INTRODUCING
• SKY • TURQUOISE
INVITE IN COLOUR? INVITE IN WHITE? Elements, Royal Copenhagen’s first new complete tableware collection for the 21st century, presents a scintillating departure in porcelain style that is also deeply rooted in our design legacy. Tradition and the future meet and are fused together in new ways, in this inspired collaboration between Danish designer Louise Campbell and Royal Copenhagen. Building on the modern trend of reappropriating the past into the present, exquisite riches were borrowed from Royal Copenhagen’s treasure chest. With a daring yet respectful touch, the old virtues have been transformed. Some are twisted inside out; some are disrupted, while others take an unexpected turn. The beautiful hand-painted chrysanthemums appear to take on a life of their own in each piece. Elements is available in a variety of items; in both pure white or with hand-painted decoration in vivid colours unique to each piece. With the white as the starting point, you can subtly introduce a rainbow of different colours to the table, with a light-hearted and relaxed touch.
• SKY • WATER • TURQUOISE
LAY THE TABLE IN UNTAINTED FRESH WHITES, OR ENHANCE IT WITH A DELICATE SPLASH OF COLOUR. WITH ITS ENDLESS POSSIBILITIES, ELEMENTS MAKES AN OCCASION OUT OF SETTING THE TABLE
LOUISE CAMPBELL is a member of the Danish design elite and a pacesetter for contemporary design. Born in Copenhagen in 1970 to a Danish mother and an English father, Campbell grew up with one foot in each culture. Having studied at the prestigious Danish Design school, she founded her own design studio in 1996. Louise Campbell has designed and created products for respected companies such as Louis Poulsen, Zanotta, Muuto, Holmegaard, the Danish Ministry of Culture, Hay and most recently, Royal Copenhagen. Her design studio works from three clear rules; always start afresh; nothing is impossible until the opposite has been proven and there should be a rationale behind each decision made.
DETAILS
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LOUISE CAMPBELL At Royal Copenhagen, true beauty and spirit can be found in the details: in the undulating, jagged edging of Flora Danica, the classic fluting, the delicate lace accents and the luxurious flowered motif. With a witty yet respectful approach to Royal Copenhagen’s two-century-old legacy, design elements have been appropriated, twisted and brought up to date, to give the Elements collection a modern take on old values. Elements is a fresh, modern and reverent approach to a Danish classic, reaching into elegant new territory.
TANGERINE
THE COLOUR ORANGE STIMULATES THE APPETITE
SOURCE: ‘COLORS FOR YOUR EVERY MOOD’ BY LEATRICE EISEMAN
TEA FOR TWO?
• TANGERINE • APRICOT • CHESTNUT
NEED FRESH INSPIRATION FOR THE TEA PARTY? MAY WE RECOMMEND A SUBTLE MIX OF JUICY ORANGE TONES: TANGERINE, APRICOT AND CHESTNUT
IN THREE COLOURS?
• RIVER
DETAILS
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LOUISE CAMPBELL In each piece of the Elements collection, there is a subtle variation on its central theme. Not just in the decorative elements, but also in the structure and form of each piece, so that the entire collection is both visually stimulating and satisfying. The cup and saucer, for instance, meet in a surprising way; the lace elements of the saucer provide the cradle for the cup itself. In each item, the normal and the unexpected join in harmony.
IN WHITE?
FOR SIMPLICITY ITSELF, CHOOSE THE CLASSIC WHITE. HAVE A CRAVING FOR COLOUR? MIX A PALETTE OF HUES INTO YOUR COLLECTION. ELEMENTS THROWS OPEN THE DOORS OF THE TRADITIONAL CHINA CUPBOARD AND LETS YOUR PERSONALITY AND CREATIVITY RUN WILD
• RIVER • ROSE • THUNDER • MIDNIGHT • SEA • SAGE • SHORE
IN COLOUR?
IN WHITE?
