2014 MEDIA KIT
Contents:
About REAL Trends…………………….……………..1 Reach……....…………………………………………...2 Client Profiles….……………………………………….3 Advertising Opportunities..........................................4 Annual Ranking Reports Conference Sponsorships Distributed Publications and lore Website Direct Email Blog Network Memberships Lore Magazine Rates.......................................................................14 Ad Mechanical Specifics .......................…...……....21 Contact Us..…………………………………………...23
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About REAL Trends REAL Trends has been The Trusted Source of news, analysis, and information on the residential brokerage industry since 1987. We are a privately held publishing, consulting, and communications company based in Castle Rock, Colorado. Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, news and technology updates, conferences, and publications. In addition to consumer and business research studies, we are a leading provider of high-level business consulting services to the residential real estate industry. We provide a wide range of advisory services to an international clientele of local, regional, and national real estate organizations. Our areas of expertise include operational analysis, valuations, merger and acquisition advisory services, and strategic planning. Please visit our website at www.realtrends.com or call us at 303-741-1000 to learn more.
• •
REAL Trends’ staff have 132 years of combined experience in the real estate industry.
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REAL Trends conferences cover hot industry topics and are attended by the country’s most influential real estate leaders.
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REAL Trends is the leading publisher of in-depth information and analysis on the residential brokerage industry.
All REAL Trends ranking reports are verified by an outside accountant or national franchise network.
“When we sponsor a REAL Trends project, we feel as though we’re supporting high standards, integrity and professionalism in our industry. We’re proud to be associated with their amazing and important work.” Mike Ryan Executive Vice President RE/MAX, LLC
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Reach REAL Trends Subscriber Distribution
REAL Trends provides our sponsors with a strong platform to reach key decision-makers in the real estate industry. The REAL Trends
19%
15%
24%
newsletter reaches thousands of readers each month. The “REAL Trends 500” has a circulation in over 740 top national brokerages, as well as exposure to the 1,600+ subscribers of the REAL Trends monthly newsletter. The REAL Trends Update and TechTouch each
15% 17% 10%
have a readership of 5,000+ and are growing weekly. With an audience of this breadth and distinction, this is one opportunity your firm can’t afford to miss.
2013 REAL Trends Web Traffic
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 2014 MEDIA KIT Thank You to our past and current sponsors. It has been an honor working with you.
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Client Profiles
A sampling of our sponsors and advertisers:
Let REAL Trends help fuel your success. Since 1987, REAL Trends has been the authoritative, independent voice in residential real estate. Our readers are the most respected men and women in real estate in North America. Each month, thousands of influential leaders read REAL Trends to learn more about trends, analysis, best practices, the latest technology, updates in the regulatory environment and more to help them run a better residential real estate brokerage organization. They’re broker/owners and senior level managers who are interested in making a profit and are passionate about real estate and making a difference in their respective communities. REAL Trends offers your brand an opportunity to engage this hard-to-reach and growing audience of authentic leaders in real estate. We deliver high-quality informative content of importance to our readers. Our targeted audience is influential and represents the brightest minds in real estate in North America. They are educated, savvy trendsetters who are shaping the residential real estate industry of tomorrow and are seeking new products and services that will keep their firms on top of their markets and help them grow and build their businesses.
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Advertising Opportunities Distributed Publications Annual Ranking Reports Conference Sponsorship LORE Magazine Website Ad Direct Email Blog Network Membership for Associations of REALTORS or MLSs
Reputation. Integrity. Knowledge. When you buy an ad in any of the REAL Trends’ publications or sponsor an event, you're getting more than exposure to the top movers and shakers in the industry. You're getting the benefit of REAL Trends’ long-standing reputation as the trusted source for real estate brokerage trends, news, and information.
