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True Alliance Winter ‘10 collections on show This season True Alliance are taking the lead from Paris (let’s face it, Parisians do it better) and will show our impressive stable of fashion, sports and outdoor brands Autumn
Winter 2010 collections in one week, from Monday 9th through to Friday 13th November. We’re giving you the chance to see all 14 labels in one hit. Labels on show will include
LACOSTE, Ben Sherman, Lee, Riders by Lee, Nautica, Speedo, Speedo UnderBody, The North Face, Reebok, Rockport, Teva, Ugg Australia®, Chantelle and Passionata.
Be the first to secure your preferred appointment time by contacting Katerina on (02) 8306 3398 or Katerina. Bacchiaz@truealliance.com.au.
Speedo makes seamless transition from swimwear to smalls With Lara Bingle and Olympic Swimmer Andrew Lauterstein fronting the brand, plus comfort and fit technologies mastered in helping give Olympic athletes an edge, Speedo UnderBody has always been destined for success, even as a relative newcomer to the crowded intimates market. The brain child of True Alliance Director, Michel Hendler, the original concept was “Brilliantly simple”, says Speedo UnderBody Product Designer, Tahnee McIlwraith; “The idea was to create Speedos that you can wear 24/7, not just when you’re swimming, with the same great fit and quality that
everyone knows and trusts, focused into wonderfully comfortable, but also highly fashionable, underwear. The Use of SpeeDry moisture management technology across the entire UnderBody range is an added feature that improves comfort and defines UnderBody as a performance underwear brand” said McIlwraith. So what can we look forward to for Winter 2010? “The new element I am most excited about is the burn out modal, a beautiful fabrication, and a really interesting story which hasn’t been seen before in the Australian underwear market.”
There’s no place like gnome You’ve seen him around and coveted him, we know. Now he can be yours! Ben Sherman Gnomes will be available to adopt from the True Alliance PR Showroom, Level 1, 151 Crown Street, Darlinghurst from Monday 9th to Friday 13th of November. Be quick!
Right: A Gnome Epidemic. Doctors have been working hard but so far there is no gnome cure.
Comfortable anywhere - Lara Bingle wearing underwear from the Speedo Underbody Winter ‘10 Collection
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FASHION
Suits you, sir Ben Sherman, A Great British Icon introduces a brand new concept in modern tailoring, Ben Sherman Savile Row. The first Ben Sherman store dedicated to tailoring, on none other than London’s prestigious Savile Row, the store will showcase the new premium collection of readyto-wear tailoring and accessories, as well as providing an extensive array of options from its superb made-tomeasure service. Two blocks form the basis of the Ben Sherman Savile Row aesthetic; the Kings and Camden fits epitomise modern day mod; slim line, clean cut and ultra sharp. A short block, narrow lapel, slim pockets, low break in the jacket front and a short vent are the key design elements that form the DNA of the Camden fit, while Kings offers a more relaxed option. Elegant vintage inspired linings feature English roses, paisley and flock prints in deep red, teal, black and navy. These unconventional linings remind us that this collection is truly Ben Sherman; sharp with an underlying element of British eccentricity. All suiting is signed off with Corozo nut buttons. Luxury Italian fabrics; 100% pure new wools, super 100s and wool mohair make up a
beautiful and very fresh collection of suiting that is sure to make its own statement on ‘the Row’. Ready-towear suiting is offered in sizes 38-48 and will be priced at £350 - £550. Made to Measure from Ben Sherman is a true rock star experience. The Rock Star roots of Savile Row date back to the time of Apple Studios when The Beatles performed a live
gig on the roof of number three. Ben Sherman blends both elements of the ‘Row’ with its own style and attitude. With the choice of 50 luxury fabrics and exclusive linings, both new and current customers will be introduced to the ultimate menswear experience from Ben Sherman. Not going be in London any time soon? The Kings fit will be available
in Australia in a range of colours and fabrications, and Australia’s version of the Camden, the City, will satisfy all those mods looking for a slimfit suit for the winter 2010 season. Above: Tailored to suit you Below: A high top from the LACOSTE Vintage Tennis collection
Vintage tennis racquets inspire strategic trend for Autumn Inspired by vintage tennis racquets, LACOSTE have produced a capsule collection of four new shoes, the
Vintage Tennis collection. The dark brown used leather on bindings and the off white of the wooden racquets
evoke the colour palette for this very special line of shoes.
