MU_MN_4TH_03-27_N_B_E_1_C www.thestarpress.com Sunday, March 27, 2011 • 49E
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
HI-WAY 3 HARDWARE 4818 N. Old State Road 3, Muncie | (765) 284-8701 & Hartford City on the Square
By Stacey A. Shannon
F
olks entering one of three Hi-Way 3 Hardware stores in the area are likely to be welcomed by name by one of the approximately 30 employees. Whether the customer has made numerous trips to the hardware store since it opened in 1955 or has just stepped through the doors for the first time, employees are front and center to offer assistance. John Sharp, who owns the stores with his wife, Toni, said that customer service is the focus of his employees all day every day. “We just never stop,” Toni said. “Customer service is the first thing that we do. Everything else comes second.” Each day varies by what the day’s customers need, the season and even the weather report. Employees arrive to open the doors at 7:30 a.m. on weekdays and 9 a.m. on Sundays. While some staff members are on the floor attending to customers, others can be found placing orders, stocking shelves or making repairs to items like lawnmowers. Two mechanics are on duty for sales and service. During warmer months when the green-
house is open, Toni said employees help customers in that area as well. When an ice storm was predicted a couple of months ago, the store was filled to the brim with customers looking for supplies and filling up their kerosene tanks. Employees always make themselves available to offer assistance. Toni pointed out that some employees have been with the business for 40 years and all have been there at least seven years. Everyone has knowledge of items in the store ranging from screws to rakes to pet supplies to lawnmowers to coffee pots. The staff is quick to help customers in any way possible. Toni said plumbing questions are the most common, but customers come in needing help and information on just about anything. “Everyone who works here knows a lot about everything,” she said. Toni also said if more than three people are in line, then a second cash register opens quickly to help keep waiting to a minimum. “Nobody likes to wait,” she said. The store, which has locations at 4818 N. Old State Highway 3 and 1700 East 18th St. in Muncie and Hartford City on the Square, is open daily.
“We just never stop. Customer service is the first thing that we do. Everything else comes second.” — John & Toni Sharp, owners
MU_MN_4TH_03-27_N_B_E_2_C
M
50E • Sunday, March 27, 2011 www.thestarpress.com
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
FAMILY HEARING CARE 6770 W. Kilgore Ave., Yorktown | (765) 759-9788 | www.familyhearingcare.com
By Ken Wickliffe
F
or over 30 years, Suzanne Shockley has been reuniting people with the sounds of the world around them by providing life-changing help to those with hearing loss. A doctor of audiology, Shockley owns and operates Family Hearing Care, a professional, personalized hearing care center located at 6770 W. Kilgore Ave., between Muncie and Yorktown. Shockley has dedicated her career to diagnosing the causes of hearing impairments and providing assistance that restores the ability of those with hearing loss to communicate with confidence. “My extensive experience in hospital audiology, hearing aid dispensing, and hearing care was instrumental in the development of my private practice,” Shockley said. “I am dedicated to improving the quality of life of those I serve by providing the best possible services at reasonable prices.”
Detecting Hearing Loss Because hearing loss usually occurs slowly, worsening gradually over many months and years, people often do not seek help until their difficulty hearing begins to interfere with daily activities, Shockley explained. “Sometimes a spouse complains that the TV is too loud, or the person may begin to notice that it’s hard to hear people who are speaking during home, work or social activities,” she said. Even though hearing loss can begin to reduce a person‘s quality of life, many people in this situation do not know how, or where, to get help. “For anyone who suspects that he or she may be experiencing hearing loss, the only way to know for sure is to have the hearing tested,” Shockley said. When a person’s hearing is tested at Family Hearing Care, it’s not simply for the purpose of fitting a hearing aid. In some cases, especially in infants and children, medical causes of hearing loss may be identified. In these instances, Shockley works in cooperation with the person’s physician or a specialist to ensure that needed care is given and hearing is restored to normal. Complete Hearing Aid Service For those who do need a hearing aid, Family Hearing Care offers a complete range of services, including evaluating an existing hearing aid to determine its effectiveness, as well as custom-fitting of conventional, digital and disposable hearing aids. Shockley’s training and experience as a doctor of audiology ensures that those she serves are provided with a hearing aid that addresses their specific needs. Family Hearing Care also offers custom-fit hearing protection devices, swim plugs and musicians’ earplugs, as well as batteries for all brands of hearing aids. Because she keeps abreast of the changes in her field by completing many hours of continuing education and attending several conferences each year, Shockley is aware of the latest products that can improve the comfort and effectiveness of hearing aids. “Major advancements have already made hearing aids far better than in the past, and a large number of newer and still-better products are about to become available,” she explained. “They will go even further to improve comfort and reduce the occurrence of feedback and undesirable background noises.” No Referral Necessary While people are often referred to Family Hearing Care by physicians, a referral is not necessary to make an appointment. “Sometimes a person’s insurance dictates that a certain pattern of referrals is necessary for that insurance to apply,” Shockley said. “I’d invite anyone with questions related to Medicare or certain
insurance plans to contact our office, and we’d be glad to provide the specific information they need.” Help is Available Family Hearing Care assists people of all ages,
from infants to adults, and is an accessible facility for those with disabilities. Office hours are 8 a.m. - 5 p.m. Monday through Thursday, and 8 a.m. - 3 p.m. on Friday. Family Hearing Care, located at 6770 W. Kilgore Ave., can be reached at (765) 7599788, or online at familyhearingcare.com.
