A REAL Trends Special Report in Collaboration with Aumnia
The Mobile Real Estate Landscape
AUTHOR INFORMATION Travis Saxton, director of technology and marketing, REAL Trends Bob Bill, vice president, managing consultant, REAL Trends Paul Salley, technology and marketing associate, REAL Trends In Collaboration with: Gregory Borodaty, CEO, Aumnia
ABOUT REAL TRENDS REAL Trends has been The Trusted Source of news, analysis, and information on the residential brokerage industry since 1987. We are a privately-held publishing, communications, consulting company based in Castle Rock, Colorado. Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, updates, conferences and publications. In addition to research studies such as this, we are a leading provider of high-level business consulting services to the residential real estate industry. We provide a wide range of advisory services to an international clientele of local, regional, and national real estate organizations. Our areas of expertise include operational analysis, valuations, merger and acquisition advisory services, consumer and business research, and strategic planning. For more information, contact REAL Trends, Inc. directly at (303) 741-1000, email us at realtrends@realtrends.com or visit us at www.realtrends.com
ABOUT AUMNIA Aumnia is a full service mobile website and application development company that builds and delivers engaging and effective mobile solutions to the real estate industry. We are a privately held company founded in 2006 that is located in the Southern California city of Camarillo. We work with our clients through all phases of the definition, development, deployment and on-going support and maintenance of their mobile presence. Our services include requirements identification and definition, user experience and user interface design, project development, project deployment, measurement and analytics, training, support, and follow-up to make sure the mobile solution we provide is delivering the results our clients expect. We’ve worked with real estate companies and brokerages across the country who are leaders in their market to develop mobile solutions that drive results for their businesses. Our goal is simple, to build and deliver the best mobile websites and applications that allow our clients to achieve their business goals. To learn more about Aumnia, visit our website at www.aumnia.com, or contact us directly at (888) 505-2619 or via email at info@aumnia.com to find out how we can help you achieve your business goals through mobile.
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INTRODUCTION The substance of this whitepaper came from research collected in two distinct periods. August 2013 in which we analyzed brokerage specific and industry related data in our 2013 Online Performance Study and subsequently December of 2013 in which we analyzed the top 500 brokerage firms in the U.S. for mobile website presence.
EXECUTIVE SUMMARY The key findings below illustrate many of the misconceptions and oversights in our industry in regards to mobile. As with any technology there is a significant adoption curve (Exhibit 1) and typically we see or discuss this curve when looking at the behavior of real estate sales professionals and when they adopt technology. However, brokerage companies are not immune to these adoption metrics either.
Technology Adoption Lifecycle Innovators
Early Adopters
Early Majority
Late Majority
“The Chasm”
Laggards Area under the curve represents number of customers
Exhibit 1 Technology Adoption Curve Courtesy of REAL Trends This adoption curve is based on significant behavioral research and frankly after our thorough research of the top 500 real estate brokerages’ mobile presence, we feel there is only a very small portion of innovators and early adopters and we have far too many non-committal brokerages with insignificant mobile presences. Much of the focus of our research was spent analyzing mobile website traffic and presence and less into the mobile app landscape. The main premise of this important difference is directly related to the fact that few brokers have a mobile real estate app and of those that do many are templates and not greatly competitive. The industry from a consumer, broker, and agent perspective has a significant performance gap in mobile apps with that of Zillow, Trulia, Realtor.com, and some of the large online brokerages like ZipRealty and Redfin. All too often we hear “why would I invest in mobile if we can’t compete with those other guys.” The problem is too often brokerages and agents lump the Mobile App landscape into the same pool as the mobile website. The differences are being bridged everyday and the features in some mobile websites now mirror the capabilities of the mobile app. With limited resources it is far easier to build and create a mobile website than the resources needed, for planning and launching a mobile app in the app stores.
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Feature Comparison: Native Apps and HTML5 Web Apps Features
Native Apps
HTML5 Apps
User Experience
Fast & offer an interactive user
Reside on an Internet facing website but feels like a native application
Security
Advanced security features
Basic security features
Cost
Higher development costs
Reasonable development costs
Accessibility
Accessible offline
Require an Internet connection but can run offline through browser caching
App visibility
Dedicated app store to discover and purchase apps
Can be built as “hybrid” apps & included in Google Play or Apple’s App Store
App availability
Approval (by Apple App Store, etc.) necessary for app publication
No approval necessary — app directly accesible to anyone once launched
Monetization
Offer excellent monetization due to facility of selling and advertising apps online
Can be monetized via an application/ service through a subscription model (100% of profits are retained)
Integration with mobile
Reliable access to built-in mobile apps like Camera, Location, etc.
