Lanyard Notebook
137 138 140 144 148 152
8.2 Digital Applications Powerpoint Slides Thumbdrive
158 160 170
9. Tone of Voice
176
Expression
177
1.0 Introduction
the brand guide Follow these guidelines as you create marketing materials, as well as internal and external communications. The Beyond brand is more than a single logo. It is a design scheme made up of a number of core elements and guiding principles that combine to create a quality, distinctive look that is immediately
1introduction the
recognisable as Beyond Self. We created this document to help communicate our brand guidelines to partners seeking to feature Beyond Self. We need to ensure that our brand maintains a consistent look and feel no mattter where in the world it’s seen. This guide will help to familiarize you with the core brand elements to assist you in designing and producing dynamic and powerful communications with a degree of flexibility.
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Beyond Self Brand Guidelines Š
1.0 Introduction
beyond self What is Beyond Self? Beyond Self is the committed Volunteer Wing of Beyond Social Services. Beyond Social Services is a
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non-profit charity dedicated to reducing delinquency among children and youths from less privileged backgrounds and low income families. Beyond Self teams are currently volunteering in five different rental housing areas - Ang Mo Kio, Bukit Ho Swee, Henderson, Lengkok Bahru and Whampoa. Beyond Self volunteers believe that when more residents begin looking out for each other, their efforts can go towards creating a neighbourhood where children and youths are resilient against negative influences.
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Beyond Self Brand Guidelines Š
1.0 Introduction
mission statement The Beyond Mission Beyond exists to steer children and youth away from delinquency and poverty-related ills. Volunteers
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of Beyond Self aim to help children and youths from less privileged backgrounds break away from the poverty cycle. They seek to develop young people who respect the law, value education and become responsible persons.
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Beyond Self Brand Guidelines ©
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1.0 Introduction
7
2.0 Brand DNA
brand attributes The three attributes are at the core of the Beyond brand. They summarize the Volunteers’ promise to the community, showing people not only what they do, but how they do it. Everything that bears the Beyond name should live up to these attributes.
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9 United - Volunteers of Beyond are dedicated in what they do and are devoted to carrying out
2 DNA brand
efforts as a team. Committed - As volunteers, our efforts have to perpetuate on as a long-term goal to help the families become self-sufficient. Ever-blossoming - In the midst of volunteering, Beyond Self volunteers will keep in mind the importance of having a positive attitude in order to grow individually and as a team.
Beyond Self Brand Guidelines Š
2.0 Brand DNA
brand strategy The Beyond Strategy 10
We take a long-term view and focus on impacting young lives by providing them access to social, educational and community support programmes. We value inter-organisational collaboration & will steadily expand by building networks of individuals and organisations that can contribute towards our vision. We would therefore gladly work with others, as we believe that our target group will ultimately benefit when more members of the community take an active interest in their well-being.
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Beyond Self Brand Guidelines Š
2.0 Brand DNA
value proposition The Beyond Self Values Beyond Self believes that people have the ability to help themselves and can successfully reach
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their goals despite their disadvantaged background; including the ensurance of quality social service by facilitating an organisational culture that rewards passion, innovation, evaluation and the development of human resources.
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Beyond Self Brand Guidelines ©
2.0 Brand DNA
1
representative elements The Beyond Self Visual Elements
2
These elements are the tools that are used to communicate the Beyond Self brand. The elements
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work together to create a look, feel and identity that is uniquely Beyond. The brand consists of elements including the logo, typography and colour palette.
Aa Aa
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The logo elements include the curved shape as well as the diamond. The wordmark uses fonts “Comfortaa” and “Avenir”. Pantone colours make up the colour palette, which include Pantone 3115C, 304C and 1355C.
3
1 - Logo Elements 2 - Wordmark Fonts 3 - Colour Palette
Beyond Self Brand Guidelines Š
3.0 Logo
necessity of a logo Why is a logo of utmost importance? The Beyond Self logo is the touchstone of the Beyond brand and one of our most valuable assets.
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We must ensure proper usage in order to lay the foundation of an effective Beyond experience.
3.1
beyond self
logo
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Beyond Self Brand Guidelines Š
3.0 Logo
primary visual identity 18
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beyond self
blooming in unity
Beyond Self Brand Guidelines Š
3.0 Logo
secondary visual identity 20
beyond self blooming in unity
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Beyond Self Brand Guidelines Š
3.0 Logo
22
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3.2
about the
logo
Beyond Self Brand Guidelines Š
3.0 Logo
logo rationale Rationale of Design
petal human figure
Each petal represents the volunteer. All of the petals are interconnected to represent different
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people with a similar passion coming together towards a common goal. The center shape is a diamond, a unique shape to symbolise that the volunteers of Beyond Self are special and also diamond
beyond self
blooming in unity
serves to represent the heart of the volunteers uniting together to serve a common cause; that is to focus on helping the low income families. The inner pattern of the flower (circle and curved figure) resembles connecting human figures. This symbolises them working as a team. The volunteers’ close committed efforts in helping the low income community brings forth their growth as a compassionate person like a blossoming flower, as evident by the visual effect of the flower growing from within to the outside.
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Beyond Self Brand Guidelines Š
3.0 Logo
logo misuse Misused Logo Representations The following page shows examples of misused logo expressions. The Beyond Self logo should
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not be altered. These logo standards apply for all content that is in ownership by Beyond Self,
beyond
beyond
beyond
blooming in unity
blooming in unity
blooming in unity
self
Do not alter the colours of the logo.
self
Do not distort the logo.
Do not change the proportions.
self
Do not use a keyline around the logo.
including cobranding and partnerships.
beyond
beyond
blooming in unity
blooming in unity
self
Do not use a glow around the logo.
self
Do not use shadow around the logo.
beyond self self
yond Do not add a mirror effect.
beyond self
blooming in Do not tilt the logo.
unity
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Beyond Self Brand Guidelines Š
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3.0 Logo
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Beyond Self Brand Guidelines Š
3.0 Logo
importance of integrity A Must to Maintain Consistency The logo is the closest depiction of our’s brand equity; justifiably it can be argued as a medium of marketing communications. It is important to maintain the brand consistency, whereby the
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3.3
foundation is laid with the position of the logo, the wordmark itself. The Beyond Self logo must preserve its readability and recognizability through the stages of visual entropy that result from real-world use.
logo
integrity
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Beyond Self Brand Guidelines Š
3.0 Logo
logo size
beyond self
blooming in unity
Logo Legibility
beyond self
blooming in unity
The Beyond Self logo has to look good and be legible at all sizes. The logo is not effective if it
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loses too much definition when scaled down or larger formats for applications.
