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Welcome to my portfolio While you are here, enjoy.
Presented by Truong Tran
6 Truong Hoang Bao Tran 10. 01. 1992 Brand designer
aCadeMiC eduCaTion International University National University Major: Marketing K10 (2010 - 2014) FPT arena Multimedia FPT University Major: Multimedia Design
ConTaCT inForMaTion Behance: Truong Tran Design e: Truongtran.design@gmail.com
PHoTosHoP iLLusTraTor indesign aFTereFFeCT C4d
WorKing eXPerienCe
Tetra Pak Vietnam World’s leading packaging solutions Print Production Manangement May 2017 - Jan 2020 Performing creative consultation to optimize customer artwork to final production based on the characteristic of Tetra Pak printing method & specification. Hosting workshop/ training to drive improvements of customer artwork quality and suitability by sharing best practice examples to improve overall quality.
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Secure design consistency for brand, family designs.
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Check that reproduction quality of work if it is according to all requirements and verify that customer intent is fulfilled.
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Ensure on time & in full service quality
Mobile/ Whatapps: +84 90 131 0636 Zalo/ Viber: +84 77 313 8833
Design Portfolio Truong Tran
sTrengTH
Wildfire Collaboratives Brand consultance agency
Balance between creativity & critical thinking
With knowledge from marketing background and creative thinking training at Wildfire, where i have found my passion in branding for both product & coporate.
Ability to capture the problem from different angles such as marketing, branding, insight, production & execution, to form design solution.
Lead Designer Trainee Aug 2015 - Feb 2017
Spread ideas with presentation
Work directly with Creative Chef from brand strategy to design concepts for various range of categories in FMCG. Following up and reviewing design execution from master till final art. Senior Designer Jun 2014 - Aug 2015 Work independently from research to final art for multiple projectas at a time, which including Digital Imaging, Illustration, photoshoot direction, 3D visualizations ....
Ability to express & share message /ideas through via various methods Embrace marketing background into design creation Understanding of basic marketing & branding enables me to find design solution that is best of both world.
Selected works 2018 - 2020
Book of Content
01
Curriculum vitae
PRODUCT BRANDING 01
Tastee Cashew
02
Vinatea
03
G Kitchen
04
Cocoxim
05
L’amant Cafe
06
Cozy
07
Tetra Pak
CORPORATE BRANDING 01
VietPride
02
PD Flower
03
Nabliss
04
ILGA Asia
05
Lotus Group
06
Lotus Gourmet
DIGITAL MEDIA
Selected works 2018 - 2020
26
º Tastee Cashew
ProduCT idenTiTY
º Vinatea º G Kitchen º Cocoxim º L’amant Cafe º Cozy º Tetra Pak
Design Portfolio Truong Tran
Selected works 2018 - 2020
28
Client: Tastee Premium Cashew Nuts Packaging Design
A mind full of peace. The original flavor. About the project: Premium Tastee Cashew Nut Packages in three flavors are made to be offered in a special gift set for key partners of Tastee. As a Vietnamese brand, we believe there is not concepts that best fit Tastee’s brand than a traditional Vietnam with mordern twists. Sourcing from various photographers in Vietnam, we founds three pieces from three Vietnamese photographers that are perfectly prepresent the soul of the products. Serif logo types & classic “Nón Lá” logo marks not only capture the traditional feature of Vietnam but also delivered in royal look & feel.
The process:
#storytelling #cuturalbeauty #artdirection
Briefing - Research - Moodboard - Sketch - Concept to Master Design - Photoshooting - Final Artwork.
Design Portfolio Truong Tran
Selected works 2018 - 2020
30
A heart fill with sweetness. Honey roasted flavor
Design Portfolio Truong Tran
Selected works 2018 - 2020
32
Design Portfolio Truong Tran
34
Client: Vinatea Packaging Design
Seeking from over 100 artists in local network, we found 7 artists with best suitable art style to Vinatea Brand. Their customized/ taylor-made artworks under art directions & branding insights are set to be the central pieces of the packaging.
#creativitea #traditionaltea #artdirection
For a product range of over 10 product lines, the brand structure is the key success factor. Strong but flexible, dominant but free enough for the story to shine through.
