Happysocks ss15 lowres global 130625

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"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD " It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators. Today Happy Socks are sold in more than 70 countries and on every continent. Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.

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BRAND 6-7 HAPPY SOCKS X SNOOP DOGG 8-11 CONCEPT STORES 12-13 MAIN COLLECTION 14-59 ATHLETIC 60-65 ESSENTIALS 66-71 KIDS & BABY 72-77 UNDERWEAR 78-97 SPECIAL/SPECIAL 98-111 GIFT PACKS 112-117 ACCESSORIES 118-119 POS 120-121 PRODUCT INFO 122-123

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HOLIDAY CAMPAIGNS Every year, Happy Socks brings in a talent and gives them Carte Blanche to share their vision of the Brand. Happy Socks has previously worked with two world-known photographers: Terry Richardson in 2012 and David LaChapelle in 2013. COLLABORATIONS Happy Socks develops and secures its image and Brand Presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of Happy Socks within the industry, maintaining its position as the leader of the segment. Happy Socks has collaborated in the past with Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels and Be@rbrick among others. PRESS Happy Socks is very popular in press and has been written about in most major publications across the globe. Happy Socks has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international medias, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager, Happy Socks is running a successful PR machinery with local PR agencies to secure its presence in global publications both through blogs and social networks. Press Book: inthepress.happysocks.com Facebook: happysocksofficial Instagram: @happysocksofficial

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HAPPY SOCKS PRESENTS “THE ART OF INSPIRATION” IN COLLABORATION WITH SNOOP DOGG The New Campaign Explores Artistic Creativity and Expression This year, Happy Socks is proud to announce their newest partnership and campaign with global entertainment icon and true artist, Snoop Dogg, called Happy Socks presents "The Art of Inspiration". The campaign is an artistic collaboration where Happy Socks gave Snoop Dogg carte blanche to explore his new found passion for painting and encourage creativity. The Swedish brand provided a platform for Snoop Dogg to discuss and illustrate his passion for different creative mediums and why painting is an essential component to his progression as an artist. “For many years, I’ve always felt like painting was something that I wanted to do but I just never had time to do it. Sometimes, the music and my life don’t explain exactly what I’m going through. So that’s another piece of the puzzle. It’s like a piece of Snoop that we can take with us forever,” said Snoop Dogg. Captivated by unique socks, Snoop Dogg encountered Happy Socks last year and immediately included pairs into his everyday rotation. Quickly picking up on his love for Happy Socks, the Swedish brand began organically working with Snoop Dogg and his creative team Cashmere Agency, to cultivate an intriguing new partnership. "The Art of Inspiration” will be revealed globally on November 1st 2014. Snoop Dogg is a multi-platinum artist and entertainment icon. With over 20 years in the industry, Snoop’s ability to stay at the forefront of popular culture and new technology through hit records, brand partnerships, innovative digital strategies, philanthropy and more has resulted in unwavering relevance. His reggae album, the Grammy-nominated REINCARNATED, was recorded in Jamaica and documented in the film of the same name. The project chronicles the spiritual awakening he found through the people and culture of Jamaica. His latest album, 7 DAYS OF FUNK, is a muchlauded collaboration between the artist (performing as Snoopzilla) and L.A. funk maestro Dam-Funk that was released in December 2013 to rave reviews by Stones Throw Records. www.happysocks.com/snoopdogg

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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

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SDG01-650

SDP01-099

SDS01-099

Box Set XSDG08-650 11


CONCEPT STORES In August 2010, Happy Socks opened its first concept store in Stockholm, Sweden.The store is located in the heart of the most vibrant area and popular shopping district in Stockholm. Two years later, Happy Socks opened its second shop in Shibuya, Tokyo. The next major shop opening was in New York City. A SoHo Concept Store opened on April 1st 2013, between Prince and Spring Street. Following the above successes, and in order to protect the position as market leader within fashion socks, Happy Socks developed a plan to open flagship stores on strategically high image locations globally. Stores are now being opened across the globe at a rapid pace, for example: Dubai, India, South Korea, Taiwan and Hong Kong now all have Happy Socks stores. The concept stores are a modern, white space that acts as a perfect canvas for showing off all of the colorful Happy Socks products. Seasonal collections will be showcased along with collaborations and boxed gift sets, bringing happiness and quality to every corner of the world. LOCATIONS: Stockholm, Sweden New York, USA Parco, Tokyo, Japan Lumine, Tokyo, Japan Lcx, Hong Kong Breeze Center, Taipei, Taiwan Nanxi, Taipei, Taiwan Eslite Xynyi, Taipei, Taiwan Sogo, Taipei, Taiwan Lotte Gwangju, Gwangju, South Korea Busan Dongrae, Busan, South Korea Busan Gwangbok Lotte, Busan, South Korea Lotte Anyang, Anyang, South Korea Lotte Daejeon, Daejeon, South Korea Lotte Cheongju, Cheongju, South Korea Shinsegae Main, Seoul, South Korea Dubai Festival City Mall Mercato Mall, Dubai Viviana Mall, Mumbai, India Inorbit Mall, Malad Mumbai, India Haiko Place, Powai Mumbai, India