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The Primary logo should never be reduced below the minimum size of 20mm x 31.65mm. The Secondary logo should never be reduced below the minimum size of 39mm x 19.89mm. *There is no maximum size set for the logo. The onus is on the user to test whether the logo works at the preferred size for an application not
1
2
20mm
mentioned in the guidelines. However, for the Stationery Set and Applications, the size of the
39mm
beyond
logo is to be strictly adhered to.
self
31.65mm
beyond self
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blooming in unity
19.89mm
Beyond Self Brand Guidelines Š
3.0 Logo
1
primary signature
5x 2
Primary Logo Integrity The logo is the embodiment of our brand. It is the brand simply summed up in one tiny, neat little
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pacakage. Therefore, the logo must at all times be perfectly legible and without obstructions. For this reason, we ask that designers maintain a minimum area of breathing room around the logo that allows it to breathe and shine. The Beyond Self logo and all of its variations, must at all times have the clear space which is specified on this and the following pages. The pages outline the specific hangline, both vertical and horizontal, on which all logo variations sit. This rule must be maintained as it best suits the design of the logos. We ask that these sizes be strictly adhered to.
35 6x
6x
beyond
0.5x
self
blooming in unity 5x
The complete logo must minimally have a breathing space of 6x in length on the left and right sides, with a space of 5x on the top and bottom. 1 - Vertical Hangline 2 - Horizontal Hangline
Beyond Self Brand Guidelines Š
3.0 Logo
secondary signature
1
5x
Secondary Logo Integrity
2 3x
beyond
In the same way the primary signature allows the logo to shine with plenty of breathing room,
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the secondary logo must also have at least the specified clear space at all times. It is important to have specific vertical and horizontal hanglines as well. It is essential to take note that all the logos
self
6x
blooming in unity
have a minimum size. They should never be left at any size smaller than what has been stated;
and the previous page. The pages outline the specific hangline, both vertical and horizontal, on
6x
3x
otherwise they lose their legibility, impact and ultimately, the brand identity. The Secondary Beyond Self logo must at all times have the clear space which is specified on this
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5x
x
which all logo variations sit. This rule must be maintained as it best suits the design of the logos. We ask that these sizes be strictly adhered to. The complete logo must have a breathing space of 6x in length on the left and right sides, with a space of 5x on the top and bottom.
1 - Vertical Hangline 2 - Horizontal Hangline
Beyond Self Brand Guidelines Š
3.0 Logo
beyond
blooming in unity
blooming in unity
Do not place the logo at a poor position that leaves it no/minimal breathing space.
Do not place the logo too far left such that is a large empty space on the right side (vice versa).
bloo
self
self
The following page shows examples of incorrect logo uses. These examples apply to both the
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primary and secondary Beyond Self logo. Designers should follow the guidelines exactly in order to avoid modifying any element of the two logos.
beyond self blooming in unity
Do not place the logo at a poor position that leaves it no/ minimal breathing space.
self
min
g in
unit
beyond
beyond
self
Incorrect Logo Integrity
bey ond
blooming in unity
incorrect integrity y
Do not place the logo at an angle that diminishes its legibility.
beyond self blooming in unity
Do not switch the positions of the logo and wordmark. The logo must be on the left while the wordmark must be on the right for all applications with this secondary logo.
Do not place the logo at an angle that diminishes its legibility.
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beysoenlfd y
g in unit
bloomin
Do not place the logo at an angle that diminishes its legibility.
Beyond Self Brand Guidelines Š
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3.0 Logo
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Beyond Self Brand Guidelines Š
3.0 Logo
beyond element The Beyond Element Besides our main Beyond Self logo and secondary logo, we have a Beyond Element. The Beyond Element is essentially a quarter piece of our logo. The element is applied on our official envelope
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3.4 element beyond
and letterhead, as well as a few of our products.
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Beyond Self Brand Guidelines Š
element integrity
3.0 Logo
1
2
Element Integrity The Beyond Element must at all times be positioned at the right angle of an application, be it the
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Stationery Set or micellaneous products. This rule must be maintained as it best suits the design of the logos. There is no specific size for the Beyond Element, but it must not occupy half or more than half of the particular application it is positioned on.
1 - Element in Greyscale 2 - Element in Colour
Beyond Self Brand Guidelines Š
3.0 Logo
element misuse Misused Element Representations The following page shows examples of misused Beyond Element expressions. The Element
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should not be altered. These standards apply for all content that is in ownership by Beyond Self,
Do not alter the element position.
Do not tilt the element.
Do not change the colours of the element.
Do not add shadow to the element.
Do not add glow to the element.
Do not distort the eleent
including cobranding and partnerships.
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Beyond Self Brand Guidelines Š
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3.0 Logo
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Beyond Self Brand Guidelines ©
4.0 Tagline
tagline overview “Blooming in Unity” A tagline is important to a brand in that it summarises and embodies the core principles of the
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brand within a few words.
tagline 4
It is imperative that the Beyond Self tagline has to be applied appropriately and consistently. New volunteers feel a part of the Beyond brand and can connect with its tagline. It represents what Beyond Self stands for and enables one to share Beyond’s vision and programmes within the network.
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Beyond Self Brand Guidelines ©
4.0 Tagline
tagline rationale “Blooming in Unity” Volunteerism does not only involve giving, but it also involves growing as an individual as well.
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The word “growing’ may come across as too generic. Hence, to match with the symbol, the word ”blooming” was chosen instead. Blooming is defined as growing heathily as well as a period of greatest beauty. The act of volunteering is in itself, a wonderful and beautiful thing. In the midst of giving a part of themselves, a few hours of their time to the community, they have create new opportunities; also innately, empathy and care grows. Not forgetting that Beyond Self is not of a sole effort, to bring forth the best, individuals have to come together and support each other. Hence, to bloom together in unity - to grow as one, to give as one.