Constantly improving integration with built-in mobile features
Also a key metric in the debate mobile app versus mobile website was surfaced from our research in the Online Performance Study. Looking back over 3 years of brokerage website collected data we saw mobile website traffic to brokerages climb from 11% in 2011 to 21% in 2012 and finally in 2013 the percentage of visits to a
brokerage site from a mobile device was 30.5% (Exhibit 2). Over 1 out of every 4 visits to brokerage sites is from a small screen and some brokerages in more progressive parts of the country get over 40% of their traffic from mobile devices.
% Real Estate Website Traffic from a Mobile Device
40% 30% 20% 10% 0%
11%
20.34%
30.45%
37%
2011 Mobile Traffic
2012 Mobile Traffic
2013 Mobile Traffic
Forecast 2014 Mobile Traffic
Exhibit 2 Data From REAL Trends 2013 Online Performance Study 4 n REAL Trends White Paper — The Mobile Real Estate Landscape
This illustrates the underlying principal of why brokerages need to emphasize their mobile web presence as they already have attracted this impressive group. The demand is there and trying to take a consumer out of the native environment of the mobile web to go through the tedious process of 1) Downloading the App, 2) Firing Open the App, 3) Learning the User Interface and lastly, 4) Keeping the Mobile App on their home screen is a difficult challenge that eludes even the best brokerages in the country. Another advantage of the mobile website space is the integration opportunities. The ability to track, record, and seamlessly use/send data from your mobile website to your CRM and to your desktop counterpart is easier on a mobile website. While it can be done on a mobile app the knowledge and resources needed is significant. This typically leads to another problem in our industry
which is the siloed technology platform and if agents and brokers need to learn a system operating outside of their primary systems getting adoption and main stream use of it provides challenges. With the mobile app, more development and ongoing development is necessary to appeal to the variety of operating systems as well. While we feel you can safely narrow this down to two or three and be perfectly happy and effective (i.e. Android, iOS, and Windows (see Exhibit 3)) this is easier said than done. With the different versions of each available, the emergence of Amazon in the space and navigating the demanding environment of all these app stores keeping updated is a much larger feat than most realize. From a mobile website perspective you are really just accommodating the screen size and some other inherent features of the phone like GPS which are mostly common this day and age.
% Real Estate Market Share
100% 75% 50% 25% 0%
84.5% iOS
11% Android
2.3%
1.8%
0.4%
Blackberry
Windows
Other
Exhibit 3 Data From REAL Trends 2013 Online Performance Study REAL Trends White Paper — The Mobile Real Estate Landscape n 5
Device Fragmentation A further complicated matter in the debate and strategy of real estate brokerages is where to invest. See Exhibit 4 below for the various Android screen sizes developers need to accommodate:
Exhibit 4 Android Screen Sizes (50% of actual size) Subsequently there are 11,868 android devices being used in 2013 to illustrate this see Exhibit 5 below.