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Distributed Publications Our regularly distributed publications include: 1. Newsletter- The REAL Trends monthly newsletter is known as the trusted industry source for information on trends, strategies, analysis, people, and news shaping the real estate industry of tomorrow. REAL Trends reaches thousands of readers, including broker/owners, network and association/MLS executives, mortgage brokers, title companies, the news media, and other industry insiders. The newsletter is a monthly publication with a reach of more than 1,600 standard monthly subscribers, and more than 40 large network subscribers that distribute the newsletter internally to their companies, between these networks are 15,000+ brokerage firms. These companies include all of the major brokers in the United States. 2. TechTouch by REAL Trends- A weekly e-newsletter highlighting technology news, brokerage tech case studies, performance studies, product launches and more. 3. Update- The REAL Trends Update is distributed weekly via an e-newsletter to over 5,000 principals and other industry leaders and is adding more subscribers monthly. This FREE service contains insightful commentary and up-to-the-minute information on hot industry topics. 4. Online Performance Study- The most advanced website study publication pertaining to residential real estate brokerages. This annual paid publication has become a must have among all broker owners. 5. Blog- The REAL Trends blog is the go-to source for tips and strategies on real estate marketing, technology, and business. Learn the secrets of successful real estate professionals, read about amazing individuals who are making their communities better and get info on the latest trends and statistics on this daily blog.
Advertising opportunities are available in all REAL Trends publications. Specific options and pricing can be found in the Rates Section.
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MAY 2013
500 The Trusted Source
THE 500 LARGEST BROKERS IN THE U.S. RANK
COMPANY
1.
NRT LLC
2.
HomeServices of America
Parsippany, NJ Minneapolis, MN 3.
OFFICES
SIDES
712
289,614
371
151,017
170
65,912
104
37,986
77
25,520
The Long & Foster Companies, Inc. Chantilly, VA
4.
Hanna Holdings, Inc.
5.
Crye-Leike Realtors
Pittsburgh, PA Memphis, TN
TOP 500 RANKED BY SALES VOLUME RANKING BY affiliation & independents the billionaires club up-and-comers market leaders
www.realtrends.com
Annual Ranking Reports REAL Trends produces four annual ranking reports. These reports include: 1. The REAL Trends 500 - The REAL Trends 500 is an annual ranking of America’s largest brokerage firms. This publication is the only report of its kind that requires verification of numbers from outside sources; which provides an accurate and unbiased snapshot of the industry’s leading firms. The REAL Trends 500 shows rankings for affiliated and non-affiliated firms, for the leading single office firms, leading regional brands and rankings for firms by the units and volume of mortgage and other related financial services sold by leading firms. 2. Canadian 250 – The REAL Trends Canadian 250 is an annual ranking of Canada’s largest brokerage firms. This publication is comparable to the REAL Trends 500 as it is the only report of its kind that requires verification of numbers from outside sources; which provides an accurate and unbiased snapshot of the industry’s leading firms. The REAL Trends Canadian 250 shows rankings for affiliated and nonaffiliated firms, for the leading single office firms, leading regional brands and rankings for firms by the units and volume of mortgage and other related financial services sold by leading firms. 3. REAL Trends/The Wall Street Journal The Thousand - A national ranking report produced by REAL Trends and published in partnership with The Wall Street Journal. This report features the nation’s top thousand real estate agents as ranked by closed sides and sales volume. This report features both team and individual rankings broken out separately. 4. America’s Best Real Estate Agents - A national ranking report listing the top agents in the US broken down by state and individual MSA.
Please refer to the Rates section for ad pricing.
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“The caliber of leadership talent represented at Gathering of Eagles each year is truly unique within the industry. The intimate environment allows our brand to create unique partnership opportunities and ensure we are establishing long-lasting relationships with key influencers while adding value to a content-rich agenda.” “Collaboration with the Best” • • • • •
Event Overview Hotel Information Sponsors Agenda Registration Form
October 16-18, 2013 JW Marriott Cherry Creek Denver, CO
Sherry Chris President and CEO Better Homes and Gardens Real Estate LLC
www.realmarketingandtechsummit.com
Conference Sponsorship Being a corporate sponsor for a REAL Trends conference puts your company’s representatives face to face with hundreds of the country’s most respected and successful real estate professionals. For maximum exposure to this group of elite industry leaders, a sponsorship opportunity is the ultimate value for your marketing dollars. Added Benefit for our Sponsors: REAL Facts – available exclusively to our sponsors (a $700 value) REAL Facts is a comprehensive source of information on more than 1,300 of the largest and most successful residential real estate brokerage firms in North America. Firms are listed as either part of the REAL Trends 500 list or as Up-and-Comers. The firms may be publicly or privately owned, franchised or non-franchised. REAL Facts provides key information including contacts, addresses, phone numbers, websites, e-mail addresses, etc. in addition to valuable statistical information on each of the listed companies. All data is offered in an Excel database. The 2014 edition will be available in May. Each year REAL Trends sponsors three national conferences. The Gathering of Eagles Leadership Conference brings together many of the country’s most successful and influential real estate leaders. This event is held around the first week of May each year and is by invitation only. The REAL Trends Institute for Emerging Leaders is a conference for future leaders in our industry. The program features expert advice about policies that have worked in the real world in several key areas. Attendees participate in workgroups and are given case studies to work on and report back to the conference as a whole. Each participant is given the benefit of working with other young professionals and will hear collective input of many bright minds in tackling the toughest issues of the day. There are no age limits or experience requirements to attend. The REAL Trends Marketing and Technology Conference is organized as a working session to review and evaluate case studies and new marketing models utilizing today’s ever-changing technology to effectively compete in the future marketplace. This event is limited to CEOs, COOs, marketing directors, and technology directors of the nation's top residential real estate firms.