“My extensive experience in hospital audiology, hearing aid dispensing, and hearing care was instrumental in the development of my private practice. I am dedicated to improving the quality of life of those I serve by providing the best possible services at reasonable prices.” — Suzanne Shockley
MU_MN_4TH_03-27_N_B_E_3_C www.thestarpress.com Sunday, March 27, 2011 • 51E
MU_MN_4TH_03-27_N_B_E_4_C
M
52E • Sunday, March 27, 2011 www.thestarpress.com
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
DELAWARE COUNTY FAIR 1210 N. Wheeling Ave., Muncie | (765) 288-1854 | www.delawarecountyfair.net
By Elizabeth J. Musgrave
T
here isn’t a typical day in the life at the Delaware County fairgrounds, according to Jim Mansfield. And, he should know serving as the fair board president. The board works year-round ensuring the fairgrounds host a variety of activities, including Country Time Flea Market, the Gun Show, receptions, concerts and company events, among other activities. The 21-member board, appointed by the county commissioners, with seven members appointed annually, serving three-year terms. Involved with helping at the fairgrounds are six ex-facto members and eight to 12 volunteers from the community. Officers helping, include Jane Lassiter, vice-president; John Dorer, treasurer; Larry Clendenin, secretary and Pam McCammon, secretary. “The activity at the fairgrounds varies depending on the time of year. There are 4-H group activities throughout the year and in August, there is a major dog show hosted by the Muncie and Anderson Kennel Clubs,” stated Mansfield. The fairgrounds are located in the heart of
Muncie, near the downtown area and Ball State University. Rentable venues are available¬ adding to the diversity of the daily schedule. The board strives to achieve a year-round schedule by adding camping to the growing list of activities and events. The County Fair But no other event takes up the amount of time, energy and work as the Delaware County Fair. The ten-day event accounts for a major effort by the board of directors, the staff and volunteers. This year’s event will be held from Thursday, July 14 through Saturday, July 23. The days are filled with 4-H members bringing in projects, animals and livestock plus other category entries for judging later in the week. Midway rides and games begin halfway through the week, this year July 18. Motorsports, concerts, tractor pulls and other contests are scheduled to also begin July 18. The various events, in turn, changes the course of the board’s daily duties. “The board and staff are available around the clock,” said Mansfield. “We’re there, 24-hours a day throughout the fair. We like to make sure everyone has a good time and get what they need.”
“The activity at the fairgrounds varies depending on the time of the year. There are 4-H group activities throughout the year and in August, there is a major dog show …” — Jim Mansfield, fair board president
MU_MN_4TH_03-27_N_B_E_5_C www.thestarpress.com Sunday, March 27, 2011 • 53E
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
KITCHENAID EXPERIENCE 423 S. Broadway St., Greenville, OH | (937) 316-4777 | www.kitchenaid.com
By Christy Brooks
V
isitors come from all over to visit a treasure nestled in the downtown area of historic Greenville, Ohio — the KitchenAid Experience® Center. This “hub” is a one-of-a-kind showroom replicating the ambiance of the old-time five-and-dime store and features complete KitchenAid® Culinary Collections including bakeware, gadgets, cookware and a complete line of KitchenAid® Countertop Appliances such as blenders, toasters, food processors and, of course, the pièce de résistance — the KitchenAid® Stand Mixer. The KitchenAid® Stand Mixer has a heritage dating back to 1919 — the original model weighed in at a whopping 66 pounds with accessories that fit into the “hub” of the machine. It was sold door-to-door and was created to provide a complete in-home culinary processing center. While the stand mixer has since been redesigned and streamlined it continues to provide the same functionality but now is also available in a variety of colors and continues to have an attachment for almost every cooking purpose. This appliance, being functional and stylish, is a favorite wedding gift — even Oprah Winfrey and Martha Stewart have gifted a KitchenAid® Stand Mixer!
Shopping on a budget? The lower level of the store is home to refurbished KitchenAid products that are available for a fraction of the original price. Another way to save, is to take advantage of the annual March trade-in event, as well as other special events throughout the year. As if that wasn’t enough, the KitchenAid Experience® Center offers much more than shopping. Free kitchen demonstrations, provided by store clerks, take place every Monday through Saturday at 10:30 a.m. Visitors can learn tips, techniques, tricks of the trade and taste delicious recipes crafted with the KitchenAid products. After watching the demonstration, step into the past and walk through the Heritage museum, with displays of historical products as well as vintage artifacts including a KitchenAid® Stand Mixer owned by Julia Child and engraved with the phrase for which she was so-well known — “Bon Appétit!” To make the experience complete, visit the KitchenAid® Stand Mixer factory, Monday-Friday, for a guided-tour to see the production process from beginning to final assembly. (Note: Admission $5. Only available for those age 12 and older, and based on manufacturing schedule). Learn! Tour! Shop! Visit! KitchenAid Experience® Center’s retail manager, Gloria Keller-Brinley and all of the clerks invite you to come and “enjoy the experience!”
Shopping on a budget? The lower level of the store is home to refurbished countertop appliances that are available for a fraction of the original price.
