We redesigned The Park Hotels’ lifestyle magazine Living from a 48 page biannual to a more economical and high frequency format. The magazine should resonate The Parks’ design ethos and brand essence. It should be eye catching, informative & an easy read. A newspaper format is impactful & compensates for less pags. The covers are a canvas, highlighting 2 key aspects of The Park. Anything but Ordinary, the tagline. And proud to be Indian. An ordinary object is elevated icon-like on a white page. A closer read reveals tongue in cheek text – its Anything but Ordinary. There’s magic in the mundane. Bright graphic shapes overlay & link the series.
