AIESEC Hong Kong Limited and Information Services Department Partnership Report 12 July 2013
On behalf of AIESEC in Hong Kong Ms Ruby PANG
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What is it that drives young people to provide our youth with Leadership Development Experiences, participate in Leadership Opportunities, International Internships and a Global Environment, work day and night and still come out alive, energetic, believing that the world is there’s for the taking? There could be many answers, but for simplicity sake, we call it: AIESEC From July 2012 - July 2013, AIESEC in Hong Kong has hosted its 4 annual conferences in Hong Kong under the annual theme “Hong Kong 2022 & Beyond”, the 10 years vision which aim at gathering the youth power to create a sustainable, humane and civilized future. We are very grateful that there are many inspiring social and business leaders joining us throughout this journey. Together with corporate giants who share the same core organisational values as AIESEC in Hong Kong and not only showcases youth leadership but also creates a unique space for the two stakeholders: Youth and Business, to have conversations and learn from each other. AIESEC in Hong Kong’s 667 members from 7 top universities and over 5000 virtual fans through our social media channels, we sincerely hope, you were able to experience the best that AIESEC in Hong Kong has to offer and took away the same exuberance and passion with you as each and every AIESECer brings with themselves. Thank you for your unrelenting support to the purpose AIESEC. Thank you! AIESEC in Hong Kong
Summary
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AIESEC in Hong Kong has recognized ISD as one of its “International Development Partner” and therewith as Member of the National Partner Group.
I. General Advertising and Publicity II. Exposure for BrandHK and distribution of BrandHK publicity material at the International AIESEC Conferences, hosted by AIESEC entities outside of Hong Kong III.Publicity for BrandHK during four Local National Conferences in Hong Kong IV. Display BrandHK banners, distribute BrandHK publicity materials and incorporate a BrandHK session in the following Outgoing Preparation Seminars V. Branding in Global Youth Summit Conference on 14th – 15th June 2013 (International AIESEC Conference hosted in Hong Kong) VI. Brand Hong Kong Scholarship Program & Social Media Competition from August to October 2013 VII. Display BrandHK’s logo on all publications of AIESEC-HK Member Committee, including organizational newsletters, annual reports/marketing brochures
I.
General Advertising and Publicity
a. Provide a full page advertisement in the AIESEC Hong Kong 2012-13 Annual Report
Produceing
b. Display the Brand Hong Kong logo in the official website of AIESEC Hong Kong Member Committee (www.aiesec.hk) AIESEC Hong Kong Official Website Total Unique Visitor from July 1st 2012 Jun 26th 2013 is 20,264 Average Visit Duration is 2 minutes 23 seconds
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II.
Exposure for BrandHK and distribution of BrandHK publicity material at the International AIESEC Conferences, hosted by AIESEC entities outside of Hong Kong
a. 64th AIESEC International Congress in Moscow, Russia on 17th-26th August, 2012 (700 to 1,000 participants from 111 countries) http://ic2012.ru/ Global Village Date 17 August 2012 Time 7pm – 10pm Venue Sokolniki Park Outreach: 25 000 visitors
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b. Asia Pacific Leaders Conference in Vietnam on 5th-9th December, 2012 (150 participants from 20 countries) https://www.facebook.com/APLeaderSu mmit
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c. Global Leaders Summit in Serbia on 19th28th February, 2013 (250 participants from 110 countries) https://www.facebook.com/GlobalLeader sSummitSerbia?group_id=0
World To You Venue UŠĆE Shopping Center Outreach: public visitor
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d. Asia Pacific eXchange and Leadership Development Seminar in Singapore on 19th-29th March, 2013 (250 to 500+ participants from 25 countries) http://apc2013sg.com/site/
Global Village Date 23 March 2013 Time 1pm – 6pm Venue Event Square at the Marina Bay Outreach: 2000 young members of the public
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III.
Publicity for BrandHK during four Local National Conferences in Hong Kong
a. Support youth development in Hong Kong and exposing BrandHK values to international exchange program participants b. Feature BrandHK’s logo in each of the following four conferences’ booklets: Discover Conference, 3rd November, 2012 Delegation Booklet Circulation: 667 AIESEC members
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Winter National Conference 2013 19th January, 2013 Delegation Booklet
Circulation: 667 AIESEC members
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Spring Conference 2013 6th, April 2013 Delegation Booklet
Circulation: 667 AIESEC members
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Global Youth Summit Conference 14th 15th June 2013 Delegation Booklet
Circulation: over 400 participants including honorable guests, media, university and high school students
c. Exposure for BrandHK on backdrops or display of BrandHK banners at conferences d. Distribution of Brand Hong Kong publicity material at conferences Discover Conference, 3rd November 2012 Easy Pull
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Winter National Conference 2013 19th January 2013 Backdrop & Easy Pull
Spring Conference 2013 6th, April 2013 Easy Pull
Global Youth Summit Conference 14th 15th June 2013 Backdrop and Global Village
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IV.