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Beyond Self Brand Guidelines ©
4.0 Tagline
tagline translations
translated taglines
Adapting to Different Cultures The tagline “Blooming in Unity” can be translated into other languages and adapted to fit the target audience’s cultural expectations. Singapore is a multi-cultural society. Rather than simply
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translating word for word, the process is taken a step further to focus more on the emotional
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message conveyed to the audience. Our tagline translated in Chinese is “一致兴盛“, sharing the same meaning as the English. version. In the form of an idiom, the tagline expresses a strong emotion while it can be easily spoken and remembered by Chinese speaking families. In Malay as “mekar dalam perpaduan”, which shares the same meaning as the English version. Our translated taglines aim to foster a more relatable connection to the Malay families as well. In Tamil as “
“and shares the same meaning as the English version. The
tagline can be cemented in the minds of the Indian families since the tagline is expressed in their Mother Tongue or common language.
beyond self
blooming in unity
beyond
beyond
一致兴盛
mekar dalam perpaduan
self
self
beyond self
Beyond Self Brand Guidelines ©
4.0 Tagline
translated taglines 56
beyond self blooming in unity
beyond self
一致兴盛
beyond self
mekar dalam perpaduan
beyond self
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Beyond Self Brand Guidelines ©
4.0 Tagline
1
2
3
4
incorrect use of taglines beyond self
Adhere to the Guidelines
beyond self
兴盛一致
beyond self
一致
兴盛
一致兴盛
beyond self
mekar dalam perpaduan
The tagline must be placed according to the signatures stated on the previous page. Positions of the tagline must not be changed, regardless of the translated language. The chosen font type
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or character must not be changed; this applies to all four of the languages. It is a violation of
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our brand guidelines if the the position of the tagline is skewered or modified; regardless of the intended purpose. 1. Do not modify the positions of the words in the tagline. They must remain the same to avoid an intended change in meaning of the tagline.
beyond self
beyond self
perpaduan mekar dalam
mekar dalam perpaduan
beyond
beyond
beyond self
mekar
dalam
uan perpad
beyond self
2. Do not change the font type of the tagline so as to retain the wordmark style of the logo. 3. Do not place the tagline of the logo at an angle in order to retain the integrity and legibility of the logo. 4. Do not alter the position of entire tagline. It should remain below the wordmark Beyond Self.
self
self
beyond self
beyond self
Beyond Self Brand Guidelines ©
incorrect use of taglines
4.0 Tagline
beyond self
Adhere to the Guidelines
3
2
1
beyond self
兴盛一致
4
beyond self
兴盛一
致
一致兴盛
beyond self
The tagline must be placed according to the signatures stated on the previous page. Positions of the tagline must not be changed, regardless of the translated language. The chosen font type or character must not be changed; this applies to all four of the languages. It is a violation of
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our brand guidelines if the the position of the tagline is skewered or modified; regardless of the intended purpose.
beyond
beyond
perpaduan mekar dalam
mekar dalam perpaduan
beyond
beyond
self
self
beyond self
n mekar
perpadua
dalam
perpaduan mekar dalam
beyond self
1. Do not modify the positions of the words in the tagline. They must remain the same to avoid an intended change in meaning of the tagline. 2. Do not change the font type of the tagline so as to retain the wordmark style of the logo. The tagline translation is always set in the same color as the English version. 3. Do not place the tagline of the logo at an angle in order to retain the integrity and legibility of the logo. 4. Do not alter the position of entire tagline. It should remain below the wordmark Beyond Self.
self
self
beyond self
beyond self
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4.0 Tagline
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Beyond Self Brand Guidelines Š
5.0 Colour Palette
colour signature suite Importance of a Colour Palette Colours define a mood and give a sense of character to a brand. When it comes to picking the
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“right� color, research has found that predicting consumer reaction to color appropriateness is
5
far more important than the individual color itself. It is far more important for colors to support the personality Beyond Self wants to portray instead of trying to align with stereotypical color associations. The context we are working within is an
choice
colour palettes
of
essential consideration. It is the feeling and image that Beyond Self creates that matters.
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Beyond Self Brand Guidelines Š
corporate logo colours
5.0 Colour Palette
1
2
3
Colour is Crucial The Beyond Self brand expression embraces a simple color palette and reflects our philosophy
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of being united, continuous and ever-blossoming. A primary objective of our brand expression is to create a visually pleasant outlook for the families, and our color philosophy calls for using a palette without frills throughout all of our communications. We want to make sure that the Beyond Self logo can fit appropriately on any surface. For this reason, we offer different colour genres to users that include a three-colour palette, a grey scale
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beyond
beyond
beyond
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self
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and a black-white colour scheme. The grey scale and B&W should only be utilised when using the full colour impairs the logo’s legibility.
1 - Logo in Full Colour 2 - Logo in Greyscale 3 - Logo in Black & White
Beyond Self Brand Guidelines Š
5.0 Colour Palette
colour rationale Choice of Colours The colour shades are used to express optimism and trust. The flower is depicted in two shades
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of blue, to represent different layers. The petals are of a lighter shade of blue first to show that Beyond Self volunteers are trustworthy and dependable. The human figures are in a darker shade of blue to enhance the idea of trustworthy, that even individually, they can be relied on by the community. The shade of Orange is used to symbolise the hope which the Volunteers of Beyond Self bring to the community. Their efforts have allowed families to achieve financial independence, ensuring the children would not be derived of a proper childhood.
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Beyond Self Brand Guidelines Š
5.0 Colour Palette
logo colours in pantone Pantone Matching System Pantone is a proprietary color space used in a variety of industries, primarily printing. Pantone
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colours are an agreed, industry standard set of colours that can be matched to accurately over a
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variety of processes, equipment and materials. They are identified as a series of numbers so as to maintain consistency among users and printing presses. The Beyond Self logo utilises three Pantone colours; specifically Pantone 3115C, Pantone 304C and Pantone 1355C.
Pantone 3115C
Pantone 1355C
Pantone 304C
Beyond Self Brand Guidelines Š
5.0 Colour Palette
logo colours in cmyk CMYK Colour Model
Pantone 3115C
Pantone 1355C
Pantone 304C
The CMYK color model is a subtractive color model, used in color printing, and is also used to
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describe the printing process itself. CMYK refers to the four inks used in some color printing:
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cyan, magenta, yellow, and key (black). The CMYK model works by partially or entirely masking colors on a lighter, white backgrounds. The ink reduces the light that would otherwise have been reflected in an RGB. The Beyond Self logo uses uses three colours; according to the colour model, the percentages are as seen on the following page.
C M Y K
74.43 0 17.37 0
C M Y K
0 24.91 65 0
C M Y K
36.68 0 6.81 0
Beyond Self Brand Guidelines Š
5.0 Colour Palette
logo colours in rgb RGB Colour Model The RGB color model is an additive color model in which red, green, and blue light are added
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Pantone 3115C
Pantone 1355C
Pantone 304C
together in various ways to reproduce a broad array of colors. The name of the model comes
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from the initials of the three additive primary colors, red, green, and blue.The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic and technological systems. The Beyond Self logo uses uses three colours for electronic use; according to the colour model, the percentages are as seen on the following page.