About the project:
The process:
As one of the biggest tea brand in Vietnam, Vinatea rebranding project has marked the new era of Tea in Vietnam. We found that there is no other greater way to showcase the creativity of Vinatea’s tea products than through Vietnamese’s local artistry.
Briefing - Research - Moodboard - Sketch - Concept to Master Design - Artist Sellection - Art/Concept Direction - Final Artwork.
Design Portfolio Truong Tran
Selected works 2018 - 2020
36
Design Portfolio Truong Tran
Selected works 2018 - 2020
38
Design Portfolio Truong Tran
Selected works 2018 - 2020
40 Client: g Kitchen
About the project:
Packaging Design
Chả Lụa has always been considered as a traditonal snack, commonly consumed at big family gathering or comfort food when travel in group. Now, with great innovation from G kitchen, Chả Lụa now is offered in convenient size of 50g. This has change the perception of Chả Lụa in consumer’s mindset.
#active #convenient #delicious
The process: Briefing - Research - Moodboard - Sketch - Concept to Master Design - Shooting Digital Retouch - Final Artwork.
Design Portfolio Truong Tran
Active, convenient & delicious but still manage to be consistent with current product line in 500, 300 g are those key characteristic that design need to deliver. With contemperary colors, dynamic explosive ingredients, strong brand block & structure has sucessfully capture the brief requirements.
Selected works 2018 - 2020
42
Design Portfolio Truong Tran
Selected works 2018 - 2020
44 Client: Cocoxim
About the project:
Packaging Design
Made by 100% natural green coconuts that have been grown and met Organic standards, Cocoxim introduce a Vietnam Originated Organic Coconut Water. Elements of hand-crafted was adopted in various style of drawing: Water Colors, Botanical Sketching etc.
#organic #hand-crafted #friendly
The process: Briefing - Research - Moodboard - Sketch - Concept to Master Design - Shooting Digital Retouch - Final Artwork.
Concept Designs
Design Portfolio Truong Tran
Selected works 2018 - 2020
46 Client: Cocoxim
About the project:
Packaging Design
Pure coconut water is a brand new product line that Cocoxim wanted to add to their product portfolio. With focus on simplicity & clean visual language, the packaging design for Cocoxim Pure is simply a interpretation of a see-through krystal container with nothing but coconut water.
#pure #clean #safe
KeY VisuaL guideLine
The process: Briefing - Research - Moodboard - Sketch - Concept to Master Design - Shooting Digital Retouch - Final Artwork.
Concept Designs Design Portfolio Truong Tran
Selected works 2018 - 2020
48 Client: L’amant Packaging Design #orgins #strong #dynamic
About the project: L’amant is a coffee chain with their own coffee farm & processing techique. Offering farm-to-cup clean coffee. The market of instant coffee is one of many channel that L’amant will invest in. As the market of FMCG is not a easy win for a new comer, which raise the important of package visual.
The process: Briefing - Research - Moodboard - Sketch - Concept to Master Design - Shooting Digital Retouch - Final Artwork.
Concept Designs
Design Portfolio Truong Tran
Selected works 2018 - 2020
52
Client: Tetra Pak Packaging Design
FruiTY Tea in edge PaCK ConCePTs
About the project: As a marketing offer to Tetra Pak’s key partners, design concepts are made to inspire brand team towards new product concepts & recipe. Various design concepts are made with objective to first, to clearly express the product visual language, second, to deliver via various design concepts from different angles and finally, optimize the design toward the package unique shape & size of Tetra Pak’s package.
BOTANICAL & ARTISTIC
DyNAMIC & REFRESHING
The process:
The process:
Briefing - Research - Moodboard - Sketch - Concept to Master Design - Mockups.
Briefing - Research - Moodboard - Sketch - Concept to Master Design - Mockups.
Design Portfolio Truong Tran
Selected works 2018 - 2020
54
Client: Tetra Pak Packaging Design
HAND-CRATED TEA ORGANIC INGREDIENTS
Design Portfolio Truong Tran
readY-To-drinK inFused Tea ConCePTs CREAM TEA WITH CHEESE BALL ULTIMATE INDULGENCE
The process: Briefing - Research - Moodboard - Sketch - Concept to Master Design.
About the project: As a marketing offer to Tetra Pak’s key partners, design concepts are made to inspire brand team towards new product concepts & recipe. Various design concepts are made with objective to first, to clearly express the product visual language, second, to deliver via various design concepts from different angles and finally, optimize the design toward the package unique shape & size of Tetra Pak’s package.
