TTK Luxury Listing Presentation

TTK REPRESENTS

TTK is a small team of real estate specialists with a genuine passion for the desert and its range of distinctive architecture, arts, and culture. We curate our inventory as a gallery of homes, from luxury estates and historic celebrity residences to midcentury modern houses and other architecturally significant properties.

We have a deep affection for Palm Springs and for the active and inspired lives this area has given us, and we love to share it with others. Our like-minded buyers become friends, invested in the lifestyle just as we are. Our sellers tap into our international network of agents, friends, colleagues, and clients who share our personal vision for the destination. Like you, we appreciate the specificity of a home. We understand the right home changes your life. We seek authentic bones, clean lines, artful vision, and real stories as we focus on finding special things for a very special group of people.

Our success stems from our unique perspective on the market, a deep knowledge of the region, an extensive network, and an unparalleled level of service and round-theclock commitment to our clients’ needs.

CLIENT TESTIMONIALS

“This was our first experience using TTK for the sale of our Palm Springs home and it couldn’t have gone any better. Chris and Keith were our point men, and they helped us get our home ready for and on the market quickly, they got us some key press (including a great Curbed LA piece) and into escrow within weeks of going on the market. A key to their success is that they really understand and can speak intelligently about our home and its history, which is very important in the Palm Springs market. And the followthrough from the rest of their crew made the closing very smooth and stress-free. We couldn’t recommend them any higher.”

“We simply couldn’t have had a more satisfactory or professional experience with a realtor. From our first meeting, they asked the questions that enabled us to gain an overview of the existing market, explore options, and ultimately land on the perfect place for us. Todd also stayed on top of the twists and turns involved in making this deal and Joan ensured that all the necessary paperwork was handled without a hitch. Clearly, we couldn’t have had a better experience and will heartily endorse TTK Represents whenever anyone asks us for a realtor recommendation in the Palm Springs area.”

— DON F. — TOM B.

“TTK is the best in the biz. Keith and his team immediately got to know our preferences and quickly found us the perfect home. They always responded to us at the speed of light and took extra care to ensure we were comfortable with the home-buying process every step of the way. They are allaround great people and a highly trustworthy real estate team. Highly recommend!”

— KARIL — BILL B.

“TTK was amazing! They were spot on with their marketing, pricing, and list of potential clients. We sold our house in 3 weeks! Keith is an excellent experienced agent. We would highly recommend him.”

“Keith, Todd, and Joan all work very cohesively as a team and any of them can be counted on to provide a very high level of service. This year I completed two real estate transactions with them and both were handled promptly and efficiently and closed on time without any drama or delay. They also provided excellent referrals for other providers such as home inspectors, contractors, escrow services and lenders who were all accomplished providers that were very good to work with and completed their tasks on time and hasslefree. Should I need another real estate transaction in the desert anytime,

I will be back as a client of theirs.”

— BUYER & SELLER

CAREER HIGHLIGHTS

Representing clients from Palm Springs to Palm Desert and to the High Desert, TTK Represents has garnered a distinguished track record of success.

$1B + 1,400

Total Sales Volume Homes Sold

#1

Top Compass Team in 2023

#1

Top Palm Springs Team 5 years in a row

SIGNIFICANT SALE

300 W Merito Place, Old Las Palmas Sale Price $9,500,000

5 BED |

7 BATH | 5,935 SF

Buff and Hensman most notably designed two of the case study houses numbers 20 and 28 as well as a home for Steve McQueen in 1965.

SIGNIFICANT SALE

432 W Hermosa Place, Old Las Palmas

Sale Price $5,995,000

6 BED | 7.5 BATH | 7,000 SF | 1.3+ ACRE LOT

Designed by architect Donald Wexler for Dinah Shore in 1963 this legendary tennis estate defines timeless architecture.

SIGNIFICANT SALE

3654 Las Palmas Heights, Vista Las Palmas

Sale Price $6,500,000

4 BED | 4.5 BATH | 5,697 SF

Set on nearly an acre in Las Palmas, this custom-built home pairs midcentury principles with a modern hand. Clerestory windows bridge two parallel rooflines, while cantilevered overhangs balance sun with shade.