R 191 G 0 B 214
R 255 G 197 B 108
R 153 G 218 B 234
Beyond Self Brand Guidelines ©
5.0 Colour Palette
code for logo colours HEX Colour Code
Pantone 3115C
Pantone 1355C
Pantone 304C
HEX or HTML color codes are hexadecimal triplets representing the colors red, green, and blue
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(#RRGGBB). For example, in the color red, the color code is #FF0000, which is ‘255’ red, ‘0’ green, and ‘0’ blue. These color codes can be used to change the color of the background, text, and tables on a web page.
HEX# 00BFD6
HEX# FFC56C
HEX# 99DAEA
Beyond Self Brand Guidelines Š
5.0 Colour Palette
beyond element colours Choice of Colours HEX# E3E4E5
HEX# C7C7C7
HEX# FFFFFF
The Beyond Element is at times, expressed in Greyscale. In the event of an inability to obtain our
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element in greyscale, designers may use the colour attributes on the following page.
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C M Y K
0 0 0 11.6
C M Y K
0 0 0 22.01
C M Y K
0 0 0 0
Beyond Self Brand Guidelines Š
5.0 Colour Palette
beyond element colours Choice of Colours HEX# E3E4E5
HEX# C7C7C7
HEX# FFFFFF
The Beyond Element is at times, expressed in Greyscale. In the event of an inability to obtain our
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element in greyscale, designers may use the colour attributes on the following page.
R 227 G 228 B 229
R 199 G 199 B 199
R 255 G 255 B 255
Beyond Self Brand Guidelines Š
background colours
5.0 Colour Palette
1
3
2
Suitable Background Colours The Beyond Self logo is to be placed on a choice of three background colours -
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1. White 2. Pantone Cool Gray 1 C 3. Pantone 3115C
beyond
beyond
beyond
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blooming in unity
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White and Pantone 3115C are the primary colours to be used for applications of the Stationery Set and official documents. Pantone Cool Gray 1 C is to be used at 30% opacity if opted for. While the Pantone Cool Gray 1 C is permitted for other miscelleanous applications, it is not highly encouraged. The palette of background colours applies to the Secondary Logo and the Beyond element as well. If and when possible, white is to be used as the standard background colour for the Beyond Self logo. This is to retain the purity of our logo expression and brandmark.
self
self
Beyond Self Brand Guidelines Š
incorrect use of colours
5.0 Colour Palette
1
2
3
Follow the Palette Our chosen colours for Beyond Self have to be adhered to, so as to present the best and most
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recognisable image of the Volunteer Wing. 1. Do not change the logo colours, including the Beyond Self wordmark and tagline. 2. Do not change the background colour of the Beyond Self logo.
beyond
beyond
beyond
blooming in unity
blooming in unity
blooming in unity
self
self
self
3. Do not use a patterned background. Do not change the colours of the logo.
Do not change the background colour.
Do not use a patterned background.
Beyond Self Brand Guidelines Š
5.0 Colour Palette
file formats Optimised for Usage The Beyond Self has been exported into other formats - JPEG, PNG, TIFF, GIF and PDF.
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87 Please contact Gerald Ee, Executive Director of Beyond Social Services for the files. His contact information is available on Page of the Guide.
Beyond Self Brand Guidelines Š
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5.0 Colour Palette
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Beyond Self Brand Guidelines Š
6.0 Typefaces
typeface introduction Importance of Typography Typography plays an crucial role in our Beyond Self brand expression in many aspects; social
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media, outreach, direct response and literature. Brand Central. The fonts used in our brankmark
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are Comfortaa Light and Avenir. The fonts are visually pleasant, thus bringing forth a consistent appearance, reflecting Beyond Self’s brand attributes. Overtime, it is with hope that our wordmark will become highly recognizable and contribute to
choice of
typefaces
the memorability of our brand.
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Beyond Self Brand Guidelines ©
6.0 Typefaces
primary typeface 1
Choice of Primary Font The primary font for the wordmark is Avenir. The simple Sans Serif typography form blends and attaches appropriately with Beyond Self since it balances out the typographic design.
92 This ensures that the tagline does not appear overly juvenile, neither it is overly business-driven. It still expresses the vital sense of a well organized team, one that is trustworthy, approachable in times of need. Avenir is stated as the Primary font of our Beyond Brand. The font styles are as followed Avenir Medium is to be used for the tagline “Blooming in Unity”.
AaBbCcDdEeFfGgHhJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789.,;&?()!
Avenir Light is the standard font for all document transcripts, digital presentations and licensed brandmark “The Volunteer Wing of Beyond Social Services.” Avenir Black can be applied for headings and headlines, though not highly encouraged. 1 - Primary Font | Avenir Medium
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Beyond Self Brand Guidelines ©
6.0 Typefaces
3
2
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AaBbCcDdEeFfGgHhJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789.,;&?()!
2 - Primary Font | Avenir Light
AaBbCcDdEeFfGgHhJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789.,;&?()!
3 - Primary Font | Avenir Black
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Beyond Self Brand Guidelines ©
secondary typeface Choice of Secondary Font The font to embody Beyond Self is “Comfortaa”. The style of the font is rounded Sans Serif, as
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evident by the edges. This typeface expresses an approachable and friendly personality. This is done in conjuction with what Beyond Self volunteers aim to to do - connect with youths and children. Comfortaa Light, while retaining a sense of professionalism, does not look overly corporate or serious. Instead, it extends a welcoming essence to the overall wordmark.
6.0 Typefaces
1
AaBbCcDdEeFfGgHhJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789.,;&?()!
Comfortaa Light is exclusively used for the Beyond Self wordmark; and if absolutely necessarily, Comfortaa Regular can be applied for headings in documents and presentations, though not highly encouraged.
1 - Secondary Font | Comfortaa Light
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Beyond Self Brand Guidelines ©
6.0 Typefaces
2
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AaBbCcDdEeFfGgHhJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789.,;&?()!
