2017 Why Web Designers Need to Focus on Value for Money
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Web & App Designing 2017
Why Web Designers Need to Focus on Value for Money It is when you deliver value that you gain value. If you have been freelancing in web designing for a while, you would realize that in many cases you are not paid what you truly deserve. For one, you have been investing hours into producing the website that the client needed, and you are being paid only a quarter of your actual price. This can be quite a blow to your hard work. But, what you need to do is, when seeking value you need to uplift your work, and start working on promoting it fiercely.
The idea is to take up more challenging stuff, live up to those challenges, and build your brand. How? Start learning new skills that are needed to put your work in front of people, become an entrepreneur instead of yet another freelancer, try to pitch for work, and then finally work on them.
Once you have attempted to move forward on this path, you will need to start building value that you can deliver to the end TRooTech Business Solutions
Web & App Designing 2017
customers of your product. For this you will need to understand your work costs. You will need to figure out ways in which you can save some time, work through deadlines and deliver some amazing websites solutions to your clients.
How will you show value? You will need to divide your work into different processes, identify value vs resources invested for the individual process, and finally come out with the true value of your work. When you know how much does your work cost, you will be able to give some clear indication on your charges, and the client won’t be able to say no to that. You will need to use your tools carefully, and take it more as a investment.
Value your Tools It is important to provide value to your tools. Let’s start with your theme choices. Every designer has a particular theme/s that they prefer to choose from. Do you think this theme will reflect the value you are planning to offer? What is the normal time you TRooTech Business Solutions
Web & App Designing 2017
spend in installing and customizing the theme, if you do perform these steps? When you are using prebuilt website, you can easily customize it, without investing too much of time. Of course, that means you have already invested time and the value of that time and money is obvious. You will need to find out the features in the freelancing tools that you have created and are using, and determine the ones that are useful to you. Effectiveness of these resources needs to be determined too. Be Themes are great time savers as you can easily customize it and build layouts that match your client’s industry. The idea is how you will design the corporate identity for your client
Do your Tools Possess Value for Money? If you want to know the answer to this question, you may want to pose this question to a client. You may want to find out if your clients are happy with the solutions you have offered them or, are offering them. Have you understood their needs properly, and provided them with apt solutions? Do you believe your clients will
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Web & App Designing 2017
rate you well when they receive your work? When you are aiming to offering best-in-class services to the clients, you should have the right skills, experience and command over communication. Of course, referrals work really well. You could probably win with some referrals. By answering these questions, you will be able to fully understand the areas that you have already gained expertise in, and the places where you still need to specialize. Once you have worked on your weak areas, you are ready to give value, and seek the price you should be getting.
Create your Own Brand What sells- you as a brand? When you have marketed yourself well, and have used the tools you are planning to use for your client on marketing your brand.
Let’s say you have a defined approach and a process that you vouch by. If this process has delivered some value to you, then by all means it will work for your client. But, what if it has not TRooTech Business Solutions
Web & App Designing 2017
worked on you? Would you want to choose some other method or probably figure out how else you can deliver value?
The key is to enhance yourself before you attempt to use these techniques to enhance your client’s business.
So, before you bring value to your client, you need to understand what will deliver value to you. Set out working on tools and approaches. Once you have that set in your mind, you can start working on delivering the value. As they say if you have value, delivering it is easy.
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