DISH OBLONG 23 CM 2597353
BOWL MEDIUM 50 CL 2597574
JUG 70 CL 2597442
BOWL SMALL 6 CL 2597572
BOWL LARGE 200 CL 2597579
PLATE 29 CM 2597629
PLATE 25 CM 2597625
REEF • 2598579
MIDNIGHT • 2598629
SKY • 2598625
PLATE 21 CM 2597621
IN COLOUR?
CHESTNUT • 2598353
WATER • 2598574
APRICOT • SHORE • 2598442 2598572
THUNDER • 2598621
ONE PIECE. ONE COLOUR. AND ALL IN PURE WHITE ELEMENTS IS AVAILABLE IN BOTH PURE WHITE OR WITH HAND-PAINTED DETAILS IN VIVID COLOURS UNIQUE TO EACH PIECE. WITH THE WHITE AS THE STARTING POINT, YOU CAN SUBTLY INTRODUCE A RAINBOW OF DIFFERENT COLOURS TO THE TABLE, WITH A LIGHT-HEARTED AND RELAXED TOUCH
DEEP PLATE 24 CM 2597604
SAGE • 2598604
DISH/BOARD LARGE 36 CM 2597585
SEA • 2598585
DISH/BOARD SMALL 18 CM 2597583
TURQUOISE • 2598583
DISH/BOARD MEDIUM 36 CM 2597584
GRASS • 2598584
MUG 25 CL 2597495
SAUCER/ ASSIETTE 2597094
• ROSE • TANGERINE 2598495 2598094
CUP&SAUCER 25 CL 2597092
• TANGERINE 2598092
• RIVER 2599094
• RIVER 2599092
• GRASS
PICNIC? IN GREEN?
LAY THE TABLE IN WHITE FOR THE GREAT OUTDOORS, WITH A SINGLE COLOUR SUCH AS GRASS AS YOUR SPECIAL GUEST
DETAILS
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LOUISE CAMPBELL It is merely a sushi roll that looks beautiful on a square plate? The innovative nature of the Elements collection encourages your own brand of creativity in setting the table. With the soy sauce bowl, asiette dish, mug and square plate, it would seem obvious to serve Japanese. But wouldn’t a classic French strawberry tart look just as delicious and inviting on a square dish?
• GRASS
GRASS
THE COLOUR GREEN OFFERS A SENSE OF HARMONY ; SOOTHING AND RELAXING THE MIND
SOURCE: DAVERY 1998
• SAGE • SHORE • TANGERINE
TV-DINNER?
IN COLOUR? EVEN BY ONESELF, A SPECIAL MOMENT CAN BE CREATED WITH THE RIGHT SURROUNDINGS
IN WHITE? IN APRICOT?
DETAILS
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LOUISE CAMPBELL Elements embodies a new way of thinking; its intriguing, understated form asks more than it dictates.
WATER
THE COLOUR BLUE CALMS THE SPIRIT AND ENCOURAGES INTUITION
SOURCE: ‘COLOR & HUMAN RESPONSE’ BY FABER BIRREN
• WATER
DETAILS
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LOUISE CAMPBELL On close inspection, nothing is ever perfect. Elements creates perfection out of its difference or ‘imperfections’. Just when you notice a familiar detail, the experience takes a surprising turn. For instance, the flower motif spills over the traditional lace edging, bringing a playful note to the majestic, time-honoured design.
• SHORE
LIQUIDMINDS.DK PAPER BY ARCTICPAPER.COM
TRADITION AND RENEWAL, HAND IN HAND
DETAILS
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LOUISE CAMPBELL In the development of Elements, we pushed the boundaries of our design legacy and traditions. However, like everything from Royal Copenhagen, it was created with painstaking craftsmanship and artistry. Even when the decoration dances over the edge of an item such as the plates, it has been done with great respect; as an expression of how beautiful it can be when enthusiasm runs away with you.
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