SIGNIFICANT SALE

574 W Mariscal Road, Vista Las Palmas Sale Price $2,750,000

5 BED | 4.5 BATH | 4,700 SF

The 1948 home of Dr. and Mrs. Gillman by architectural designer and builder Herbert W. Burns. A phenomenal restoration by Thomboy Properties.

The Compass Luxury Advantage

Demonstrating impressive digital reach and strategic networking capabilities, Compass positions its listings for maximum exposure on the international marketplace.

300K+ Compass Luxury Audience1

307M+ International Syndication2

50+ Countries Your Home Syndicates To3

1.4M+ International Website Visitors4

250M+

Total Social Media and Website Impact5

150B+ Public Relations Impressions6

LEADING LUXURY FROM COAST TO COAST

SIGNIFICANT SALES:

BEL AIR

944 Airole Way

Sale Price: $141,000,000

HOLMBY HILLS

Owlwood

Sale Price: $88,000,000

BEVERLY HILLS

Beverly Park

Sale Price: $70,000,000

MANHATTAN

Madison Avenue

Sale Price: $66,605,000

ASPEN

730 South Galena Street

Sale Price: $65,000,000

EAST HAMPTON

121 Further Lane

Sale Price: $52,000,000

MIAMI

27 Star Island

List Price: $57,000,000

CORAL GABLES

21 Casuarian Concourse

List Price: $37,500,000

JACKSON HOLE

Camp Teton

List Price: $65,000,000

Record-Breaking Sale Price for Wyoming

NANTUCKET

21 Berkeley Avenue

Sale Price: $38,127,500

Record-Breaking Sale Price for Massachusetts

REACH QUALIFIED

INTERNATIONAL AUDIENCES

INTERNATIONAL SYNDICATION:

Our global network of trusted partner sites ensures Compass listings reach millions of wealth-qualified international buyers. Once listed, Compass properties syndicate to the top real estate portals domestically and in more than 50 countries worldwide for maximum exposure.

307M+

50+ 96+ International Syndication*

Number of International Listing Syndication Portals*

Number of Countries Reached via Syndication Portals*

CHINA CONCIERGE PROGRAM

Overcoming the challenge of reaching high-net-worth Chinese nationals, Compass has established a dedicated website, compassrechina.com, accessible beyond the Chinese firewall. This platform showcases top listings and offers in-language advertising, newsletters, and social media engagement through our exclusive China Concierge program.

BARNES INTERNATIONAL REALTY AFFILIATE REFERRAL PROGRAM

TAP INTO A NETWORK OF TRUSTED AGENTS ACROSS THE GLOBE

Through our program with BARNES International Realty, Compass luxury listings are automatically shared across BARNES’ internal channels reaching 1,300 BARNES agents across 19 countries in 122 offices worldwide.

1,300

19 122 Luxury Agents Countries Offices in the World

BARNES International Realty’s Global Presence:

• France

• Switzerland

• United Kingdom

• Belgium

• Luxembourg

• Monaco

• Italy

• Spain

• Portugal

• Greece

• Morocco

• Mauritius Island

• Hungary

• Bulgaria

• Romania

• Turkey

• Russia

• Canada

• United States

• St. Barths

A real estate brokerage powered by a technology company, Compass reigns supreme in the digital landscape, with listings garnering industry-leading visibility across all major online platforms.

250M+

Annual Website and Social Media Impressions*

1.4M+

Annual Unique International Users on compass.com***

UNPARALLELED PUBLIC RELATIONS WORLDWIDE

Championed by an in-house communications team, Compass crafts compelling narratives for properties while proactively securing premium placements and media coverage in national and international media.

#1

National media coverage compared to top brokerages*

150B+

Global impressions secured by our dedicated in-house PR team in 2021**

ACHIEVE GLOBAL REACH WITH COMPASS LUXURY

Compass Luxury has created an expansive multi-channel platform with an exclusive focus on presenting our premier listings. Across print and digital, sophisticated tone, content, and materials are tailored to craft an elevated experience that resonates with the target audience.

