REAL Trends Leadership Institute for Emerging Leaders
‘14
CONFERENCE
Tap Into Your
Leadership Potential
22 24 JANUARY
THE WESTIN DENVER DOWNTOWN DENVER - COLORADO
Learn to Become an Effective Leader
CONFERENCE SPEAKERS:
1. Bob Bill
JOIN US FOR THE
LEADERSHIP CONFERENCE
“There is a strong need in today’s residential realty business to focus on the fundamentals. Recruiting, sales agent development, online marketing and lead capture and understanding how to grow through merger and acquisition activity. The REAL Trends Emerging Leaders Conference is built to address these issues directly and thoroughly. The format of this conference is for a small group of emerging leaders (limited to 60 attendees). We will have topic matter experts present key points and then will break into small work groups to discuss answers to the toughest questions of today. Our goal is to equip those new to brokerage leadership with a two day session that focuses on the fundamentals of success, and prepare them to be more effective leaders of their companies.” We filled last year’s conference in short order. Don’t miss this chance. Steve Murray, President and Publisher, REAL Trends
Important Details: Attire: Business casual for the entire conference.
Airline and Ground Transportation:
Vice President, Managing Consultant REAL Trends
Bob Bill is a real estate industry vet with a great track record. He joined the REAL Trends team in 2013 and is formerly of Market Leader where he was the director of business development. Bob has years of experience as a real estate operator and technology background.
2. Amy Broset Director of Business Analysis REAL Trends
Amy has performed over 300 valuations, and is the Editor of the REAL Trends 500. She has a Finance degree from the University of Colorado, Boulder and has been with REAL Trends for the past seven years.
3. Kate Manchester Operating Principal The Cathy Manchester Team of Keller Williams Realty
Kate Manchester has 12 years of experience with recruiting and real estate instruction, and has managed real estate companies in New York, Maine and Seattle. Kate specializes in coaching, consulting and recruiting talented agents. She has designed recruiting programs and boot camps for companies such as John L. Scott and Keller Williams Realty. Kate is also the Operating Principal of Maine’s top #3 Real Estate Team, selling 200 homes a year. When she is not working, Kate can be found skiing and hiking with her 2 rescued dogs.
Should you have any special dietary requests please email dstufft@realtrends.com and we will do our best to accommodate. HOTEL INFORMATION: The Westin Denver Downtown 1672 Lawrence Street Denver, CO 80202 303.572.9100 or 800.937.8461 www.westindenverdowntown.com The room-block deadline is January 3, 2014!
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4. Steve Murray President and Publisher REAL Trends
Steve Murray is president and publisher of REAL Trends, the nation’s leading trends and research organization for residential real estate. He has been in the residential real estate field for over 35 years. REAL Trends is read by more than 24,000 leaders in the residential realty industry every week.
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5. Paul Salley Technology and Marketing Associate REAL Trends
Paul has worked with multiple national and international
Please plan your flights to arrive in Denver no later that 2:00PM companies in the creation and implementation of all facets of on Wednesday, January 22 and depart no earlier than 2:30PM on marketing. He has a Business and Marketing Degree from BYU and is fluent in Spanish. Friday, January 24, 2014. Super Shuttle leaves Denver International Airport and runs to and from the downtown Denver 6. Travis Saxton hotels every 15 minutes (passengers should go to baggage claim Marketing and Technology Manager area located on the 4th level of the airport). For additional details REAL Trends Travis Saxton is the Marketing and Technology Manager at please contact Super Shuttle at 1.800.BLUE-VAN. REAL Trends. Prior to joining REAL Trends he was the
Special Dietary Requirements:
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director of online services for a newspaper consulting company which serviced clients across North America. He holds a Master of Science from the University of North Dakota.
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7. Eric Thompson President The Group Real Estate
Eric’s real estate career has included sales of resort real estate properties, training sales associates, implementing sales and marketing strategies, and completing market feasibility studies for developments. Prior to joining The Group, Inc., Eric was the Managing Broker for the Summit County operations of Slifer Smith & Frampton Real Estate in Breckenridge, Colorado. He was responsible for all aspects of the brokerage: recruiting, training and managing the sales staff, developing the company’s marketing strategy, managing the administrative staff, and overseeing the sales and marketing programs for new developments in Summit County. Eric earned a Bachelor of Arts in Economics in 1993 from the University of Colorado.