MU_MN_4TH_03-27_N_B_E_6_C 54E • Sunday, March 27, 2011 www.thestarpress.com
M
MU_MN_4TH_03-27_N_B_E_7_C www.thestarpress.com Sunday, March 27, 2011 • 55E
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
THE WATERS OF YORKTOWN 2000 S. Andrews Road, Yorktown | (765) 759-7740 | www.thewatersofyorktown.com
By Stacey A. Shannon
resident. The facility is designed to help meet the medical needs of its residents, and Harrold said that quality of care, dignity and customer service anaging a facility that is open 24 hours a are his top priorities. day, seven days a week, 365 days a year Harrold now spends his days working with takes plenty of work, and Mark Harstaff, residents and their families to make sure that rold is up to the task. The CEO/facility the facility is completely on track and meeting administrator of The Waters of Yorktown said his dedicated staff keeps the facility running smoothly needs of everyone involved. He starts work from his home office everyday around 6 a.m., and Harevery day for its residents. rold is available to his staff 24 hours a day. “We’re like our residents’ family,” he said. “I work for residents and their families,” he said, “That’s the way I expect my employees to be with mentioning that every staff member of The Waters every resident. We care for our residents like they of Yorktown realizes the importance of this idea, are our own family.” That’s what happens daily at the skilled nursing and he is out front, setting the example every day. Harrold said in a typical day, employees are and rehabilitation center. Harrold said the schedresponsible for administering medication, meeting ule for residents is consistent and predictable in nutritional needs, working with residents in theraterms of resident care, while each day also offers py, meeting the psychosocial needs of the residents variety. Various activities go on daily from bingo and engaging residents in activities. Employees go to Wii games to special music. Harrold pointed out of their way to make residents happy. Harrold out that the activity director and other staff memis now implementing programs to help his employbers also make a point to spend time one-on-one with residents who are unable to participate in the ees know how much he, the residents and family members appreciate their efforts to care for their facility’s activities. residents. “We stay on task to continuously provide the For more information, call The Waters of highest quality of life for every resident,” he said. Harrold said maintaining residents’ dignity is the Yorktown at (765) 759-7740 or visit www.thewatersofyorktown.com. priority of his staff during the daily care for each
M
“We’re like our residents’ family. That’s the way I expect my employees to be with every resident. We care for our residents like they are our own family.” — Mark Harrold, CEO/facility administrator
MU_MN_4TH_03-27_N_B_E_8_C
M
56E • Sunday, March 27, 2011 www.thestarpress.com
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
MUNCIE MALL 3501 Granville Ave., Muncie | (765) 282-1276 | www.simon.com
E
very month, thousands of people visit the Muncie Mall. And while those shoppers are specifically there to visit the stores in the Simon-owned mall, they are also potential new clients for other local businesses. “Our shoppers come with a buying mood and they are open to hear our advertisers’ messages,” said Muncie Mall Director of Marketing and Business Director, Jennifer Pickering. “Our advertising research says consumers are seven times more likely to remember a billboard they see in the mall than a billboard they see on the road.” Pickering is quick to point out that Muncie Mall marketing does much more than just billboard advertisements. The department provides many different services and tools to help businesses reach customers. “We have great tools to choose from, such as window clings, signs, billboards, displays, sponsorships and events. We’re able to totally customize a solution for an advertiser, whether they want an interactive event in the mall or just a simple but effective mall billboard ad.” The Muncie Mall is the largest retail hub in Delaware County, so Pickering believes it makes sense for companies to have their ad information there -- plus there are many logistical advantages. “An advertiser doesn’t have to worry about their ad being subjected to the elements, like an outdoor advertisement would be. No rips, water damage, wear and tear – just a perfect sign that will continue to get the message out.”
When Pickering isn’t talking to clients about marketing in the mall, she has plenty of other work to keep her and the rest of the Muncie Mall staff busy. “We have a great team that handles all of the behind-the-scenes work, including event promotion.” One upcoming example Pickering cites is Mom’s Nite Out. “This is a free event for moms of all ages to get out and enjoy time to themselves --plus we have great giveaways and wonderful vendors to make this a fun event for women.”
While the Mom’s Nite Out will be new to the Mall, it is a Signature Event with Simon that she hopes to make an annual event for years to come. While some events are slightly less unique in concept, Pickering and her team works hard to provide both shoppers and sponsors with a rewarding experience. One example is the annual Bridal Fair being held April 30. She says there are a few reasons that this event stands out from other, similar shows. “We offer great prices to our vendors, we have no charge to attend our show; and you get to take advantage of the built-in mall traffic.” And that traffic includes more than just the brides. A florist vendor at the Bridal Show might attract a high school student thinking about her prom corsage, or an office manager needing to find floral arrangements for her clients. “At a regular Bridal Fair, vendors are placing all of their hopes on brides-tobe. At the mall, they can market to practically anyone.” Perhaps the most important tool the Muncie Mall marketing department offers is a willing ear and an open mind. Shoppers can always find out what is happening at the mall by visiting www.simon.com/munciemall, liking the Muncie Mall on Facebook (www.facebook.com/munciemall ), or following the Muncie Mall on Twitter (www.twitter.com/shopmunciemall). All sites give shoppers the ability to find out about exclusive offers and events, provide feedback or offer suggestions. “We are not a cookie cutter marketing department,” Pickering says proudly. “I treat each business individually to make sure their message gets out they way they want.”