LACOSTE RED! Returns for Fall/Winter 2010 Fall/Winter 2010 sees the return of the LACOSTE RED! line, which was launched last season as a younger, more fitted and more urban segment of the famed crocodile lifestyle. For LACOSTE RED!, creative director Christophe Lemaire takes us on a trip to Mexico. ‘Vibrant, vivid colours wake up basic black for this kaleidoscope collection’, Lemaire explains. The guys will no doubt adore the blue cotton gingham check twill shirt, with its skinny fit and two-button corner cut cuffs, paired with slim-fitting black trousers in combed cotton. Other signature pieces for men this fall include a crew-neck fleece sweatshirt with kaleidoscope print, a zipped wool
jersey ‘Teddy Boy’ cardigan in grey with aquamarine ribbing at the waist, cuffs and collar, and a colourful striped jersey polo that will wake up any winter wardrobe. Girls will definitely love the colour block effect of styling a short sleeve dress with boat neck worn over a black turtleneck and neon yellow tights. A sleeveless blouson with detachable hood in coated gabardine and a quilted nylon jacket paired with a knitted mini-skirt round out the must-have items from the FW09 LACOSTE RED! line for women.
Left: Guys, Dolls and Geeks get giddy with colour! Issue 1, October ‘09
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FASHION
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LACOSTE presents pure colour and relaxed elegance for Fall/Winter ‘10 James Turrell’s trick-of-the-eye canvases, that are in fact entire rooms of colour, inspired LACOSTE Creative Director Christophe Lemaire and informed the set design of the Autumn Winter ‘10 show. Against this backdrop of evolving colour blocks, walked two distinct groups of models “I wanted the show to focus on the chic and sophisticated side of LACOSTE,” says Lemaire. “The collection is about pure colour and relaxed elegance. It is warm and comfy, but clearly more abstract and less referenced.” The soft, matte feeling of the warm wools that dominate the collection, epitomized by the cape draped as a dress, contrasts with a transparent plastic raincoat worn loose over a tight bomber and matching pants. “There is the charming, masculine look made famous by Diane Keaton as Annie Hall, with ties and shirts in matching fabric worn with men’s chinos,” explains Lemaire. “And then there is a more futuristic and feminine pop look: Princess Leia with a touch of 1960s Courrèges so to speak. This group features voluminous coats in double faced wool finished with ribbons and oversized sporty metal snaps worn over an all-in-one soft knit jumpsuit and topped off with a signature cap-cum-scarf. Lemaire finished the show with a finale of head-to-toe suiting for both men and women. The monochrome styling of the jackets, pants and waistcoats is decidedly mod ern,
but when you touch the fabric, you discover that the entire outfit is crafted from Milano jersey, the contemporary ‘easy-chic’ context in which Lemaire has placed LACOSTE with this collection is loud and clear.
Right: LACOSTE shows colour blocking for Winter ‘10
David LaChapelle rides the crazy horse for Passionata Known for his risqué style and flamboyant photography, David LaChapelle never shies away from controversy or scandal. Discovered by Andy Warhol, LaChapelle’s style has always been more naughty than nice. For over twenty years, from LA to Paris, he has left his sensuous, baroque and colourful imprint on thousands of photographs. From Vogue to Vanity Fair, he has photographed personalities as
diverse as Angelina Jolie, Madonna, Uma Thurman, Christina Aguilera, Leonardo DiCaprio and David Bowie. More recently, David teamed up with Passionata to create a modernday fairy tale. In a minute long clip available on YouTube, LaChapelle captures a Isabelli Fontana in her most sensuous and explosive moments alone. Watch as a breathless heroine rides her crazy horse all night long!