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CLASSIC STYLISH LIVELY Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

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AR01-025

AR01-028

AR01-029

AR01-039

AR01-062

AR01-072 15


PLAYFUL VIVID STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

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BD01-068

BD01-091

BD01-099

BD01-205

BD01-606

BD01-608 17


WILD ADVENTUROUS FREE Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

BZ01-023

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BZ01-068

BZ01-073

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COLORFUL GRAPHIC STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

BC01-069

BC01-095

BC01-099

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BRIGHT WITTY NATURAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

CL01-045

CL01-099

CL01-608

CL01-609 22

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GRAPHIC TIMELESS DETAILED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

FD01-029

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FD01-098

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GRAPHIC FITTED FUN Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

FO01-023

FO01-051

FO01-068

FO01-099 26

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COLORFUL GRAPHIC DYNAMIC Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

FI01-066

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FI01-091

FI01-096

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FUN EXPRESSIVE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

SH01-068

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SH01-098

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LOVELY EXPRESSIVE FUN Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

HA01-067

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HA01-999

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COLORFUL WITTY LIVELY Composition: 54% Combed Cotton, 43% Polyamide, 3% Elastane HW01-905: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

HW01-067

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HW01-091

HW01-905

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GRAPHIC LIVELY VIVID Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

HI01-039

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HI01-099

HI01-999

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VISUAL DYNAMIC POWERED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

TE01-025

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TE01-039

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FUN DISCREET GRAPHIC Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

MD01-069

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MD01-091

MD01-095

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BLURRY VIVID STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

OF01-029

OF01-071

OF01-095

OF01-099 42

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COLOURFUL GRAPHIC VISUAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

CR01-045

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CR01-091

CR01-099

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GRAPHIC FUN PLAYFUL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

SC01-029

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SC01-035

SC01-045

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FUN EXPRESSIVE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

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SA01-035

SA01-045

SA01-067

SA01-069

SA01-066

SA01-089 49


GRAPHIC LIVELY VIVID Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

SD01-067

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SD01-068

SD01-073

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VISUAL STRONG STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

SO01-069

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SO01-095

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TRADITIONAL DETAILED TIMELESS Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

SI01-045

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SI01-091

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LIGHT FREE NATURAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

TW01-102

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TW01-805

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ATHLETIC COMFORTABLE FITTED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

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BC05-095

BD05-099

SA05-045

BC05-099

BD05-901

SA05-067 59


SPORTY EXPRESSIVE DYNAMIC For more active moments, Happy Socks developed a new range of socks within its collection. Simply called Athletic, these socks are available in a variety of Happy Socks patterns and colors in order to remain stylish under all circumstances. Their specific construction with light compression, arch support and cushioned sole brings even more comfort, no matter what you do.

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SPORTY EXPRESSIVE DYNAMIC Composition: 80% Combed Cotton 18% Polyester 2% Elastane Sizes: 36-40 & 41-46

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ATBD27-068

ATBD27-091

ATBD27-099

ATSA27-067

ATSA27-068

ATSA27-089 63


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ATBC27-069

ATBZ27-068

ATSO27-069

ATBC27-095

ATBZ27-073

ATSO27-095

ATTF27-035

ATTF27-099 65


DISCREET TIMELESS EASY For consumers in need of more discreet styles, Happy Socks created Essentials. Three simple designs made of easy-to-wear colors presented solid, with small dots or thin stripes.

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DISCREET TIMELESS EASY Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

DO01-505

DO01-607

DO01-905

DO01-909 68

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SL01-505

SL01-999 70

DISCREET TIMELESS EASY

DISCREET TIMELESS EASY

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane

Sizes: 36-40 & 41-46

Sizes: 36-40 & 41-46

SL01-609

SL01-905

SB01-505

SB01-609

SB01-905

SB01-999 71


CUTE FREE HAPPY Happy Socks offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright, pattern-driven aesthetic of Happy Socks adult line.

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VIVID FREE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 0-12 M, 12-24 M, 2-4 Y

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KAR02-025

KSA02-066

KBD02-029

KAR02-029

KSA02-067

KBD02-066 75


CUTE PLAYFUL HAPPY Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane KBD60-099: 70% Cotton, 27% Polyamide, 3% Elastane Sizes: 6-12 M,12-18 M, 18-24 M

KHW02-067

KSC02-065

KBC02-069

KHW02-905

KSC02-073

KBC02-099

KHA02-067 76

KBD60-099

KSA60-066

KSH60-073

KHA60-067 77


COMFORTABLE GRAPHIC PLAYFUL Happy Socks underwear comes in a variety of key patterns and colors. Bringing happiness and quality to every corner of your underwear drawer.