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SCHEDULE OF EVENTS THURSDAY, JAN. 23 – CONT.
WEDNESDAY, JAN. 22 3:00pm - 5:00pm Registration
12:00pm - 1:00pm Lunch
5:00pm - 7:00pm Steve Murray, REAL Trends, Inc. Opening Welcome and Reception
1:00pm - 2:00pm
Steve Murray will introduce the presenters and outline the goals of the conference. He will also address leading trends in the market.
7:00pm - 9:00pm Dinner
Paul Salley, REAL Trends, Inc. Travis Saxton, REAL Trends, Inc.
Effective Online Marketing New strategies and tactics in online marketing. Get the hottest trends and the most effective strategies in lead genereation in video, social media, online advertising and more.
2:00pm - 3:00pm Round Table Workgroups – Discussion and Feedback
THURSDAY, JAN. 23
3:00pm - 3:15pm Break
7:30am - 8:30am Continental Breakfast Registration for Late Arrivals ONLY
3:15pm - 3:45pm
Amy Broset, REAL Trends, Inc. Steve Murray, REAL Trends, Inc. Mergers, Acquisitions and Valuations
8:30am - 9:30am Powerful Recruiting Tactics The focus is on actual strategies, tactics and plans for having an effective ongoing recruiting effort in your company.
How can you grow your company through merger, acquisitions and roll-ins will be discussed in detail. Valuation, structuring of deals and how to blend companies will be covered.
9:30am - 10:15am Round Table Workgroups – Discussion and Feedback
3:45pm - 4:30pm Round Table Workgroups – Discussion and Feedback
10:15am - 10:30am Break
4:30pm - 5:00pm Steve Murray, REAL Trends, Inc. Brokerage Performance Benchmarks
10:30am - 11:15am Travis Saxton, REAL Trends, Inc. Best Practices in Lead Development and Capture What are the most effective lead capture and nurturing strategies for real estate professionals. How to incubate and enhance various channels such as social media, video and listing portals.
We will examine a wide variety of key metrics that enable a leader to examine the health of their company on an ongoing basis. Data from across the industry will be presented.
5:00pm - 6:00pm Cocktail Reception Evening free in Denver!
11:15am - 12:00pm Round Table Workgroups – Discussion and Feedback
FRIDAY, JAN. 24 7:30am - 8:30am Continental Breakfast
10:15am - 11:00am Eric Thompson, The Group, Inc. Strategies to Build a High-Performance Culture
8:30am - 9:15am Eric Thompson, The Group, Inc. Best Practices of Effective Sales Management
This session will dig deep into the importance of building a strong culture around successful sales and how this strengthens every part of a realty firm from recruiting to productivity to team spirit.
This program will cover the attributes, habits and practices of highly successful sales managers.
9:15am - 10:00am Round Table Workgroups – Discussion and Feedback 10:00am - 10:15am Break
11:00am - 11:45am Round Table Workgroups – Discussion and Feedback 11:45am - 12:00pm Summary and Conclusions 12:00pm Adjourn
Steve Murray, REAL Trends, Inc.
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WAYS TO REGISTER:
ONLINE
REGISTRATION FEES AND DEADLINE INFO Conference Registration: $695.00 Registration Deadline: January 20, 2014 Hotel Room Block Deadline: January 3, 2014
Use the fast and secure online form at www.realtrends.com
EMAIL Send information to Daniele Stufft, dstufft@realtrends.com
MAIL Complete the form below and mail with payment to: REAL Trends 7501 Village Square Dr. Suite 200 Castle Rock, CO 80108
Hotel Block Information: Make your hotel reservations directly with The Westin Denver Downtown no later than January 3, 2014. Ask for the “REAL Trends” room-block to take advantage of the negotiated room rate of $169/night. Call SOON, rooms are subject to availability 303.572.9100 or 800.937.8461. Room block deadline: January 3, 2014.
Conference Cancellation Policy: Substitutions may be sent at any time. All cancellations must be received in writing at least 20 days prior to the event in order to receive a refund. All refunds are subject to a $100 administration fee. No refunds are available later than 20 days prior to the event. REGISTRATION INFORMATION
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tel 303.741.1000
Questions? Please contact Daniele Stufft, Conference Manager dstufft@realtrends.com
7501 Village Square Dr., Suite 200, Castle Rock, CO 80108
www.realtrends.com