“This is a FREE event for Moms to get out and enjoy some free time for themselves — plus we have great giveaways and wonderful vendors to make this a fun event for women.” — Jennifer Pickering, marketing and business director
MU_MN_4TH_03-27_N_B_E_9_C www.thestarpress.com Sunday, March 27, 2011 • 57E
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
MORRISON WOODS 4100 N. Morrison Road, Muncie | (765) 286-9066 | www.morrisonwoodshc.com
R
esidents rave about the exceptional care and customer service at Morrison Woods Health Campus Morrison Woods Health Campus is proud to be the premier senior living campus in Muncie and the surrounding area. In addition to offering a superior physical living environment for residents and an enhanced work environment for employees, our health campus provides a variety of senior health care options to the local community. Services include skilled nursing, transitional care suites, memory care, long-term care, adult day health services, and assisted living services; allowing care for those who need little assistance, to those with complex medical needs. The residents of Morrison Woods agree that the home-like atmosphere and exceptional customer service truly make a difference. “After experiencing care in three other health facilities, I have found Morrison Woods is top notch,” comments one resident. Residents enjoy many aspects of living at Morrison Woods, from the fine dining served daily to the fun and stimulating events offered. Executive Director, Linda Koch, explains, “Our commitment to resident-focused menus translates into simply listening to our customers and serving what they like, when they like it, with a passion to exceed standards every day.” Homemade green beans, freshly whipped mashed potatoes, salad bars with farm-fresh produce, and eggs cooked to or-
der represent just a few customer requested selections. In addition to an ever-improving menu, creating special events that foster a warm, friendly environment and allow everyone to participate in the festivities will also remain under the campus’ spotlight of continuous improvement. The campus has begun hosting quarterly themed dinners, which are unique dinners designed specially for residents to anticipate and enjoy, and they also pro¬mote an extraordinary opportunity for excitement and socialization. Sunday Brunch is also offered for residents and their families on the
last Sunday of every month. Additional activities include the campus’ Living Colors art program that puts residents in touch with their creative capabilities, as well as the Campus in Color gardening competition that promotes active involvement with nature and the residents’ surroundings. The Lifelong Learning program that features regularlyscheduled adult learning opportunities, and the Never Too Late program that grants resident’s wishes are also just a few of the activities that encourage residents to live their lives to the fullest. The “Customer Service Difference” experienced at Morrison Woods Health Campus is truly as wonderful as the care they provide and it sets them apart from health providers in the area. Morrison Woods is built on the “Town Square” Residential Living model created by Trilogy Health Services. The Town Square design allows residents to maximize their independence, while creating a more homelike, less institutional atmosphere. The Town Square design features a predominance of private rooms and has living areas designed as a neighborhood, creating a sense of community for each resident. For more information about Morrison Woods, to schedule a personal tour, or to obtain an information packet, please call 765-286-9066 or visit their web site at www.morrisonwoodshc.com.
“Our commitment to resident-focused menus translates into simply listening to our customers and serving what they like, when they like it, with a passion to exceed standards every day.” — Linda Koch, executive director
MU_MN_4TH_03-27_N_B_E_10_C
M
58E • Sunday, March 27, 2011 www.thestarpress.com
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
ALL STEEL CARPORTS 2200 N. Granville Ave., Muncie | (765) 284-0694 | www.allsteelcarports.com
By Dawn Brand Fluhler
The tubing that forms the structure skeleton is customized on-site. “We hope to start making the tubing here next overing all outside storage needs is the year,” Chavez said. “Now we cut and bend the tubbusiness of All Steel Carports. Established in 2001 in North Carolina, the com- ing to custom sizes.” Chavez said he expects that another new buildpany moved to Downtown Muncie, Ind., ing will be attached to the side of the manufacin 2004, then relocated to its current Granville turing building this year to allow contractors to Avenue location in 2007 to expand facilities and load and assemble the All Steel Carport materials scope of products. It now employs a total of 18 people in Muncie, having recently added four new there. All Steel Carports sales representatives work employees and two All Steel-exclusive sub-conwith customers to determine their storage style tractors to meet growing business needs. and size requirements. Customers entering the All Steel Carports makes carports, commercial storage buildings, small storage sheds, agricultural Muncie sales office will find pre-printed fliers buildings, garages and RV/boat covers. Every struc- with up-front pricing plus additional options lists. All of the buildings are fully customizable: open ture is manufactured at the Muncie facility. or enclosed, with or without windows and with The manufacturing building was added in 2010. various size doors. All pricing includes warranty, There, rolls of sheet metal available in 12 popular basic installation and delivery within 7-10 days of exterior colors line the floor ready to be loaded into machines that custom cut and form the panels purchase. With more than 450 distributors throughout that become All Steel Carports structures. “We can make any size we need,” Owner Ignacio Illinois, Indiana, Kentucky, Michigan and Ohio, inChavez said. “We used to waste a lot of steel when cluding local feed and seed stores, auto shops and lumber companies, product samples and pricing we bought from other manufacturers.” are readily available. Online dealer locator, pricing All Steel Carports can custom manufacture all estimates, color selections and catalogs are also of the steel panels needed for one building in any available at AllSteelCarports.com. length for one entire building in about a minute.