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LORE Magazine LORE (Lives of Real Estate) is a free award-winning digital magazine released quarterly at www.loremagazine.com. The magazine currently has an audience of 75,000+ unique subscribers. The publication targets the top REAL Trends 500/Canadian 250 brokers and the REAL Trends/The Wall Street Journal The Thousand sales professionals and teams, and senior managers from settlement service companies, such as mortgage, title, escrow, and senior association leadership. In addition to these prime audiences, we also send the publication to senior-level managers from settlement services companies, such as mortgage, title, escrow and senior association leadership.
LORE Audience Breakdown Email Audience: 32,000+ email recipients and growing, consisting of broker/owners, senior executives from related industry companies, sales professionals and senior association leadership. Social Audience: All lore issues will be redistributed to 5,600+ Facebook followers, 4,500+ Twitter followers and over 3,100+ LinkedIn members within the REAL Trends Group. Online Audience: LORE will be published at www.realtrends.com and at www.loremagazine.com to an accumulative total of 75,000+ unique visitors annually.
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Website Ad
Direct Email
Let REAL Trends help you leverage the large audience that REAL
If you have a message that you would like to direct towards a
Trends attracts to its website, www.realtrends.com, by participating
specific audience, we provide the opportunity for a direct email
in a website advertisement that would be placed on the REAL
campaign. Because we have the largest, and most complete
Trends homepage.
record of the best brokerages and agents in the United States
This is an excellent opportunity to prominently display your ad in front of individuals involved in all facets of real estate.
and Canada, we can deliver your email message to an elite audience that you simply could not reach through any other means. For rates and specifications regarding a direct email campaign, please contact Doniece Welch, dwelch@realtrends.com.
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Blog Broker Package: One Blog Post per week – Approximately 9,000 Unique Visits per month on the blog One blog post per week that features an interview with agents of their choosing. The posts will be a mix of “how-tos” and interviews about what the agent attributes his success to. We will feature links to the broker website and agent’s website as well as a bio. However, the article will be non-promotional and will offer solid, interesting advice for succeeding in the real estate business. The brokerage company would be responsible for providing us with a list of contacts so we know whom to feature. One Facebook mention per week in addition to the blog promo featured on Facebook. This might be taken from a PR release announcing a new agent, new technology, or more. The blog post is also distributed on Twitter (4,500+ followers) and Facebook (5,600+ followers). Update – Your blog post is distributed to 5,000 email update subscribers with your logo by the post. Your blog post will go out to our email blog subscriber list of nearly 8,000 recipients. Coach/Trainer Package: One Blog Post per week – Approximately 5,437 Unique Visits per month on the blog One blog post per week that features “how-tos” and motivational advice from the coach. We can also interview coaching clients about how they implemented an idea, and were successful. We will feature links to the coach’s website as well as a bio but the article will be nonpromotional and will offer solid, interesting advice for succeeding in the real estate business. The coach would have the opportunity to write the posts him or herself or pay more to have it written by a professional writer. One Facebook mention per week in addition to the blog promo featured on Facebook. This would be a small tip from the coach/trainer unique to REAL Trends. The blog post is also distributed on Twitter (4,500+ followers) and Facebook (5,600+ followers). Update – Your blog post is distributed to 5,000 email update subscribers with your logo by the post. Your blog post will go out to our email blog subscriber list of nearly 8,000 recipients.