2 - Secondary Font | Comfortaa Regular
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Beyond Self Brand Guidelines Š
6.0 Typefaces
typesetting guides
1
Wordmark Signature The wordmark exhibits and sums up our brand in a simple statement. Therefore, the wordmark
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must also be perfectly legible and without obstructions. For this reason, we ask that designers maintain a minimum area of breathing room around the wordmark. The Beyond Self wordmark, tagline and all of its variations must at all times have the specific clear space set. The rules must be maintained as it best suits the design of the entire logo itself.
6x
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We ask that these sizes be strictly adhered to.
0.5x
6x
0.3x
5x
The Beyond Self wordmark must be of the same diameter as the logo, 1.5x in length below the logo. The tagline must be 1.5x on both sides, shorter than the wordmark. There should be a 0.3x
1.5x
1.5x
distance between Beyond Self and the tagline. *The same applies to the translated taglines.
1 - Primary Logo Wordmark Signature
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6.0 Typefaces
typesetting guides
2
5x
Wordmark Signature 3x
The wordmark exhibits and sums up our brand in a simple statement. Therefore, the wordmark
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beyond
must also be perfectly legible and without obstructions. For this reason, we ask that designers maintain a minimum area of breathing room around the wordmark.
self
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The Beyond Self wordmark, tagline and all of its variations must at all times have the specific
6x
103 0.2x
3x
clear space set. The rules must be maintained as it best suits the design of the entire logo itself. We ask that these sizes be strictly adhered to.
5x The wordmark and tagline is separated from the logo by a distance of x. Please note that the secondary wordmark signature differs from the primary whereby the wordmark and tagline must
x
1.5x
1.5x
be occupy the height of the two petals, 3x in length top and bottom to fit appropriately in the middle. The tagline must be 1.5x on both sides, shorter than the wordmark. There should be a 0.3x distance between Beyond Self and the tagline. *The same applies to the translated taglines. 2 - Secondary Logo Wordmark Signature
Beyond Self Brand Guidelines Š
6.0 Typefaces
incorrect use of typeface Adhere to the Guidelines It is vital to follow the rules stated in the guidelines in order to ensure our typeface complements
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beyond
beyond o
beyond
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blooming in unity
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Do not change the typeface.
Do not change the font style, even if it is from the same font family.
Do not modify the colours of the typeface.
self
the element, centering our brand identity successfully and aesthetically.
self
self
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beyond self
Do not modify the positions.
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*This applies to the typography for the Secondary Wordmark as well.
beyond self
beyond
beyond
self
self
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blooming in unity
Do not position the typeface at an angle.
Do not alter the size of the set typeface.
blooming in unity
Do not distort the typeface.
Do not add effects (eg. Drop Shadow) to the typeface.
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6.0 Typefaces
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7.0 Corporate Stationery
corporate stationery The First Touchpoint A corporate stationery set is one of the most important elements in any brand. Our corporate
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stationery set is used locally if not worldwide; the first and primary touch point for Beyond Self’s
7
corporate stationery set
brand with stakeholders and the general public. Namecards, letterhead and envelopes are the most formal expressions of our brand identity. As a result, the corporate stationery set is managed comprehensively within the Beyond Self’s brand standards and standarized across all volunteer teams under Beyond Self.
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7.0 Corporate Stationery
namecards Wen Xing Yi
A First Impression
Volunteer Team Leader
Networking is about making genuine connections. Sending contact information via text or email
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on the spot is convenient but it is also extremely impersonal. A namecard is the most effective marketing tool and the first impression of our Beyond Self brand. Not only is making the first impression important, but namecards provide tangible information for potential audiences and
beyond self
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26 Jalan Klinik #01-42/52 +65 8291 1000 xing_yi@beyondself.org
reach out to more families in need. The Volunteers Wing of Beyond Social Services
Beyond Self Brand Guidelines ©
correct placement
7.0 Corporate Stationery
2
1
10x
Wen Xing Yi
Namecard Structure
x
Volunteer l Team Leader d
This is the enlarged Beyond Self namecard template for viewing purposes. Every volunteer of
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Beyond Self will receive a namecard of size 88.9mm x 50.8mm with his/her name. Note the consistent use of Avenir Light on the Portrait namecard as the typeface for information. Please ensure that all information is correct and the logo is centralised before submitting the namecard for print.
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11x 6x
6x
beyond
26 Jalan Klinik #01-42/52 +65 8291 1000
self
xing_yi@beyondself.org
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*As mentioned on Page, Avenir Light is the standard font for all document transcripts, digital presentations and licensed brandmark “The Volunteer Wing of Beyond Social Services.”
9x
The Volunteers Wing of Beyond Social Services
The logo size is set at 24.7mm x 39.1mm. The font size of the Volunteer’s name can be altered,
3x
as long as it fits the diameter of 31.75mm. For the rest of the information, the font size of the Volunteer’s role is fixed at 8.5px, that of the details is fixed at 7px and “The Volunteers Wing of Beyond Social Services” is fixed at 5px.
3x
3x
Beyond Self Brand Guidelines ©
7.0 Corporate Stationery
1
self
self
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beyond
beyond
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incorrect placement
2
beyond
beyond
Adhere to the Guidelines
self
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self
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It is vital to follow the rules stated in the guidelines in order to ensure the Volunteers’ namecards
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exhibit our brand identity successfully and aesthetically. 3
1. Do not modify the position of the Beyond Self logo on the namecard. 2. Do not alter the size of the Beyond Self logo on the namecard.
4
Wen Xing Yi
Volunteer Team Leader
Wen Xing Yi Volunteer Team Leader
26 Jalan Klinik #01-42/52
+65 8291 1000
xing_yi@beyondself.org
xing_yi@beyondself.org
Volunteer Team Leader
Wen Xing Yi
26 Jalan Klinik #01-42/52 +65 8291 1000
The Volunteers Wing of Beyond Social Services
3. Do not modify the position of the Volunteer’s details on the namecard. 4. Do not alter the size of the Volunteer’s details on the namecard.
Wen Xing Yi
Volunteer Team Leader
26 Jalan Klinik #01-42/52 +65 8291 1000
26 Jalan Klinik #01-42/52 +65 8291 1000 xing_yi@beyondself.org
xing_yi@beyondself.org
The Volunteers Wing of Beyond Social Services The Volunteers Wing of Beyond Social Services
The Volunteers Wing of Beyond Social Services
Beyond Self Brand Guidelines Š
7.0 Corporate Stationery
paper stock Type of Paper Stock Beyond Self namecards are printed on Mohawk Brilliant White paper, 250gsm with a matte finish.