C
“We can make any size we need. We used to waste a lot of steel when we bought from other manufacturers. We hope to start making the tubing here next year. Now we cut and bend the tubing to custom sizes.” — Ignacio Chavez, owner
MU_MN_4TH_03-27_N_B_E_11_C www.thestarpress.com Sunday, March 27, 2011 • 59E
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
DR. MATT MCCRADY 996 W. State St., Suite 2, Albany, | (765) 789-9048 | www.albanydentalcare.net
By Stacey A. Shannon
include digital X-Rays, digital intra-oral photography and a water laser. “If we catch a cavity in the early stages, I can r. Matt McCrady spends his days with his use the water laser,” Dr. Matt said. “The laser hands in people’s mouths, and he enjoys shoots out laser energy and water to prep the it. Having practiced dentistry for more tooth. Because it’s using water, it doesn’t heat the than 13 years in East Central Indiana, Dr. Matt opened his new location, Albany Dental Care, tooth up, so you don’t get pain and most times don’t have to have a shot.” last December with the latest technology. The office also offers Botox injections for paLocated near the intersection of 67 North and State Road 28, Albany Dental Care sees patients on tients for medical reasons, such as migraines, as weekdays and stays open until 6 p.m. on Tuesdays well as for cosmetic purposes. Dr. Matt is also trained to insert tooth implants for patients with and Thursdays to accommodate patients’ schedmissing teeth. ules. Patient comfort is a daily priority for the staff. Dr. Matt said his days differ based on what his Three levels of sedation are offered based on what patients need each day. Every day, though, he uses the latest technology to care for his patients. patients are having done and their anxieties. And a flat screen television is over each dental chair As one of only three dentists in the state who for patients to watch television or listen to music. train other doctors how to use the Cerec sysThe screen also displays patients’ X-Rays and edutem, Dr. Matt is able to create and place crowns, cational material. inlays, onlays or veneers in a single visit for pa“The patient education system here is state-oftients. the-art,” Dr. Matt said. “We take pride in making “We digitally image the prepped tooth, and we sure our patients leave here with a higher dental digitally image the opposing tooth,” Dr. Matt said. “It will make a crown that fits perfectly with what- IQ.” For more information or to make an appointever color teeth you have in about two hours, start to finish. That’s about as high tech as you can get.” ment, call Albany Dental Care at (765) 789-9048 or Other high tech services at Albany Dental Care visit www.albanydentalcare.net.
D
“The patient education system here is state-of-the-art. We take pride in making sure our patients leave here with a higher dental IQ.” — Dr. Matt McCrady, owner
MU_MN_4TH_03-27_N_B_E_12_C 60E • Sunday, March 27, 2011 www.thestarpress.com
M
MU_MN_4TH_03-27_N_B_E_13_C www.thestarpress.com Sunday, March 27, 2011 • 61E
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
MERIDIAN SERVICES 240 N. Tillotson Ave., Muncie | (765) 288-1928 | www.meridiansc.org
M
eridian Services is more than just Central Indiana’s premier provider of quality behavioral health services. It’s true that individuals with challenges can find expert and compassionate treatment at Meridian Services, but where Meridian really shines is in its dedication to a higher quality of care through the integration of health services. Meridian staff and facilities are dedicated to providing a comfortable and healing environment for patients and specialized programs covering the full spectrum of care. Meridian Services offers integrated health care now with the addition of primary medical care, MeridianMD. The integration of primary medical care offers patients a seamless approach to treating the body and mind for total well-being resulting in higher quality outcomes and patient satisfaction. Hank Milius, President and CEO of Meridian Services, states, “It’s known in the medical community that patients with chronic mental illness have a life expectancy 25 years less than the average person. Many of the patients experience diabetes, hypertension, respiratory issues and other conditions that can be treated by primary care physicians. Unfortunately, with a shortage of primary care physicians, patients find it difficult to access care. Meridian can now assure our patients that these essential services are available. In addition, the quality of care is significantly increased through the integration and coordination of multiple treatments. Now being able to offer this crucial care to patients we can help them participate in better wellness and medical care, which will improve the health of patients.” Meridian Services provides services in as many as 21 counties. It has outpatient locations in 5 counties with a main campus location at 240 N. Tillotson Avenue in Muncie, which includes 3 different specialty facilities, including MeridianMD. Meridian Services offers outpatient counseling and treatment for an array of issues including, depression, anger management, anxiety and stress, chemi-
cal and substance dependency, trauma, and many other emotional and mental health conditions. In addition to outpatient counseling, Meridian Services offers more intense programs to help people develop and reintegrate back into the community that include daily support services, skill building, independent living support, outpatient substance abuse detox, support groups and community assistance services, as well as a specialty program for people suffering from both developmental and mental health challenges. Meridian also offers more specialized facilities including a children’s treatment center, the Suzanne Gresham Center, a one-of-a-kind specialty center dedicated exclusively to children and family services. Programs are designed to improve a child’s well being. These include counseling, therapy, community-based programs, school-based services, outpatient teen substance abuse treatment, foster care, and in-home and re-unification services for at-risk families. A board-certified child/ adolescent psychiatrist is also available. The Gresham Center also houses the Child Advocacy Center (CAC) dedicated to child abuse investigations and recovery. The CAC is one of only four fully certified CACs in Indiana. Meridian Services’ behavioral medical services consist of licensed psychiatrists, nurse practitioners, and registered nurses who provide evaluations, consultation, and medication reviews. Medical Services include an afterhours clinic, full-service pharmacy, primary medical care, and inpatient care for adults and seniors located at Ball Memorial Hospital. Meridian Services provides services to individuals of all ages and backgrounds. Often, individuals who come to Meridian Services find that a significant change in their life occurs with just a few appointments. To learn more about Meridian Services, call 765-2881928 or 866-306-2647.
