REVENUE GENERATION

Provide and cultivate the financial resources needed to compete at a championship level annually through ticket sales, philanthropic gifts, licensing revenue and emerging creative revenue streams.

Surpass previously established...

RECORDS FOR SEASON TICKETS, SINGLE GAME SALES AND ATTENDANCE

• Establish new season ticket sales records for all ticketed sports

• Provide top tier customer service throughout entire experience

• Improve functionality and ease of transaction through online purchasing mechanisms

• Further enhance awareness of the Troy Athletics brand and all events through an increased presence in traditional media and new media advertising

• Implement a season ticket holder retention plan across all ticketed sports in order to recruit, retain and reward our tremendous fans

• Establish single game ticket records for all ticketed sports

• Set Troy single game and season long attendance records in all spectator sports

• Lead the Sun Belt Conference in attendance in ticketed sports

Elevate philanthropic donations beyond previously established records and...

Provide Unmatched Donor Experiences

• Focus on increasing memberships within the Trojan Warrior Club by providing opportunities for supporters of all ages and financial backgrounds to further engage with the Trojans as donors

• Provide top tier experiences for donors as well as unique travel opportunities for road contests and connections with Athletic Department staff and coaches

• Officially relaunch the T-Club Letterwinners program under the guidance of Athletics and establish a board of former letterwinners

• Create additional opportunities for fundraising for sports individually through specific fundraising events and clubs

• Continue to develop new fundraising opportunities through premium seating, unique experiences, and additional campaigns

• Continue to exceed the previous year’s philanthropic giving levels

• Utilize technology to maximize all revenue opportunities

Licensing Revenues

Continue upward trajectory of... and further enhancing product offerings for fans to enjoy and showcase their Trojan Pride

• Maximize opportunities through e-commerce to further enhance product offerings for fans across the nation to easily purchase merchandise and provide additional revenue opportunities

• Further expand overall product offerings in brick and mortar stores regionally

• Continue to add new premium quality vendors to provide optimal apparel offerings to fans

• Expand the Troy Athletics brand through additional consumable goods while simultaneously opening new revenue streams

• Work with student-athletes for Name, Image and Likeness opportunities to co-brand merchandise

Maintain strong..

Revenue Distribution

NCAA and Sun Belt as well as expanded opportunities through game guarantees.

• Provide top tier viewing experiences on ESPN+ as well as on linear broadcasts within the ESPN family of networks to further strengthen the Sun Belt’s TV agreement

• Maintain high APR rates to ensure maximum distribution from the NCAA

• Increase game guarantee revenues for football, men’s basketball, and women’s basketball

• Look to establish game guarantees in all sports who previously did not receive game guarantees

• Continue to maximize partnership with industry leaders in ticketing, multimedia rights, licensing and concession revenue

• Continue to use creative services, broadcasting, and communications to maximize revenue