Steaming and Streaming. View David LaChapelle’s Passionata film on YouTube
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FASHION
Rockport is ready to run in style More than 20 years ago, Rockport revolutionized the men’s dress shoe market by creating a smart, sophisticated looking shoe that was designed using athletic footwear technology. The “DresSport” revolution spawned a wave of imitations from footwear rivals however none have stood the test of time like Rockport. First developed in 1983, the original DresSports were worn by Rockport’s vice president Tony Post in the 1990 NYC marathon – a true demonstration of remarkable cushioning and support. Tony wanted to show the world that Rockport’s product was more than just a gimmick…and he was even willing to push himself to the ultimate physical challenge to prove his point. Now, almost twenty years later, Rockport is doing it again with DreSports 2. To coincide with the relaunch of the collection in November 2009, an international team of seven athletes will run the New York City marathon again, wearing the new generation of the classic dress shoe. Weighing less than the average
Rockport Vice President Tony Post running the 1990 NYC marathon in DresSport running shoe, the DresSports 2 is designed to withstand the work day, combining sophisticated styling and quality leathers with an athletic sole for unprecedented durability. The
DresSports 2 collection is built for the marathon pace of life. A limited edition shoe, as seen pictured above, will also be available to commemorate the re-launch
and will be available in Australia at selected Rockport stores, along with the rest of the DresSport collection.
Happy Birthday Lee, 120 years young! Yep, that’s right. Lee and Riders by Lee are now part of the True Alliance family – and we couldn’t be happier to have two on-trend and edgy denim brands on board. See the Winter 2010 collections at the True Alliance media showings this November.
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FASHION
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Stephanie Seymour smoulders in Chantelle A truly iconic supermodel of the 90s and Sports Illustrated pin-up girl, Stephanie Seymour has long epitomized seduction, gracing the cover of over 300 magazines in her 26 year long career. Looking fit and fine at the age of 41, Stephanie, a devout fan of Chantelle even during her Victoria’s Secret days, teamed up with Fashion Photographer Peter Lindberg to be the face of the Parisian label. “The French really know lingerie, they get it. They understand how a properly fitted, well-designed bra can change your whole shape. A dress that looks blah can be transformed by the right undergarment,” said Seymour of her Chantelle smalls. And with all the right assets, Stephanie is the perfect woman to demonstrate the Chantelle difference. More than a fashion accessory, Chantelle lingerie makes a woman feel feminine and comfortable, all whilst looking like a million dollars. If you don’t believe us, just watch his jaw drop…
Right: Forty-one and still smoking hot, Seymour shows the ‘Chantelle difference’.
High fashion footwear to keep you warm this winter The UGG Australia® story began back in 1978 when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG Australia brand began to take shape. More than 30 years later, UGG Australia® has become a luxury brand offering high fashion, distinctive and comfortable boots and slippers for women’s, men’s and kids.
Renowned for its Classic Collection, the brand further on established a new “must-have” for consumers with the release of the Classic Cardy, a knitted twist of the traditional favourite For the Autumn-Winter 2010 season, UGG Australia® continues to raise the bar in footwear with new styles and silhouettes mixing high fashion and comfort.
Ugg Australia presents Art & Sole 2009 For the 7th year in 2009, UGG Australia® has invited designers and luxury fashion brands to put their artistic skills together to work for UGG Australia’s annual Art & Sole auction.
Designers will use their creativity to create one-of-a-kind UGG boots, which will be auctioned off on www. uggaustralia.com December 1-14 with 100 percent of the proceeds benefiting St. Jude Children’s
Research Hospital®, one of the world’s premier centres for the research and treatment of pediatric cancer and other catastrophic childhood diseases. With an extensive list of participants including Manolo
Blahnik, Betsey Johnson, R V C A x Erin Wasson, Guiseppe Zanotti and many others, this year’s auction should raise enough to help make a difference and increase the U.S $315,000 funds raised to date.
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LIFESTYLE
Reebok Pump turns 20! November 20th 2009 is the 20th Anniversary of our iconic basketball shoe The Pump. In 1989, The Pump launched our unique custom fit Pump technology which went on to become a legend spawning a series of landmark shoes. To commemorate this momentous occasion, we called 20 of the globes foremost sneaker connoisseurs and invited them to share in our celebrations by developing their own limited edition The Pump shoe. In 2010 these collaborations will continue as we give our partners unrivalled access to our Pump archive.