TRADITONAL HIMALAyA TEA NATURAL BLEND
Selected works 2018 - 2020
56
Client: Tetra Pak Packaging Design
ENERGy FOR LIFE TEEN & yOUND ADULT
Design Portfolio Truong Tran
soY Based MiLK drinKs ConCePTs BEST NUTRITION WELL IMMUNE yOUND ADULT
The process: Briefing - Research - Moodboard - Sketch - Concept to Master Design.
About the project: As a marketing offer to Tetra Pak’s key partners, design concepts are made to inspire brand team towards new product concepts & recipe. Various design concepts are made with objective to first, to clearly express the product visual language, second, to deliver via various design concepts from different angles and finally, optimize the design toward the package unique shape & size of Tetra Pak’s package.
VEGAN NUTS MILK HEALTH CONCIOUS
Selected works 2018 - 2020
58
Client: Tetra Pak Packaging Design
PROUD HERITAGE GREEK FIG & WALNUT yOGURT
Design Portfolio Truong Tran
About the project:
drinKing YogurT ConCePTs
As a marketing offer to Tetra Pak’s key partners, design concepts are made to inspire brand team towards new product concepts & recipe. Various design concepts are made with objective to first, to clearly express the product visual language, second, to deliver via various design concepts from different angles and finally, optimize the design toward the package unique shape & size of Tetra Pak’s package.
THE NATURE’S SHIELD DETOx & IMMUNE BOOST
The process: Briefing - Research - Moodboard - Sketch - Concept to Master Design.
BEAUTy INSIDE OUT SUPPLEMENT GOOD FOR SKIN
Selected works 2018 - 2020
60
Client: Tetra Pak Packaging Design
Design Portfolio Truong Tran
nuT Based MiLK drinKs ConCePTs
The process: Briefing - Research - Moodboard - Sketch - Concept to Master Design.
About the project: As a marketing offer to Tetra Pak’s key partners, design concepts are made to inspire brand team towards new product concepts & recipe. Various design concepts are made with objective to first, to clearly express the product visual language, second, to deliver via various design concepts from different angles and finally, optimize the design toward the package unique shape & size of Tetra Pak’s package.
Selected works 2018 - 2020
62
Client: Tetra Pak Packaging Design
Design Portfolio Truong Tran
design oPTiMizaTion soLuTion
The process: Briefing - Research - Moodboard - Sketch - Concept to Master Design.
About the project: Package shape can be easily bypassed during the process design creation, this is where some design inspiration, some hints can help brand team to explore new solutions. #slimleaf #nutfood #inspiration
Selected works 2018 - 2020
8
º VietPride
Brand idenTiTY
Design Portfolio Truong Tran
º PD Flower º Nabliss º IILGA Asia º Lotus Group º Lotus Gourmet
Selected works 2018 - 2020
10
Client: iCs - ngo
About the project:
The process:
Event Identity
The annual VietPride was first organized in Hanoi in 2012, before growing to become a nationwide event. The ambition is to build a free but yet standardize visual that allows each event has its own theme but not risk its identity. Freehand writing & iconic color pallets are best for the purpose.
Briefing Moodboard Sketch Concept -Master Color targeting Final Artwork.
#colorfull #free&wild #rainbow
Design Portfolio Truong Tran
Selected works 2018 - 2020
12
Client: PD Flower
About the project:
The process:
Brand Identity
Owned & founded by 2 young entrepreneurs, which first letter of their names are P&D. Infused the symmetrical of both, P & d letterings create an iconic lettermark logo. The chosen color palette for the brand is velvet green & metallic gold.
Briefing Moodboard Concept -Master Color targeting Final Artwork.
#contemporary #iconic #premium
Design Portfolio Truong Tran
Selected works 2018 - 2020
14
Client: Nabliss
About the project:
The process:
Packaging Design
Inspired by lotus essence from Dong Thap, the founder of Nabliss has successfully launch a cosmetic brand called Nabliss. Its identity design focus on the gentle & classy of lotus image - Look & feel. The logo marks is a interpretation of lotus flower.
Briefing Moodboard Concept -Master Color targeting Final Artwork.