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Network Membership for Associations of REALTORS or MLSs Broker Package: Association leaders are always looking for ways to add outstanding value for their members. A Network Membership to REAL Trends can do just that by keeping everyone up to date with the latest real estate industry news, analysis, trends and strategies from a trusted source at an affordable annual fee. We offer Associations and MLSs the following: The REAL Trends publications help broker/owners and sales professionals build and grow their businesses. Need great content for your publications? As a Network Member you may use information from our REAL Trends Monthly Newsletter, REAL Trends TechTouch, REAL Trends Update and the REAL Trends Blog in your publications as long as you identify REAL Trends as the source. Network Membership for Associations of REALTORS or MLSs Fee The fee is based upon $1 per broker/owner member with a minimum annual fee of $1,250 USD and a maximum fee of $3,750 USD. What comes with the membership? Benefits: 1. Newsletter. Each month, REAL Trends will email a customized copy of the REAL Trends Monthly Newsletter in a PDF format to a designated contact or contacts within the Association. The contact may distribute the PDF by forwarding it to the AE/CEO, senior level management team and broker/owner affiliates or post it on an Intranet (behind a firewall and not for public access). REAL Trends will insert any wording of the Association’s choice such as Compliments of: or Brought to you by: (along with the Association’s logo) in the lower right corner of the cover page of the newsletter. 2. Webinars. As an added enhancement, exclusively for Associations of REALTORS®, REAL Trends will offer one complimentary WEBINAR annually to all Association Network Members on any of the following topics (topics are subject to change. We’re open to topic suggestions):
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Network Membership for Associations of REALTORS or MLSs – continued Webinar Topics: A.
Real Estate Online Performance - by Travis Saxton and Bob Bill Identifying the best practices and trends and integrating them into today's shifting and demanding online real estate marketplace.
B.
What drives today's consumers? - by Travis Saxton REAL Trends will bring you the latest trends in online real estate from a consumer and agent perspective. Effective practices in social media, real estate websites, video and much more.
C.
Increasing brand perception through Social Media - by Travis Saxton
D.
The Pros and Cons of Mergers and Acquisitions - by Steve Murray and Amy Broset From valuation to deal structuring, learn how growth through mergers and acquisitions can work for you in your market.
E.
Brokerage metric and benchmarking of your firm - by Steve Murray
F.
From start up to market leader: how to grow a successful profitable residential brokerage firm - by Steve Murray
3. Content. Need great content for your publications? REAL Trends can provide it. Your Network Membership permits you to share information from the REAL Trends Monthly Newsletter, REAL Trends TechTouch, REAL Trends Blog and the REAL Trends Update with your members as long as you insert the statement below at the end of the article(s): This article originally appeared in (name of publication: REAL Trends TechTouch, REAL Trends Newsletter, etc.) and is being reprinted with permission of REAL Trends. Copyright 2014. 4. White Papers. REAL Trends will offer a complimentary PDF of any (un-embargoed) White Paper(s), researched and written by REAL Trends, to the Association for distribution to their members. 5. Discounts. REAL Trends Technology Consulting will offer a 10 percent discount for Network Members and their members and if two of their members sign up they will get a free website analysis or $1500 off an onsite consultation.
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Network Membership for Associations of REALTORS or MLSs – continued 6. We offer the following FREE distributed publications. REAL Trends will provide the Association with a link to share with their members (broker/owners, managers, administrative staff, sales associates or teams, etc.) where they may sign up (opt-in basis only) to receive LORE magazine, REAL Trends TechTouch, REAL Trends Blog or the REAL Trends Update. A.
RT Blog. The go-to source for tips and strategies on real estate marketing, technology and business. Learn the secrets of successful real estate sales professionals and get the latest trends and statistics on this daily agent blog. Audience: brokers/owners, managers, sales teams, sales associates.
B.
RT Update. Insightful industry commentary and news released weekly. Audience: broker/owners, managers, sales associates, teams, Association leaders and staff members.
C.
RT TechTouch. A weekly e-newsletter highlighting technology news, brokerage tech case studies, performance studies, product launches and more. Audience: technology directors, marketing directors and broker/owners.
D.
LORE magazine. A digital award-winning publication published quarterly at www.loremagazine.com. LORE covers the endlessly fascinating and always unique personas of the residential real estate industry. LORE is for people who think people still matter.