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letterhead
7.0 Corporate Stationery
beyond self
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The Legal Document The letterhead has much importance to Beyond Self. It not only represents the brand identity but
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is considered as the legal document of our company. It is only used for official matters relating to different aspects of our wing and organization. Our letterhead seeks to exhibit a corporate image to the audience but still retain our unique identity that distinguishes us from others.
26 Jalan Klinik #01-42/52 +65 6375 2940 beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Services
Beyond Self Brand Guidelines ©
7.0 Corporate Stationery
5x
correct placement
beyond self
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Letterhead Structure This is a reduced Beyond Self letterhead template for viewing purposes. Every legal document
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or letter from Beyond Self will be typed or written on this A4 sized letterhead. *As mentioned on Page, Avenir Light is the standard font for all document transcripts, digital presentations and licensed brandmark “The Volunteer Wing of Beyond Social Services.” The size of the logo on the letterhead is set at 24.3mm x 37.9mm. The font size of the details as well as “The Volunteers Wing of Beyond Social Services” is fixed at 6.7px. The size of the Beyond element on the back is set at 138.6mm x 138.6mm. The Beyond Self logo and details are given a distance of 5x away from the edge of the paper. The logo and information are centralised. The Beyond element is positioned at the right corner.
26 Jalan Klinik #01-42/52 +65 6375 2940 beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Services
5x
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7.0 Corporate Stationery
2 26 Jalan Klinik #01-42/52 +65 6375 2940 beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Service s
beyond self
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beyond self
beyond self
beyond
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blooming in unity
self
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incorrect placement Adhere to the Guidelines 26 Jalan Klinik #01-42/52 +65 6375 2940 26 Jalan Klinik #01-42/52
beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Service s
26 Jalan Klinik #01-42/52 +65 6375 2940
It is vital to follow the rules stated in the guidelines in order to ensure the letterhead exhibits our
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beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Service s
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brand identity successfully and aesthetically. 3 1. Do not modify the position of the Beyond Self logo and details on the letterhead. 2. Do not alter the size of the Beyond Self logo and details on the letterhead. 3. Do not modify the position of the Beyond element on the back. 4. Do not alter the size of the Beyond element on the back.
+65 6375 2940 beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Service s
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7.0 Corporate Stationery
paper stock Type of Paper Stock Beyond Self letterheads are printed on Zeta paper, 160gsm with a smooth matte finish.
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7.0 Corporate Stationery
envelopes Envelope Structure This is a reduced Beyond Self envelope template for viewing purposes. Every legal document or
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letter from Beyond Self will be mailed using this DL (Dimension Lengthwise) envelope.
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beyond self
*As mentioned on Page, Avenir Light is the standard font for all document transcripts, digital presentations and licensed brandmark “The Volunteer Wing of Beyond Social Services.”
26 Jalan Klinik #01-42/52 +65 6375 2940 beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Services
The size of the logo on the envelope is set at 27.4mm x 43.3mm. The font size of the details as well as “The Volunteers Wing of Beyond Social Services” is fixed at 6.7px. The size of the Beyond element on the back is set at 71.9mm x 71.9mm.
Beyond Self Brand Guidelines ©
7.0 Corporate Stationery
correct placement Envelope Structure This is a reduced Beyond Self envelope template for viewing purposes. Every legal document or
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letter from Beyond Self will be mailed using this DL (Dimension Lengthwise) envelope.
5x
6x
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beyond self
*As mentioned on Page, Avenir Light is the standard font for all document transcripts, digital presentations and licensed brandmark “The Volunteer Wing of Beyond Social Services.”
26 Jalan Klinik #01-42/5 2 +65 6375 2940 3x
The size of the logo on the envelope is set at 27.4mm x 43.3mm, the logo is set with a breathing space of 5x at the top and 6x on the left. The font size of the details as well as “The Volunteers Wing of Beyond Social Services” is fixed at 6.7px. The size of the Beyond element on the back is set at 71.9mm x 71.9mm.
beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Service s 3x
Beyond Self Brand Guidelines Š
incorrect placement
7.0 Corporate Stationery
2
1
beyond self
Adhere to the Guidelines
beyond
beyond
self
self
beyond self
It is vital to follow the rules stated in the guidelines in order to ensure the Volunteers’ namecards
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exhibit our brand identity successfully and aesthetically.
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3
1. Do not modify the position of the Beyond Self logo and element on the envelope. 2. Do not alter the size of the Beyond Self logo and element on the envelope. 3. Do not modify the position of the details and Beyond element on the envelope. 4. Do not alter the size of the details and Beyond element on the envelope.
26 Jalan Klinik #01-42/52 +65 6375 2940 beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Services
26 Jalan Klinik #01-42/52 +65 6375 2940 beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Services
26 Jalan Klinik #01-42/52 +65 6375 2940 26 Jalan Klinik #01-42/52 +65 6375 2940 beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Services
beyondsocialservices.org.sg The Volunteers Wing of Beyond Social Services
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7.0 Corporate Stationery
paper stock Type of Paper Stock Beyond Self envelopes are printed on Mohawk Brilliant White paper, 250gsm with a matte finish.
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7.0 Corporate Stationery
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8.0 Applications
introduction Our Brand Applications The visual standards for communications speak with a uniform voice that best represents the image and brand of Beyond Self. The goal of our brand application is to establish a connection
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8
between Beyond Self as a brand and our potential Volunteers. Should you intend to expand our line of products, please be thoughtful about the item on which you are putting the Beyond Self brand. The best items are useful in their form and quality to the
types of
applications
Volunteer team and disadvantaged families. If you’d like some help brainstorming ideas please contact the Beyond Self Team.
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8.0 Applications
brand on print mediums Print Medium Our print applications include a variety of products -
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8.1
1. ZO freecard to increase our outreach efforts to potential and aspiring volunteers. 2. Beyond Self Volunteer T-shirt to be worn during programmes and events 3. Lanyard with an Identification Card to be worn during corporate and outreach events
applications
4. Notebook for volunteers to take down notes during counselling sessions
Beyond Self Brand Guidelines Š
8.0 Applications
zo freecard Outreaching to a Wide Audience
beyond
JOIN US AS A VOLUNTEER
hello, we are Beyond Self,
self
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With hundreds of distribution points and a pick up rate averaging one million cards per month,
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it is probably the most impressive network of its kind in the world on a per capita basis. The ZO
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Freecard increasingly attracts a prime audience of potential volunteers. These postcards can be picked up in a variety of locations where people work, shop, exercise, relax, dine and socialize. The card racks are placed in areas around the island at F&B places,
The Volunteers Wing of Beyond Social Services
cultural and educational institutions, fitness centres and media houses, ad agencies and design companies. The ZO freecards serve to not only outreach our events to aspiring volunteers but promote our programmes to potential philantropists as well. Please contact the Beyond Self Team for approval of alternative freecard designs.