Left: Twenty collaborations with the globes foremost sneaker connoisseurs to celebrate 20 years and still pumping
Research shows Reebok Easytone is a girl’s new best friend
This is where EasyTone can help reinvent the way in which women approach their body toning. Designed to supplement a gym and fitness regime, EasyTone footwear works by using a unique balance pod system in the sole which creates a natural instability with every step, and is intended to be used when out walking. Electromyography testing which uses electrodes to measure muscle activation and is commonly used in the Reebok’s latest innovation, the EasyTone sneaker, a shoe which encourages leg toning through the use of a balance pod system to promote greater muscle use, is the answer to
women’s prayers everywhere – and we can prove it! At Reebok, we know that modern women lead busy lives and can’t always fit in time at the gym, and we also know that more than half of women are unhappy with the muscle tone in their legs and butt[i]. Additionally, our research shows almost 60% of females around the world dislike running[ii] and are looking for new, easy and fun ways to keep themselves in shape. diagnosis of neuromuscular conditions, shows that they help to tone your body by engaging your glute muscles up to 28% more than walking in a regular performance sneaker. The research, which was
undertaken independently at the University of Delaware in the United States of America[iii], also showed that thighs and calves are worked an additional 11%, providing women with a full lower body workout with minimum effort. For busy women, EasyTone fits in perfectly with their lifestyle. As Reebok research shows, walking is a popular form of exercise for women worldwide with 76% of women walking for 30 minutes or more every day[iv]. This, along with EasyTone, offers them the opportunity to undertake a full workout of their lower body, whilst going about their normal daily life. Women can now get the benefits of a session in the gym as they walk around their office, take their children to school, or even while they are out shopping. It’s not just Reebok who are excited by the new technology – 81% of women like the idea of a sneaker that helps promote toning in their legs and would wear them to keep themselves in shape[v]. With its proven ability to enhance the wearer’s lower body without compromising on style, EasyTone is truly fashionable and functional footwear. Available in a diversity of colours including sneaker style shoes with flashes of vibrant colour – ideal for a long walk in the park – and more
understated, all leather versions which make them a perfect low profile option for everyday wear, EasyTone has already become an essential item for women’s wardrobes worldwide. Available at Footlocker and independent retailers..
Did you know? [i] 52% of women questioned (N=1774) agreed with the statement “I’m unhappy with the muscle tone in my legs/butt”, Omnibus research, May 2009. [ii] “59% of Women (N=1774) dislike running”, Omnibus research, May 2009. [iii] Research undertaken at the University of Delaware. [iv] “76% of women (N=1774) walk for over 30 minutes each day”, Omnibus research, May 2009. [v] “81% of women (N=1774) agree with the statement “I would wear a trainer or sneaker that improved the muscle tone in my legs.”, Omnibus research, May 2009.
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Nautica to host sailing lessons for media in 2010 Nautica is a leading global lifestyle brand whose products are always crisp, clean and distinct in style. The brand offers refined casual classics inspired and energized by the water, and for those who attended Nautica’s Summer ’09 collection launch in June this year - a fashion parade and luncheon at the exclusive, members-only, Royal Motor Yacht Club, Point Piper - you’ll know the brand understands how to lay on an event worthy of the most indulgently wined-and-dined editor. Following on from this, Nautica will celebrate the Winter 2010 season by treating media to a once in a lifetime experience tied to its active, adventurous and spirited lifestyle – you guessed it – sailing lessons on Sydney Harbor. For those less adventurous types, an opportunity to dress in your best nautical style and picnic on the harbor’s edge will be on offer. Who knows, after a glass of something cold and sparkling you may be tempted to get your toes wet and join in the action.
Right: Set to the high-seas with Nautica this summer, well, the harbour anyway. No skill required!