7. REAL Trends America's Best Real Estate Agents. A national ranking of leading residential real estate sales associates and teams in the United States broken down by state. At the request of the Association, REAL Trends will provide an Excel Spreadsheet with the name of the sales associate or team, firm name, city/state, website address if available, closed transaction sides and closed sales volume of any sales professional or team from your state who made the final list of America's Best Real Estate Agents. Added benefit for Network Members: REAL Trends will post a banner ad (with an embedded link) created by the Association under your state's section of America's Best on www.realtrends.com. 8. REAL Facts (a $700 value). This is available in an Excel Spreadsheet format and is a comprehensive source of data and information on the REAL Trends 500 firms and the Up-and-Comers covering more than 1,300 of the nation's largest and most successful residential real estate brokerages.
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Rates
Newsletter Ad Types:
1. One full-page ad with an embedded link to a landing page (ad must be created by the sponsor and may be revised at any time). Ad to be designed and submitted to REAL Trends by the sponsor. *Limited to only five sponsors. 2. Embedded link for one year on the cover of the REAL Trends Monthly Newsletter. *One of only two sponsors.
Video:
Added value - REAL Trends will create a short professional video about your product or service at no additional charge to your firm and feature it on a rotating basis on www.realtrends.com. Video content must be approved by both the sponsor and the Editor of REAL Trends.
Distribution:
REAL Trends Newsletter is widely read by thousands of top real estate decision makers. By becoming a REAL Trends sponsor, you communicate your brand message to the most influential people in our industry.
Annual Fee:
$30,000 (twelve issues of the newsletter) A minimum commitment of one year is required. Note: Any sponsor who confirms and pays for a full year by December 31, 2013 will receive a 10% discount off the annual fee listed above.
Option 1:
Option 2:
One full-page ad with embedded link
Embedded link on the cover
Limited to 5 sponsors
REAL Trends 500 Full-Color Ad:
A full-color printed ad may be purchased for the REAL Trends 500. The ad locations and prices are listed below.
Distribution:
REAL Trends 500 is distributed to the Top 740 North American Brokerages via email, 500 copies are physically distributed, and there are 25,000+ online views of the publication. It is also distributed to local, regional, and national real estate media
Annual Fee:
Ad Location Center Spread Back Cover Inside Front Cover Inside Front Facing Facing Table of Contents Facing Letter from Editor Facing Market Leader
$9,000 $7,000 $6,000 $6,000 $6,000 $6,000 $5,500
Inside Back Cover Facing Billionaires Facing Top Independents Facing Top Volume Ranking Facing Top Sides Ranking Run of Magazine
$5,000 $5,000 $5,000 $5,000 $5,000 $2,500
Race to Profitability
Since 1984, CMA has made over 6,400 placements in real estate and financial services. Let us place the best and brightest with your company — for winning results.
CORPORATE MANAGEMENT ADVISORS D e l i v e r i n g
D y n a m i c
L e a d e r s
www.cmainc.com 800.492.4080 brad hollingsworth, chairman, ext. 1906 stephen kowalchuk, Managing director ext. 1917
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Canadian 250 Full-Color Ad:
A full-color printed ad may be purchased for the REAL Trends Canadian 250. The ad locations and prices are listed below.
Distribution:
REAL Trends Canadian 250 is distributed to the Top Canadian Brokerages via email, 500 copies are physically distributed, and there are 25,000+ online views of the publication.
Annual Fee:
Ad Location Center Spread Inside Front Cover Inside Front Facing Inside Back Cover
$1,000 $1,000 $1,000 $1,000
Back Cover Facing Top Sides Ranking Facing Top Volume Ranking Facing Billionaires Run of Magazine
$1,000 $1,000 $1,000 $1,000 $1,000
Online Performance Study Full-Color Ad:
One full page ad inside of the Online Performance Study.
Distribution:
The REAL Trends Online Performance Study is an annual study that is widely read by 2,500+ Broker/Owners.
Annual Fee:
$750.00 for a full-page ad.
TechTouch and REAL Trends Update Ad Types:
1. Banner with embedded link on REAL Trends TechTouch or Update (ad must be created by the sponsor and may be revised at any time). Option 1: 2. Sponsor may elect to run a product showcase, featuring a product with a link Banner Ad with link rather than a button/link ad.
Distribution:
REAL Trends TechTouch and Update are weekly publications and are widely read by Broker/Owners, marketing directors and technology directors. In addition to this targeted audience, thousands of individuals within the real estate industry have access to the publication every week via sharing and social media channels.
Annual Fee:
$12,500 (twelve issues of the TechTouch or Update) A minimum commitment of six months is required. Note: Any sponsor who confirms and pays for a full year by December 31, 2013 will receive a 10% discount off the annual fee listed above.