ZO Freecard Front
ZO Freecard Back
Beyond Self Brand Guidelines Š
8.0 Applications
application guide ZO Freecard
beyond
JOIN US AS A VOLUNTEER
hello, we are Beyond Self,
self
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The design of our ZO Freecard is straightforward. The grids for our logo still applies, as per the
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earlier guidelines. 1. Join Us as a Volunteer 2. Hello, we are 3. Beyond Self,
|
Avenir Black, 20px
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Avenir Light, 12px
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Avenir Medium, 12px
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Avenir Medium, 8.4px
4. The Volunteers Wing of Beyond Social Services The design on the front of the postcard is of a light white wood background, layered with a quote. The chosen quotes are statements made by a Humantarian or a renowned figure, then expressed in different type styles. Afterwards, the design is complete with a photo image of our Beyond Self Volunteer.
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The Volunteers Wing of Beyond Social Services
Beyond Self Brand Guidelines Š
8.0 Applications
volunteer t-shirt The Volunteer Identity Beyond Self seeks to ensure that every member feels like they are a part of a big family and not
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just a volunteer team. The shirt carries our emblem and brandmark. Every member of Beyond
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Self wears the shirt during corporate and casual events, to promote our identity as a growing and passionate family, while still affirming our proud identity as a Wing of Beyond Social Services.
T-Shirt Front
T-Shirt Back
Beyond Self Brand Guidelines ©
8.0 Applications
application guide Volunteer T-Shirt The design of our t-shirt is straightforward. The grids for our logo still applies, as per the earlier
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guidelines. The only difference here is the separation of the tagline from the logo. Our tagline “Blooming in Unity” is placed at the back instead, with “The Volunteers Wing of Beyond Social Services”. Do take note that this is the sole exception made, any other products under Beyond Self requires the complete logo without alterations. |
Avenir Light, 98px
|
Avenir Light, 52px
1. Tagline: Blooming in Unity 2. The Volunteers Wing of Beyond Social Services
Our Beyond element is applied in greyscale, seen on the right edge of the shirt when worn.
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Beyond Self Brand Guidelines Š
8.0 Applications
volunteer lanyard The Volunteer Identity Beyond Self seeks to ensure that every member feels like their efforts are recognised. The card
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aims to encourage our volunteers to remain committed in our team. Our wordmark is printed on the lanyard. The identification card is similar to the namecard but has the Volunteer’s face printed on it for a sense of ownership.
Lanyard Front
Lanyard Back
Beyond Self Brand Guidelines ©
8.0 Applications
application guide Volunteer Lanyard with Identification Card The designs of our lanyard and identification card are straightforward. The grids for our logo still applies, as per the earlier guidelines. Our lanyard carries the “Beyond Self” wordmark. The sole
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exception is made for the colour of the wordmark. “Beyond Self” is printed in Pantone 304C instead of Pantone 1355C. 1. Volunteer Name (Subject to length of names) 2. Volunteer Team Leader 3. Contact Information 4. The Volunteers Wing of Beyond Social Services 5. “Beyond Self” Wordmark on Lanyard
|
Avenir Black, 10.5px
|
Avenir Heavy, 6.4px
|
Avenir Light, 5.6px
|
Avenir Medium, 7px
|
Comfortaa Light, 14.4px, 10px
Our Beyond element is applied in greyscale, seen on the left edge of the identification card on front and back. The Volunteer’s face is printed as a circular image on our Beyond element as a sense of ownership and to differentiate the identification card from the namecard.
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8.0 Applications
volunteer notebook A Useful Tool Beyond Self volunteers are involved in counselling and educating the youths of disadvantaged
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families as well. It will not be possible to remember every piece of information with regards to the youths they are attached to. Hence, the notebook is issued to each Volunteer to better aid them in notetaking, and can be used as a personal notepad as well.
Notebook Cover
Notebook Inner
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8.0 Applications
application guide Notebook The design of our notebook is straightforward. The grids for our logo applies, as per the earlier
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guidelines. 1. Quote | Avenir Light, 5px Our Beyond element is applied in greyscale, seen on the right edge of the notebook as well as on the back pages. The opacity of our Beyond element is 15% on the back pages. On each front page, there will be a quote by a renowned figure to encourage our volunteers to pursue their growing passion in the field of volunteerism.
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8.0 Applications
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8.0 Applications
digital mediums Technological and Digital Mediums Our technological applications include -
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8.2
1. Thumbdrive to be used by volunteers actively involved in adminstration and executive events, or as a token of appreciation for personal use 2. Powerpoint Presentation Slide Set to be used as the standard template during presentations at corporate and casual events
technological applications
Beyond Self Brand Guidelines Š
8.0 Applications
powerpoint slides The Standard Template Beyond Self will be invited to various corporate events or participate in outreach programmes at
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Introduction Slide
Divider Slide
Content Slide 1
Content Slide 2
schools. This template set will be used as the standard design for our presentations to maintain consistency as well as a reinstatement of our brand identity. The set of slides come with a Introductory slide, one Divider slide to show a transition to the next topic or activity as well as two different designs for our Content Slide.
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Beyond Self Brand Guidelines Š
8.0 Applications
application guide Master Slide for Introduction The designs of our introductory slide is straightforward. The grids for our logo still applies, as per
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the earlier guidelines. This Introductory Slide must be the first slide of every presentation given by Beyond Self.
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8.0 Applications
application guide Divider Slide The design of our divider slide is straightforward. The background of the slide is represented in
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Pantone 3115C. Our Beyond element is placed in full colour on the top left hand corner. 1. Heading
|
Comfortaa Light, 81px
2. Sub-Heading
|
Avenir Light, 48px
.The divider slide is used to signal a change in activity or topic during the event or presentation.
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Beyond Self Brand Guidelines Š
8.0 Applications
application guide Content Slide One The design of our first content slide is straightforward. The background of the slide is white. The
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title divider is represented in Pantone 3115C. Our Beyond Self logo is placed in greyscale at opacity 15%. The signature for the logo applies as per previous guidelines. 1. Heading
|
Comfortaa Light, 77px
2. Content
|
Avenir Light, 11px
There are two different designs for our content slides which can be used interchangably during the presentation.
