model
The Pump Manufacturer
Reebok
collaboration
24 Kilates A.R.C. Atmos Bodega colette Commonwealth Espionage Hanon HUF Juice KICKS/HI Kasina Packer Shoes Patta Saint Alfred size? Sneakersnstuff Solebox Stolen Riches Undefeated
Reebok Pump 20 Still relevant, even after 20 years since its inception, Reebok’s Pump technology
November 2009 Photography Fred Lebain
can easily be described as timeless. And the impact this model has had on the sneaker world in matter of innovation has certainly known very few other examples. Celebrating that classic nostalgia as well as the sneaker’s 20th anniversary, Reebok kicked off a year long of retro of its original Pump design. Bringing together 20 of its world leading affiliate partners, the prominent sportswear brand gave each retailer its own creative control with exclusive colorways. The celebration saw versions from A.R.C, Atmos, Bodega, colette, Commonwealth, Espionage, Hanon, HUF, Juice, KICKS/HI, 24 Kilates, Kasina, Packer Shoes, Patta, Saint Alfred, size?, SNS, Solebox, Stolen Riches, and Undefeated. Only 31 pairs were produced per style, strictly available through the precited boutiques.
edition
31 each
All the contributors answered three questions about The Pump 20th birthday special makeup they created : 1/ In three words, could you tell us what represents the Reebok Pump for you ? 2/ What inspired you for the design of your Pump ? 3/ Beside your pair, which ones were your favorites in the Pump 20 project ?
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model
The Pump
model
The Pump Manufacturer
Manufacturer
Reebok
Reebok
collaboration
collaboration
Kasina
UNDFTD
edition
edition
31
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November 09
The Kasina Pump
The UNDFTD Pump
1. Way of life.
1. Ground Breaking Technology.
2. The red came from our company name which means aggression and passion, while
2. The whole concept was to bring outdoor elements and college colorways together. It
the blue represented the Esmerald Sea where we’re from. We avoided patterns and
was inspired by the preppy style of the early 90’s, while the material (waterproof upper)
complicated designs and instead choose different types of leather not to look too heavy.
was constructed for the outdoors.
3. All of them.
3. I really liked the original colors and aside from that, the colette and Commonwealth.
Eun Hyeok Lee, Kasina owner.
KB Lee, Undefeated designer.
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model
model
The Pump
The Pump
Manufacturer
Manufacturer
Reebok
Reebok
collaboration
collaboration
Commonwealth
Packer Shoes
edition
edition
31
31
The Packer Shoes Pump
The Commonwealth Pump
1. Creativity, originality and heritage.
1. Innovation, comfort and customization fit.
2. We tried to mesh together something that would call out the history of the original Pump, the era, and
2. I found inspiration in stealth fighter jets for colors and color blocking. The reflective tongue
the basketball player it most represented. Creating a shoe centered around the career of Dominique Wilkins
came from flash photography.
and bringing it to life was one part. 3. There were a lot of interesting ideas, I felt the most versatile and wearable were UNDFTD 3. The whole lineup was pretty impressive but if we needed to pick a top five including ours, the other four
and 24 Kilates.
would be Bodega, Juice, SNS and Espionage. Omar Quiambao, Commonwealth owner. Mike Packer, Packer Shoes owner.
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model
The Pump
model
The Pump
Manufacturer
Reebok
Manufacturer
Reebok
collaboration
colette
collaboration
Juice
edition
31
edition
31
The Juice Pump
The colette Pump
1. Basketball, friends and Boston.
1. Innovation, Basketball, Dee Brown.
2. Our inspiration came from Reebok’s heritage, we used a classic colorway seen on a
2. Regarding its proportions and silhouette, we prefered to keep it simple. We used fleece
vintage Pump. The crackled and oxyded plastic of that shoe gave us the direction for the
as main material, as it symbolizes effort and sport. We tried a fusion between colette’s logo
bottom of our pair.
and the Pump button on the tongue. And it came out really good.
3. We liked the colette, UNDFTD and Patta ones.
3. Undefeated, Patta and A.R.C were great. We also found the “Pump light” of Solebox very amusing !
Kevin Poon, Juice co-founder. Sarah & Michael, colette.
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model
model
The Pump
The Pump
Manufacturer
Manufacturer
collaboration
collaboration
Reebok
Reebok
HUF
Hanon
edition
edition
31
31
The HUF Pump
The Hanon Pump
1. Classic basketball nostalgia.
1. Like never before
2. We took a little inspiration from Navajo prints and classic trail boots.
2. Everything was built from granite in Aberdeen and the variety of weather we experience all year round. Four seasons in a day is not uncommon. We were also keen to apply an additional performance aspect to
3. Hard to say, they were all pretty good, but the Patta, colette and UNDFTD ones came
the shoe, which took the form of a technical fabric.
out real nice. 3. The SNS and the 24Kilates were well executed. I also liked the Atmos, Patta, colette and HUF. Keith Hufnagel, HUF founder. Edward Toft, Hanon co-founder.