65K+

COMPASS LUXURY NEWSLETTERS

Over 65,000 high-net-worth individuals and leading brokers worldwide receive Compass Luxury’s newsletters featuring curated selections of prestigious properties, luxury insights, and top luxury destinations each month.*

100K+

CURATED MAGAZINE

Compass Luxury’s bi-annual periodical of luxury properties, Curated Magazine, reaches an elite international audience of more than 100,000 luxury consumers and qualified buyers.*

211K+

LUXURY SOCIAL CHANNELS

Delivering an artful stream of compelling content on leading social platforms such as Instagram and YouTube places Compass’s luxury listings directly into the hands of over 211,000 qualified, on-the-go clientele, no matter where they are.**

228K+

LUXURY DIVISION WEBSITE

Compass Luxury’s website, LuxuryatCompass.com, drives an average of nearly 230,000 visits from luxury consumers and brokers each year.***

Marketing

TARGETED APPROACH

To effectively position listings, our process involves developing a bespoke strategy designed to target the most qualified luxury buyers.

01

BUYER PROFILE DEVELOPMENT

Understand the demographics and lifestyle of likely buyers to guide the targeting strategy.

02

BRANDING & DESIGN

Capture the visual and narrative essence of the property through bespoke branding and design in an elevated suite of collateral intended to resonate with a discerning, qualified audience.

03

MULTI-CHANNEL CAMPAIGN STRATEGY

Activate a multi-channel campaign strategy through an array of targeted marketing tactics and high-quality exposure opportunities to generate interest and drive demand.

04

PUBLIC RELATIONS & EVENTS

Bespoke press pitching from our dedicated PR team and exploration of luxury brand partnerships to activate the property.

IDENTIFYING YOUR TARGET BUYER THROUGH WEALTH MAPPING

Wealth mapping technology powers the search of an exclusive database of 157,000 dossiers on individuals with a minimum net worth of $5 million across 193 countries. More than 29,000 dossiers included have a verified net worth of $30 million-plus.

157K+

190+ 29K+

DATABASE SEARCH CAPABILITIES

Wealth mapping searches are filterable by location, net worth, asset types, professional industry, interests, and more, enabling strategic and precise identification of prospects that match a property’s unique buyer profile.

• Net Worth

• Liquidity

• Career Field, Title, & Company

• Location of All Residences

• Asset Types

• Passions & Interests

• Philanthropic Donations

• Known Affluent Associates

BUYER PROFILE

EXAMPLE

Age: 40-65

Net Worth: Excess of $60M+

Location: Based in Silicon Valley area, with offices nationally and internationally

Additional Buyer Qualities:

• Works in San Francisco Bay Area

• Career with ties to the technology industry

• CxO, founder, or investor

• A family seeking a getaway home for multiple generations

• Strong desire for a weekend/vacation home that can be reached by air from Silicon Valley within 2 hours

• Seeking a home for relaxing and entertaining

• Preference for modern, spacious, and open home with privacy

• Close to hiking, golfing, tennis, entertainment, and dining

SETTING THE STANDARD FOR MARKETING & DESIGN

Hailing from the worlds of art, media, interiors,and advertising, the marketing and design teams at Compass expertly craft custom luxury property campaigns strategically deployed to targeted audiences.

SERVICES

• Luxury Strategy

• Design

• Art Direction

• Copywriting

• Property Branding

• Project Management

• Media Planning

• Digital Strategy

• Creative Production

• Public Relations

• Social Media

• Target & Market Analysis

BESPOKE PROPERTY BRANDING

Crafting a distinct brand identity effectively positions and sets luxury listings apart in the marketplace to connect with discerning consumers. Through naming, logo design, imagery, and messaging, property brands create a compelling visual narrative to fuel captivating campaigns.

CURATED MAGAZINE: LUXURY MADE TANGIBLE

Featuring Compass’ most prestigious properties throughout the country, this bi-annual publication is shared both digitally and via print with an audience of over 100,000 global luxury brokers and high-net-worth individuals.

100K+ 350K

Total print and digital distribution of Curated Magazine, ranging from global high-net-worth consumers in the world’s top wealth markets to international brand partners and luxury agents.

Estimated number of passengers reached with Curated Magazine’s exclusive placement in 25 private airports across the U.S.

100

20%

Maximum number of listings featured in each issue, ensuring visibility of each amongst an elite selection of prestigious properties.

Average percentage of featured listings in contract or sold within one month of publishing Curated Magazine.

