Austin Spotlight - June 2020

Page 30

7 WAYS TO IMPROVE YOUR MARKETING DURING DISRUPTION There’s a well-known “ancient curse” that says, “May you live in interesting times.” Well, our lives have certainly become more interesting recently. Side note, despite what I’d always heard, there’s no proof that this “curse” is actually Chinese at all. Interesting. As the world has scrambled to meet the challenges we face,

business owners and leaders have also had to get creative and make many tough decisions in order to keep their companies viable. One set of decisions many business leaders wrestle with when times are tough is how, and how much, to market their business. In the paragraphs that follow I’ll share seven ways to improve your marketing during this disruption,


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