“Health is a state of complete physical, mental and social well-being, not merely the absence of disease. Meridian Services offers integrated healthcare treating the body and mind.”
MU_MN_4TH_03-27_N_B_E_14_C
M
62E • Sunday, March 27, 2011 www.thestarpress.com
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
MUTUALBANK 110 E. Charles St., Muncie | (765) 747-2800 | www.bankwithmutual.com
Todd R. Yarbrough, CFP® | Vice President, Managing Investment Representative
W
here are you in life? Are you headed toward retirement? Are you preparing to send your child to college? Maybe you’re headed toward building your own business. Wherever you are, we understand that your money plays an important part in helping you reach your ultimate destination. The decisions and choices you make today can have an impact on how quickly you reach the important check points along the way. You may be the type of person who has a solid plan and you’re marking off your to do list each day moving you one step closer toward your goal. Or, you may be someone with an idea and struggling, not quite sure where to go next. You have plans for your life. You are unique. You want to work with someone who is vested in you and who works with you to help you reach your goals. You don’t want a cookie cutter approach to investing and neither do we. Money is a necessary tool which helps you make your plans a reality. A good investment representative will work with you as a partner. They will meet you where you are and work with you as you navigate this journey of life. The team at MutualFinancial Investment Services will treat you like the individual you are and take an interest in your life. We want to learn about you and work with you to implement an investment strategy that fits you. You may know exactly where you are going with your finances and you need a partner to help you complete your strategy. We can do that. You may have a final destination or end goal in mind and no idea how to get started. We can help with that, too. With over twenty years of experience, MutualFinancial Investment Services understands it’s vital for you to get to where you’re going. Todd Yarbrough, Vice President, Managing Investment Representative and Certified Financial Planner, believes in the individuality of his customers and emphasizes what it is like to work with different needs. Yarbrough states, “Many people I meet with seem to either know what they are striving for and need help with the route to take or are confused with where they should be going and just need someone to help them understand the possibilities. We find ourselves giving options to those who like to drive and take control. On the other hand, we tend to break down the bigger picture for those who are in the passenger seat needing direction to help them see things more clearly. “ Todd also adds, “We listen to our customers needs and goals, we speak their language, and we work together to reach the path of success. “ MutualFinancial Investments Services will help you map your From top down, left to right: Todd Yarbrough, Jamie Penrod, custom route so that you can arrive to your ultimate destination with Suzan Wagner, John Bowles, Steve Kinch, Angel Workman confidence. We know that the journey along the way is as important as reaching your final destination. That’s why we offer professional investment and retirement services to guide your way. MutualFinancial Investment Services. Totally invested in you.
“Many people I meet with seem to either know what they are striving for and need help with the route to take or are confused with where they should be going and just need someone to help them understand the possibilities.” — Todd Yarbrough, vice president, managing investment representative
MU_MN_4TH_03-27_N_B_E_15_C www.thestarpress.com Sunday, March 27, 2011 • 63E
MU_MN_4TH_03-27_N_B_E_16_C
M
64E • Sunday, March 27, 2011 www.thestarpress.com
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
VERALLIA NORTH AMERICA 1509 S. Macedonia Ave., Muncie | (765) 741-7000 | www.verallia.com | www.sgcontainers.com
By Craig Koven
W
hether shopping at the grocery, dining out or visiting family and friends, employees of Verallia North America take pride in seeing their glass bottles and jars at stores, restaurants and homes across the country. Many popular brands have chosen the company for their glass packaging needs. As one of the leading glass container manufacturers in the U.S., Verallia North America designs, develops and produces bottles and jars for the food and beverage markets (including non-alcoholic, as well as wine, beer and spirits). With its headquarters in Muncie, the company operates 13 manufacturing facilities across the country. Of the company’s 4,400 employees, 300 are with the corporate office in Muncie and nearly 400 work at the plant in Dunkirk. Established in 1889, the Dunkirk facility is the oldest continuously-operating glass plant in the U.S. –but utilizes state-of-the-art technology to manufacture and deliver food and beer containers to Midwest customers. Verallia North America’s roots can be traced back to 1884 when it was founded as the Ball Glass Container Corp. The company became Ball-Foster Glass Container Co. in 1995 with the combining of Ball Glass (a subsidiary of Ball Corp.) and Foster-Forbes (the glass container division of American National Can). As part of the joint venture, international industrial group Saint-Gobain became the sole owner when Ball Corp. sold its remaining interest in 1996. The Ball-Foster name was subsequently changed to Saint-Gobain Containers in September 2000. Most recently, in April 2010, Saint-Gobain introduced the Verallia brand to unite its worldwide glass packaging companies under a single name. Globally, Verallia operates 47 glass manufacturing facilities and six technical centers. Its approximately 15,000 employees in 13 countries manufactured nearly 25 billion bottles and jars in 2010. As part of Saint-Gobain, Verallia North America was announced this month as a recipient of the U.S. Environmental Protection Agency’s ENERGY STAR® Award for Sustained Excellence. In 2009 and 2010, the company was named as an ENERGY STAR Partner of
the Year. The awards recognize efforts to use energy efficiently in facility operations and integrate superior energy management into organizational strategy. Verallia North America is the first and only glass manufacturer to be recognized by the EPA. Through a wide range of process improvements, Saint-Gobain businesses in North America have been successful in reducing their energy intensity. The company’s overall energy-use reduction equated to a savings in carbon dioxide emissions of more than 131,000 tons. Additionally, Verallia North America became a member of the EPA’s Climate Leaders program in 2009 and has pledged to reduce its total greenhouse gas emissions by 16 percent per ton of formed and finished glass by the end of next year. Verallia North America supports an aggressive industry goal of using 50-percent recycled glass, called cullet, in its manufacturing process by 2013. Using cullet saves raw materials, reduces the demand for energy, and results in further decreased emissions. The company is working with suppliers and government officials to capture more cullet. Through these efforts, Verallia North America is confident it will be able to meet or exceed this goal. In 2010 alone, the company utilized enough recycled glass to save nearly 12.8 million cubic feet of landfill space. These recycled containers laid endto-end would circle the earth 15 times –or enough to reach the moon and return halfway.