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COMFORTABLE FEMININE GRAPHIC Composition: 95% Cotton, 5% Elastane Sizes: Extra Small, Small, Medium, Large

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WUWWB-OPT-105

WUWWB-OPT-605

WUWWB-POL-045

WUWWB-POL-605 81


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WUWWB-ZIG-025

WUWWB-ZIG-055

WUWWB-MUL-075

WUWWB-MUL-041

WUWWB-CAM-901

WUWWB-CAM-065 83


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WUWWB-DOT-105

WUWWB-DOT-065

WUWWB-BDO-099

WUWWB-BDO-505

WUWWB-BDO-999

WUWWB-HEA-067 85


FITTED VISUAL PLAYFUL Composition: 95% Cotton, 5% Elastane Sizes: Small, Medium, Large, Extra Large

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MUWJB-OPT-105

MUWJB-OPT-605

MUWJB-POL-045

MUWJB-POL-605 87


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MUWJB-ZIG-025

MUWJB-ZIG-055

MUWJB-MUL-075

MUWJB-MUL-041

MUWJB-CAM-901

MUWJB-CAM-065 89


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MUWJB-DOT-105

MUWJB-DOT-065

MUWJB-BD0-099

MUWJB-BDO-505

MUWJB-BDO-999

MUWJB-HEA-067 91


VIVID FREE STYLISH Composition: 100% Cotton Sizes: Small, Medium, Large, Extra Large

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MUWWB-OPT-105

MUWWB-OPT-605

MUWWB-POL-045

MUWWB-POL-605 93


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MUWWB-ZIG-025

MUWWB-ZIG-055

MUWWB-MUL-075

MUWWB-MUL-041

MUWWB-CAM-901

MUWWB-CAM-065 95


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MUWWB-DOT-105

MUWWB-DOT-065

MUWWB-BDO-099

MUWWB-BDO-505

MUWWB-BDO-999

MUWWB-HEA-067 97


FEATURING RUDY VERWEY Happy Socks proudly presents the Spring/Summer 2015 Special Special! With this dedicated line, the brand offers a series of exclusive designs to select retailers, Happy Socks concept stores and on HappySocks.com. The eight extraordinary designs, created specifically for Special Special, will bear their very own label. Since the initial launch in September 2013, Special Special has been updated seasonally with fresh styles and designs.

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CH01-010

CH01-065

BA01-099

HB01-099

TG01-010

TG01-035

Composition: HB01-099, BA01-099: 70% Bamboo 28% Polyamide 2% Elastane OT01-075, OT01-099: 84% Cotton 14% Polyamide 2% Elastane LS01-029, LS01-035: 75% Cotton 10% Lurex 13% Polyamide 2% Elastane TG01-010, TG01-025: 80% Cotton 18% Polyamide 2% Elastane CH01-010, CH01-065: 85% Cotton 13% Polyamide 2% Elastane

LS01-029

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LS01-035

OT01-075

OT01-999

111


EASY SURPRISING FUN Sock Boxes Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46 Kids Box Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 0-12 M Men's Boxer Brief Boxes Underwear Composition: 95% Cotton, 5% Elastane Underwear Sizes: Small, Medium, Large, Extra Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 41-46 Men's Boxer Boxes Underwear Composition: 100% Cotton

XBD09-068

XBD09-068

XFO09-068

XFO09-068

XKHW10-067

XKHW10-067

Underwear Sizes: Small, Medium, Large, Extra Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 41-46 Women's Brief Boxes Underwear Composition: 95% Cotton, 5% Elastane Underwear Sizes: Extra Small, Small, Medium, Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 36-40

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Men's Boxer Brief and Sock VALENTINES box

XHA61-067

Men's Boxer and Sock VALENTINES box

XHA60-067

Women's Brief and Sock VALENTINES box

XHA62-067 115


SHOW YOUR SUPPORT TO PRIDE WITH OUR RAINBOW FLAG SOCKS Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46

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Men's Boxer Brief and Sock PRIDE box

XPR161-045

Men's Boxer and Sock PRIDE box

XPR160-045

Women's Brief and Sock PRIDE box

XPR162-045

PR01-405

PR01-406

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FUN GRAPHIC STYLISH Composition: PCBC81-099, PCBC81-029, PCMU81-999: 100% Silk PCBD74-099, PCBD74-010, PCFO74-068: 100% Ceramic/Porcelain PCBD71-099, PCBC71-029: 80% Neoprene, 20% Polyester PCBD75-099, PCPO75-208, PCBC75-029: 100% Paper PCHS76-0000: 100% Bass Wood