Exhibit 5 Android Device Fragmentation 6 n REAL Trends White Paper — The Mobile Real Estate Landscape
MOBILE WEBSITE RESEARCH REAL Trends teamed up with Gregory Borodaty, CEO, of Aumnia to collect and analyze key metrics on mobile websites of the top 500 U.S. real estate brokerages. We used the following methodology: 1) 2) 3)
Collect whether the brokerage had a mobile optimized website. Collect whether they were promoting a mobile app for download from their mobile website. Assign a numerical ranking to the following categories: a. Design (Graded 0-3) b. Functionality (Graded 0-3) c. User Interface (Graded 0-3) d. Subjective Overall Grade (0-1)
Findings from this research were very interesting as we still see that 31% of the top 500 real estate brokerages do not have a mobile optimized website. Of this 31% we found 10% of them decided to invest in a mobile app and neglect the mobile website portion. The remaining 69% of firms with documented mobile optimized websites had mobile app overlap of a greater percentage at 21.5% that also promoted or had a mobile app available. Overall, only 20% of firms had a mobile app that we could find or was promoted. The mobile app portion likely has a 1-5% margin of error as some apps were difficult to find and we had to dig pretty deeply to ensure we accurately found as many as possible. On the grading scale below we naturally factored out brokerages without a mobile website and only focused on the 69% that did have a mobile website. In Exhibit 6 you will find the average scores for each of the ranked categories:
Ranking Scale of Mobile Real Estate Websites of the Top 500 Brokerages
10 8 10 Possible
6 4
3 Possible
3 Possible
3 Possible
2 0
1 Possible 1.55
Design
1.98
Functionality
1.71
User Information
0.71
Subjective Overall Grade
5.96 Total
Exhibit 6 Mobile Website Research Conducted by Aumnia and REAL Trends
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Below are some of the features, functionality, real estate specific features and other information we were looking for in our research. This is also a great checklist for anybody who is looking to develop a productive mobile website. We have split the list into three categories: basic/essential, advanced, brokerage-specific. Basic/essential features - in other words, every mobile website should have these at a minimum n Property search • By type - street address, zip code, MLS #, neighborhood, city, etc. If possible, it’s best to use a universal search box to keep user typing to a minimum on the phone. • By criteria - price, beds, baths are most important. Good idea to keep it basic, as users are not doing extremely detailed searches on their phone. • By location - important to use the phone’s capabilities. • Provide mapping option, particularly important for location-based searches (list results usually better for advanced searches) • Dedicated, specialized searches as appropriate. Do not use every type on this list, pick 2 or 3 to incorporate
• Open houses • New listings • Price reductions • Featured • Short sales • Rentals • Context is important. The more information regarding the user’s context you can incorporate the better. For example, when displaying a list of properties nearby, sort the list by distance from the user, not price. n Easily accessible contact information, on every page as appropriate. • Provide direct contact by phone and email connecting to native phone capabilities. Form should also be used, but keep typing and required fields to a minimum. • Provide office location information with a direct link to directions using the user’s location. n Agent search • Provide access to the agent list for searching. • Provide contact points to each agent, including phone, email and text. • Keep profiles short due to limited screen size. n Analytics • Very important to measure usage of the site to understand consumer interaction for adjustments mobile is still an evolving medium. • Need to understand lead generation to measure Return on Investment (ROI) - use funnel analysis and goals. • Use Events in Google Analytics (or similar tracking tool) to measure touch events, which may not be captured through pageviews. n Dedicated response team • Have an e-Team or Internet team that is able to respond to phone calls and emails as quickly as possible since mobile leads should be considered “warm”, actionable leads. For example, a user may be in front of a property or viewing the details of a property on their device when they call. • Use a dedicated email for bringing in leads that gets distributed to members of the eTeam. • Consider using a phone number that rings in round robin format to members of the eTeam.
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Advanced features - these are optional “add-ons” that could improve the usability and user engagement of the mobile website. We usually address these after releasing the base features and analyzing user interaction to determine which features are most useful. n Direct links to pages within the app • Make sure people can click on email and social media links to get to property pages, dedicated searches, and other pages deep within the mobile website. Especially important since some mobile websites are formatted differently than desktop sites or use an interstitial which asks the user to download a mobile app which can cause the URL to get lost. • Allows agents to post properties on social networks or share them through email.
n Lead generation • Implement pop-ups that permit users to contact an agent for assistance or more information. • An example, if the user views more than 5-10 properties, then ask if they would like to make an account. If a user is on the site for more than 5 minutes, ask if they would like to speak with an agent for assistance. • Keep pop-ups simple and non-intrusive. Don’t use it to restrict access to the site.
n Social sharing - allows users to share properties on social networks or through email from their phone. n CRM integration • Use APIs to integrate with your CRM so all leads are captured and tagged. • Important for lead attribution to understand ROI. n User accounts • Provide the ability for users to save and favorite properties (or searches) for viewing later. • Integration with the desktop a plus, but not required. Depends on how many user accounts are created and used on either the desktop or mobile website.
Brokerage specific - features which a broker would implement to differentiate themselves from the major portals or local competitors. • Property type specific searches. For example, does the brokerage focus on short sales, REOs, luxury, condos, income, etc. • Area specific searches. Does the brokerage focus on a specific area in their region such as oceanfront, lakeside, city living, etc. • Highlight pocket listings or private listings if the broker carries a lot of these.