In 2010 alone, the company utilized enough recycled glass to save nearly 12.8 million cubic feet of landfill space. These recycled containers laid end-to-end would circle the earth 15 times –or enough to reach the moon and return halfway.
MU_MN_4TH_03-27_N_B_E_17_C www.thestarpress.com Sunday, March 27, 2011 • 65E
MU_MN_4TH_03-27_N_B_E_18_C 66E • Sunday, March 27, 2011 www.thestarpress.com
M
MU_MN_4TH_03-27_N_B_E_19_C www.thestarpress.com Sunday, March 27, 2011 • 67E
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
OPEN DOOR HEALTH SERVICES 3715 S. Madison St., Muncie | (765) 286-7000 | www.opendoorhs.org
W
hile Open Door Health Services had a busy year in 2010, this next year is shaping up to be even bigger for the notfor-profit agency that has been serving the uninsured and underinsured in Muncie since 1974. “Of course, the most exciting part of the year will be the move to our new downtown facility, which will take place late fall,” said Toni Estep, CEO of Open Door Health Services (ODHS). “We’ve had a wonderful reception from the downtown community because of the increase in foot-traffic that the move will create.” As the weather warms up, the renovations being made to the downtown building are becoming more and more visible; workers recently began drilling the wells needed to install the geothermal heating and cooling system. “We are making the building as eco-friendly as possible,” said Estep. In 2010, ODHS served 17,497 patients and currently has 130 employees at four locations in Muncie, as well as four satellite locations in Richmond, Anderson, Kokomo, and Marion.
The move to the new downtown location will allow ODHS to expand services to approximately 34,000 patients over the next four years. As a Federally-Qualified Health Center (FQHC), ODHS provides many services that one does not see at private
practice physician offices, including health education, nutrition and dietetic services, case management, behavioral health counseling, dental care, assistance applying for state programs such as Medicaid, food stamps, and TANF, and much more. In addition to meeting the strict guidelines to become an FQHC, Open Door Health Services is working toward gaining accreditation as a Patient-Centered Medical Home, a new movement in the healthcare industry that strives to care for the entire person. All of the services provided at ODHS are available on a sliding fee scale to those who do not have insurance. Medical care can be discounted up to 80%, while dental services can be discounted up to 75%. These discounts are based on the patient’s household size and income level in accordance with the federal poverty guidelines. “Because we provide discounts for the uninsured, many people think that they can not receive our services if they do have insurance,” said Estep. “The truth is that we accept most private insurances, as well as Medicaid and Medicare.” For more information on Open Door Health Services, call (765) 286-7000 or visit www.opendoorhs.org.
“Because we provide discounts for the uninsured, many people think that they can not receive our services if they do have insurance. The truth is that we accept most private insurances, as well as Medicaid and Medicare.” — Toni Estep, CEO
MU_MN_4TH_03-27_N_B_E_20_C
M
68E • Sunday, March 27, 2011 www.thestarpress.com
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
SILVERTOWNE 120 E. Union City Pike, Winchester | (800) 788-7481 | www.silvertowne.com
STAR PRESS CUSTOM PUBLICATIONS
B
roken necklace? Don’t wear those earrings anymore? Or, are you just willing to part with that ring for extra cash? For many ECI residents, the downturn in the economy has them saving every penny. And many need to find creative ways to earn a little extra to help pay the bills. One such way is selling gold, and locally, SilverTowne is the place to go. SilverTowne Coin Shop officially began in 1949 out of a cigar box in the Rainbow Restaurant in downtown Winchester, which Leon Hendrickson owned at the time. It soon outgrew its humble beginnings and was moved to the Hendrickson’s home in 1959. It took over the entire basement and was still being operated as a part-time business. But what was once an avocation is now a multimillion dollar business on the northeast side of Winchester. SilverTowne L.P, located at 120 E. Union City Pike, consists of a 23,000-square foot building with Coin, Gift, and Jewelry departments. A separate facility operated by SilverTowne custom makes coins in a wide array of metals for a broad spectrum of customers, including the military, businesses, individuals and churches. Each coin has its own custom die made and those with color are hand-painted. Gold is big business for customers On March 15, the gold market was around $1,397.00 per ounce. That’s a big jump from 2006, when the going rate topped out at just more than $600. “It wasn’t that long ago when it was $200,” explains Tracy Rhoades, an employee for over nine years.