COMPASS LUXURY NEWSLETTERS: THE GLOBAL STAGE FOR YOUR LISTING

Compass Luxury deploys three newsletters each month, offering a highly qualified international subscriber base a selection of luxury listing highlights from coast to coast, editorialized luxury insights and trends, and market spotlights.

65K+

Direct recipients of our monthly Compass Luxury newsletters

AUDIENCE INCLUDES:

• Forbes Recognized Industry Leaders

• Luxury Lifestyle Consumers

• Wine, Art, and/or Car Collectors

• Yacht Owners

• Equestrian Enthusiasts

• Tech Leaders

• Global Wealth Markets

• All Compass Agents

• Leading Global Brokers

• Luxury Brand Partners

• BARNES International Realty Group

LUXURY TRENDS

LUXURY MARKET INSIDER

ADVERTISING WHERE IT MATTERS MOST

Compass agents have access to an unmatched arsenal of advertising opportunities across print and digital, enabling strategic positioning of listings to reach key luxury and niche audiences in every sector.

ELEVATING YOUR PR STRATEGY FOR GLOBAL IMPACT

A tailored public relations strategy, managed by a dedicated team of professional publicists, is orchestrated to secure high-quality media opportunities that present the property in its best light to target audiences throughout each stage of the listing.

PR STRATEGY

Timed to the property launch, the public relations strategy will be driven by opportunities to secure exclusive coverage after we’ve established a brand narrative and determined the story we want to tell.

Our proposed strategy would focus on outreach to luxury lifestyle, real estate and design outlets. By creating assets with design-forward content highlighting quality of materials, and noted designers finishes and architecture, this property will be more appealing for editorial coverage in real estate-focused and design outlets.

With an emphasis on design and real estate publications, we’ve compiled a list of target media outlets based on their affluent readership, interests and location.

PITCH ANGLES & OUTREACH STRATEGY

Luxury Lifestyle & Real Estate

Robb Report

Business Insider

Bloomberg

New York Times

Financial Times

Reuters

Modern Luxury

Architectural Digest

Elle Decor

Town & Country

The Hollywood Reporter

Los Angeles Times

Variety

Dwell Interior Design

House & Garden

Wallpaper*

PR STRATEGY TIMELINE

PR STRATEGY BUILD OUT

4 weeks before live on MLS

• Obtain all assests & highlights

• Pick key outlets

• Finalize timeline

EXCLUSIVE PITCHING

1 week before live on MLS

• Pitch to exclusive outlets

• Relay feedback from outlets

• Secure exclusive coverage

• Coordinate interview opportunities

EXCLUSIVE RUNS

Post live data

• Listing goes live

• Exclusive article runs

• Listing is pitched to all secondary outlets

• All coverage is relayed

WIDE PITCHING

Should there be no exclusive coverage, post live data

• Listing goes live on MLS

• Listing is pitched to all secondary outlets

• All coverage is relayed

ATTRACT

TARGET LUXURY BUYERS WITH EVENTS

Through exclusive cocktail previews for top brokers and clients or innovative brand partnership experiences, properties are brought to life with sophisticated events that create extraordinary moments.

EXTRAORDINARY MARKETING FOR EXTRAORDINARY HOMES

Decor / Staging

PRE-LAUNCH Visuals

• Photography

• Drone Footage

• Videography

Development of Buyer Profiles via Wealth Mapping Analysis

Property Branding Exploration

• Bespoke Print Materials

• Custom Digital Assets

• Luxury Property Website

PR Strategy Development

Compass Coming Soon / Private Exclusinve

National & International Syndication

LAUNCH Personalized Outreach to Top Agents in Select High End Markets

Ongoing Tailored Press Outreach with International Publications

Compass’ National Promotion

• Compass Catch International Newsletter

• National & Regional Social Media

• National Broker Networking Events

• Internal Networking Platform: Workplace

Compass Luxury Amplification

• Compass Luxury Website

• Curated Magazine

• Digital Newsletters

• Luxury Social Media

National & International Luxury Print & Digital Campaign

• Strategic Digital Advertisements

• Placement in International Publications

Wealth-Qualified Globally

Targeted Outreach

• Direct Mail Luxury Property Print Materials

• Curated Gift Box Package Delivery

• Direct Digital Communications & Newsletters