• Community specific knowledge and information that helps buyers make decisions on neighborhoods • Community outreach programs. Any community specific programs that would make sense to access or highlight on mobile. • Recommended vendors, such as mortgage, escrow, home improvement, etc.
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GENERAL OBSERVATIONS As you analyze several hundred brokerage websites you start to develop some trends. We would like to expose the trends we discovered: Trend #1 Template Based Websites – While we recognize there are several big providers in our industry that offer mobile websites, the commonality and lack of differentiation with some of them was overwhelming. Be sure to address this or factor it into your mobile strategy plan. Many of these big template based companies lacked significant features and functionality to remain competitive. Disadvantages of a Templated Site: 1) Most template sites have a very “retro” feel that look like the WAP-based mobile web from pre 2010 2) Template sites are not visually appealing, which diminishes consumer engagement on today’s high end devices 3) Template sites are optimized to work across all devices. Since Blackberry, Windows Phones and feature phones are such a small percentage of the market (much less than 5%), these sites are optimized at the expense of providing an engaging experience to the majority of the market – iOS and Android 4) Poor template sites also make it look like the broker is not focused on investing in the business, which is not a good first impression or message to send to the consumer. Advantages of a Templated Site: 1) You do inherently enjoy some cost saving as a result of mass production. 2) Sometimes you see feature advancements deployed across all template clients. Trend #2 Custom Built Sites – There are relatively few custom built sites in our industry and we feel it’s an area of opportunity. This trend is closely related to the next one. The advantages of a custom built website are: improved branding, competitive differentiation from other brokers, better first impression, incorporation of local knowledge, and inclusion of more context related features. Trend #3 Lack of Local Knowledge – One of the large advantages brokerages have over the large listing portals, online brands, etc. is the fact they have more local knowledge. This, however, was not evident and less than 5% of brokerages used this key competitive advantage in their mobile websites. If you truly want to compete and shine in front of your mobile visitors give them value in the local landscape with info on schools, video, neighborhood info, maps, directions, and more. These are all ways to stand apart.
Trend #4 Context is King – Building core functionality around phone features is very important but actually recognizing what the user is trying to accomplish as their “goal” will be the future of mobile consumption. Very few mobile sites attempt to tackle any portion of this concept. An example is having a consumer standing in front of a $250,000 listing in a specific neighborhood. Using context you would show this consumer other “like” properties in his area of interest in his price range. Many mobile websites just list all properties nearby. It’s a big leap from years past but still more innovation is necessary. Trend #5 Just Go Somewhere Else – In our opinion we feel too many brokers are sending the wrong message with either no mobile presence or a fairly lousy representation to go elsewhere to find their properties via mobile. We saw far too many with poor branding, missing intuitive and easy ways to contact an agent, clunky property search and very bland property detail pages. The portals have seized mobile as an opportunity to acquire traffic since the brokerages are ignoring it. Poor mobile sites encourage people to use the portals forcing the brokerage to compete to buy back the leads later in the home buying process. The mobile device is here to stay and some say if these traffic growth trends continue they may soon dwarf the desktop traffic. It’s time to pay attention. Trend #6 Sending the Wrong Message – In recent research we have been testing social media and sharing interaction within mobile real estate websites. An important trend is we need to be very careful when we share links to content on these sites. If your mobile website is not integrated properly or developed appropriately the user may end up being redirected to a mobile app or a mobile website that does not deliver the exact content that the consumer originally intended to read. This can lead to a poor first impression of your brand and technology in general. Trend #7 Responsive Mobile Sites – These are an alternative to a dedicated mobile website which many tech companies are pushing these days. However, responsive websites are usually one-dimensional in that they focus on optimizing for screen size. As we know, mobile is more than just screen size, especially for real estate. It’s about context and many responsive websites miss the mark. Furthermore, designing a responsive
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website to incorporate context becomes extremely costly and time consuming to the point where it would be more economical and efficient to create a dedicated mobile website that can easily expand to accommodate more functionality and context related features over time. The bottom line, in real estate, mobile is more than just about screen size - it’s about optimizing for context.
Going responsive trades off cost (when done simply) at the expense of engagement level, which may hurt mobile conversions and effectiveness over the long haul. Leave the responsive sites for the bloggers and news publishers where they are most effective.