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model
The Pump
model
The Pump
Manufacturer
Reebok
Manufacturer
Reebok
collaboration
Atmos
collaboration
SNS
edition
31
edition
31
The SNS Pump The Atmos Pump
1. High-tech, big and comfy. 2. The original idea was to have pretty much everything you could find in a Rambo knife. We
1. Respect, chaos and revolution.
wanted to feature a compass on the Pump, a whistle in the release button, and the Swedish Scout motto Alltid Redo written on the tongue. Basically we wanted to have a sneaker that you
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2. The chaotic atmosphere of Tokyo was the inspiration behind the shoe, and we expressed
could wear when its cold outside. The final result did not feature everything we dreamed of but
it by the use of matte leather and glow effect splatter.
it still had wool, Thinsulate and PlayDry to make sure you were warm and dry.
3. To us the number one was 24 Kilates, then came colette and UNDFTD.
3. Personally I liked the colette the most but there were several really nice designs.
Hidefumi Hommyo, Atmos owner.
Peter Jensen, SNS co-founder. .
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model
The Pump
model
The Pump
Manufacturer
Reebok
Manufacturer
Reebok
collaboration
Bodega
collaboration
A.R.C.
edition
31
edition
31
The A.R.C Pump 1. Innovative athletic shoes. 2. We chose to feature a luxurious all-over white suede to celebrate Pump’s milestone year. 3. We can’t choose. Matt Fontana, A.R.C. manager.
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The Bodega Pump 1. 80’s, Neon, and Dee Brown 2. We chose a militaristic colorway that we felt was both wearable and interesting for such an iconic shoe model. 3. I really liked the SNS and the Solebox. Jay Gordon, Bodega owner.
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model
model
The Pump
The Pump
Manufacturer
Manufacturer
Reebok
Reebok
collaboration
collaboration
Saint Alfred
KICKS/HI
edition
edition
31
31
The Saint Alfred Pump
The KICKS/HI Pump
1. Iconic footwear silhouette.
1. Iconic, basketball and innovative
2. We wanted to pay tribute to the Chicago’s industrial heritage so we incorporated the
2. We drew much of the inspiration from the Pacific Ocean that surrounds us. The outsole
aesthetic of a work-boot with the Pump technology.
represented the ocean sand bed. The upper showed the depths of the ocean, with the tongue acting as the wave’s crest, and the signature Pump ball as the sun on a perfect day at
3. Nothing better than the originals.
the beach !
Bryan Lorenzana, Saint Alfred.
3. We liked the Saint Alfred, colette, Bodega, Commonwealth, HUF and UNDFTD. Chris Kam, KICKS/HI art director.
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model
The Pump model
The Pump
Manufacturer
Reebok
Manufacturer
Reebok
collaboration
24 Kilates
collaboration
Patta
edition
31
edition
31
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The Patta Pump
The 24 Kilates Pump
1. Style, fit and status.
1. Dope shoes, technology and not-affordable-for-our-moms-pocket-when-they-came-out !
2. Usually we take certain things from our surroundings for inspiration. But for the Pump we decided to
2. Basically we never had the chance to see how the Pump really worked, so we wanted to
take a different approach. We handpicked three colors that we liked and thought would work nicely on the
show everyone the technology of the shoe while keeping the essence of the original color
silhouette. And the final result came good.
combination.
3. The politically correct answer would be They’re all nice in their own way, but the first ones that really
3. We liked the ones that were fresh, new and wearable. So to us it was : colette, Bodega and
come to mind are the UNDTFD and colette.
UNDFTD. But we also really appreciated the size?’s idea to make their shoes in size 20 only.
Lee, Patta communication manager.
Pol Fanlo, 24 Kilates owner.
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model
model
The Pump
The Pump
Manufacturer
Manufacturer
Reebok
Reebok
collaboration
collaboration
size?
Stolen Riches
edition
edition
31
31
The Stolen Riches Pump
The “over-size?ed” Pump
1. Technology, Dominique Wilkins and Dee Brown.
1. Big, tactile and innovation.
2. The concept was based on our climate here in Toronto. We wanted to create a shoe that could
2. One part of the idea behind the big shoe was total survival tactics – how are we going to make our shoe
be worn during the winter time and look fashionable as well.
stand out from all the other 19 versions ? That’s when we came up with the over-size?ed ! We didn’t mess with the classic colors or materials as the story was only about the size of the shoe. This also worked on
3. We liked the Packer Shoes collaboration with its Dominique Wilkins tribute, the Juice and
another level for us. Most people instantly wanted to pick them up just to see if they were real !
Kasina. 3. In no particular order we also liked the Bodega, Hanon, UNDFTD and St Alfred. Hung Lam, Stolen Riches owner. Paul Ruffles, size?
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model
The Pump
model
The Pump
Manufacturer
Reebok
Manufacturer
Reebok
collaboration
Solebox
collaboration
Espionage
edition
31
edition
31
The Solebox Pump
The Espionage Pump
1. Innovation of sport shoes.
1. Pump it up !
2. I wanted a classic and timeless colorway which would have fit in a catalog from back in the
2. I have always been a fan of carbon fiber and thought it would be dope on the Pump. A bit
days, and also to show the innovative Pump system. So I added the light on the ball logo.
like combining the old with the new. On top of that, I wanted to create two shoes in one. It was achieved by applying glow in the dark elements on the upper and laces.
3. This sounds like a diplomatic answer. But for me all the shoes are well thought and have
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lots of input. I really love all of them.
3. I liked the Solebox and the colette.
Hikmet Sugoer, Solebox co-founder.
B2, Espionage.
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