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Beyond Self Brand Guidelines Š
8.0 Applications
application guide Content Slide Two The design of our first content slide is straightforward. The background of the slide is white. The
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title header and footer are represented in Pantone 3115C. Our Beyond element is placed in full colour at the top left hand corner. 1. Heading
|
Comfortaa Light, 77px
2. Content
|
Avenir Light, 11px
There are two different designs for our content slides which can be used interchangably during the presentation.
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Beyond Self Brand Guidelines Š
8.0 Applications
volunteer thumbdrive A Useful Tool The thumbdrive is primarily issued to our Beyond Self volunteers who are more actively involved
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in adminstration and documentation aspect, instead of being on the frontline. Beyond that, the
Thumbdrive Front
thumbdrive is also given to volunteers whom have gone the extra mile; which they can use for school projects or work. In addition, the thumbdrive serves as a token of appreciation to the externl volunteers from other organizations whom we have the honour and pleasure to partner with for events.
Thumbdrive Back
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8.0 Applications
application guide beyond self
Thumbdrive The designs of our thumbdrive is straightforward. Our Secondary Beyond Self logo is utilised for
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this application. The grids for the Secondary logo still applies, as per the earlier guidelines. 1. The Volunteers Wing of Beyond Social Services
|
Avenir Medium, 5px
“The Volunteers Wing of Beyond Social Services” is placed on the back of the thumbdrive, in Pantone 3115C. The Volunteers Wing of Beyond Social Services
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Beyond Self Brand Guidelines Š
9.0 Tone of Voice
tone of voice Our Expression Our tone of voice is purposeful and energetic passion. We seek to bring meaning and credibility
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to what we say and of course, stand firm in our brand values. It is with assurance that our words are not only filled with the easy warmth and approachability that is Beyond Self but also have a
9voice tone of
resounding commitment that we have sought to build. The copy should always be a balance between purpose to help and passion to grow, sharing knowledge and experience in a truly engaging but respectful way that resonates with people, and not just the target audience. We achieve this by using firm but pleasant language.
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Beyond Self Brand Guidelines ©
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9.0 Tone of Voice
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10.0 Appendices
ask yourself questions The Brand is in Your Hands We occupy an essential role in the lives of disadvantaged families, it is important for our brand identity to shine to potential philanthropists and aspiring volunteers.
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As you expand or renew the Beyond Self applications, ask yourself these four questions: 1. Are we making sure people know that Beyond Self is dependable and committed? 2. Are we creating simple and intuitive experiences that make it easy for people to recognise the Beyond Self brand? 3. Are we acting as an approachable advocate that outreaches effectively to potential volunteers? 4. Are we making it simple for our customers to get more of what they want from their money?
appendices
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Beyond Self Brand Guidelines ©
10.0 Appendices
brand checklist Within the Scope
Color Palette - Are Beyond Self’s primary colors the hero of the collateral? - Have you applied the palette appropriately?
The following is a short checklist that you can use against your work to see how close you are to
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‘on brand’. Please read through the guidelines strictly to make sure you have a good grasp of the
Applications
scope of your project. This checklist is just the essentials; it doesn’t address specifics. If you have
- Is the brandmark employed on the Stationery Set and Applications according to the guidelines?
any challenges beyond those listed below, please contact the Beyond Self team.
- Is the information (eg. Volunteer’s details) correct?
Logo
Copywriting Basics
- Are you using the correct logo?
- Is the language uncomplicated?
- Are you following the clear space regulations?
- Is it simple and straightforward?
- Are you following the guidelines around the logo and wordmark?
- Are you addressing the attributes of Beyond Self?
Typeface - Are you using the Avenir and Comfortaa typefaces? - Are you following the typefaces in use rules?
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Beyond Self Brand Guidelines Š
10.0 Appendices
corporate contacts Contact List For all Beyond Self brandmark usage, artwork must be approved by a Beyond Self or Beyond
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Social Services member before proceeding. Failure to do so or to comply with the guidelines will result in a forfeiture of design rights. Gerard Ee, Executive Director mail@beyond.org.sg Wen Xing Yi, Volunteer Team Leader xingyi@beyondself.org Muhd Haron, Volunteer Team Leader haron@beyondself.org
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10.0 Appendices
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Beyond Self Brand Guidelines Š
10.0 Appendices
a great brand begins here A Final Thought If you are ever in doubt, refer back to this document. As a team, we believe that a great brand
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starts with good guidelines. It is a carefully structured system, with the goal of having the best result in reaching out to our community’s vulnerable members.
11conclusion
Beyond Self aims to bloom in unity. Our brand embodies this idea. We appreciate your respect and collaboration to maintain our identity in a consistent and precise manner to truly capture the essence of Beyond Self : The Volunteers Wing of Beyond Social Services.
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Beyond Self Brand Guidelines ©
copyright declaration
11.0 Conclusion
The status of Beyond Self’s trademarks may change, and it may be necessary to revise these Trademark & Copyright Guidelines from time to time. It is your responsibility to comply with the most current version of these guidelines.
Trademark and Copyright Notice Statement
Please direct any questions regarding these Trademark & Copyright Guidelines to the Beyond Self email - enquires@beyondself.org for more information.
These Trademark & Copyright Guidelines apply to licensees, developers, as well as authorized
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resellers who wish to use the trademarks, logos, or copyrighted material of Beyond Self and its
Use of Beyond Self’s proprietary copyrighted material is strictly prohibited without prior approval
affiliates (collectively, “Beyond”) in connection with marketing, promotional, informational and
from Beyond Social Services. Such materials include, but are not limited to, content and text
reference materials, on product packaging, on websites, or on printed publications.
displayed on Beyond Self’s website or other documentation, photographs, diagrams, videos, images, and sound clips.
The Guidelines also apply to Beyond Self volunteers. Improper use of Beyond Self’s trademarks or copyrighted material may constitute infringement. In the event of a conflict between the
If authorized, the use of Beyond Self’s copyrighted material must be accompanied one of the
agreement and these Trademark & Copyright Guidelines, Beyond Social Services reserves the
following statements, which should be prominently displayed “© [Year/s] Beyond Self, Volunteer
right to oppose any use of its trademarks that in its sole discretion, deems unlawful or improper,
Wing of Beyond Social Services, All rights reserved.”
even if such use is not expressly prohibited hereunder.
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11.0 Conclusion
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beyond self
blooming in unity
The Volunteers Wing of Beyond Social Services