Vice Magazine co-founder stars in Teva’s online ads Adventure footwear brand TEVA recently collaborated with popular and outspoken personality Gavin McInnes, on a series of new hit-web videos to launch their new hiking boots; the Riva and the Dalea. Better known as one of the cofounders of hipster magazine VICE, author of the DO’s and the DONT’s, Gavin McInnes, who also established a cult website and radio show, Street Carnage, can now be seen as The Naturist in a series of humorous, if not always practical, how to survive
to the great outdoors. Lest you doubt his survival credentials, Mc Innes has been known to survive for days on only granola made out of tree bark, pine cones and sap, whilst wearing a full length coat with matching hat and gloves woven out of dandelion stems. He treats his bee stings with poison ivy, inadvertently starts a forest fire, and the animal trap he sets successfully captures.. a rat. To his great credit, McInnes survived the 3 day video shoot in the
remote Catskills of New York without so much as triple grande caramel macchiato. Lucky for him, while he might not be the most reliable source of information, he most certainly picked the right TEVA footwear that protects his feet over miles of rugged
terrain while looking for nuts, berries and the next watering hole. First episodes to watch and learn what NOT TO DO when venturing into the wild: www.teva.com/ naturist/
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SPORT & OUTDOOR
The True Alliance Times
The North Face young guns in free ski paradise In August 2009, The North Face invited two of its free ski athletes to take on an epic heli-trip in NewZealand. Blessed with perfect conditions, accessing some of the most drool-worthy terrain, and enjoying an untouched playground, young guns Fraser McDougall (NZ) and Charlie Timmins (Aust) took on a new challenge, living their dream, exploring their limits. Stephen Winnacott, Marketing Manager of The North Face, takes us back: “The chopper hovered delicately over the knife edge ridge, barley touching down. One by one we cautiously exited the chopper, on the spine of the ridge we crouched, clinging to our skis. With a swirl of wind and snow the helicopter lifted above us. Absorbed by our mountainous surroundings, we listened as the chopper blades whoomped into the distance and silence fell around us. The afternoon sun had begun to fall and cast its orange glow over New Zealand’s majestic Southern Alps. Clicking into our bindings, we moved along the ridge. Passing through the shadow of a large rocky buttress, we immediately feet the cold that had already begun to creep in under the towering ridges and peaks where it would reside until dawn. We welcomed the warmth of food and
drink that awaited us at camp below. We were in search of one last magic lines to ski from the top of this ridge through its cliffs, winddrifts and steep open slopes that were falling. vertically into the valley below. We’d explored the many options from below, but it looked like a different mountain now that we were standing on top. Despite their young age, Fraser and Charlie felt confident. Their experience was obvious. Without deliberation they pointed their skis downward and set off through a series of narrow shoots and rock drops with speed and commitment until they found their way towards the main prize. Pausing momentarily to carefully assess the terrain, one at a time they dropped in, hucking themselves into the air and landing with the stealth of a ninja. We gathered below, and looked up to admire the lines left by each others skis. Then turning to face the vast untouched white valley below, we skied off into the shadows, where we would reside until dawn.” The North Face Snowsports Collection continues to deliver innovative gear through cuttingedge features, ground-breaking technologies, and pioneering fabrics and designs to deliver top-performing jackets and pants for all of people downhill needs.
Top Right: Australia’s Charlie Timmins in action. Above and Above Right: The team preparing for heli-pickup, and taking off for the ride of a lifetime in New Zealand’s majestic southern alps The True Alliance Times Level 1, 151 Crown Street, Darlinghurst NSW 2010. Letters to the Editor and enquiries relating to LACOSTE, Ben Sherman, Speedo, Nautica, Lee and Riders by Lee Sarah
Clark, (02) 8306 3387, sarah.clark@truealliance. com.au . Editorial and enquiries relating to The North Face, Reebok, Teva and Ugg Australia Anik Labreigne-Wallace,
(02) 8306 3352, anik.labreigne-wallace@truealliance. com.au . Feedback and enquiries relating to Rockport, Chantelle and Passionata Katerina Bacchiaz, (02) 8306 3389, katerina.bacchiaz@
truealliance.com.au . Design and selected clever captions Joram Salisbury . Subscribe and save www.truealliance.com.au.
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