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PCBD74-099

PCBD74-010

PCFO74-068

PCBD75-099

PCPO75-208

PCBC75-029

PCBD81-099

PCBC81-029

PCMU81-999

PCBD71-099

PCBC71-029

PCHS76-0000 119


POINT OF SALE

WALL BAY Measurements..........................................2400 x 1000 x 453 mm Shelf..........................................................12 x 405 x 250 mm Weight........................................................60 kg Capacity....................................................588 pairs

TABLE DISPLAY Measurements..........................................750 x 375 x 250 mm Weight........................................................22 kg Capacity....................................................216 pairs

FLOOR DISPLAY Measurements..........................................1560 x 600 x 415 mm Weight........................................................22 kg Capacity....................................................480 pairs

TABLE SPINNER Height........................................................~815 mm Weight........................................................6 kg Capacity....................................................112 pairs

FLOOR SPINNER Height........................................................~1717 mm Weight........................................................15 kg Capacity....................................................352 pairs

CIGAR BOXES Measurements..........................................194 x 402 x 306 mm Weight........................................................6 kg Capacity....................................................66 pairs

Wall Bay POS0107 120

Floor Display POS0106

Table Display POS0207

Floor Spinner POS0105

Table Spinner POS0206

Cigar Box POS1402

Cigar Box POS1403 121


SOCKS PRODUCT INFORMATION

KIDS PRODUCT INFORMATION

Combed Cotton Colorful Fun Unisex

Combed Cotton Colorful Fun Unisex

As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in a variety of designs, from solids to more advanced patterns and colors.

As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.

Low Socks Athletic Comfortable Fitted Low Socks are made from combed cotton. They offer the very best quality and design, while meeting the needs of the more discreet wearer. Everyone can now enjoy Happy Socks with all of their favorite shoes.

Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more advanced patterns and colors. Cotton tights, sold per pair in fun and colorful patterns, are made from combed cotton and designed especially for kids to live comfortably in.

SIZE GUIDE

Adult Unisex Sizes EUR 36-40 41-46 UK M 4-7 7,5-11,5 UK W 3,5-6,5 7-11 JPN 21-24,5 25-29 US 9-11* 10-13* US M 4½-7½ 8-13 US W 5½-9½ 10-12½ *Sock Sizes

AGE 0-12 M 12-24 M EUR* 15-18 19-22 UK* 0,5-2 3-5 US* 1-3 4-6 JPN* 9,5-11,5 12-14

2-4 Y 23-26 6-8,5 6,5-9,5 14,5-16,5

Women’s Brief Comfortable Feminine Graphic Happy Socks Briefs have a comfort fit, perfect for everyday. Men’s Boxer Brief Fitted Visual Playful Happy Socks Boxer Briefs have a fitted silhouette for a slim look.

Happy Socks Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.

SALES Happy Socks is currently sold in 70 countries and has distributors in the following countries: Australia Austria Belarus Belgium Brazil Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Estonia Finland France Germany Greece

Holland Hong Kong Iceland India Israel Italy Japan Latvia Lithuania Luxemburg Malaysia Mexico New Zeland Norway Panama Poland Portugal Russia

Slovakia Slovenia South Africa South Korea Singapore Spain Sweden Switzerland Taiwan Thailand Turkey United Arab Emirates United Kingdom USA Ukraine Venezuela

SIZE GUIDE

Womens Sizes

Baby Tights Sizes AGE 6-12 M 12-18 M EUR 74-80 86 US 26”-30” 30”-34” UK 68-80 80-86 JPN 74-80 86

Happy Socks underwear comes in a variety of key patterns and colors, bringing happiness and quality to every corner of your underwear drawer.

Men’s Boxer Vivid Free Stylish

Kids Sizes

SIZE GUIDE

UNDERWEAR PRODUCT INFORMATION

18-24 M 92 34”-38” 86-92 92

Size EUR UK / AUS US

XS S M L 34 36 38 40 6 8 10 2 2 4 6 8

Mens Sizes Size

S M L XL

Happy Socks AB

Art Direction Viktor Tell / Gustav Ström

Jakobsbergsgatan 2 111 44 Stockholm Sweden

Photography Curtis Buchanan Styling Imogene Barron Models Alex Casnoff, Mikal, Rudy Verwey, Christi Baquet, Bobby Branch, Athena Currey, Otis Omeally, Valentino Caruso, Amanda Merten, Mike Gigliotti, Emily Knecht, Boston Titensor Shot on location – Los Angeles, US Product photography Johnny Wohlin 122

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info@happysocks.com www.happysocks.com Facebook:happysocksofficial Instagram:@happysocksofficial

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