Option 2: Product Showcase
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The Thousand
Full-Color Ad:
Note only eight full page, four color ads will be sold for this publication. All Ads will be accepted on a first-come, first-served basis. REAL Trends will invoice for all purchased ads and payment is due prior to June 27, 2014 (release date for the publication). WE SALUTE OUR ASSOCIATES AND CONGRATULATE
Distribution:
The Thousand is sent to 35,000+ individuals via email. There are 6,700+ applicants that also receive the finished publication. The ranking report receives 25,000+ online views. Outside exposure in The Wall Street Journal is upwards of 10,000 additional views.
THE THOUSAND. We salute the sales associates from our affiliate firms who are recognized on The Wall Street Journal and REAL Trends prestigious ranking of The Thousand. These associates are part of our powerful global network of 500+ market-leading firms with 120,000 associates in more than 40 countries. Together, these professionals send more than 40,000 referrals to trusted members each year – more than any other network. This impressive performance reflects our affiliates’ mastery of “The Art of the Introduction” and their ability to offer valued clients services worldwide. Leading Real Estate Companies of the World® associates also benefit from a robust menu of industry-leading services in technology, marketing, education and lead generation.
Annual Fee:
Ad Fee for The Thousand PDF is $2,000 per full page.
®
LeadingRE.com | 800.621.6510
2013
America’s Best Real Estate Agents Full-Color Ad:
Note only four full page, four color ads will be sold for this publication. All Ads will be accepted on a first-come, first-served basis. The PDF will be for one of the Top 25 Major Metropolitan Statistical Areas (MSAs). REAL Trends will invoice for all purchased ads and payment is due prior to July 9, 2014 (release date for the publication).
Distribution:
America’s Best is sent to 35,000+ individuals via email. There are 6,700+ applicants that also receive the finished publication. The ranking report receives 25,000+ online views.
Annual Fee:
Inside Front Cover Facing Letter form Publisher Facing Individuals by Closed Sides and Closed Volume Facing Teams by Closed Sides and Closed Volume
$500 $500 $500 $500
per full page per full page per full page per full page
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Conference - Gathering of Eagles Sponsorship Benefits: -
-
Company name and logo on all conference materials and signage before, during, and post-event. Optional hospitality suite (costs to be paid by sponsor) Database list of all conference attendees (post-event) Registrations for up to three company employees ($3,600 value) Complimentary REAL Facts (full price $700) Promotional product giveaways (must be approved by REAL Trends) Networking opportunities throughout the event Space in our online exhibitor center Logo on agenda in Mobile App with a brief company description and external link to website Sponsorship Fee: $20,000
Conference - Emerging Leaders Sponsorship Benefits: -
Company name and logo on all conference materials and signage before, during, and post-event. Optional hospitality suite (costs to be paid by sponsor) Database list of all conference attendees (post-event) Registrations for up to three company employees ($2,085) Complimentary REAL Facts (full price $700) Promotional product giveaways (must be approved by REAL Trends) Networking opportunities throughout the event Space in our online exhibitor center Logo on agenda in Mobile App with a brief company description and external link to website
Sponsorship Fee: $3,000
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Conference – REAL Marketing and Tech Summit Sponsorship Benefits: -
Company logo printed on all conference materials (signage, conference binders, etc.) Contact information for all attendees – post event in an Excel spreadsheet format. REAL Trends will send sponsor a button/link about the event that can be posted to the sponsor’s website and link back to the registration page on www.realtrends.com Premier Sponsors will have 5 to 10 minutes to talk about their product(s) and or service(s). Please make the presentation something of interest to the audience (no sales pitches please). Space in our online exhibitor center Logo on agenda in Mobile App with a brief company description and an external link to website Introduction at group dinner for all attendees Optional hospitality suite (costs to be paid by sponsor) Premier Sponsors may have registrations for up to two senior level managers or employees (a $1390 value) REAL Facts in an Excel spreadsheet format (a $700 value) Promotional product giveaways (must be approved by REAL Trends) One Round Table Promotion Dispersion (must be approved by REAL Trends)
Sponsorship Fee: Premier $5,000 Corporate - $3,000
Website Ad Web Ad:
One advertisement button with an embedded link to a landing page (ad must be created by the sponsor and may be revised at any time).