#vietnam #gentle #premium
Design Portfolio Truong Tran
Selected works 2018 - 2020
16
Client: iLga - ngo
About the project:
The process:
Brand identity
ILGA Asia - is the world federation of national and local organisations dedicated to achieving equal rights. The identy design for such wholesome organization desire for the element of inclusive to be highlighted. The organization’s goal is symbolicly expressed under 4 simple icons with rainbow scheme.
Briefing Moodboard Concept -Master Color targeting Final Artwork.
#young #hopefull #inclusive
Design Portfolio Truong Tran
Selected works 2018 - 2020
18
Client: Lotus Group
About the project:
The process:
Brand Identity
We, LOTUS GROUP, becomes the top brand in the world of food industry and feel proud to deliver THE FLAVOUR OF VIETNAM to the world.
Briefing Moodboard Concept -Master Color targeting Final Artwork.
#rustic #strong
Design Portfolio Truong Tran
Grain icon with rustic look & feel in typo & layout.
Selected works 2018 - 2020
20
Client: Lotus Group
About the project:
The process:
Brand Identity
We, LOTUS GROUP, becomes the top brand in the world of food industry and feel proud to deliver THE FLAVOUR OF VIETNAM to the world.
Briefing Moodboard Concept -Master Color targeting Final Artwork.
#farm #natural
Design Portfolio Truong Tran
Iconic sunrise in farm with soft but strong typo.
Selected works 2018 - 2020
22
Client: Lotus Gourmet
Design Portfolio Truong Tran
About the project:
The process:
Brand Identity
Lotus Gourmet aims to become a company of FMCG brands to be seen in every supermarket and well loved in every family.
#asia #traditional
Asia infused look & feel with hints of nature.
Briefing Moodboard Concept -Master Color targeting Final Artwork.
Selected works 2018 - 2020
24
Client: Lotus Gourmet
Design Portfolio Truong Tran
About the project:
The process:
Brand Identity
Lotus Gourmet aims to become a company of FMCG brands to be seen in every supermarket and well loved in every family.
#western #farm-origins
Western infused look & feel with strong origins.
Briefing Moodboard Concept -Master Color targeting Final Artwork.
Selected works 2018 - 2020
64
digiTaL Media
Design Portfolio Truong Tran
º Natalea Leather º Style-X º The Ally º Pride Map & Bus º Light Up The Pride
Selected works 2018 - 2020
66
WEBSITE DESIGN
naTaLea LeaTHer About the project: Rustic, hand-made in Vietnam by local artist, Natalea Leather aims to position as rustic but yet elegant and simple. Earth-tone & serif typeface are chosen to express the desired look & feel.
#rustic #vintage #minimal
Design Portfolio Truong Tran
Selected works 2018 - 2020
68
FASHION APP
sTYLe -X
LANDING PAGE
sTYLe -X
About the project:
Presented as a online platform for fashion merchandizer, Style-x targeted to office women with great taste in fashion. A clean, sexy mood & tone is portraited and directed from scratch to final artwork.
#keyvisual #artdirection #clean&sexy Design Portfolio Truong Tran
Selected works 2018 - 2020
70
APPRECIATIONS
VieTPride ‘s aLLY. Design Portfolio Truong Tran
About the project: A online appreciations awards to celebrate great contribution of local activist groups/activities. The main target is young adult in their 20s. Incorporated with the dynamic of young and hearful audience & the overal mood of Vietpride as a celebration. Colorfull, explosive look & feel was adopted.
#colorfull #celebration #appreciations
Selected works 2018 - 2020
72
SOCIAL MEDIA
Pride Bus Pride MaP Design Portfolio Truong Tran
About the project: As a part of VietPride’s chain of activity, pridebus & pridemap are both running online & offline. From the Vietpride logos guideline, the visual image for both of the activities are inspired by the connected line and dot, which imply the social connection in disregarding the impact of covid-19.
#connection #social #vietpride
Selected works 2018 - 2020
74
VIRTUAL RUN
LigHT uP THe Pride About the project: Light Up The Pride is a first virtual run activity for ICS, this virtual run allows members to not only enhance their health through running but also make their voice heard and spread within the community.
#storytelling #cuturalbeauty #artdirection
Design Portfolio Truong Tran
Selected works 2018 - 2020
76
Design Portfolio Truong Tran
Selected works 2018 - 2020