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TOP PERFORMERS The team at REAL Trends with assistance from Aumnia personally analyzed all 500 brokerage websites that consisted of the REAL Trends 500. An important component of this special report is identifying the best practices from a real life use standpoint. Out of our research we have hand picked the top 25 mobile websites based on our ranking. Please note that this list is the top 25 but it is not in order of 1-25. The first ten were all rated 10’s on our ranking scale and the last 15 were all rated as 9 points. Therefore numbers 10-25 are all equals in our mind and 1-10 are all equal as well. Top 25 Mobile Real Estate Websites (Out of the top 500 producing real estate brokerages according to the REAL Trends 500) Brokerage Name
Location
Illustrated Properties Real Estate, Inc.
Naples, FL
www.ipre.com
Jackson Hole Sotheby’s International Realty
Jackson Hole, WY
www.jhsir.com
Lawrence Arendall Humphries Real Estate, Inc.
Birmingham, AL
ONE Sotheby’s International Realty
Miami, FL
Pacific Sotheby’s International Realty
San Diego, CA
Sereno Group
San Mateo, CA
www.serenogroup.com
Watson Realty ERA
Bakersfield, CA
www.watsonrealty.com
William E. Wood and Associates, REALTORS
Virginia Beach, VA
Douglas Elliman Real Estate
Huntington Station, NY
Avery Hess, Realtors
Dunn Loring, VA
Briggs Freeman Sotheby’s International Realty
Dallas, TX
Chase International
Zephyr Cove, NV
Gateway Real Estate
Tacoma, WA
Hanna Holdings, Inc.
Pittsburgh, PA
www.howardhanna.com
Hegg, Realtors Inc.
Sioux Falls, SD
www.hegg.com
Heritage House Sotheby’s International Realty
Shrewsbury, NJ
HomeSmart International
Phoenix, AZ
McGuire Real Estate
San Francisco, CA
Premier Sotheby’s International Realty
Naples, FL
www.premiersothebysrealty.com
Private Label Realty
Austin, TX
www.privatelabelrealty.com
Sierra/Summit/Fuller Sotheby’s International Realty
Greenwood Village, CO
William Pitt /Julia B. Fee Sotheby’s International Realty Stamford, CT William Raveis Real Estate, Inc.
Stratford, CT
F. C. Tucker Company
Indianapolis, IN
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Website URL (Be sure to visit from a mobile device)
www.lahrealestate.com www.onesothebysrealty.com www.pacificsothebysrealty.com
www.williamewood.com www.elliman.com www.averyhess.com www.briggsfreeman.com www.chaseinternational.com www.gatewayre.com
www.heritagehousesothebysrealty.com www.homesmartinternational.com www.mcguire.com
www.fullersothebysrealty.com
www.williampitt.com / www.juliabfee.com www.raveis.com www.fctucker.com
A LITTLE INSPIRATION OUTSIDE OF REAL ESTATE Many of us get stuck in our little bubble dealing with vendors who solely focus on real estate (which is a good thing) or staring at our competitors websites and wanting to look like them. While this is good to seek those with real estate specific experience and programming sometimes it’s nice to just get a fresh perspective on user interfaces, design, features and just functionality in general. We wanted to share the site called Mobile Awesomeness. The mobile apps and sites displayed are all crowd-sourced and voted on by consumers as to their percentage of “awesomeness.” No better place to get feedback from than the people who will be using it themselves. Here is an excerpt from their site: The projects on Mobile Awesomeness (MA) represent some of the best mobile designs, interfaces, and concepts on the market. Our goal is to facilitate a creative exchange where users can find inspiration, promote their work and connect with potential clients. This exchange will drive leads to the best designers and agencies, creating a stronger mobile industry by making it easy to find true experts in the field. Here is a link to the highest rated mobile gallery: http://www.mobileawesomeness.com/hightest-rated/ We analyzed a few of the sites ourselves at REAL Trends and the bottom line is the old adage that the consumer is always right holds true. Specifically referencing how user friendly and well designed the sites for Sun-Maid Raisins and Breitling Watches links and screenshots in Exhibit 7. Of course, real estate is not the only industry that attempts to leverage mobile websites to their full potential. We sought out some of the best mobile websites on the planet, and here are some observations that all of these top mobile sites have in common: • Each was very simple to navigate through, both forward and backward. • All information that one might look for was readily available on the homepage, without it being cluttered. • The navigation links and sub menus were all simply outlined. • There was always an option to access a “main menu.” • There was a link option to view the full website. • Image to text ratio had more images and design space than text. This allowed the sites to come across clean and uncluttered without overwhelming the user with volumes of text. • Engaging content was all that was present. This is an opportunity to “wow” potential consumers that are on the go and have taken enough time to look up a specific company – these top websites have recognized this and have used it to their advantage.