Display BrandHK banners, distribute BrandHK publicity materials and incorporate a BrandHK session in the following Outgoing Preparation Seminars
Winter Exchange Outgoing Preparation Seminar (80 Attendance) Time: 10:00-18:00, 25thNov, SUN Venue: AAB203, HKBU
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Summer Exchange Outgoing Preparation Seminar (378 Attendance)
Time: 10:00 – 18:00 27th-28th April, SAT & SUN Venue: AAB203, HKBU
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V.
Branding in Global Youth Summit Conference on 7th – 9th June 2013 (International AIESEC Conference hosted in Hong Kong)
a. Place BrandHK logos on all marketing materials and onsite publications AIESEC Youth Summit 2013 Facebook Fan Page Banner (835 Fans) From 5/1/13 to 6/13/13 the mean of weekly total Page reach by age from 1824 of both Female and Male is 1557(Unique Users) The highest weekly total Page reach by age from 18-24 of both Female and Male is 14394(Unique Users) in week 5/10/13 AIESEC Hong Kong Facebook Fan Page Banner (5132 Fans) AIESEC Hong Kong Members’ Page Banner (Over 8000 thousand young people)
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AIESEC Youth Summit 2013 Easy Pull
Readership: over 400 participants including guests, media, university and high school students
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AIESEC Youth Summit 2013 Leaflets, Posters & EDM
Circulation: over 12, 000 students 1, Leaflets and Posters have been printed out and distributed to 120 EMI secondary schools and 7 universities (HKU, HKUST, CUHK, PolyU, CItyU, LingNan and HKBU) Students Affairs Office/ Sustainability Office/AIESEC Office. 2, EDM to all AIESEC members (667ppl), Universities Departments and Supporting Organization such as Hong Kong 200, MaD, DiD, Youth Square.
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AIESEC Youth Summit 2013 Backdrop in Opening Ceremony_ News Clipping
TVB Jade News on 14 Jun 2013 Circulation: 4,727,000 EAV (HK$): 121,356
TVB iNews on 14 Jun 2013 Circulation: 1,062,000 EAV (HK$): 6,144
Hong Kong Broadband Network News on 14 June 2013 Circulation: 84,000 EAV (HK$): NA
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TVB iNews on 15 June 2013
Circulation: 1,062,000 EAV (HK$): 54,272
AIESEC Youth Summit 2013 Backdrop in Closing Ceremony
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b. Place BrandHK pull-out banners at venue
c. Place BrandHK logos on conference T-Shirts
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VI.
Brand Hong Kong Scholarship Program & Social Media Competition from August to October 2013
a. Coordinate a social media photo competition about Hong Kong Story on AIESEC Facebook Page
On progress
b. Coordinate and keep check “Brand Hong Kong Scholarship” among the outgoing exchange participants of AIESEC internship program
Destination
Number of Realization
Destination
Number of Realization
Romania Brazil
36 30
8 6
Poland Mauritius Hungary Russia Mainland of China Taiwan Vietnam Bahrain Egypt Italy Slovakia Tunisia Mexico
19 15 14 13 11
Malaysia Czech Republic India Turkey Sri Lanka Ghana Indonesia
11 11 10 10 10 9 9 8
Korea Cambodia Estonia Kenya Colombia Bulgaria Norway Others
4 3 2 2 2 2 2 18
c. Will invite a BrandHK representative to be in the judge panel for the photo competition and the scholarship program BrandHK banners to be displayed in the award presentation
292 out of 458 students from have been sent out for summer exchange before 30 June 2013
6 6 5 5 5
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VII.
Display BrandHK’s logo on all publications of AIESEC-HK Member Committee, including organizational newsletters, annual reports/marketing brochures Organizational Newsletters 46 issues Circulation: 667 AIESEC members
Organizational Geranial Meeting Booklet Circulation: 667 AIESEC members
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AIESEC Hong Kong 46th Annual Dinner Backdrop
Readership: 400 participants including guests, AIESEC members and alumni
Thank You!
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