SilverTowne buys gold Monday through Friday from 9 a.m. to 4 p.m. and Saturday from 9 a.m.-3 p.m. They pay by check only. If you have several pieces, call in to see if you will need an appointment. Be sure to have a valid driver’s license with you. Kristen Fields, marketing specialist at SilverTowne, says, “Just because your gold or silver coins are old doesn’t necessarily mean they’re worth a lot of money. Also, if you are unsure as to whether your item is silver or gold, give us a call — we can also test your item for free at our store.” (Coin appraisals are by appointment only. Call for details.) How it works The gold is separated into piles based on karats. Each of those piles is weighed. A pricing chart is used to determine how much the customer gets for each troy ounce of gold (or by the pennyweight, if there is less than an ounce). Then, they take the gold and the customer gets a check. Once sold, the specialists at SilverTowne melt down the gold (they melt their gold at least twice a day). When enough gold is collected, it is sold to a refinery, which then gets that gold to people who will make more jewelry. Customer service is a priority The customer service at SilverTowne is based on Hendrickson’s personal philosophy of having a good attitude. “Attitude is very important in any business,” he said. “A good, positive attitude is probably the most important thing a person can have.” He’s conveyed that to his nearly 100 employees, many of whom have been with SilverTowne for 25 years or more. Our friendly and knowledgeable staff are happy to answer any questions you may have about buying and selling your gold and silver coins and jewelry.
“Just because your gold or silver coins are old doesn’t necessarily mean they’re worth a lot of money. Also, if you are unsure as to whether your item is silver or gold, give us a call — we can also test your item for free at our store.” — Kristen Fields, marketing specialist
MU_MN_4TH_03-27_N_B_E_21_C www.thestarpress.com Sunday, March 27, 2011 • 69E
MU_MN_4TH_03-27_N_B_E_22_C
M
70E • Sunday, March 27, 2011 www.thestarpress.com
A SPECIAL ADVERTISING SECTION
2011 DIRECTIONS
A DAY IN THE LIFE OF
HOOSIER PARK Just off 1-69 at Exit 26 | (800) 526-7223 | www.hoosierpark.com
By Elizabeth J.Musgrave
T
hink you’re hot at slots at the local casino? Believe you can win more often than not? Perhaps you are already a VIP. If not, maybe you should be. Although Hoosier Park Racing & Casino treats all guests well, there is a three-tiered system, Choice, Select and Elite, which gives a few little extras. Make that a lot of extras if you join the Elite Club.
VIP typical days What does a typical day mean for an Elite member or VIP at the Anderson adult playland? With almost two thousand slot machines, casual and fine dining, a poker room, racing and concerts, it’s hard to imagine what else could be available for a visitor. However, the top level status comes with perks. Little ones and big ones. “It is important to give every guest superior service and a great experience each and every time they walk through the doors,” explained Grant Scharton, communications manager. “With the number of visitors each day, we need a special team to provide the additional service a loyal and frequent guest deserves and expects. In addition, with their benefits and perks, there are more accommodations and services available to them. This is a key factor in servicing our best customers.” VIP typical nights A typical day might include a night event. Every Saturday members are invited to enjoy complimentary cocktails and hors d’ouvres from 4 to 10 pm in the high limit room at the Chill Elite party. A typical night might also consist of reserved seats at concerts and larger horse races. “VIPs are welcome to dine at any one of our many dining outlets,” said Amy Whitler, assistant director of food and beverage. “Most VIPs choose to enjoy our award-winning Prime Harvest Buffet featuring traditional comfort foods and the Homestretch Steakhouse where guests can enjoy the hallmarks of a classic American steakhouse.” Prime Rib restaurant is a special area set up during concerts and special events. Guests can enjoy a prime rib dinner, dessert and drinks beforehand. While at the occasion, two or three drinks tickets are provided for the thirsty high roller, more for longer events. What if the players feel like sticking around town for the night? Well, that’s taken care of through local hotels. Complimentary shuttle service between the hotels and the gaming action eases the worry for VIPs preferring to concentrate on all the fun and winning. According to Scharton, high spenders’ ultimate experience, can include the following perks: • Limo service or special transportation • Hotel accommodations
• • • • • • • • • • • •
Personal reservations and accommodations for various needs Extensive complimentary food and beverage offers Reserved seats in concerts and shows Special invitations to events and concerts Special invitations to off-property events like Colts, Pacers, concerts, trips, etc. Personal gifts for special occasions Increased earnings for special offers and free slot play 24/7 attention from VIP team including a host assigned to you with their cell phones, email and text messaging abilities Immediate attention from staff Expedited lines in various outlets Expedited slot and cashier services Retail purchases
How do you get the perks? Points are earned in a rolling year. For every $5 put in, one point is received. Elite members are required to earn 24,000 points. Based on the guest’s comfort spending level, a review and upgrade may occur during the year.
“It is important to give every guest superior service and a great experience each and every time they walk through the doors. With the number of visitors each day, we need a special team to provide the additional service a loyal and frequent guest deserves and expects. — Grant Scharton, communications manager
MU_MN_4TH_03-27_N_B_E_23_C www.thestarpress.com Sunday, March 27, 2011 • 71E
MU_MN_4TH_03-27_N_B_E_24_C 72E • Sunday, March 27, 2011 www.thestarpress.com