Distribution:
With an average of 21,000+ visits a month, REAL Trends website is viewed by key real estate decision makers from across the country and Canada. By advertising on our website you will be able to easily and effectively communicate your brand message to the most influential people in our industry. Your target audiences will also have the ability to be directed to your website.
Annual Fee:
$10,000 for 12 months of advertising on the REAL Trends homepage.
2013 REAL Marketing and Tech Summit
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Due to the customized nature of this method of advertising, please contact us directly so we can review your ad goals and discuss pricing.
Blog Pricing Broker Blog Package: 3 Months - $699/mo. Or $17.92/thousand views 6 Months - $599/mo. Or $15.30/thousand views
A La Carte Options:
Executive Upgrade - $399/mo.
Blog Banner ad (6,600 total views) - $399/mo. for 6 months or $449/mo. For 3 months (1 banner available)
Coach/Trainer Package:
Blog Box Ad (6,600 total views) - $199/mo. for 6 months or $249 for 3 months (2 box ads available)
3 Months - $749/mo. Or $17.92/thousand views
Weekly Blog Posts Only - $299/mo. for 3 months.
6 Months - $649/mo. Or 15.30/thousand views
Weekly Blog Posts Only - $299/mo. for 3 months
Executive Upgrade - $399/mo.
Weekly Facebook and Twitter Exposure Only - $199/mo. for 3 months.
Product/Service Companies Package: 3 Months - $749/mo. Or $17.92/thousand views 6 Months - $649/mo. Or $15.30/thousand views Executive Upgrade - $399/mo. Executive Upgrade: Pricing based on 48,000 total touches of our real estate audience including executive members of LinkedIn and our newsletter recipients.
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LORE Magazine
Full Page; Full Color Ad: $700
Email Sponsorship: $600
This ad can be linkable to the advertiser’s website.
Your ad will be featured in our quarterly email announcing each issue. Email is delivered to more than 32,000 subscribers. The Ad is linkable to the advertiser’s website. Limit: Maximum of 3 sponsors per month. 1X: $600 2X: $550 4X: $500
1x: $700 2X: $650 4X: $600 Premium Position: $1,000 (inside back cover, inside front cover) This ad can be linkable to the advertiser’s website. 1X: $1,000 2X: $900 4X: $800 Premium Plus Position (back cover): $1,500 This ad can be linkable to the advertiser’s website. 1X: $1,500 2X: $1,350 4X: $1,200
Landing Page Sponsorship: $3,000 Includes a banner ad on the LORE website that clicks through to the advertiser’s website. Rates are per quarter. All traffic from online, email, and social mediums will be directed to this page. Limit: One Advertiser at a time depending on frequency. 1X (3 months): $3,000 2X (6 months): $2,500 per issue 4X (one year): $2,000 per issue
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Ad Mechanical Specifics Newsletter: Document Page Size:
8.5 x 11 final size
Please provide the ad in two formats: 1. Saved using Acrobat's PDF preset 'High Quality Printing' format PLUS 1/8” bleed on all sides 2. Saved as a RGB JPEG file, 120 pixels per inch (1020 wide x 1320 tall in pixels)
LORE magazine: Document Page Size:
8.5" x 11" final size
Please provide the ad in two formats: 1. Saved using Acrobat's PDF preset 'High Quality Printing' format 2. Saved as a RGB JPEG file, 120 pixels per inch (1020 wide x 1320 tall in pixels)
The Thousand: Document Page Size:
8 -1/4” x 10 -7/8”
Bleed Size:
8 -1/2” x 11 -1/8” (1/8” bleed on all sides)
Resolution:
Please provide two versions: 300 dpi (Print version) and 120 dpi (PDF-only version)
Safe Area:
3/8” from trim on all sides
America's Best Real Estate Agents: Document Page Size:
8 -1/4” x 10 -7/8”
Bleed Size:
8 -1/2” x 11 -1/8” (1/8” bleed on all sides)
Resolution:
Safe Area:
Please provide two versions: 300 dpi (Print version) and 120 dpi (PDF-only version) 3/8” from trim on all sides
If ad file is larger than 15Mb limit, please contact David Grassnick at chiefcreative@centurylink.net
2014 MEDIA KIT
22
Ad Mechanical Specifics Website Ad: Image Size:
250x300
TechTouch Ad: Banner Image Size:
725x90
Product Showcase Image Size:
300x250
Blog Blog Box Ad Image Size:
200x160
Blog Banner Ad Image Size:
720x90
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