Exhibit 7. Sun-Maid Raisins – sunmaid.com Breitling Watches – mobile.breitling.com REAL Trends White Paper — The Mobile Real Estate Landscape n 13
CONCLUSIONS AND NEXT STEPS One of the main goals we were trying to illustrate in the production of this whitepaper is how a real estate firm can react more quickly and more efficiently to new opportunities in the mobile landscape. Ultimately this will translate into more revenue for those forward thinking brokerages that take action now and fully commit to developing a unique and customized mobile strategy. We have laid out an abundance of evidence, research and examples for you to follow. Our industry is still behind the curve in mobile technology and we are sending the wrong message to our consumers. In order to compete you don’t necessarily need to out innovate the big players in the real estate industry, but you need to differentiate and you have ample opportunities to do this with your local market knowledge and expertise. Keep in mind that big data is the next frontier reaching our industry with technology systems becoming smart and predictive. So to truly compete and set yourself apart for years to come, start looking outside the box and finding ways to integrate Big (or little) data from within your own resources and partners into your mobile offerings, not only to your consumers but to your agents as well. Most real estate companies are sitting on a goldmine of knowledge some of it being historic transactional type data, website data, CRM data and much more. It’s time to get smarter with that. Here are the next steps we advise for a brokerage starting from scratch: 1) Do your homework or contact REAL Trends. Check out the top players in our industry and look outside as well.
key component of everything you do as a brokerage. Operating in silos is asking for trouble long term and you are missing large opportunities to improve the quality of service you are delivering to your clients.
2) We will likely strategize with you and put you in touch with a firm like Aumnia who can custom build an ideal solution that can fully integrate with your current platforms. If you are looking for a mobile app, big players like Virtual Properties and others may be the right choice. Sometimes you may just need better agent productivity on the go.
4) Always think about the consumer and their context. How will they use it and how can you make what they want to find first and foremost.
3) Develop an integrated mobile strategy. We should no longer be exploring mobile as it’s own solution. It’s a
6) Focus local and bring your knowledge and expertise into play.
5) Never think about recreating your full website on just a smaller screen.
If you are a brokerage with a moderate to good mobile website here are your next steps: 1) Start the integration talks with your vendor. Key integrations would be Google Universal Analytics and the advanced features you could integrate there. 2) Look within your current tech systems if your leads do not flow and data does not flow to and from your mobile site. 3) If you have a vendor you currently work with, instead of settling for the status quo on whatever development they get to when they get to it, press the issue and
suggest impactful developments as you are the client and deserve more in most cases. 4) Check your statistics and compare them to the average. Data from REAL Trends Online Performance Study indicates that the average mobile consumer spends about 5 and half minutes on real estate mobile websites viewing over 6 pages per visit. These are decent benchmarks for you to evaluate how your mobile site is performing.
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FOR MORE INFORMATION Before you spend thousands or potentially tens of thousands of dollars implementing a new website, search engine optimization strategy, or technology rollout, allow the team at REAL Trends to take a non-biased look into the fundamental building blocks of what you have. Our overall analysis can give you a competitive advantage and access to extremely valuable information that you can then use to determine how big a change you really need to make. We believe that many real estate companies’ websites can enjoy dramatic improvements in performance at very reasonable costs. We can help you make this assessment and can even directly manage many improvements. REAL Trends technology and marketing consulting is a team of technicians that work with brokerages of all sizes and some top teams in the country to maximize their technology and marketing presence. With emphases in Online Marketing, CRM and System’s Strategy, Integrations, Development and much more we can help with many of the daily issues you may encounter as a brokerage. For basic introduction and consultation please contact Travis Saxton, tsaxton@realtrends.com or call 303-741-1000.
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7501 Village Square Drive, Ste. 200 Castle Rock, CO 80108 Phone: 303.741.1000 • FAX: 303.741.1070 www.realtrends.com